Things That Affect The Credibility Of Your Business Website

Earning the trust of your customers is, perhaps, the most difficult thing you have to do as a company. Customer loyalty and trust are tricky. It's almost like you will keep working on them for the rest of your company's existence. And it is true. Even well-loved brands with a cult following like Apple still work double-time to make every experience memorable to their customers. And this is Apple we're talking about. So, unless you have sold about a billion of your products, there's no reason for you not to work as hard as any organization to impress your customers to no end.

The design of your website has a subconscious impact on the customers. Do you know that web visitors will usually stay a maximum of 20 seconds before leaving to see another site? Every company struggles with customer loyalty and website credibility. Don't worry. You are not alone in finding ways to not only impress your customers but make them want to go back to your website.

How Do I Know the Right Web Design?

This isn't something you can do on your own. It takes a whole team to decide on the design and layout of the website. You will need a web design and development agency to guide you through choosing the right design for your website. A graphic designer will create the logo and slogan for your organization. Of course, you will be at the core of this process. You will have the last say. You will have the loudest voice in the room since no one knows your company and its products better than you.

But let the web designers propose the kind of website they think will generate more views. Give the graphic designer the freedom to create a logo that will become as iconic as Nike's. Assemble a team that you trust, so you never have to worry about the direction they are taking your company to.

Aesthetic and Usability

The belief is that beautiful things look more functional in the eyes of the users. Good-looking websites and mobile apps will impact the first impression of customers. They are more tolerant of minor issues as long as they like what they see. And because they have a positive feeling about your website, their experience is off to a good start.

But the aesthetics cannot cover up for the lack of usability of the website. No matter how good your website looks, it will still disappoint web visitors if it doesn't function the way it should. So, make sure that it's easy to navigate that even your technologically challenged friends can find what they are looking for.

Transparency

It's not about the design per se, but what they can find on your website. Customers value honesty more than anything else. It's important for them to feel that they can trust you. They want to know what you do, who you are, who the people are behind the company, and how you interact with your customers. Most of all, they hate websites that make it hard for them to see the prices of the products and services.

The harder it is to find such information on your website, the less likely it is that customers will want to interact with it again. Make this information the focal point of your website. Customers are there not to get impressed with your colors, layout, and graphics (although those are important, too). They are there to find the information they need about your company.

Consistency

When customers visit a website, they already have an idea of what they should see. They want the same colors, logo, and brand they see in your physical store or any marketing material they've come across. When there is no consistency in design, they will be apprehensive of browsing through the website. How sure are they that this is the same site where you said you've uploaded the products? There are so many fake sites out there that try to hoodwink netizens out of their hard-earned money, so it's quite natural that customers are wary of sites that are not consistent with the brand's overall design.

Security

Audiences are more aware than ever of the security threats on the internet. On your website, make sure to tell your customers what security measures you have that will protect the data they share with you. If they leave personal and financial information with you when they transact, they should know that these are being protected. Encrypt the data being shared. Don't leave any room for mistakes. The quickest way to lose your customers' trust is to suffer a major data breach that puts their information in the wrong hands.

Before customers think about transacting with a brand, they want that brand to show that they can be trusted. More than 79% of customers think this way. Your website is your first line of defense. Through its design and functionality, it can help build trust and credibility.

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5 Principles Of Effective Web Design That Boosts Site Traffic

In today's digital era, online business searches have become a common trend amongst web users. The first thing people will notice about your web page is your web design. This will give potential clients the first impression of your company, making them to either associate with you or otherwise.

How Does Web Design Affect Organic Traffic?

An SEO website design will give you a higher ranking in search engines. Such ranking implies you become more visible to potential clients.

Online visibility comes with a whole load of benefits. From bigger organic traffic, increased awareness of your business to higher sales, there's no limit to what you can achieve with an impressive web design.

Organic traffic is the search results that come from unpaid advertisements. Results that appear at the top of search engines are usually more trustable to web users. To grace the top five on search engine results, the content on your website has should not only be valuable but also relevant to users’ needs.

Your organic visitors don't click on your page because of a pay per click advert they have seen somewhere. A promoted Facebook post isn't the reason they e are glued to your website. They are visiting your site because of the valuable content you have created that is worthy of their attention. When this unsolicited audience clicks on your web page, your website design is the first thing they will notice.

A simple, easy to navigate SEO optimized web design will leave people with a positive impression of your business. This will automatically maximize the number of new organic visitors and potential clients.

Now take a look at these statistics:

45% of internet users will warn at least one friend of a bad website. 80% will not return to a website they didn't like, and 85% will check reviews before dealing with a company. A poor online reputation can make you lose 70% of potential clients.

While these statistics may be a confirmation of what you already know, it needs to be emphasized all the same; in the age of the web, the success or failure of your business heavily depends on your website design.

What Are The Best Ways To Improve Web Design To Boost Organic Traffic?

1. Reduce the Loading Time

Web users are lovers of instant gratification. If your web page takes a longer time to load, users will simply move on to another that saves them the trouble of waiting for ages to gain access.

You can make your web page load faster by combining code into JavaScript file, optimizing image sizes, and using central CSS.

2. Don't Force Users to Think

You are creating a web page to provide solutions not become the problem. Your web design should be as simple and self-explanatory as possible. The navigation process should be intuitive enough to allow users to move from point X to point Y.

A clear website structure with easily recognizable links will help users navigate easily and identify what they want without becoming overwhelmed.

Most importantly, an easy to use the website will give you more traffic which means increased awareness and more sales.

3. Choose the Right Colors

A great web page color theme can go a long way in making your website memorable. To create a harmonized impression, use complementary colors. You can also choose to create contrast in the colors that appear in the background and those in writing. This way, reading and navigation will be more natural to the eyes.

While using dull colors often creates a boring impression, too many bright colors may create a chaotic and disorganized impression. A perfect blend is achievable through a well thought out mixture of dull and bright colors, while being keen to incorporate the bright ones sparingly.

Lastly, using a white space will make your web page look uncluttered and modern. A white space is the empty space that appears between the headlines and other sections of a website. When used appropriately, you won't have to jumble your writings together leaving a memorable impression of disorderliness.

4. Tell Website Visitors What To Do

It's easy to assume that web users will know what to do once they click on your webpage. But this assumption could cost you a fortune. Just like people love being told what to do when offline, online users are no different.

Every page on your website should have a guide to the next step. Nobody wants to visit a website that will leave them second-guessing themselves with every tick of the clock.

You can use call to action buttons to guide your visitors on how to get what they want from your web page. If your website is about the power of meditation, for instance, include a 'free meditation class' button on the page.

5. Effective Writing

Since the web differs entirely from print, you need to adjust your writing style to suit the preferences or your target audience. Promotional writings will most certainly be ignored. Long texts without images or keywords will not be read. Exaggerated language will be skipped. Web users want solutions as fast as possible-the lesser the writings on your web page the better

An ideal solution for effective writing can be achieved by using short phrases that are straight to the point, visual elements like numbered lists, and simple and plain language. A simple "sign up" button will be more appealing and relatable than "engage with us." Simplicity is of the essence.

In this era of the web, investing in a great web design should be a top priority for businesses and companies that need to stand out. The more valuable content you have, the more people will visit and recommend your web page. This will boost your web presence, resulting in exponential growth in sales. To draw attention to your business without trying too hard, implement the five steps addressed above and watch how fast your business hits its targets in a matter of days. Remember, a website is the first impression you give to potential clients, and first impressions only happen once. Create a good one.

About the Author:

David Freudenberg is the active public relations manager for ProductionCrate an awesome website providing custom, easy to use, tools and resources so you can take your production to the next level! When he is not building relationships with others for ProductionCrate. He enjoys spending time with his family and friends.

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5 Content Writing Tips To Boost Your Website Conversions

One of the biggest problems people have with their websites is that the bounce rate is too high. Even though your website design could be aesthetically pleasing and UX friendly, you could still not be getting the conversion rates you want and deserve. One of the reasons this could happen is the low quality of your content. Content writing is one essential and irreplaceable part of digital marketing, which means you should never neglect it. If you want to boost your conversion rates, here’s what you should do to improve your content writing and better your digital marketing campaign.

1. Provide Value

Often enough, websites just have a lot of content with keywords in it, and that’s it. They don’t give the reader any actual value. It takes a very short time for the user to figure this out, which is exactly why they bounce straight away. Instead of doing the same thing with your website, give your users a reason to stick around.

Providing people with verified facts should be your priority. Nobody wants to read articles which are obvious advertisements. They’re on your website to find out something more about the issue that interests them and it’s your job to give them the information they need.

2. Keep It Simple

Using fancy and complicated language is only going to drive your audience away. Keep in mind who your audience actually is. They’re just normal people going about their days, and the matter of the fact is that they only have average vocabularies. This is completely fine, but it means you have to adjust the language in your articles if you want anyone to understand and like you. Remember that content writing is a part of digital marketing and not creative writing.

You don’t have to show off your skills, use nice imagery, or use elaborate metaphors. All you have to do is deliver true and verified information in a simple and easy-to-understand way.

3. Make An Outline

Sometimes the problem with content writing articles is that they simply don’t make any sense. It’s like the writer got lost while writing the article or like they’re just following their train of thought. In these cases, the articles lack structure and sense, making potential customers bounce as they perceive the content irrelevant. One thing that could help your writers if this is what’s troubling them is to make an outline.

Even though this might be a boring process of writing, it’s extremely useful. By making an outline, you’ll get to jot down all of your ideas and structure them so they make sense. Then, you’ll simply have to write one idea by one idea. This significantly lowers the chances of the articles ending up as complete nonsense. You’ll also get to switch the article around much more easily and improve the structure the way you see fit.

4. Take A Look At The Competition

One of the fastest ways to improve your content writing is to take a look at what the best web development in Sydney looks like. In other words, take a look at what your competitors are doing. If they’re having success with the techniques they’re using, maybe you could too. This doesn’t mean that you should copy everything off of your competitors, but you can use their work for inspiration.

If you want to be one of the biggest web developers out there, you have to start with the right content writing tips. Your competition started the same way you did, and if they can reach the stars, why can’t you? It’s important to make your content unique and original even if you are just using the same technique your competitors are. It goes without saying that you shouldn’t copy their process if it’s unique and characteristic for them.
That way, it will be obvious you’re copying them and you could get in a lot of trouble for that. The articles you write are going to be much different simply because different writers have their own styles with which they work. Also, keep in mind that the process or technique your competitor uses doesn’t have to necessarily be their own creation. They could be using someone else for inspiration, too.

5. Do The Keyword Research

If you want your articles and your website to show up in search queries of potential users, you have to optimize them for Google. SEO is the name of the game, and choosing the right keywords is the way to win it. Keyword research can be extremely important for your content writing, as it makes one of the essential parts of your digital marketing strategy.

It’s not a bad idea to consult a professional about which keywords you should use, as then you’ll be sure that you’re doing things correctly. Keyword research could also give you ideas for your next piece. After all, doing keyword research helps you find out how your audience thinks. You’ll get to see what kind of questions they ask and therefore you’ll know what you need to answer. As well as finding out concrete questions they use, you’ll also get to see what kind of phrasing they use.

Even though keyword research is relatively complicated, it pays off in the end. You’ll be much more familiar with your audience and closer to them, allowing you to read their minds more easily. This will help you tailor your website the way it’s relevant for them, thus boosting your conversion rates significantly.

Conclusion

As you can see, improving your content writing doesn’t have to be that hard. No matter how good or bad your writing team is, they can learn a lot from these tips and give you the website you deserve. Being a good content writer takes a lot of work and effort, but we’re confident your team will manage just fine. If you use these tips, you can be sure that your conversion rates will improve and that you’ll have more customers for it.

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Breakdown Of Costs Involved In Building A Website For Your Business

Having a website is extremely important to the success of any business. But how much does it cost to build? This is a common question that can only be answered by considering several factors. Depending on what services or tools you use to develop the website, the cost of building it can vary widely.

You don’t necessarily have to hire a professional web developer to build your site. Even if you are not tech-savvy, you can create the most suitable website for your business thanks to the different tools available today. In this post, we’ll share the breakdown of costs involved in building a website for your business as a DIYer.

1. Website Builder Cost (Free to $300)

You can create your website yourself using CMS like WordPress or website building platforms like Weebly, which could cost between $50 and $300. However, when building a website for your business, we always recommend you opt for the self-hosted WordPress as your website builder.

This website builder is the ideal choice for almost 30 percent of all website owners as it gives you the endless possibilities to create and optimize your site just like you want it. Self-hosted WordPress also gives you complete control over your site. WordPress is open-source and free software. However, you will need to buy a web hosting and domain name to install and start building a website on top of it.

2. Domain Name Cost ($10 to $30 per year)

Your domain name is your site address on the internet, like Google.com. You can purchase domain names from a lot of different places, but Namecheap and GoDaddy are two affordable options. The domain name will likely cost you anywhere from $10-$30 every year.

After registering a domain name, you will get the right to use it for a year. Then, you are required to renew your subscription for the domain from the same name register so far you want to keep using the name for your site.

3. Web Hosting Cost ($10 to $250 per month)

Hosting is a service that keeps your site accessible 24/7 on the internet. And one of the essential choices you will make when creating your website is deciding which web host to invest in because the services and servers of the hosting provider will influence the customer support and loading time.

Web hosting costs start at a cheap (under $10 per month) for shared hosting to between $120-$250 per month for a dedicated server. Since you are just starting, we recommend shared hosting for your small businesses as this service is suitable for lots of website owners in terms of needs and affordability.

Some of the cheap shared hosting companies include Bluehost, InMotion, SiteGround, and more. Right now, there are a lot of amazing web hosting deals with great discounts, and you can seize this opportunity to choose the right web hosting at a more affordable price.

4. Themes Cost ($0 to $200)

When choosing a theme, you need to think about how you want to represent yourself or your brand online. Everyone wants a beautiful website, and fortunately, there are a lot of themes available to all users. Some are free while you need to pay for more premium options.

Free themes are great for beginners, but they usually don’t have the critical features required for serious business owners. WordPress has a wide range of themes you can browse through the WordPress theme directory to find the right option for your website. You can also find premade websites like Template Monster for about $75 to $200.

5. Plugins/Extensions Cost ($47 to $500)

Plugins, also called extensions, enhances the functionality of your website. There are a lot of free plugins that can help you immensely, such as formidable forms, Jetpack, and WordPress SEO by Yoast. In addition to the free plugins, there are also paid ones that can extremely optimize your site, and they run anywhere from $47 – $500. And the charges can either be recurring or one-time.

• Set Up And Configure Yoast WordPress SEO Plugin

Some of the most popular plugins include Yoast SEO, Gravity Forms, MailChimp, Bloom, CSS Hero, and a whole lot more. However, you only want to install the plugins that are very important to your business — usually, the fewer the extensions, the faster your website.

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Simple Is Better: Keeping Your Website Design Simple

When it comes to website design, some business owners have this mistaken belief that the snazzier it is, the more people will come to check it out. Now, this may be true if your website is purely to display content and nothing more. But, if you're using the site as an online marketing platform, it's important to rein in your urge to make it as flamboyant as you want.

That's because in the world of online marketing, the simpler your website is, the more sales you'll generate. So, if you've hired SEO services in Utah and you're ready to have your site optimized, remember to keep the design simple. Here's why.

• Attract More Clients For Business From Website Design

Customers Have Short Attention Spans

What you need to understand about your customers is that they have short attention spans. There are hundreds, if not thousands, of other online stores that sell what you sell. If your website is filled with useless content, which you only placed there because it looks cool, your visitors might only get bored and move on to other sites.

Also, science has discovered that people will always prefer to take the easier route when it comes to thinking. It's what experts refer to as cognitive fluency. If your website needs some intense thinking to figure out how to navigate it, then you'll definitely turn off some of your customers.

Customers Want Familiarity

Another thing you should keep in mind when designing your website is that when people become familiar with something, the more that they like it. If your website is simple and easy to navigate, they will become familiar with it right away. Then, the more they will choose to stay.

If you change your website design frequently, though, or alter the pages or the functions of some buttons, your customers will be turned off. That's because they will have to familiarize themselves with your website again. Rather than do that, they'll simply go somewhere else.

Customers Have Too Many Options

Customers have so many other options if their first choice is not to their liking. And since they have so many options, their patience is very limited. If it takes them more than a minute to refresh your page, they will likely leave your site for another.

So, you need to ensure that your website is simple enough for them to navigate their way through. You also need to make sure that your web design is not too flamboyant because it's not what will attract your visitors. They want to see your products right away and not be awed by your design.

Customers Want Good And Simple Content

Finally, people want to read content that's concise and direct to the point. If you pepper your website with fluff pieces, they'll see that you're not offering anything of value and that your sole concern is to sell products.

If you're going to build a website, take advice from the experts and try to keep your design as simple as possible. You'll soon realize that that's what people want when the number of your visitors starts to grow.

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5 Tips To Create And Upload Videos On WordPress Blogs

Blogging and WordPress are equal to each other. If you are a professional blogger today then WordPress is the platform where you can show your talents and skills. WordPress is the ideal place for bloggers and probably the best platform to make some catchy content to attract readers.

The audience loves to read a blog. And if you can make the blog attractive with a good presentation then it will be just a matter of time to attract high traffic. Adding live examples is always useful for any online content and it is true for blogs too. One of the effective ways to make WordPress blogs more attractive is by adding videos.

But adding videos especially in WordPress blogs may be cumbersome. If you are a newcomer then you may find it hard to add videos. Even many bloggers don’t know how to successfully upload videos in WordPress and add it to the blog.

If you have uploaded blogs without videos in the past because you didn’t know how to add videos on WordPress blogs then read the article till the end.

The major 5 tips to create and upload videos on WordPress blogs are stated in the article. Follow the tips and come up with a wonderful blog post.

1. oEmbed Method

Social media is the ideal platform where you will find multiple videos. There are infinite videos available of every genre. YouTube, Facebook, Snapchat, Instagram are the top-rated social media networks where you will explore the ocean of videos. Thanks to WordPress because you can add videos from the social media platforms. oEmbed technique is the best bet for you on that occasion.

You can embed files and videos from the websites via this method. You have to just copy the source video URL and put it on WordPress.

Here are the steps.

• At first, you need to go to the Dashboard of WordPress admin.
• Then go to posts.
• Click Add New.
• Then you need to enter the title and content of the post.
• Next, select the position where you want to put your videos.
• Then go to the video and copy the video URL.
• After then you need to paste the video URL in the visual editor of WordPress.
• Then your video will be embedded in WordPress automatically.

Follow these steps and then you can successfully add the videos on your WordPress blogs.

2. HTML Block Method

If you want to characterize how the videos will be displayed in your posts or blogs then the HTML block method is the ideal one for you.

• Also check: Smart Video SEO Tricks For Improving Your Search Rankings

Here are the steps.

• At first, you need to select the video of which platform you will use like YouTube, Facebook.
• Then open the video.
• Select the share option.
• Then you need to select the Embed button from sharing selections.
• The “embed options” is available where you can select the starting and ending time of the video.
• Then you need to copy the Iframe code by selecting the copy button.
• Next, you need to put a custom HTML block in the post editor of WordPress.
• Paste the embed code of Iframe in the HTML block.
• Then you can check the preview of the video.
• In the preview option, you can check the entire video and how it will be displayed in the blogs. You can make some changes or edit if needed.

Follow the steps and you will be able to add videos to your blogs via this method.

3. Gutenberg Video Block

If you are looking for a solution to add videos to your blog posts directly from your media library then the Gutenberg video block is the ideal option for you. You can add videos on your WordPress blogs from the local storage of your device.

Here are the steps to perform.

• At first, you need to add or open a new post in WordPress.
• Then start adding the title and text of the content.
• Then you need to select the position where you want to insert the video.
• After then select the plus sign to create a new block.
• Now you need to expand the category of “common blocks”.
• Then go to the options and select video.
• From the video option, you can add videos on your blogs directly from your storage.
• There are several options available on how you can add videos. You can choose a video from your storage or you can add video with drag and drop method.
• After adding the video, you will find an upload option.
• This option allows you to upload videos on your blogs.
• After uploading the video to your blogs, you can embed the video according to you by clicking on the open button.
• You can make a video caption or you can align it to the right, center, or left.
• Like the oEmbed method, you can also copy the source URL of a video and post it in your blogs.
• There is also a media library option available where you can share or upload video files. You need to have files saved in the media library to use the option.

So, the Gutenberg video block is really a useful process when it comes to adding videos on WordPress blogs from the local storage or media libraries.

4. Adding Videos To WordPress Sidebar

You can also add videos to the sidebar of WordPress instead of in the blogs. WordPress has some in-built functions available for it where the videos are displayed in a unique way.

Image Source
Here are the steps to follow:

• At first, go to the admin dashboard of WordPress.
• Then select the appearance option.
• After then select the widgets option.
• Then select the video widget from the widget option.
• You will find an Add option on the right side of the video widget.
• Click the Add button.
• After then you need to enter the video title.
• Then select the preferred sidebar area where you want to insert the video.
• After finalizing the position, you need to click the Add video option with a link.
• Then you need to insert the video URL or file from the media library or you can upload a new video file.
• Embed the video accordingly.
• Then select the “Save Widget” button.

This is it, and you are now ready to add videos in the sidebar of the WordPress blogs. Adding videos to the sidebar of WordPress blogs is a very unique way of making the blogs attractive. Many bloggers add videos in the sidebar to get more traffic.

5. Use Plugins To Add Videos

One of the effective ways of adding videos on WordPress blogs is by using the plugins. Multiple plugins are available in WordPress to add videos in blogs, posts, and pages of WordPress. Plugins serve the ultimate purpose of adding videos to the posts easily.

Most of the bloggers prefer YouTube videos and plugins are the best option to add YouTube videos on WordPress blogs. Plugins play a key role in enhancing video viewing experience too. You can choose any plugin from the several plugins in the market.

Here are the steps of how to use plugins to add videos in WordPress blogs.

• At first, go to the admin panel of WordPress.
• Then go to the Plugins option.
• Now click on the Add New option.
• There will be a search box given. Start searching for the name of the plugin you are looking for.
• After finding the plugin, install it.
• Then activate the plugin.
• Then go to the plugin and choose the video platform like YouTube.

If you are someone who only focuses on YouTube videos then try using plugins to successfully add the videos on blogs and pages.

The addition of video content is definitely something that increases the beauty of a blog. A beautiful thing attracts everyone and the same can be applied for blogs. The more you make it beautiful, the more it will attract the audience. Adding video content is a key step of it.

If you are running a digital marketing business then it is of utter importance to know how to make your blogs more attractive. Add video content on your blogs and become a top-rated digital marketing services in India.
The 5 tips to add videos on WordPress blogs are described here. Check out each and every point and figure out which one is ideal for you. Make the blogs more interesting by adding live examples. Follow the points till the end and come up with a great blog.

Best of luck!

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5 Ways Content Will Protect Your Website From Google Algorithm Updates

Google changes and improves its search algorithms on a daily basis and it is your responsibility as a website owner to keep up with these changes in order to maintain your rankings in search engines. In June 2019 Google released the broad core algorithm update and this had a major impact on numerous websites and it focused mainly on the relevancy of their content. As a result, websites that provided relevant content regularly witnessed a traffic increase, while those with poor content and numerous affiliate links witnessed a major traffic decline.

If you are not happy with your search engine ranking and you would like to protect your website from Google algorithm update you should focus on providing quality content. Content influences the way websites are displayed in SERPs. According to Web Presence Solutions, the quality and value of the content you display will influence whether your visitors stay on your website or decides to leave. In fewer words, you need high-quality content to keep up with Google’s algorithm updates and to avoid being affected by them.

Add Value To Your Website Through Content

If you are wondering why is content so important for your website, you should know that content is the one that determines the success or the failure of your website. It is in your best interest to invest in fresh, relevant content and to provide your visitors with useful information about who you are and what you have to offer as a business. With the help of professional content, you can make visitors stay on your page and transform them into loyal customers and after all, this is the goal of every business owner, isn’t it?

Having quality content is a must to ensure your website is and stays visible in search rankings. According to Web Presence Solutions, in the digital environment, the content you deliver is a mixture of the written, graphical, video and audio information that you present on your website.

We should emphasize the fact that quality content will not go unnoticed for it provides various advantages that you should not ignore:

• It provides value for visitors: It engages them and makes them want to read about your products or services. Those who succeed to deliver relevant content will drive more traffic to their website, grow conversions and sales and increase engagement of their visitors
• It generates more sales: It is important to build trust as a business, to show your visitors who you really are and you can do that via the content you display on your website.
• It has a longer life span: Quality content resists the test of time and it remains useful for months and even years. Provided it is clearly written, it is interesting, is updated regularly and it complies with Seo best practices your content will generate long-term traffic.
• It has a greater Seo value: SEO continues to evolve and high-quality content will protect you from google algo update and it will help you consolidate your presence in the online environment. Original content will increase website visibility and visitor traffic and its importance should not be ignored.
• It enhances usability: Are you happy with your website’s performance and success? If not, you should make sure you provide useful, relevant content that delivers an enjoyable user experience.

When you provide original content, you build trust and authority with your target audience and you protect your website from google serp update. The fact of the matter is that there is no quick fix for a website that was affected by Google algorithm update. What you can do is to protect your website from these updates and to improve your website on a regular basis so that you provide relevant content and you deliver an enjoyable overall user experience. All the improvements you do will have an impact on your website’s rankings. According to Hubspot blog, Google is not penalizing low-quality pages but it is rewarding websites that focus on meeting the user’s query.

The good news is that you can protect your website from google algo update and the most efficient way to do that is to have relevant and original content displayed on your website regularly. To do so it is important to understand what your buyers expect from you, to address their pain points and solutions. Also, it is a good idea to invest in local seo services that will help you become visible and consolidate your presence in the online environment. According to intechnic, good content sets you apart from the masses, it helps you differentiate yourselves from others with similar products or services. Content is what wins the heart and the money of your customers and for this reason, it should be your top priority to invest in great content for your website.

Keep The Website Stable And Secure In Front Of A Google Broad Core Update

Are you afraid that your website’s ranking will be affected every time Google creates a new algorithm update? Would you like to avoid a negative impact caused by the google latest algorithm update? You can do that by creating high-quality content. The good news is that you can hire professionals to do this for you. Experienced writers know how to capture the attention of your customers and they have the skills to create interesting content for your target audience. It is a good idea to replace the content you post on your website regularly. Professionally written content will make a huge difference for your website and you should not ignore its importance.

Content that is updated frequently will not be ignored by search engines and adding fresh content every day will make a difference as far as the success of your website is concerned. If you lack the time or the experience to create content for your website you should not worry because there are skilled writers that can do this for you at a reasonable cost. Their services are affordable and efficient and they are definitely worth the investment.

About the Author:

Dr. Ion G. Tudorache is a specialized SEO strategist, with 13 years of experience in the SEO industry. He started working in SEO while he was still in University, studying computer engineering and automated software. He is the co-founder and director of Gamit SEO. The main purpose of the agency is to provide first page results for its clients through comprehensive analysis and implementation of 20 different techniques. The quality of the services provided by the SEO company USA can be seen in the results achieved for every client.

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10 Expert SEO Tips & Advice To Boost Your Traffic In 2020

There is lots of misinformation online when it comes to search engine optimization. It appears that over the past years, everybody has become a 'search engine optimization expert.' One of the most frequent issues that we hear from individuals looking to find out more about search engine optimization is that they do not acquaint what information to trust.

That is a valid concern. We always suggest that you try out anything you find online yourself before confirming it as a good idea. We are gonna share top 10 Expert SEO Tips & Advice to Boost Your Traffic. It ranges from small companies and startups through to international public firms.

Helpful Guide: A Guide To Hiring An SEO Provider

1. Regular Branding For Improving Visibility:

Generally, site holders have a misapprehension that they’ve made the best content and Google will take them to the top. But unluckily, it’s naïve thinking. Undoubtedly, you have made the best content but how’ll Google comprehend that you have the best material?

You have to do Branding. For the people who do not comprehend branding. It’s a method of promoting the site, blogs, and contents on different platforms of the WWW to get more audience attraction. Once the audience begins to acquaint more about the brand, if they’re capable of relating to the site, they’ll share it with others.

Once the brand image begins to increase, Google will automatically perceive the presence and will provide results for the queries related to the niche. So branding is gonna be the X-factor for search engine optimization in 2020. But evade spanning for the benefit of branding because once Google comprehends the cheap tricks, they’ll de-index or penalize the brand, site or blog from the search engine result pages.

2. Concentrate On Mobile-First Indexing:

For this one, we are gonna hear straight from the source: Google.

First, what does mobile indexing even denote? Quite clearly, it simply means that Google now contemplates the mobile version of the website to be the main version of the website. If you do not have a mobile-friendly website, the desktop website will still be utilized. But, if the site is not mobile-friendly the rankings might take a hit; keep in mind that user experience is a huge thing.

3. Meta Description:

Explain the Meta description with a call-to-action. It’s great to limit it to one hundred and seventeen characters so that mobile users can read the full description.

4. Implement Secure Sockets Layer Security For Improving Authority:

It’s a commonly recognized thing that if you have a secure site, it’ll increase more value as compared to the non-secure site. Even Google agrees that they choose to rank sites with secure sockets layer Security over the unsecured site. For the ones who do not comprehend the SSL Certificate and its significance in SEO.

SSL certificate is the small data files that are installed or feed over web server as a defensive measure against undesired threats resulting to harm sites authority. Such an SSL Certificate provides a benefit in terms of search engine optimization as it’s been established by Google that HTTPS holds a significant role as a ranking element.

Even try to boost the site Domain Authority because it’s extremely important when it comes to placement in the Search Rankings of Google. There’re different methods to improve authority.

5. Link To Authority, Relevant Sites:

Every search engine optimization professional you speak to will ask you to make links because they’re here to STAY.

Contemplate such backlinks as a vote of assurance. The more links the site acquires, the higher its domain authority will be. The more domain authority a site has the more authority it’s online. It denotes if two sites are vying for a similar keyword, both have a similar kind of content and get a great amount of traffic. Which one will get ranked on top? You tell.

The answer is: The site that interrelates with numerous users will be ranked on top for that keyword. That’s owing to several reasons. But the major one is the backlinks it boasts. If it has backlinks coming from many high domain authority sites, it’ll have a less possibility of getting unbalanced.

6. Analyze The Competitor’s Keywords In The Simplest Manner:

Competition can be formidable, especially when it comes to SEO. While trying to rank high for a particular keyword, you may be on the up against a meager intern, or you may be on the up against a proficient search engine optimization company. There’s a multiplicity accessible for free online tools that can assist you, but you must comprehend how to use them efficiently.

Doing keyword competition score study is one of the excellent methods to improve the SEO game. If you can analyze the competitor’s keywords, you can use that insight to guide your own SEO strategy and maybe increase a competitive edge in the rankings.

7. Optimize & Compress Images:

Optimize & compress pictures in exchange for quicker loading time. Utilize Photoshop, or tools like ImageOptim, TinyPNG, and Kraken.

8. Video:

With eighty percent of internet traffic expected to be spent on video need, we say more? Having a video embedded on the landing page will not just boost the conversion rates, but it’ll also improve the bounce rate and overall time-on-website.

Google ranks sites that have a high user retention rate and lower bounce rate as it is a sign of the site having strong material and being relevant to your target audience. Google has placed a strong highlight on the significance of its wish to put the correct content in front of its audience by ranking the relevant websites well. That’s why video is necessary to improve SEO in 2019; it keeps the visitors on the page longer and decreases the bounce rate.

9. Optimize The Content:

Optimize the content for relevant and long tail queries. Analyze your content of the competitors’ pages on the queries, comprising what words they utilize. You have to utilize all the words that are related to the user’s question, and what he/she and the search engine ought to expect to locate on the page. A complete answer will always get the reward.

10. Guide The User Intelligently:

Take your objectives into account when you write every post. If your objective is to vend something, make a sales tunnel, and try even the most absurd choices. At times triumph comes from where you anticipate it the least.

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15 Bigcommerce Design Points For Better Ecommerce Websites

Much has been said about driving customers or traffic to your eCommerce website, however, design tops all the tactics in a marketing strategy, which is why it is prudent to think about and evaluate what should and should not go into your Ecommerce Website Design. If you’re looking for inspiration, the best source to reach for is BigCommerce as their key element is their attention to detail and accessibility that is designed to turn leads into conversions. Therefore, this is the right time to work on eCommerce solutions for small business.

A clean And Organized Design:

Imagine shopping online, and you see products arranged randomly in an aimless manner. Would you consider buying from that site again in the future? No isn’t it? Similarly, you’d have to think and plan your customer’s overall experience and organize products into specific categories so that customers can easily find what they are looking for. This is more important during festive seasons or on a big sale, you might have to organize and arrange the products based on the offer, discount etc.

Easy To Navigate:

A large part of good design and great content lies in the navigation. When your customers are able to navigate from one page to the next and find what they are looking for creates a great shopping or information searching experience for them. If your websites are one of those with a mishmash design, this might be a good place to start organizing the main menu and other pages. One clever option is to go for a drop-down menu instead of a mega menu as you can minimize the number of links or pages your customers open. Explore different kinds of menus from the drop-down to fly-out and find the approach that suits you best.

Be Easily Accessible:

When your website says “We are just a click or call away”, and there’s a huge waiting time to reach your customer support, it creates conflict in your customer’s mind. To avoid this, make it easy for them to get in touch with you so that you don’t end up losing your consumer base.

Add Clear Customer Reviews And Ratings:

Did you know that 61% of customers read online reviews and consider them as recommendations made by friends or family? Online authentic reviews and ratings also go a long way in boosting your sales and SEO rank. Therefore, if you’ve been adding reviews just because everyone is doing so think again, it may just be the right time to cleverly use online reviews as your top marketing strategy and performance metric.

A Strong Search Bar Is A Must-Have:

Most customers are in a hurry to buy a product they already have in mind or to just look if it’s available or not. A strong search bar is must to invest in and also ensure that it is easily visible.

High-Quality Images Can Never Let You Down:

With the inception of Instagram, we see how powerful clear and crisp images can be in the online digital world. And, if you’re running an eCommerce website, this is all the more important. High-quality images have a way of easily capturing people’s attention and holding it unlike any other form of content. In today’s world of limited attention, using high-quality images can get you the right attention contributing to a sale or a subscription and inherently boosting the SEO.

Easy To Check-Out Process:

A long check out process saps our interest to go any further just like a long queue in a supermarket does. In fact, the whole point of eCommerce is to have an easy and fast shopping experience and the checkout process is the crux of this whole experience. If done right, it can do wonders for your website’s conversion rates.

Highly Responsive Theme:

Creating a highly responsive theme is easier than it was once before. However, keep in mind that your website should be created according to eCommerce websites. And, the good news is that BigCommerce offers premium themes from a range of selection.

Have Clear And Quick Product Previews:

A product preview that takes too long to load or one that goes through many clicks often leaves shoppers annoyed. In the long run, it can be dangerous for your website as shoppers choose to avoid it altogether. Therefore, no matter the amount of investment in the ads on the search engine, your website performance is a must to keep you at the top of the game. You can look at Caroline Panthers’ website, which does a great job with their quick view feature showing all the product, size and additional information clearly.

A clear Outline Of Your Online Store Policies:

Many eCommerce websites miss this point. Provide a clear FAQ page or policy information on shipping, returns, delivery and refunds. Keep the information easy to access along with the contact us option, so your website visitors can contact you easily.

Shipping Costs Need To Be Displayed Earlier:

A study shows that displaying shipping costs later or at the very end of the order is a huge factor in cart abandonment. To avoid this, you can use a shipping cost calculator below the product so that customers can know what to expect and avoid unpleasant surprises at the end of the order confirmation.

Ensure ‘Add to Cart’ Option Is Visible:

In many eCommerce websites, the ‘Add to Cart’ option or ‘Buy now’ option is hard to distinguish with all the other elements on the page. Therefore, you can use a contrasting colour or large display for this option to convert more visits into sales.

Set Up Strong Filters:

This is a common element done wrong on most eCommerce websites, that is, the filter products option isn’t strong or specific enough which can be a major factor in helping customers sort and find products quickly. If you haven’t invested in it already, this may be the right time to do so.

Incorporate Branding Into Your Marketing:

Consistently building your branding experience can help your customers differentiate you from the many eCommerce websites online. Envato Market's lineup of eCommerce marketplaces is a good example that maintains a consistent branding experience throughout multiple online stores.

Mobile Friendly:

It goes without saying any site you build, be it eCommerce or any other informational website ensure that it is fully optimized to work on different mobile devices such as ensuring that your web site's images and form fields scale nicely on smaller screens. BigCommerce’s built-in features can help you with readymade payment solutions options that you can add to your sites such as PayPal One Touch or Apple Pay.

About the Author:

Code Wilson is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Ecommerce Solutions For Small Business Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.

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Is Accelerated Mobile Page Necessary For Your Website?

Accelerated Mobile Page is an open-source platform that allows websites to quicken their load time; by focusing on loading the content. It allows a website to quickly load content for mobile users, through heavy use of the cache. It rips down some important features of the website when loading; but that is obvious when the purpose is to quicken the loading time. This feature is not advised for every website though; only those websites which focus on content should go for this method. Basically, it is only directed at mobile users for not everyone uses the same high-speed connection. You might have seen the term ‘AMP’ being shown in different Google Searches, most of those being shown with a news or content website.

Importance

The trend hasn’t been here long enough for us to judge if it would become a ranking factor in pushing up your website’s name. Though, it has become really important for many news websites to publish content in AMP for their users. It all depends on the numbers of viewers who use a mobile phone to visit your website. If your viewers use mobile phones more to surf your website, putting in AMP would be a great way to keep them engaged to your website.

Pros And Cons

There are many pros and cons to it. Con- It rips out some features of your page. It does not allow you to use Javascript and allows for only a streamlined version of CSS. This makes it harder for web developers to put buttons on webpages. Pro- It quickens the load time to a maximum of 1.5 seconds creating a high chance for a website to engage a visitor. Con- It is hard to make all the pages AMP if you want to as you will have to put in code everywhere. Pro- The server performance is improved to the limit as it uses cache to speed up the search result.

To implement AMP on your website, you will have to let go of some features. It is either that or increased load time. If you are using a blog, it will help you out a lot to use AMP on your websites.
Impact on Traffic

AMP will help increase traffic a lot. If you decide to use it on your webpages, it will load up quickly enough to be seen by the viewer. It has been proven that webpages with a load time of more than 3 seconds have a tendency to turn away their viewers. If your load time is lesser, people will see what you are offering even if the page is stripped down of some of its rich features. It will eventually help boost your rankings, even if it is still not a ranking factor. As more and more people identify your website to be relevant, search engines will automatically push up your website. In this digital age, a few seconds’ delays can turn away thousands of potential customers so it only makes sense to use AMP in these cases. Other than that, if you have a website that thrives on rich content; using AMP will not be feasible in that case. You will be cutting out your USP and that will only harm your website ranking. It all depends on the content you are serving up if using AMP is cutting out your best stuff; then, there would be no use of it.

The trend is still ongoing and if more visitors flock to AMP pages than normal ones; you will have to rethink your strategy. Times keep changing, so be prepared to be surprised.

Conclusion

I have mentioned all the important aspects of AMP. We have seen more visitors flocking to sites which are offering AMP and even Google Searches are throwing up AMP results first in many scenarios. Search engines want the best experience for their users; we will be seeing more usage of AMP in the coming times. If you are thinking of putting AMP codes in all your pages, do analyze the trend. It might be that your visitors love the rich features of your website and it is the only reason they click on your link. If that is the scenario, you will have to first talk to your visitors if you can. In modern times, the customer is always right. If you can ask for their opinion before coming to a decision, it will only benefit your website as you will be able to take a smart decision. Not going for AMP at the moment would also be a balanced decision; you should not take hasty decisions in such matters. Most mobile users are irritated when they can’t find simple features on their screen; they want all the features they see in the desktop. It wouldn’t be a wise decision to irritate them when they are your bread and butter.

About the Author:

Smeeta Sharma is a blogger and manages her blog in Trustedtutors. She loves to write on the updated topics and explore the ideas related to students’ AssignmentHelp. She spends a lot of time on the internet to explore the world deeply. Currently, she loves to write on ideas related to the students and help them make the right choice in their career. Read her latest blog of writing service ThanksForTheHelp Review.

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A Definitive Guide On Optimizing Content To Boost Website Ranking

Having an online presence is of primary importance nowadays. For this, the website should have content that directly addresses the need of the audience. This is the only way that makes the audience trust your website which ultimately increases the popularity of your brand.

However, there are so many websites available on the internet that deal with the same set of services and yet everybody claims that they provide the best one.

In such cases, the reader chooses to visit only that website which has a better ranking on the SERP. In short, a website which has mastered the art of Content marketing.

Now the question arises, how content marketing should be focused that would attract a reader to your website and boost its rank?

There are so many content writing and marketing agencies that work in content optimization. Many experts have claimed to formulate procedures for better content marketing skills. Let us analyze the most suggested tips that make a website rank better.

Find The Low Performer

If you know the basics of Search Engine Optimization, then you are familiar with the techniques of website optimization. Before you indulge in creating fresh content for the website, analyze if the previously posted blogs and articles are doing well or not. You can get a simple idea from the page rank while searching the specific keyword.

Attaining the first rank is definitely the goal of all the website holders, but the first 3 ranks are considered optimal to catch the viewer’s attention. Although some content marketing experts say that the first 5 ranks are the best. So, if your article lingers on positions below these ranks, then you have found the low performer of your website.

You can also make use of various online tools that determine the rank of the page. Moreover, they can also tell if the article has slipped in position or has gained popularity.

Content Optimization

The most important part begins now. You may have ample knowledge about the subject, but it would not reach the users until you optimize it according to the search engine. The content marketing companies suggest that after you have found the low performing article, you can work according to the following discussed method.

1. Re-analyze Your Weak Article

Dig out obsolete information from the post and replace it with the most updated one. Technology is updating with every moment. For effective content marketing, highlight the recent updates and omit the old information from your post as a reader is inclined towards reading about the current happenings.

You should also take care of the helping images that you have added on the page. Always add compelling images that motivates the reader to roll over the information with much enthusiasm. Also, update the “alt tag” according to the keyword, if necessary, as alt tags play important role in content writing and its optimization.

However, if you do not want to omit your previously researched and written article, you can highlight the recent updates in your post and still keep the older versions of the technology. This is a great way to keep the readers engrossed in an article where step-by-step updates are compared.

2. Write A Thoroughly Researched Article And Complete The Missing Links

You might not have put all the related information in your article. Thus, not many people would be finding your article self-sufficient. Whenever you are attempting any informative article regarding any issue, first of all, update yourself with the concerns of people related to that matter.

You can follow forums and many questions and answer sites that let a person directly raise his concerns. While using those questions as a starting point, write the articles so that those questions are answered automatically.

When you are re-addressing your article, then complete the missing links and talk about the latest happenings about the things. You can also check what your competitor is writing about that has made their ranking sore in the crowd.

3. Check Whether Your Article Is Easy To Read And Is Stuffed With Keywords

A person, who is an expert in content marketing, knows how to mold the sentences so that the keyword insertion looks natural. Also, adding too many industrial jargons may become too confusing for the reader and people would not really want to keep a dictionary on while reading your article.

The article for content marketing should be structured in such a way which makes it easy for the reader to understand it and have a lasting impact on his mind. Eye-catching headlines can help you in attracting many heads; however, keeping them motivated towards reading the full article is a herculean task.

So, try and be as natural and informative as possible while writing your piece. You can also use Google keyword planner and other such services to find the high-performing keywords for your product and incorporate them in your article. This is a sure shot method to gain popularity in the virtual world.

4. Add Live Examples And Case Studies

Another powerful tool that content companies use to amp-up their article is by using live examples in their articles. This is because people love taking notes about the experiences of others. Moreover, a recently conducted case study can help you imply your motive of writing the article to a greater extent. If you have already written one in your old article, then replace it with a new one, if any. Or, you can just modify your sentences to include more impactful words and highlight the conclusion more.

Quick Tip: Add a time-stamp to your articles so that the viewer knows that it has been updated with current information and they will read it and share it. Your website’s rank will improve if your words are circulated and read widely on the internet.

If all these steps are diligently followed, then your low ranking article can become the talk of the town. As you proceed systematically, the flow of your article will keep the viewer’s attention intact and this will decrease the bounce rate of your website. This is what most of the content companies are up to. In the end, providing a clear cut picture to the audience helps in winning their confidence and boosts your page rank.

About the Author:

Preaa Sharma is working as a content marketing head at Content Elites. She has 5 years of experience in content writing and had her articles published at high authority websites. You can follow her company on Facebook and Twitter.

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