5 Highly Effective Marketing Ideas For Small Businesses

Effective Marketing Ideas For Small Businesses
As a small business owner, finding ways to get the word out about your business is key to keeping the doors open.

Since around 51% of the workforce in America is employed by small businesses, it is key that you DO keep those doors open. If you're feeling the pressure, we're here to help you take some of that pressure off.

Continue reading this article as we go over 5 marketing ideas for your small business.

Must-Know Marketing Ideas For Your Small Business

You may be getting bogged down in learning about MRP Prelytix, HubSpot, SalesForce and all of the other amazing tools available for business owners. While these tools can help you with your marketing efforts, you have to figure out what you're doing before you can get started using these tools properly.

1. Give Out Free Samples

If you have products that you can give out free samples of, this is a great way to get the word out about your products. If you don't have products you can give free samples of then do a free trial of your product or service.

People love being able to try before they buy and if you've got a good product or service, you're likely to convert a lot of these people.

2. Create Tutorial Videos

People go online to learn a lot of things. If you position yourself as a helper in the industry, you'll be in a good position to place your product or service as a helping hand for those that need help in that area.

3. Get Involved In Charity

Getting involved in charity is a good way to feel good about what you're doing but it is a great way to meet people that think similarly to you. You might meet clients there or you might get referrals. You never know but it is a good way to give back to the community and people love to do business with people that help with charities.

4. Market Locally

If you aren't targeting your local market, you're missing out. If you're a local business, make sure you let people know that. People want to help others that are in their community through business just as much as they do through charity or even more.

5. Host A Meetup Event

Meetup events are easy to put together and you can meet people that are like-minded there. Having a regular meetup that gets together every week, month or six months is often the best way to keep the lead generation machine going.

Growing Your Business And Becoming A Leader In Your Industry

Who doesn't want to be an industry leader? When you use these marketing ideas for your small business, you will be well on your way to your place at the top.

We have more great reads where that came from. Don't forget to bookmark your favorite section of our blog so you can come back to get more insight into doing your best at your business.

7 Best Chrome Security Extensions

Best Chrome Security Extensions
Chrome is unarguably one of the most used and preferred browsers in the world. It’s known for its ease of accessibility, interface, speed, and features. Despite being touted as one of the safest browsers, there are still certain loopholes. For instance, there are websites that may track your browsing habits and collect crucial data. To remove or at least minimize these loopholes, here are some Chrome security extensions that’ll up your security game.
Must Check out! Should Have Extensions For Google Chrome Users

1. Sitejabber

Best Chrome Security Extensions
There are websites that look too good to be true. The truth is that they could be bait set up by scammers. Sitejabber helps you stay away from such sites by giving you honest reviews from actual people who have used a particular website. For instance, if a shopping portal has been flagged as red by the Sitejabber community, you know its not a good website and if the same has received a green star, you can safely use the portal for shopping.

It’s a simple yet effective chrome extension.

Add to Chrome

2. StopAll Ads

Best Chrome Security Extensions
Ads are the bane of online browsing. Let them not bother you anymore. If you think, it’ll take you a fortune or effort to do that, worry not! All you need is StopAll Ads that disables intrusive ads, dangerous malware, and ostensible social media buttons. Not just that, it even makes you aware of how you can enable and disable the several aspects of the web.

Add to Chrome

3. Vanilla Cookie Manager

Best Chrome Security Extensions
You land on a website and the first thing that the website would request access to are your cookies. You have no choice but to hand over the permission. With Vanilla Cookie Manage, one of the best chrome security extensions, this won't happen anymore. It lets you completely shut off any third party cookies but that is only if you find them intrusive. Having said that, you also have an option to whitelist the cookies of websites that you find useful.

Add to Chrome

4. Disconnect

Best Chrome Security Extensions
The disconnect is one of those chrome security extensions that lets you find out exactly which website trackers are tracking your online browsing activity. With a premium version, you can also get a VPN so that you can add anonymity to your online browsing. The extension also comprehensively shows you tracking requests sent by several social media platforms.

Add to Chrome
Also Check Top 4 Proxy Extensions For Google Chrome

5. Click&Clean

Best Chrome Security Extensions
If there is one chrome security extension that cumulatively packs all the security features of chrome, it is Click&Clean. Whether you wish to completely wash your browsing history or open web pages in incognito mode, you will have everything under one roof. To name some of its features - it scans your PC for any impending malware, erases all temporary files automatically, clears cookies and caches and most importantly, cleans up your internet activity.

Add to Chrome

6. FlowCrypt

Best Chrome Security Extensions
The need for securing emails cannot be stressed enough. Your emails contain tons and tons of crucial data. How good it would be if you good encrypt all your emails before sending them. That’s exactly what FlowCrypt does. It encrypts your emails and attachments on Gmail. This way you even send a password using which the intended receiver will be able to access your mail.

Add to Chrome

7. Perspective Guard

Best Chrome Security Extensions
While social media has had an important role in spreading positive ideas across the globe, on the flip side there are people who through their posts spread bad influences. So, to stay on the positive side, Perspective Guard is one of the Chrome security extensions that you should positively and most definitely have. It does this by comprehensively putting in front of you your social media content viewing metrics. It notifies you if there is too much negativity being spread by a content.

Add to Chrome

In today’s era where cybersecurity is both at its best and the worst, you need to stay on the former and the way you can do that is by taking necessary steps like installing Chrome security extensions. One part of browsing the internet also entails the risk of losing your anonymity and data to cyber criminals and if you are armed with tools like the ones mentioned above, you can be rest assured that no danger would touch you in the online space.

How To Create Or Login The SBCGlobal Email Account

Create Or Login The SBCGlobal Email Account
Today Era there is a lot of competition in the social media sites, email sites because technology is changing day by day and the user wants the latest technology and they want to be updated according to trend. So that there are many mail sites like EQ webmail that are providing services and customer support. In this article, we are going to discuss the SBCglobal email login service that is the strong, trustworthy and quick and secure email service providers. It provides secure and safe emails to the users because of these features the Sbcglobal email is getting popular day by day and SBCglobal is one of the telecommunication companies that is located in the united states and they have a very large level of the customer extent.SBC email services are famous because of the customer support system services that's why the users of this company are increasing day by day and they have the best customer service center and they have the very experienced staff that are very cooperative and helps the users while they are facing the problem they can contact any customer support service member they will get the prompt solution.

In this article, we will discuss that how can the user easily login in the SBCglobal email login service and how to create a SBCGlobal email account and in order to login to the user have to follow the steps which we will explain in a better way.

What are the steps to Create the SBCGlobal Email Account:

The first thing that the user has to do is open the browser that is your common browser and after that type, the URL in the address bar “http://start.att.net” and then click the enter button.

In the next step just click on the Sign-Up button that is shown on the computer screen and then sign up for the SBCglobal.net email account.

After that just enter the wireless number and then enter the zip code of yours.

Then you have to click on the account id and the password and there will be google bot will ask the question from the user for the future security and that helps the user for the recovery of the account.

Make sure you are choosing the secure password so that it will help the user to protect the user's wall and that also make the users more secure. The password must be alphanumeric that also helps the password to make strong.

Now the user will receive the OTP on your email id or the phone number that is sent for confirmation.

Now the user has been successfully created and the user can log in on that account any time.

After that Created the account on the SBCglobal email account has created the user needs to login to the account and after that login in your account, the user has to follow these steps.

These are Steps To login SBCGlobal Email Account:
  • The First thing that is user has to do is open the browser and after that just type the URL in the “http://start.att.net” and after that click on the address bar just enter the address bar.
  • Now just click on the Sign In Button and then the user will see the Screen.
  • That the page automatically redirects to the SBCglobal email page.
  • Now just enter the Email you have Created that is completely unique and after that just enter the AT&T id and the SBCglobal email id and your secure password and be sure that you are not saving that password for future updates.
  • And then just hit enter and your account will successfully login.

Now you have successfully logged into that account and in case if the user is not able to login to the account then there is customer support number is available that will help the user for the better support for the user and quick response.


In this article, we read about the SBCglobal email login and we get to know about all the services of the SBCglobal email and that makes the SBCglobal email differs from the other and we read how to create an account on the SBCglobal email and how we can log in in the email services of the SBCglobal and these steps does not clear the customer doubts then there is customer support center helps the customer for the better guide.

Redesigning An App To Seek Higher Mobile App Engagement

Redesigning An App To Seek Higher Mobile App Engagement
No matter if you are a tech-savvy or a newbie, the market of Mobile Apps is tough for all us out there. Technology has forced every individual to come to terms with the internet, then the website, as well as mobile apps.

Thus, in every corner you can find a mobile application design booming, soon coming to the market. If you think the place of app development is tough to survive, then let us tell you it is just the beginning. More hurdles, challenges, adaptation will come along the way.

And, remember, with so many apps in the market, the conversion moves from tough to tougher. So, building an app by fulfilling only customer needs won’t fit the idea of ROI.

The millennials spend an essential amount of time on apps, so it is the onus of app development companies to make their engagement worth the while.

With the red flag to improve the brand image of the website, step into the world of redesigning the app. Until when the users shall keep using the old tricks and gestures?

Mobile developers in the market are falling like autumn leaves because they lack to give something contemporary.

This indicates that with the onset of the new season, every app needs a touch of improvement. Do not mistake improvements with bug fixes, we are talking about features, layout, and other elements of the app.

Heed for the following tips, as your mobile app design is about to get the best from better.

The Uproar Of Onboard Experience

where the entire story begins. If you fail to serve the users with a simple onboarding experience, your app will see the light of abandonment.

And trust us, app failure in the initial stage is treated as one of the biggest drawbacks. What is the point of all the features sitting beneath that signup, when users don’t get a chance to see them.

In frustration, the users leave the app, even before knowing all perks that came along with the features.

Now buckle up, if you want to make the first step right...we shall follow the points given and reduce the time users spend while signing up.
  • Come with multiple options to register, like Gmail, Facebook, Linkedin, etc. moreover, keep the number of fields crisp and limited to the needs.
  • Avoid too many tabs before presenting the actual face of the app. It might sound like a surprise strategy. However, the users are not going to wait long enough in this case.
  • In a faceoff with customers, feed their mind with the benefits of app features, when they are yet to enter the application.

The One-Size-Fits-All App Approach

Many app owners have made a grieve mistake by generalizing the audience reach. Thus, the app has no target persona, particular likes or dislikes of the users.

In the viewer’s eyes, such apps withhold a standard significance. The experience may be seamlessly smooth, but there are no outbound features that retain the user.

In order to focus more on creativity, the app needs to have a target audience. Thus, your one-size-fits-all lacks the ability to cross that boundary.

The sooner you ditch the standard market and grab the attention of specific users, the app will enter the stage of personalization. Holding each user’s hand with innovation, they are less likely to leave the app in a short span.

Key points to let you target the audience better are:
  • With the help of data analytics, mobile app owners can trace user engagement.
  • The targeted campaigns focussing on user needs help curate the app with personalized features.
  • The metrics found on the tools, showcase the path to app performance. Keep an eye on the target set and goals achieved, to change or improve the campaign accordingly.

Are There Too Many App Permissions?

Redesigning An App To Seek Higher Mobile App Engagement
With the pace of technology growing each day and each second, the apps are able to manage a plethora of things. With access to our phone data, the app development companies get a better insight over customer’s needs.

But it is possible that in order to access one or two sets of information, you are asking for too many app permissions? Yes, it so happens that app owners need only a few details but can end up asking everything from location, contacts, photos, etc.

Most the time every piece of data is not essential, thus in such case, it sounds better to avoid few permissions and direct the user to the app as soon as possible.

Push Notifications: Leveraging App Technology

How often have users downloaded the app, kept it inside the phone for a long time, but failed to use it for a long time? The scenario is quite common for apps which fail to come in the limelight.

The U.S metrics of April 2019 show that 25% of users abandon the app after one use. Why? Because the users fail to recognize its features.

With push notifications, you can catch the user’s attention, remind them of your app and avoiding going into the trash because they don’t need you anymore.
Redesigning An App To Seek Higher Mobile App Engagement
Show your care and affection by reminding them of little details of the app. Apps like Uber, Zomato, Netflix are floating on the user’s screen from time and again.

Hence, one or the other way, push notifications are reminding the users of app existence.

Embedding such messages on special occasions triggers higher conversion. For example, Zomato comes out with special offers on the mobile screen during events like IPL and World Cup match.

The TV series lover will draw back to Netflix by looking at the notification of a new show on the screen.

Navigating To The End...

Change... Nah, actually, an upgrade is the law of nature.

A Mobile UI design company aims to create user-personified apps. Even with every feature, layout, and user-experience on point, the apps need a boost at regular intervals.

You might fear that redesigning the app will fetch bad reviews from the users. Remember, users, don’t know what they really need unless they experience it. The wildfire of critics should not stop you from trying something innovative.

If you experiment with the app with a different layout, navigation or features, the users will take a while to get familiar. But eventually, the benefits behind the redesign was all they ever wanted.

In the end, not every user will be seen with a smile of satisfaction, however, a large scale analysis portrays a different and positive side of the picture.

AUTHOR_NAMEAbout the Author:
Harshal Shah is the CEO of MyAppGurus – Mobile app development company. He is an avid learner of breakthrough mobile technologies. In fact, it was due to his passion towards mobile technology that led to the inception of this company. He believes in building innovative mobile applications using different types of platforms like Android, iOS, and Windows.

Easy To Begin Ideas For Making Money Online

Easy To Begin Ideas For Making Money Online
Everybody in today’s world is looking for some extra income source. Online businesses are in great trend today. You will get a lot of opportunities there for starting a business or finding a career. Technology these days is abused by many people because of replacing traditional businesses or jobs. But the positive side is seen by only a few people. It is creating lots of opportunities for business and jobs even for fresher. It is very easy to start a business at home. You just need a computer or laptop and an internet connection. You don’t need to make a huge investment in starting an online business. Let’s discuss some easy to start business ideas that can be done online without huge investment:
Must Check: How To Make $100 Per Day With Your Blog

Make Money From Blogs

Easy To Begin Ideas For Making Money Online
Yes, you can become a blogger. It is one of the successful business ideas and the perfect way to start an online business. If you see the examples of bloggers, there are many who are earning six-figure incomes. Some are doing it as a full-time online business. What you can do is you can monetize your blog and how can you do it? You need to display ads using google adsense. To make it successful, you need to put little effort into it, it should be entertaining and engaging so that your audience is fixed to your blogs.
Don't miss! Top 10 Highest Adsense Earners In The World

Affiliate Marketing

Easy To Begin Ideas For Making Money Online
Here you need to make recommendations about the product and services belong to others and earn commission out of that. You need to have knowledge of different marketing strategies like content marketing, SEO if you want to build your audience. Many people do such marketing through emails, websites, and blogs.

Prepare Online Courses And Sell Them

Easy To Begin Ideas For Making Money Online
It is a very easy task to create an online course and attract people to join them. Many users prefer online courses as it is easy to gain knowledge. You can prepare interactive sessions for students and provide study materials to them.
Learn: Free Programming And Coding Online

Create An Online Store

Easy To Begin Ideas For Making Money Online
Creating an online store is easy and can be created in minutes. After creating a store, you can start selling products online. The products can be of any category. You need to do research before creating a store.
  • Try to find out the niche where competition is low and demand is high
  • Adopt those ways of selling products that are not followed by any other e-store. Do something different from other stores to beat the competition
  • Select the price of your product keeping in mind manufacturing cost. No doubt your prices should be low as compared to the competitors but you should keep your margins to grow more in the long run

Drop Shipping Website

It is a combination of affiliate marketing and e-store. You will create an online store but the products you will sell will belong to others. You will charge commission in return of that sale. Basically, you need not maintain any inventory still selling products through an online store. This business has its own benefits as there is no hassle of keeping the inventory, low barriers for entry, and less investment. But you may need to work hard and profit margins may be small

Create Job Hunt Website

Easy To Begin Ideas For Making Money Online
You can create a job hunt website through which you can connect job seekers and employers together. In return, you can charge a fee. You need to decide a particular niche so that your job board stands out among other search engines. You can charge a nominal amount from job seekers to upload their resume and a small fee for each job listing.

Micro Job Website

It is a medium through which you connect employers with freelancers and contractors. There is a lot of such kind of websites like Fiverr, Upwork, etc. These micro websites act as a middleman between freelancers and employers. You will be paid by employers on posting a job on your website. Later on, when the job is completed, pay the decided amount to freelancer.

AUTHOR_NAMEAbout the Author:
I am a chartered accountant by profession and writing is my side passion. I have a main interest in tax and finance related articles. I also provide tax-related consultancy services like VAT registration and VAT consultant services.

7 Important Reasons Why It Makes More Sense To Hire An SEO Expert

Reason why to hire an SEO expert
SEO (Search Engine Optimisation) is crucial when you want your website to rank well in search engine results. Just imagine you are looking for some information online and you made a web search using any search engine Google, Yahoo or Bing. We can bet that 80 to 90 percent of the time you would just click on the first link. Only about 44 percent of the people visit the second page or other webpages of search result. So, if you want your business to expand and survive online, then appearing on the first page of web result is of great significance.

However, it is a very challenging task to keep your business website in the top searches of search engines. So, Companies, start-up, and businesses hire SEO expert to highlight the business online and handle all of it with great care. Choosing the right SEO expert can boost up your business to another level by building a solid online presence.

For people who still believe that they can take care of Search Engine Optimisation themselves and don’t need to hire an SEO expert. Here are the 7 Important Reasons Why It Makes More Sense To Hire An SEO Expert.
Also Read: Why Invest With The Best SEO Services

An SEO Expert Knows What They’re Doing

It’s not a smart idea to handle everything when your plate is already full. The business owner, CEO of companies, entrepreneurs sure knows each aspect of the business, but cannot handle it personally. That why they hire an SEO expert, that can take care of your online business like no other. SEO experts perform crucial task like optimizing the structure of the website by conducting the various analysis of the performance of the website and advanced keyword researches to optimize the strategies on the basis of what people are searching and liking.

Keeping Up With The Changes

This is probably something only an SEO expert can do. Rules for search engine optimization changes quickly, for instance, take search algorithms. Every search engine updates there search algorithms parameter several times in a single day. So, you also have to adapt your website according to these changes, failing in doing so will have negative effects on the ranking of your website and this will ultimately affect your business.

Avoid Costly Mistakes

Well, search engine optimization might look an easy and risk-free task on the surface. However SEO is a twin edge sword, if used carelessly can harm you. You might not even know, but you can get penalized for using your key term too often in your content, just to increase your rating. Same is going to happen if you duplicate content. This will not only reduce your ranking on SERPs, but you will also lose a hell lot of customers. All because you didn’t know the proper rules of search engine optimization. Apart from this, your website might also get blacklisted. But don’t worry this is why you hire an SEO expert that can manage, avoid these mistakes and save a lot of your money and time.

Save Your Time

The first thing you are going to notice while working with an SEO expert is the amount of time you save on a daily basis. Well, that’s obvious, the work is now in hand of a professional. Handling SEO on your own is going to take a lot of your time. If you have no experience in this field then your hard work will not yield much fruit, on the contrary, it could just backfire.
Reason why to hire an SEO expert
The research work, content creation, link building, online reputation management, everything is taken care of when you have ad SEO expert working for you. This will provide you with an ample amount of time to focus your core business and avoid the hassles associated with the Search Engine Optimization process.
Must Read: A Guide To Hiring An SEO Provider

Cost Effective And Efficient Solutions

Ever heard of hit and trial or guesswork, yes that is exactly what you will be doing if you lack knowledge and understanding of search engine optimization. Wrong and unproven SEO strategies can result in wastage of both time and money. However, that is never the case if you hire an SEO expert. They target potential clients at different steps of the buying cycle and will work on every page of your website.

Improves ROI (Return On Investment)

One of the major aspects of every business is producing good investments for people who have invested their hard earned money into your business, company, start-up, etc. Well, the majority of work involved in SEO ROI is driving targeted traffic from SERPs, regardless of how long or short, the keyword word is. It also includes targeted referral traffic. Targeted traffic means traffic that accomplishes the purpose and goals of your website. That could be any of the following:
  • Subscriptions
  • Repeat Traffic
  • Community Involvement
  • Registrations
  • Newsletter Signups
  • Purchases
  • Sales, etc.

The tricky part is you have to connect the links that have been built with referral traffic from websites and search engines, and then connect that data with conversion results. Believe us there is no one other than an SEO expert that could achieve these complex task for you.

An SEO Specialist Understands Analytics

Well, this is something not everyone understands and knows how to apply properly. So look for a specialist who not only understands how to read analytics but also knows how to apply them correctly can really make a difference in the accomplishment of your business goals. A good specialist will understand what a bounce rate is and why is it important.

They’ll also know what to do to improve bounce rates so that people would not just visit but stay on your website longer. Or why a particular marketing strategy yields lower than expected numbers and how to prevent it. They take care of it all and prepare strategies based on proper stats and numbers for the future.

AUTHOR_NAMEAbout the Author:
Alex Jone Works in a HR and Recruitment at Alliance Recruitment Agency- an IT Recruitment Agency. He specializes in helping with international recruiting, staffing, hire SEO expert, HR services and Careers advice service for overseas and international businesses.
Find Me On Facebook | Twitter

10 Social Media Marketing Trends To Know In 2020

10 Social Media Marketing Trends
Like most digital marketing channels, social media is always changing. Social networks are always adding new features to enrich the experience of users. Social media marketing trends make users engage with their best brands in many ways.

Furthermore, marketers use the changes to captivate their audience through different tools.

Here are the trends happening on social media in 2019:

1. Engagement Matters More Than Ever

Facebook announced in early 2018 on the importance of meaningful interactions. In other words, Facebook favors content that sparks conversation. The move inspired most page managers to post more engaging content.

Organic reach is becoming difficult. To survive, marketers should create content that is interesting, engaging, and attractive. Algorithms are getting smarter, and so shortcuts won't create genuine engagement.

These days, it's no longer enough to get people to comment, share, or like a post. Social media channels are trying to discourage engagement bait techniques. Thus, using such techniques may see you lose your existing reach in the long-term.

2. Influencer Marketing

The use of influencer marketing has become a critical aspect of social media trends. Influencers continue to earn well via paid sponsorships. This is because they have huge followings that brands envy.

Brands are ever looking for the best experts to run their campaigns.

The growth of influencer marketing limits small and medium-sized businesses from affording influencers. Lucky enough, micro-influencers help to bridge this gap. Micro-influencers may not have a huge impact on celebrities.

But, their impact on their followers is huge. Even 10,000 followers are a perfect audience for your brand provided they are in your niche.

3. AI And Customer Service

Automated messaging and bots are already part of the customer service of most brands. Chatbots are now part of the Messenger app. Brands use this opportunity to add extra customer support to their mix.

Most brands are taking time to program bots to ensure they sound as genuine as possible. Part of the programming includes predicting many customer questions. As a brand, you should take advantage of the AI to provide answers to most of your users’ questions.

4. Customers Are Discovering Products On Social Media

The way consumers know about new products is changing. This is particularly due to Instagram and Facebook that have ads in their feeds.

What’s the implication of this for 2019? Companies have an opportunity to use this as part of their digital marketing trends. You shouldn’t always use a sales pitch in your content to convince customers to trust you.

Social media allows you to tell the story and make it possible for customers to consider your offers. Once someone discovers your offers on social media, you must offer a smooth experience and sell to them.

5. Telling Original And Genuine Stories

Authenticity is an essential aspect of 2019 social media trends. That means you should focus more on raw, intimate, behind-the-scenes stories. Stories create a meaningful and open relationship between the brand and its users.

Thus, marketers should work hard to share stories that connect with people. It’s also important to share moments and secrets that will impress people rather than the brand. To find such stories, take your best evergreen content and make a one-minute video from it. It will not be tough for you to get 100 likes on Instagram if you follow it correctly.

Post the videos on LinkedIn, Facebook, and other social media platforms. You’ll realize that such short videos get between 400% and 500% more reach on LinkedIn than Facebook. Besides, repurpose Facebook podcasts and live videos into articles, listicles, and tweets.
10 Social Media Marketing Trends

6. More Videos

Videos are part of the hottest social media marketing trends in 2019. Videos with a significant impact are those that are smartphone-quality, short, and with a human touch.

You may also find the following video tips useful:
  • Set goals for each video
  • Make 30 to 60-second videos that you can post on Instagram, LinkedIn, and Facebook feeds.
  • Repurpose content where necessary
  • For stories, make micro-segment videos that are 15 seconds long of the longer videos
  • Make the first 10 seconds engaging and interesting. Despite how entertaining a video is, viewers can drop off after the first 10 to 15 seconds.

7. Data Breaches Make Trust A Critical Element

Messaging apps are popular due to the waning trust on social media platforms. For example, 2018 was turbulent for Facebook, and this made most users unwilling to share data.

Privacy concerns are on the rise. Thus, social media networks are realizing the importance of trust. As a brand, it's important that you build trust with your valued audience.

To build trust with your audience, accept mistakes, and update your them on any recent changes.

8. More Focus On LinkedIn

LinkedIn is at the forefront of trends in social media marketing. Interest in LinkedIn has exploded over the past decade. The search intent for the word "LinkedIn" has doubled within that period.

About 40% of LinkedIn’s monthly users spend an average of 17 minutes of the site each month. That means brands only have a couple of minutes to make an impact. Short videos would be effective marketing tools.

9. Concentrate On Specific Channels

Gone are the days when businesses could create accounts on all social media channels. Each platform attracts a specific audience. So, only concentrate on channels that are most relevant to your business.

Start by finding out where your target audience and influencers in your niche hang out. Analyze your current performance and come up with ways to improve it.

10. Create Content With Mobile Users In Mind

In 2019, it’s essential to design a social experience that’s beautiful, fluid, and interactive. This is vital for mobile users on all aspects of online marketing, social media included.

Thus, everything that posts on your social media page should accommodate mobile users. For example, for users to click on a link and engage further with a post, the link should go to a page optimized for mobile.

Social Media Marketing Trends

Social media makes it easy for customers to contact a brand. This trend increases the customer expectations about the brand.

Are you looking for more ways to use social media marketing trends to increase your brand’s reach?

Check out our website for more similar posts.

8 Best Strategies To Help Your eCommerce Business Succeed

Strategies To Help Your eCommerce Business
The advent of the internet has enabled the global marketplace to undergo a massive change. After all, businesses are no longer confined to geographical locations or boundaries. Rather they are now assessed by the innovation and creativity that they can marshal and how willing they are to adopt the new technologies.

In the digital age, if you want your eCommerce business to create its own niche, you must aggressively market the business and you must always beat the competition for attracting the traffic to your business.

If you think that BigCommerce is the right platform for your business now, you should start considering BigCommerce migration.

To help you with the same, here are some tips that you should keep in mind so that you can succeed with your eCommerce business. Just take a look.
Don't Miss: 5 Simple Pinterest Tips To Grow Your eCommerce Business

Don’t Hasten The Launch

One of the biggest mistakes committed by e-commerce entrepreneurs is that they force or rush the launch of their website. You only get one shot at launching their website and you can’t mess it up at any cost. While there is no harm in purchasing your domain name and displaying a “Coming Soon” page, you should refrain from big reveals until you have established some substantial groundwork like devising and implementing some of the strategies for content marketing, SEO, social media and paid advertising.

Maintain High-quality Products

People, previously, were of the opinion that products from the e-commerce shops are inferior to those found in the brick and mortar shops. Though that myth is no longer prevalent, still a lot has to be done to convince the customers that your products are equally as good as the ones found in malls. Ensure you procure the products from the trusted and well-known suppliers of high-quality goods. You should keep the system feedback as transparent as possible and should also take prompt actions. This is a continuous process as there are always ways to improve.

Target The Online Audience

The e-commerce is basically about building a territory which defines and designs a site for reaching an audience with a common characteristic or interest. No matter what your product or service is you should define your business’s niche markets which you can penetrate online with offerings that are specialized.

Focus On The User

It is not a secret that the biggest limitation of the e-commerce businesses is the incapability to let the customers touch, smell and feel the products. Though there is no solution for this, as of now, you can make it up for the deficiency by offering the appropriate pricing, giving free shipping and simplifying the checkout process with easier shopping carts.
Strategies To Help Your eCommerce Business

Grow Using Affiliate Marketing

Another great online strategy for growing your e-commerce is to use affiliate marketing. Affiliate marketing is a marketing strategy that is primarily based on performance. In this case, you have to reward the commissions to the affiliates when they try and come up with successful sales for you. Affiliate marketing is quite attractive to online stores as you pay the affiliates when they send effective sales. For creating an affiliate program for the business, you can use the affiliate program for your business. This can make managing and running an affiliate program simpler for the business.

Implement A Solid Content Strategy

The best way for driving organic leads is to focus on the content heavy strategy. Though the ongoing costs of creating and publishing steady, quality contents can be quite high, it pays off in a quantifiable manner. You should start with a blog, share the posts on social media and also strive to connect with the other websites and publications for getting the desired results in this case.

Invest In Mobile

Mobile e-commerce is exponentially growing at a rate of over 100 percent. If you lack an effective and seamless mobile platform, you can see a huge drop in revenue over the next few years. For staying at the top of the game, you must offer mobile-accessible services like real-time notifications, delivery status, maps, click-to-call actions, and product information.

Think Out Of The Box

You should think out of the box to find the other strategies that will attract the customers to your e-commerce store. For example, you can think of the franchise potentials for your business or you can also try your hand in wholesale distribution. Not only that, but you can also imbibe your website with innovative traits like product personalization. All you have to do for this is to integrate your site with a quality and effective t-shirt design software which can assist your customers to design any product from mobile phone covers to t-shirts and shoes just the way they want. This is bound to make your business stand out.

The above are some of the creative strategies that can prove to be highly effective for your business if you can implement them in the right way. So you should do your bit of research and help your business achieve its full potential.

Must check out these helpful articles:

AUTHOR_NAMEAbout the Author:
Nitesh Ranjan is a digital marketing expert and a tech geek who probes and introduces the hi-tech innovations like t-shirt design software.

How Chatbots Are Driving Transformation In The Media And Entertainment Industry?

Chatbots Transforming Media and Entertainment Industry
Companies in the Media and Entertainment industry often combat to achieve personalization while communicating with their audience, leading to lower customer acquisition and retention. As the industry is ever evolving with delights like movies, music, gaming, news, and more, the role of conversational chatbots is of manifold importance.

According to a study, by adding chatbots, organizations in the media and entertainment industry can achieve a 30% increase in customer engagement and a 45% increase in customer query resolution.

By implementing chatbots, media and entertainment companies can engage their audience better with personalized content delivery and enhanced user experience. For example, the music industry can implement Chatbots to create a more personalized playlist for users based on their preferences.
Also check: Best Android Apps For Transforming Media and Entertainment Industry
As you can see, the use cases are multiple and industry-specific. But let’s have a look at the most widespread benefits Chatbots offer for the companies in the media and entertainment industry.

1. Enhanced Audience Engagement

Chatbots collect and analyze customer data online and hence predict their behavior. As a result, bots can send personalized content to the users and encourage them to stay on the website leading to improved user engagement and experience.

Additionally, bots allow media and entertainment organizations to broadcast their content to a huge user base globally. Chatbots can also be easily integrated with social media (like Facebook) platform, hence resulting in better click-through rates and engagement. For example, the leading pizza brand Domino’s implemented its food ordering Chatbot on Facebook Messenger that allows the customers to order pizzas within seconds without creating an account first.

2. Hassle Free Browsing

Chatbots ensure a smooth browsing experience for the users by controlling the content delivered to them. Users can simply interact with the Chatbot to fetch the required information and get all their queries answered without much effort.

Hence, Chatbots help users by saving them from navigating through the entire website or downloading a dedicated app to browse and discover content.

3. Improved Customer Service

According to recent studies, most people consider customer service the key to engage with a brand and look for a personalized experience. Here, bots can play a major role. In fact, 69% of users prefer Chatbots over other communication channels for getting in touch with companies.

Many entertainment companies such as gaming studios, audio/video streaming sites, news blogs, etc. usually lack enough customer care representatives who can quickly and efficiently assist their clients. These companies can employ chatbots to quickly help their customers without costing a fortune and result in greater ROI.

4. Provide 24/7 Assistance

Many popular entertainment websites and apps are being accessed by the users at even odd hours. Businesses cannot let go off this opportunity by lacking in offering continuous support.

As chatbots work 24/7, you can provide round the clock assistance to the customers along with notifying about the latest updates, sending personalized offers, and much more. Thanks to Artificial Intelligence, Chatbots can adequately respond to customer actions and queries.

5. Send Personalized Notifications

Chatbots can easily understand user behavior. As soon as users select their preferences, bots can predict their interests and based on it, they can send personalized alerts on the latest news, weather updates, recommendations on movies and show timings, etc.

Chatbots can also help media and entertainment companies to sell more merchandise by pushing relevant products to the customer base, including tickets of upcoming events and other personalized offers.

6. Conduct Customer Surveys

Through Chatbots, you can create highly engaging, interactive, and personalized customer surveys that can help you measure customer satisfaction and improve their experience. Chatbots can handle all types of customer satisfaction surveys such as website, product, sales, and support across multiple channels.

Chatbots can also automatically collect customer feedback and provide actionable insights that you can implement to improve your marketing efforts.

To Sum Up

Overall, chatbots are considered to be a revolution in the media and entertainment industry as they can effectively optimize the routine tasks of the companies. Hence, the future of this industry is strong with Chatbots playing a major role in the coming years. Bots have the potential of attracting new customers, improving customer experience, and significantly reducing costs.

AUTHOR_NAMEAbout the Author:
Swati Jain is an experienced Technical Writer and Content Designer at Ranosys Technologies, a renowned Chatbot development company headquartered in Singapore. Being passionate about technological innovations and digital marketing, she is always researching and writing about the latest trends. When not at work, you can find her watching sitcoms.

How To Use 3D Printing In Marketing

Use 3D Printing In Marketing
The technology for 3D printing has been around since the ‘80s, but it didn’t see its boom until about 2012 when it clearly approached commercial level and penetrated public awareness.

Also called “additive manufacturing,” 3D printing involves creating new objects by adding a layer over layer of material until it achieves a predefined shape. It was mainly used for the slow production of specialty fabrics and little plastic objects mainly for the purpose of prototyping and for the limited production of small specialty products.

With technological innovation, today’s 3D printers can produce accurate, top quality products of various sizes at an acceptable speed and reasonable costs. They can easily copy complex structure in plastic, metal, and even biologic textures.

Benefits Of Using 3D Printing In Business

Visionaries see the great potential in using 3D printers. They can definitely predict some of the effects in different industries. You can get deeper insights on the matter by following discussions on blogs about 3D printing. Nevertheless, what are the main benefits of 3D printing that make it a valuable option for businesses?
  • Speedier, cheaper, and more flexible process of developing products
  • Lower investment in tools used in production
  • Product lifecycles are made shorter
  • More independence from returns to scale
  • A wider scope of possibilities in many areas of business

For the most part, at the moment, many businesses are tapping into the technology by creating 3D signs and using 3D printing for marketing campaigns.

3D Printing In Marketing

As mentioned, the possibilities of 3D printing are wide-ranging for various purposes. From novelty products to prototypes to bones and coral reefs, the technology offers successful solutions in a broad scope of fields.

The same is true for the marketing sector. As you can imagine, using 3D printing for promotional activities can bump your marketing campaign up to higher levels.

Including 3D printing in marketing efforts may seem gimmicky, but it’s certainly effective. More and more companies are attempting to use technology in their creative campaigns. This only proves that the idea works.

What Has Been Done So Far?

1. Volkswagen’s Polo Principle

In 2012, 3D printing was used in Volkswagen Denmark’s “The Polo Principle” marketing campaign. Via the company’s official website, people were able to use the same 3D printer that made the original car model to create their own versions of that year’s Polo.

The company ended up showcasing 40 3D-printed customized Polo versions in Copenhagen. Their designers were given the chance to take their models home, but one was allowed a step further and actually had his model made into an actual functioning, road-worthy Polo, which he could drive around for two months that summer.
Use 3D Printing In Marketing

2. Coke’s Mini-Mes

Israel is known for pioneering breakthrough concepts, coming up with new technologies, and optimizing existing ones. Coca-Cola Israel certainly demonstrated this by launching its Mini Bottles campaign in 2013.

Basically, it was a contest that involved a mobile app that allowed Coke drinkers to design 3D model characters that were mainly their digital counterparts; hence, the label “Mini Me.” They had to take care of their digital mini-me versions in a manner similar to Tamagotchi.

At the end of the campaign, the winners received their prize: a trip to the Coca-Cola factory where they were able to print out their mini-mes in 3D.

3. Nokia’s 3D Printing Community Project

Also in 2013, Nokia gave its customers access to a 3D printing kit, allowing them to create customized covers for their Lumia 820. In more of their promotion efforts at the Mobile World Congress, they also presented several bloggers with their own 3D-printed cases that were customized with their Twitter avatars.

4. DVV’s Key Save Service

Still in 2013, right after the initial boom of 3D printing technology, Belgian insurance firm DVV made business more fun by rolling out a service called “Key Save.”

Losing one’s keys is a universal malady that has struck everybody at least once. DVV, thus, introduced a service that allowed their subscribers to scan their keys and upload them to a secure server. The forgetful can then retrieve the file anytime they lose their keys, after which, they can go to a 3D printer to have a new set made.

This is not merely a promotional gimmick. Insurance companies actually lose money having to replace locks whenever subscribers lock themselves out.

5. Belvita’s #MorningWin Campaign

In 2014, Belvita also jumped on the 3D printing bandwagon and launched its #MorningWin campaign.

Fans were encouraged to tweet their morning victories, usually seemingly trivial stuff that gave them the power to start the day on a positive note. Winners got the chance to own their personalized 3D printed trophy as a keepsake to commemorate their morning win for posterity.

Leveraging 3D Technology

Besides these five, others have also since used 3D printing to promote their business or cause. The list includes British charity Barnardo’s, Oreo, and eBay.

3D printing technology is only going to get better as time goes by. It’s going to be quicker, more affordable, and generally more practical. So it’s definitely a good idea to keep your business open to the possibility of leveraging this technology, be it for marketing or any other type of business goal.

AUTHOR_NAMEAbout the Author:
Pir Arkam is the Founder at Proto21 3D Printing LLC in the UAE. The company is dedicated to accelerating 3D printing and additive manufacturing adoption by providing rapid prototyping services with free consultation and delivering 3D printing training workshops. Proto21 has a solution for every phase of the product development cycle in all of the major industries.

[Reasons] Why Future Of Python Language Is Bright?

Why Future Of Python Language Is Bright
Python is considered as a high-level programming language. It is most likely the same as the English language which makes it easy to learn for beginners.

It is also true that people who are not familiar with any language and want to learn Python. Then there is no issue in it they can quickly train them self without any hassle.
Must Check: Top 3 Websites To Learn Free Programming

Why Choose Python?

This programming language comes up with maximum flexibility. It stands out among the most loved programming language by the software engineers to develop secure and reliable product and services. As a Python Development Company, we are going to showcase to you a few reasons why you should take preparing on this versatile applicable language.

Python Is Easy To Learn

Python is basic and straight to learn. It is an open source language free from complex syntax and works through short directions. It is expected to compose three significant lines in java to print "hi world" whereas in Python it is expected to write just a single straight line. This shows how simple to code using Python

It Has A Versatile Application

Python is a broadly useful language which mostly used to develop machines software.

Below I collect some of the essential fields where Python language is used:
  • Computer graphics
  • Diversion improvement
  • Web advancement
  • System automation and organization
  • Artificial intelligence
  • The scientific and numerical count
  • Topography
  • Scripting and automation
  • Security
  • Data science

Who wouldn't like to work in these segments? In this way, if you need to work in such energizing fields and construct a keen professional career, you should take propelled python preparing.

Use Of Python In Data Science

Python's application in Data science is getting increasingly more mainstream. Before the discovery of Python language, specialists and researchers were depend on MATLAB language for their exploration reason. But after the launch of Python, it is used in data science and data designing. Using these numerical engines like Pandas, Numpy, Scipy, and different devices, researchers and specialists were beginning to get higher effectiveness. Along these lines, presently it is a standout amongst the most utilized language in data science, framework, and statistical analysis.
Must read: Reasons Why Python Programming Is Most Useful

It Is Applicable In Artificial Intelligence

These days Artificial intelligence is one of the vast working regions for specialists and researchers. They are attempting to make such a robot which will probably act like a human. For doing such complex and prominent programming best and simple piece of code is required and Python is one of them. Due to which, in AI development Python is favored over other programming languages.

It Is Adaptable To Use In Creating Websites

Python has a variety of structure for chipping away at the improvement of websites like Pylons, Django, Zope2, TurboGears, were. Py, Grok, web2py and many more where Django is the most prominent one. The sites like Instagram, Pinterest are based on these frameworks written in Python. We know that WordPress is the most used CMS system using which a large number of websites are created and it is written in PHP. But now its network is getting well known. Other than this, Python coding is simple, basic and stable. If you begin utilizing its structure, you will never think back to different frameworks.

It Is Used To Design Computer Graphics

Python used on web tasks. Computer graphics is such sort of disjointed functions which should be possible utilizing its lieu of C or C++. Language is also used for system graphics. In the wake of knowing basic principles, you will almost certainly work in computer graphics utilizing the language with no complexity.

Python As A Scripting Language

Python isn't just a programming language, but it is the same as a scripting language. In the scripting, the code is written a script, and the script is embedded into the machine as information. The device peruses and checks the code. When the code is reviewed, it tends to be utilized several times. In such a manner, python is one of the viable scripting languages in automation.

It Is Extraordinary For Amateurs

Numerous understudies need to become familiar with the programming language but can't choose what programming language would be reasonable and justifiable for them to adapt first or which one would be viable to change first for which they can without much of a stretch learn different languages after initial one. It is prescribed to them that they should start with Python. Since through taking Python instructional classes, you will most likely accumulate necessary information about programming, and thus, you can learn different languages effectively after it.

More helpful articles:

AUTHOR_NAMEAbout the Author:
Code Wilson is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Python Development Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.
Find Me On Facebook | Twitter | LinkedIn | Google+

5 Simple Pinterest Tips To Grow Your eCommerce Business

Pinterest Tips To Grow Your eCommerce Business
Pinterest is among the fastest growing platforms. Its userbase is now nearing a hopping 300 million users making it a powerful marketing tool for brands. More importantly, an overwhelming majority of its users (84%) benefit from the platform in deciding what to buy. Even better, most of Pinterest users go on buying what they find on the platform.

The above data clearly shows the potential of a platform for brands in any industry. So, e-commerce merchants can also leverage Pinterest and bolster their businesses greatly. The good thing, the platform focuses on visuals unlike other social channels where texts are also in prominence. Pins are available on virtually every imaginable topic of interest and users can find it and take informed decisions.
Also Read: Attract Customers To Your eCommerce Store With These 7 Steps
More importantly, e-commerce merchants can take step to tap into the traffic potential of Pinterest and widen their base easily. With more users in search of pins, brands can expect high conversion rates, and this is where e-commerce businesses can benefit in true sense. That’s why your business should look to get the most out of the “board and pins” platform.

However, some planning is needed to benefit your e-commerce business from Pinterest and if you manage to plan and strategize better, this platform could help bring a real transformation. You should also not hesitate in hiring the services of an expert and get the most out of the platform.

Let’s look at some simple Pinterest tips to grow your e-commerce business:

1. Optimize Your Business Profile

If you want to use Pinterest for business purposes, you should then first set up a business account on the platform. You can upgrade the personal account into business one and stand to gain more functionalities.

The second step is to claim your website so that you can optimize the business profile on Pinterest. This will help in four ways – first, you will improve your site’s search ranking within the platform; second, you can see how your pins perform; third, you can add logo or image to pins; fourth, access new tools.

Further, e-commerce ventures can use four types of pins – article, product, app and recipe. On business account, article and product pins are used quite commonly where the former lets you include images and summaries of the article while the latter helps display the price of the product.

2. Promote Your Pins

E-commerce ventures can easily advertise their products on Pinterest but only after upgrading to a business account and claiming their site. There is ‘promote your pins’ option which a business can use to run Ad campaign and promote their products to boost engagements.

Then pin will come with ‘promote’ option which you have to clinic and after that complete the campaign form that comes up. Quite like Facebook ad, you will be required to set a specific budget and decide the number of days for the ad to run.

You can this promote the pins and create a campaign for traffic. This will help your e-commerce business in a big way and open the prospects for sure.

3. Use Discount Codes

Customers love discounts. If you’re ready to offer discount, it will definitely work in your favour and help drive conversations. You should know it well that using discount codes can work like magic in true sense. It will help boost engagements and drive conversion rate for sure.

When you use discount codes, it means you are letting customers know that they will have to pay less, and this can tempt them. Many e-commerce ventures add discount codes as a text overlay or include it in the product description to get home the point.

4. Segment Your Products

E-commerce entities should look to segment their products on Pinterest so that buyers can have it easy in searching for products. The segmentation will also help in coming up with a specific type of product on the store.

For segmentation, a business has to create different boards for different product categories so that buyers can have easy. The board this created should have all the relevant products from this category so that buyers can find them easily in one place.

Similarly, e-commerce players can go about setting up seasonal brands for items of choice, like for Christmas, Valentine’s day etc. This will ensure that buyers find products in a hassle-free manner and without much of effort.

5. Use Pinterest Analytics To Review Performance Of Pins

The use of analytics is great when it comes to getting different key metrices for marketing. When you use a business account on Pinterest, you get to benefit from the analytics dashboard where reviewing or analysing the performance of the pins becomes a simple task.

Based on the review, you can take better decision in regard to marketing your products. If you have any issue with analytics, you can benefit from an expert as their knowledge of web development India will do the task easily.

Related Articles:

Why TV Advertising Is Still Relevant

Why TV Advertising Is Still Relevant
Isn’t TV, like, so last year?

I mean, with YouTube, Netflix, and Amazon Prime, do people even still watch it?

Well, yes…apparently.

In fact, the average American household watches about 8 hours of TV every single day!

Now, the debate about TV has major implications for advertisers. With set budgets and changing digital trends, it’s a constant battle for advertisers to allocate resources to the platforms that make most financial sense.

We live in a digital world of colossal social media use and massive online content consumption. Some argue that TV is no longer the best place to advertise.

But, clearly, there remains an enormous potential audience available. Surely there’s still room for TV ads too?

Keep on reading to discover exactly why TV remain relevant in today’s world of advertising.

1. TV Is Immensely Popular

Watching TV remains one of the most popular leisure activities around the country.

As we’ve seen, hour upon hour is watched daily in the average household.

That equates to the ability to reach a huge audience.

For instance, even though numbers have dropped off, around 100 million people watch the Super Bowl every year. Now, to get an ad on TV at that time requires many millions of dollars. Of course, that’s generally unattainable for anyone other than the largest businesses.

But this extreme example demonstrates the potential reach of ads on TV. Millions of people can be watching your ad at one given moment. Done right, and it can have a major impact on revenue.

2. The Audience Is Happy and Captive

Clearly, people love watching TV.
They’ll watch non-stop TV for as long as they can! In simple terms, you have a captive audience to target.

Consequently, unlike many other advertising platforms, people will generally stay tuned for your ad.

Compare that with magazines, newspapers, radios and even online advertising. It’s all too easy to skip over the paid advert that’s been placed there, or to change the radio station, or to install an ad blocker. The money you spend on these ads is effectively wasted.

The opposite is usually true of ads. People wait (patiently or not) for their show to recommence. That means you have a guaranteed set of eyes upon your ad.

3. Effective Targeting

Alternative online advertising platforms are often favored over TV for their targeting capabilities.

It’s possible to target a specific audience to an incredible degree of accuracy.

But we shouldn’t forget the ability of TV to do a similar thing. Through effective analysis of TV audiences, you can establish a solid impression of who watches a particular program or channel.

A particular demographic tunes in to Show X at Time Y every day. If it happens to match your target audience, then you can place an ad accordingly. All told, you have a highly targeted captive audience to display a product or service.

4. Consistency Against Adversity

It’s worth emphasizing the resilience of TV.

Indeed, it’s hard to overstate the potential disruption of changing trends in content consumption. As Netflix, YouTube and other online alternatives arise, it would be easy to predict the demise of TV. Many have, which is possibly why you’re reading this article!

However, all evidence indicates the sustained relevant of TV. Slight dips have been experienced. But all in all, people continue to watch vast amounts of TV each year.

Some countries, such as Spain, have even seen an increase in television consumption. It’s foolish to disregard the potential for TV ads.

5. The Results Say It All

It’s true that the popularity of TV could have nothing to do with advertising relevance.

Simply, the TV would be inarguably irrelevant if its viewers didn’t lead to campaign success. Fortunately, that isn’t the case.

TV ads work. It’s as simple as that.

Regardless of where you look in the world, TV advertising continues to generate top returns on investment. From Australia to the UK, to Germany and back to the US, television advertising generates sales, drives internet traffic, and boosts brand recall.

6. It’s Trustworthy

Why do TV ads have such an impact?

One reason is that people continue to trust them.

Indeed, that trust may be because these ads been around for so long. Most people have grown up with a TV in their lives. They’re used to watching adverts on them. That amounts to a level of trust for what they watch.

By contrast, internet ads are the new boys on the block. Human psychology stipulates that we have less trust for something we’re less au fait with.

Equally, the cost involved in TV advertising demands a level of quality in their delivery. The effort that goes into production commands a level of trust.

Compare that to internet ads from Joe Blogs- some random bloke, sat in his pajamas in the front room of his house, filming on his smartphone and trying to sell you his latest affiliate marketing idea.

It’s cheap and easy to advertise online. As a result, lots of people do it. And that makes it hard to trust what you see and hear.

7. TV Advert Properties

TV adverts remain impactful due to their properties too.

Think about it: sound, visuals, and motion are all intrinsic components. Footage can be from real-life or contain animations. Sound and image quality are both high. There’s no limit to the details and opportunities at your disposal. Ads can last for a range of time, depending on your budget.

Compare that to forms of ads.

Facebook, for example, often plays its videos on mute automatically. Viewers only get visuals and motion to enjoy, unless they actively opt for sound. Other forms of advertising (such as magazines) only offer print. It’s far harder to captivate and impact someone’s emotions this way.

Time to Create Some TV Ads

There you have it: exactly why TV ads remain relevant in 2019.

In a modern, digital world it’s easy to assume TV is a thing of the past. As we’ve seen though, that’s far from the truth of the matter.

Hopefully, the information above has persuaded you of the value TV continues to provide in advertising.

Like this article? Search for ‘advertising’ in the search box above to read all of our ad-related blog content.

How Artificial Intelligence Is Helping Banking & Financial Sector

Artificial Intelligence Is Helping Banking & Financial Sector
Artificial intelligence (AI) since its advent is creating a transforming revolution in every sphere. This technology enables machines to augment human intelligence in order to improve their working ability. The technology is helping to overcome the complex challenges in the financial industry. Solutions enabled with AI is making interactions with machines simple and hassle-free. AI is executed in the banking sector to manage money trading and provide personalized service to users.
Also read: How Artificial Intelligence (AI) Is Transforming Mobile Technology
The financial sector is coming up with AI enabled solutions, helping the banks to make the best use of new capabilities. This sector is constantly transforming with AI at pace in order to derive advancement. AI encompasses an array of possibilities in the finance sector. Financial firms are deploying relatively simple AI tools to manage non-routine tasks. It helps to handle the multitasking processes in order to free employees. Apart from that, AI is used to redesign fraud detection and anti-money laundering detection.

AI Transforming The Finance Sector

Artificial intelligence helps to accelerate the working strategies in a faster and better affordable way. AI is utilized to know how to tackle customer pain with a smart solution. Experiencing AI is enjoyable such as real-time customized solutions offering product recommendation.

Fraud Detection

AI enabled solutions, has the ability to replicate human behavior. This helps the banks to detect the activity of fraud before it takes place. This is helping the banking sector to review the transaction of the fraud activities.

Risk Management

The finance sector is integrating AI enabled tools or solutions to get alert of flawed activities. AI algorithm merged with the financial services can help the firm to reduce the chances of risk. Moreover, this can improve the efficiency of the financial services and likewise improve the customer experience.

AI Trading Solutions

Many companies are investing in AI tech solutions to draw desired results. AI is helping in the analysis and understanding the real-time trade. With AI large data sets can be understood to forecast trading patterns in the market. Moreover, it is used to predict the outcome of a particular stock. Artificial intelligence is helpful in providing insight into patterns and complex strategies in live trading.

AI As Investment Advisory

Introduction of AI in the finance sector empowered asset management services. AI enabled digital-advisory is transforming the investment landscape. This helps to eliminate financial advisors or relationship managers from the investing process manually. Digital-advisors collect information in order to know the level of risk.

AI Smart Predictions

The finance sector has embraced AI as a tool for predicting market activities. When it comes about pattern recognition AI can evaluate historical data to predict stock performance. This helps financial institutions and customer services to analyze recommendations and predictions.

Final Thought

AI has the potential to not only revolutionize the industry but also to improve financial health. The banking sector is using AI to redesign their fraud detection and anti-money laundering. Firms are starting to use AI to provide personalized service to their clients as well as users. AI enhances services related to products and prevents fraud in order to improve customer service.

AUTHOR_NAMEAbout the Author:
Harry Willam is a business marketing specialist at Quytech, a leading Mobile App Development Company. You can hire ionic developers to develop an app for your business.