4 Powerful Mobile App Monetization Strategies for 2019

Powerful Mobile App Monetization Strategies
The term mobile app monetization is defined as an idea of generating revenues from the app. Now, there is a stiff competition between Google Play and Apple app store. The App Store has 2.7 million apps while Google Play has 3.5 million apps with a significant share in the app industry.

The concept of free or freemium has made visitors download free of cost apps. The fewer number of audience download paid apps for driving traffic and conversion. According to Gartner, “It is revealed that customers mostly trust social media friends’ recommendations to decide which app to download.”

This is why top iOS and Android app development companies focus on app monetization strategies to make the best use of advertising and purchases from the tool.

Here are four powerful mobile app monetization strategies to follow for the year 2019:
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In-App Purchases

In the upcoming era, in-app purchases will undoubtedly be the primary revenue source for mobile application developers. However, the gaming category leads the way to earn excessive revenue from the app. There are varieties of app developers that offer superior functionality performance and provides many more incentives to users with freemium models. The in-app purchases are ideal for giving a quick and efficient app monetization strategies for users.

In-App Advertising

In-app advertising is a highly popular mobile app revenue strategy. It offers a multipurpose variety of ad formats that gives an excellent user-experience with advanced geo-targeting options to reach the broader array of audience.

Following are some of the essential in-app advertising formats which are ideal for the best monetization strategy:

Native Advertisement

Native advertisement is a way to make your app look and feel like natural. These ads give a superb user experience and compel customers with a distinct appeal. They can easily be fitted in different screen sizes and executed on multiple user mediums.

Banner Advertisement

Banner Advertisement is the primitive style of advertising which is still in vogue today. In this kind of advertisement, each app is different from the other regarding target audience, goals, and features. It is also popularly known as a display advertisement which shows the top display ads on mobile.

Interstitial Advertisement

Interstitial advertisement is a full-screen advertisement which easily and quickly grabs noticeable attention of visitors. These are the most engaging ads that appear during the break. They appear on a turning transition of the screen and show a higher click-through rate with a more compelling display.
Powerful Mobile App Monetization Strategies

Text Advertisement

The text advertisement is a contextual mode of advertising which is based on pay per click ads. It shows the significance of headline with a power of the call to action to catch immediate attention and compel for a higher click-through rate.

Video Advertisement

Video Advertisement is the latest mode of advertisement which has growing demand and value among visitors. The popularity of mobile video ads has increased to 22.6 percent in 2019 with a revenue of 15.93 billion dollars. It gives a significant interaction and engagement of users with more click and higher CTR percentage. Video advertising is a future of mobile app advertising and ideal for conveying a brand message in an easy way to users. The Cost per thousand miles (CPM), Cost per click, and Cost per action are essential terms for ad pricing models for visual mobile app advertisement.

Freemium

Freemium is a terminology of two words “Free” and “Premium.” In this mode of advertisement, the basic version is free for users and does not cost anything, while for accessing the advanced premium version, a visitor must need to pay some amount. The successful examples of freemium model are the drop box, mail chimp, and Evernote. These companies have successfully applied this strategy for increasing their app revenues and for earning more profit and return on investment.

Paid Apps

Paid apps are not free apps. These apps charge an extra penny on any additional app activity like purchasing an app. They use the original app monetization model and works on the 70/30 percent of business and app store profit ratio.

Conclusion

In a nutshell, above mentioned are few of the essential mobile app monetization strategies for 2019. These strategies help generate more and more revenues and increase higher click-through rates for conversion.

How To Choose The Right e-Commerce Platform?

Choose The Right e-Commerce Platform
E-commerce has changed the way people shop forever. E-commerce as a business model is growing globally at an unprecedented rate. We're talking a growth of up to $4 trillion sales by 2020. In this drastically changing competitive scenario, how do you determine which is the best e-commerce platform for you? We understand it is a critical decision and hence this article is aimed to help you decide the best e-commerce software solution for your business.

Why Is e-Commerce Popular?

The internet has changed buying behaviors. Whether you are a start-up, small business or a huge brand, you cannot ignore the many benefits of E-commerce. The harsh reality is, if you are not well represented online you are dying. Since you are already looking for the best e-commerce software solutions, we take it that you do need to be told about the benefits. Maybe you want to change from your current platform. Which brings us to the pertinent question. Amongst the hundreds of e-commerce platforms, how do you find the right fit and which factors do you consider before deciding the best e-commerce platform for you?
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What Features To Consider Before Choosing An e-Commerce Platform?

The features that are important to you will differ according to your business type. A value-added reseller of IT supplies, for example, would look for certain features that may not be of importance to someone in the fashion and lifestyle business.

Nonetheless, these are the top features you should compare when deciding:

1. Pricing - What Do You Get For Your Buck?

Let’s get to the most important question! Whatever the size of your business you need to know exactly how much you would be paying and for what services?

The cost will vary depending on the type of e-commerce software solution you choose. The various options are:
  • Build Your Own: You contract someone either internally or externally to build it for you.
  • Traditional Platform: You purchase a license fee up front which you renew annually. Your IT and Dev team then build and customize.
  • Open Source Software: No upfront costs, though you must pay for initial development, domain name, migration, upgrades and plugins.
  • Cloud-Based Applications: Traditional and Open Source Platforms that offer a cloud-based hosting system.
  • SaaS Platform: Built on a single codebase, everyone who utilizes an eCommerce SaaS platform experience the same technology for a fixed monthly fee that covers server use, maintenance, security and upgrades

Most e-commerce software solutions charge a monthly fee. The price will vary on the type of platform you choose. Weigh the pros and cons of each platform before you determine the best e-commerce platform for your business needs.

2. Multiple Payment Gateways

Let your customer choose the payment method they prefer. Payments are central to your e-commerce ecosystem and yet payment issues are among the top reasons for shopping cart abandonment. Slow checkout processes and lack of available payment methods discourage shoppers from continuing with the purchase. Multiple payment gateways will help your business capture opportunities and increase your revenue, and a competitive e-commerce software solution provider knows this.

The payment options your e-commerce platform must offer are:
  • Multiple payment options which include PayPal, credit and debit cards.
  • If you are a global entity or wish to grow your e-commerce store internationally, you need to offer local payment gateways as well.

Many European countries prefer bank transfers using their online bank accounts. China has Alipay and Union Pay while M-Pesa is popular in many African countries.

Allowing your customers to pay via methods they know and are familiar with helps reduce hesitation during the checkout process.

3. Automated Tax Calculations

If you are a global e-commerce business, you would need to abide by the tax laws of different countries alongside their currency requirement.

Failure to do so could lead to various legal repercussions. Some of the best e-commerce platforms offer this automation and take away the hassle of currency conversion, taxation, etc.

4. Scalability

As a business owner, you aim to grow your business exponentially. It is imperative to look for an e-commerce software solution that can scale alongside your business. As an entrant in the e-commerce business, you may not want to pay for unnecessary features and storage. But as your business takes off, you want an e-commerce software that can scale with the increased demands of your business without charging you exorbitant fees for doing so.
Choose The Right e-Commerce Platform

5. Integration

Does the e-commerce platform support integration with your existing ERP or POS systems? It is essential that business fully integrates both systems so that the inventory and pricing information is available to customers and staff in real-time. Many eCommerce platforms support one-way integration or batch updates, the best e-commerce software for your business will be a platform which equips two-way, real-time flow of data thus allowing you to operate efficiently as a business in several of your key processes.

If you do not use ERP software or are looking to transfer all your business requirements to an e-commerce platform, you need to be armed with specific tools to successfully continue the business.

In this scenario, the functions of an e-commerce software vis-à-vis marketing that you would also require are various plugins that support accounting, inventory management, shipping and freight calculations, etc.

The best e-commerce software solution for a value-added reseller will be one that seamlessly integrates with multiple distributor catalogs. The level of integration would depend on your business needs, and you should pick the e-commerce platform that best fulfills all the requirements of your fundamental business processes.

6. Mobile Friendliness

By 2021, mobile e-commerce sales are predicted to account for 54% of total e-commerce sales. 60% of searches are done from mobile devices and, often those searches result in sales.

As long as consumers have a mobile phone, they can shop anywhere they want. Even traditional buying from a brick-and-mortar shop is influenced by consumers looking up additional information on a product or for better deals online via mobile phones.

Google favors websites that have a responsive design. If your e-commerce platform doesn’t optimize your store for mobile devices, it will get pushed down in rankings and search results. This is a sure-fire way of losing a significant number of potential customers.

An added advantage will be an e-commerce platform that offers a mobile app. There is a mobile app for almost everything today, and you do not want to get left behind.

7. Personalization

A personalized online experience is important to today's buyer, and the successful retailer leverages this with continuously improving their product offering to new and existing customers and nurturing their customers’ shopping experience.

Popular e-commerce software solutions come equipped with a powerful search engine and a recommendation engine which shows individualized offers, content or suggested items-to-buy based on the consumers buying history, browsing behavior, search history, purchase history data, demographics, etc. If the e-commerce platform does not offer personalization, you are losing revenue.

8. Compatibility With Marketing Methods

You want an SEO friendly e-commerce software solution which enables your e-commerce store to rank high in search results.

Some important factors when looking for an SEO friendly e-commerce platform include:
  • Does it allow you to add a blog to your website?
  • Can you use your own domain name?
  • Can your customers leave reviews?

Other marketing functions of e-commerce software you need to research are:
  • Integrations with marketplaces: Can you easily import your product catalog to various marketplaces like Google Shopping, Facebook Marketplace, Amazon, etc.
  • Social media integration: Can you sync your products to your social media and tag products in your posts? Can you share discount codes and coupons on your social media?
  • Email marketing tools: Email lists are a powerful asset for eCommerce to aid in customer acquisition, lead nurturing and repeat purchasing. Does your chosen e-commerce platform allow you to collect data, build lists, create email campaigns or automate your email marketing strategy?
  • Can you connect your e-commerce product listings with blog posts so that you automatically promote the product when you share the blog posts on social media?

9. Security

Sensitive data security is becoming one of the biggest concerns among consumers and credit card fraud is only getting worse. Would you be comfortable entering your credit card information or bank details on a sketchy website?

The onus of taking appropriate measures to secure transactional information is on retailers. Any e-commerce platform you choose MUST be PCI (Payment Card Industry) compliant.

If you choose to host and manage your own e-commerce platform (i.e. a custom solution), you will need to ensure PCI compliance for your business.

10. Choose An E-commerce Platform That Works for You!

Following the approach above you should be able to narrow down your options and find the best e-commerce platform for your business. Do not get influenced by a platform that is popular if it does not support all the essential processes of your business. You want an e-commerce software solution that compliments and enhances your business and assists you grow and rake in the profits.

AUTHOR_NAMEAbout the Author:
Shane is an American writer for various digital news publications. After being in the ecommerce industry for more than 15 years, Shane has a good understanding of what it takes to make an ecommerce business successful. He likes to cover newsworthy events related to business management software, best ecommerce platform, customer relationship management (CRM), Quoting software, and Value Added Resellers.

His articles give insights into the latest trends in the B2C and B2B e-commerce industry. His e-commerce coverage is robust and provides everything from the best e-commerce platform to improving your website site.

Advantages Of Hiring A WordPress Hosting And Its Website Building Costs

Advantages Of Hiring A WordPress Hosting
For those who have a blog or website based on this platform, the advantages that the hosting WordPress offers are several. The benefits in this case range from a site builder, more disk space, and quality technical support. Several companies offer web hosting already optimized for WordPress and with self-installer. One of them is Hostinger, with one-click installation. If you want to know web site building costs then classy website builders will help you.

But after all, what are the main advantages of opting for a WordPress hosting?

It has advantages that can significantly help your work by providing better performing websites and blogs when it comes to delivering content to your audience.

But to learn more about WordPress hosting, it does not hurt to know the reasons that lead the WordPress platform to receive a flood of praise from both novice and experienced users. And also there are some best website hosting if you wanna read strikingly reviews, site123 reviews then visit here.
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The Characteristics Of WordPress

It is to coincidence that WordPress is the most widely used website and blog management system on the planet. When someone talks on site and blogging platform, the first one to come to mind is WordPress. There is, for example, a huge variety of free themes for the platform, plus more than 45,000 different plugins that help you customize your website.

See below some of the features of this system that stands out most.

Open Code

It is an open source system, also known as open source. The advantage of this feature is the wide freedom it gives to users in terms of customization and modification of the platform. So any programmer who wants to develop some improvement to the WordPress system will be feeling at home to do that. To promote such modifications, it is only necessary to read the documentation regarding the operation of the platform and follow the recommendations of the members of the community.

And the speaking community, WordPress has a very active community, made up of people from around the world who constantly exchange information about the system. They are designers, programmers or programming language enthusiasts who create plugins and templates capable of making platform performance even better.

Customization Alternatives

WordPress has customization alternatives that only need to make it rain. Of course, speaking like this seems like an exaggeration, but the possibilities that the wide variety of plugins and templates make the platform easily customizable. Faced with this, if you want to create a personal blog or a space to make your portfolio available on the web, WordPress can help you. Want to create an institutional website for your company? No problem, this platform can be extremely useful.

Even those who want to invest in a virtual store can take advantage of the advantages offered by this system. One of the reasons for this is a plugin called WooCommerce, which offers several features that e-commerce needs.

Friendly Management

The management structure of WordPress has helped break down the myth that creating, changing, and managing the features of a website or blog is an exclusive task for programming professionals. WordPress is intuitive, that is, if you want to post posts, edit them, insert multimedia files and analyze the visualization indexes, the platform assists you. It brings everything in an objective and easy to access.

Such a feature is a hand in the wheel not only when it comes to producing your content, but also when you need to analyze which posts are most visited, what times, days, and how your readership responds to them.

In short: WordPress makes it easy to manage your business on the web, allowing you to have a good online presence.

Thousands Of WordPress Templates Available

Something that greatly facilitates the life of those who are setting up your blog is the myriad of themes available to give a face to your site. Most of them are already optimized for SEO, are responsive, easy to use, making even lay people able to post their texts, post photos, schedule posts, etc

WordPress Hosting And Regular Hosting

As much as WordPress offers several advantages, it is common for some users to wonder what is the distinction between a WordPress hosting and a regular one. After all, how does it influence your project? In general, choose the easiest installation of WordPress, for example, with a click or in which it has already been pre-installed so that you do not have extra work to do that.

Ease Of Access To The Administrative Panel

One of the differences refers to the use of the administrative panel, from where you can manage your project. The regular hosting counts with the call cPanel, already the lodging WordPress has an interface that owns the basic actions of the CMS. Through it, there is the possibility to add domains and manage email accounts, all in a practical and intuitive way.

The Use Of Other Platforms

In a shared hosting there is the possibility of you testing other CMS platforms. When it comes to more credibility, authority and professionalism for your project, WordPress hosting is more an investment than an expense.

Also, if you are in doubt about adopting a WordPress hosting, take into account the fact that it is intuitive and facilitates your access to various resources. And if your project is a blog or an e-commerce, it is more than welcome.

Such projects usually contain enough content and need constant updating, something that this type of hosting can support.

Finally, our blog has selected two WordPress hosting options to make it easier for you - Hostinger and WebLink.

Conclusion

Most of the blogs and websites you access are based on the WordPress platform. This CMS is one of the most requested for the most varied types of projects online. Therefore, hosting based on this system has many advantages.

So, analyze your project type well and talk to your web hosting company about the advantages that WordPress hosting can bring to you.
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How to Protect your Personal Data in Windows PC

Protect your Personal Data in Windows PC
With the release of Windows 10, researchers have started complaining about the way Windows 10 handles the privacy of its users. Cortana, Edge, Timeline any many such features have to face serious criticism for interfering user’s personal data. Now when Windows 10 users start knowing all about this they too become concerned about their privacy. If you too are among one such Windows 10 user, then do believe that you have landed at the right place. As in this article, we will discuss in detail the essential steps that a user needs to take for protecting his personal data in Windows 10.
Download Now: Download or Get Windows 10 Officially

Stop Syncing Of Your Data:

Syncing undoubtedly quite useful if you wish to keep yourself free from the hassle of signing again and again into various accounts on different PC. But on the contrary, it may also pose a threat to privacy. When we talk about Windows 10, syncing keep going in the background. Your passwords, username, activities all keep on syncing on all the devices that are signed in with a common Microsoft account. Now, if you sign in into any of your social accounts on your home PC then you do not need to input it again your credential for signing on that account on your Work PC (if both PC’s are synced.) But since in this article we are talking on how to protect your id, therefore, it is advisable to disable syncing of data. To do so please follow the below steps:
  • Click on Settings and head to Accounts > Sync your settings.
  • Protect your Personal Data in Windows PC
  • Now toggle off the slider to turn off syncing.

This will completely turn off the syncing, and none of your passwords and other details will be synced across different devices signed in with same Microsoft account.

Moreover, if you do not wish to completely turn off sync settings, then you can also turn off individual sync settings.

Go For A Local Account Instead Of Microsoft Account:

Most of the Windows 10 users use Microsoft Account for signing into their PC. As it is compulsory if you are trying to purchase the apps from Windows Store and trying to sync your data across various devices. But if you neither purchase any apps nor you wish to sync your data across various devices, then it is not necessary to continue with a Microsoft account, instead, you can go with a local account. This will help you to protect your personal data in Windows 10 as Microsoft will no more able to collect your personal info. Moreover, a local account is enough for creating a user name and password for your Windows 10 machine. To create a use a local account please follow steps below:
  • Click on Settings and head to Accounts > Your info.
  • Now click on Sign in with a local account instead.
  • Protect your Personal Data in Windows PC
  • Once done create a password and username for your computer.

Never Let Apps To Use Your Advertising ID:

Many few Windows 10 users are aware that each Microsoft account that you used to sign in to your PC is assigned a unique advertising ID. This, in turn, helps companies to show you the personalized ads. And if you have syncing enabled then those personalized ads will follow you everywhere. To turn off these Ads you have to make some changes in the Windows privacy option. To do so please follow the below steps:
  • Click on Settings and head to Privacy > General.
  • Protect your Personal Data in Windows PC
  • Now toggle the option, “Let apps use advertising ID to make ads more interesting to you based on your app activity” to Off.
  • This will reset your advertising ID.

Turning this option to Off, though will not curb all the ads but you see the lesser number of personalized ads.

Disable Syncing Of Your Data On OneDrive:

OneDrive is a cloud solution provided as default by Windows 10 to automatically backup all your data to its servers. But if you are concerned about the security and privacy of your data or you are already using some other cloud storage program, then it’s not a bad idea to turn off the syncing to OneDrive. To implement it please follow the steps provided below:
  • In the System tray look out for the OneDrive icon and right click on it.
  • In the Setting tab, uncheck both the options, Start OneDrive automatically when I sign in to Windows and Let me use OneDrive to fetch any of my files on this PC.
  • Click on OK to proceed.

Now, none of your data is stored to OneDrive.

Disable Location Access:

Access to your current location is another aspect that can be considered as an invasion of privacy. If you have location access enabled in Windows 10 then Windows and its various apps access that location and send location specific content. These can be like personalized ads, local news, etc. But once you disable access to your location, no one can get an insight to your current location. Moreover, you can easily disable your location by following the steps below:
  • Click on Settings and head to Privacy > Location
  • Protect your Personal Data in Windows PC
  • Now click on Change button and toggle off location for this device.

To stay more untracked toggle Off another setting that allows an app to access your location.

So, folks, hope that after finishing the article you will be able to handle your privacy in Windows 10 in a better way.

10 Expert SEO Tips & Advice To Boost Your Traffic In 2019

SEO Tips & Advice To Boost Your Traffic
There is lots of misinformation online when it comes to search engine optimization. It appears that over the past years, everybody has become a 'search engine optimization expert.' One of the most frequent issues that we hear from individuals looking to find out more about search engine optimization is that they do not acquaint what information to trust.

That is a valid concern. We always suggest that you try out anything you find online yourself before confirming it as a good idea. We are gonna share top 10 Expert SEO Tips & Advice to Boost Your Traffic in 2019. It ranges from small companies and startups through to international public firms.
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1. Regular Branding For Improving Visibility:

Generally, site holders have a misapprehension that they’ve made the best content and Google will take them to the top. But unluckily, it’s naïve thinking. Undoubtedly, you have made the best content but how’ll Google comprehend that you have the best material?

You have to do Branding. For the people who do not comprehend branding. It’s a method of promoting the site, blogs, and contents on different platforms of the WWW to get more audience attraction. Once the audience begins to acquaint more about the brand, if they’re capable of relating to the site, they’ll share it with others.

Once the brand image begins to increase, Google will automatically perceive the presence and will provide results for the queries related to the niche. So branding is gonna be the X-factor for search engine optimization in 2019. But evade spanning for the benefit of branding because once Google comprehends the cheap tricks, they’ll de-index or penalize the brand, site or blog from the search engine result pages.

2. Concentrate On Mobile-First Indexing:

For this one, we are gonna hear straight from the source: Google.

First, what does mobile indexing even denote? Quite clearly, it simply means that Google now contemplates the mobile version of the website to be the main version of the website. If you do not have a mobile-friendly website, the desktop website will still be utilized. But, if the site is not mobile-friendly the rankings might take a hit; keep in mind that user experience is a huge thing.

3. Meta Description:

Explain the Meta description with a call-to-action. It’s great to limit it to one hundred and seventeen characters so that mobile users can read the full description.

4. Implement Secure Sockets Layer Security For Improving Authority:

It’s a commonly recognized thing that if you have a secure site, it’ll increase more value as compared to the non-secure site. Even Google agrees that they choose to rank sites with secure sockets layer Security over the unsecured site. For the ones who do not comprehend the SSL Certificate and its significance in SEO.

SSL certificate is the small data files that are installed or feed over web server as a defensive measure against undesired threats resulting to harm sites authority. Such an SSL Certificate provides a benefit in terms of search engine optimization as it’s been established by Google that HTTPS holds a significant role as a ranking element.

Even try to boost the site Domain Authority because it’s extremely important when it comes to placement in the Search Rankings of Google. There’re different methods to improve authority.
SEO Tips & Advice To Boost Your Traffic

5. Link To Authority, Relevant Sites:

Every search engine optimization professional you speak to will ask you to make links because they’re here to STAY.

Contemplate such backlinks as a vote of assurance. The more links the site acquires, the higher its domain authority will be. The more domain authority a site has the more authority it’s online. It denotes if two sites are vying for a similar keyword, both have a similar kind of content and get a great amount of traffic. Which one will get ranked on top? You tell.

The answer is: The site that interrelates with numerous users will be ranked on top for that keyword. That’s owing to several reasons. But the major one is the backlinks it boasts. If it has backlinks coming from many high domain authority sites, it’ll have a less possibility of getting unbalanced.

6. Analyze The Competitor’s Keywords In The Simplest Manner:

Competition can be formidable, especially when it comes to SEO. While trying to rank high for a particular keyword, you may be on the up against a meager intern, or you may be on the up against a proficient search engine optimization company. There’s a multiplicity accessible for free online tools that can assist you, but you must comprehend how to use them efficiently.

Doing keyword competition score study is one of the excellent methods to improve the SEO game. If you can analyze the competitor’s keywords, you can use that insight to guide your own SEO strategy and maybe increase a competitive edge in the rankings.

7. Optimize & Compress Images:

Optimize & compress pictures in exchange for quicker loading time. Utilize Photoshop, or tools like ImageOptim, TinyPNG, and Kraken.

8. Video:

With eighty percent of internet traffic expected to be spent on video need, we say more? Having a video embedded on the landing page will not just boost the conversion rates, but it’ll also improve the bounce rate and overall time-on-website.

Google ranks sites that have a high user retention rate and lower bounce rate as it is a sign of the site having strong material and being relevant to your target audience. Google has placed a strong highlight on the significance of its wish to put the correct content in front of its audience by ranking the relevant websites well. That’s why video is necessary to improve SEO in 2019; it keeps the visitors on the page longer and decreases the bounce rate.

9. Optimize The Content:

Optimize the content for relevant and long tail queries. Analyze your content of the competitors’ pages on the queries, comprising what words they utilize. You have to utilize all the words that are related to the user’s question, and what he/she and the search engine ought to expect to locate on the page. A complete answer will always get the reward.

10. Guide The User Intelligently:

Take your objectives into account when you write every post. If your objective is to vend something, make a sales tunnel, and try even the most absurd choices. At times triumph comes from where you anticipate it the least.

Do You Have Five Minutes To Transform Your Email Marketing Campaign?

Five Minutes To Transform Your Email Marketing Campaign
If you only had time to change one thing about the way you conduct email marketing, what would it be? What would make the most impact on your CTR? In this post, we’ll examine that question and let you know what the answer is.

If you have time to change more than one thing, then check out the EveryCloud infographic below. It’s packed with a bunch of useful tips and statistics that can help you boost your CTR significantly. But for now, let’s stick with that one trick. What is it?

Drumroll, please. The answer is to stop sending every email to every person on your list. I can almost hear some of you frowning. After all, email marketing is a numbers game. The more emails you send, the better the results.

That seems like a sound assumption. And it is certainly advice that we’ve heard before. Ten or twenty years ago, it was great advice. Back then, people weren’t receiving a deluge of marketing emails every day and spam filters weren’t nearly as vicious as they are now.

Back then, people were subjected to less security awareness training. They opened their emails without fear and had fewer to deal with. Now around 205.6 billion emails are sent a day. We’re getting bombarded by marketing from a range of different sources as well. As a result, today’s consumer is somewhat jaded.

They don’t mind ignoring an email that they feel has no value for them or that isn’t relevant to them. If your business is sending out the same generic email to everyone on the list, how is that ensuring that they’re relevant or even valuable to the subscriber?

Send too many emails and, at best, your subscriber is going to start ignoring them. They might even decide to unsubscribe, or worse still, report the messages as spam. None of these outcomes does your CTR much good.

So, the step you’ll take today is to work out what promotion you want to run. Who is the ideal target for that promotion? What features of that ideal person could you use to discover a subset of clients to market to?

From there, move on and divide up your subscriber base into these different subgroups. Then create the perfect message to appeal to each subgroup. That’s the best way to improve your email marketing success.

And, yes, it will take a little more effort up front. But the payoff is significant. First off, you’re proving to your clients that you do know them. Even if they don’t take you up on this offer, they’ll be receptive in future to more emails from you. So, even if you don’t win today, you do win tomorrow.
Five Minutes To Transform Your Email Marketing Campaign
This infographic is shared here after a legal permission from EveryCloud.

25+ Common SEO Mistakes That Are Killing Your Website [Infographic]

Common SEO Mistakes That Are Killing Your Website
Search engine optimization is the key that can help boosts your site’s traffic and rankings. Without it, it is difficult to increase your brand’s visibility online. More importantly, SEO helps improve user engagement, which, in turn, can help boosts your conversion rate.

However, if you are not aware of the latest changes in the world of SEO, then you are bound to make mistakes. This could very well jeopardize your brand’s credibility, leading to a poor user experience. Thus, while it is important to know about the best SEO practices, it is equally important to be aware of the SEO mistakes to avoid.
Must check out! "Reasons That Effect Your Improvement In SEO"

Top 5 Worst SEO Mistakes To Avoid


1. Over-optimization of Keywords:

Stuffing your web pages and blog posts with targeted keywords, is the worst thing that you can do. This could lead to a high bounce rate on your website as well as lead to a penalty from Google. Thus, this is one mistake that you got to do away with. Instead, make use of LSI search terms if you have to improve the keyword density on your pages/posts.

2. Slow Website Speed:

Another common SEO mistake, faster website speed is a must if you want to retain your customers and improve the site’s dwell time. Slow load time also leads to a high bounce rate and this could affect your site’s bottom line.

3. Not Having a Responsive Website:

Having a mobile-friendly website is mandatory. With a high percentage of users making use of mobile to browse for information and to shop online, not making your website responsive could lead to loss of potential traffic. Plus, it could affect your site’s ranking. Thus, this is another mistake that you need to rectify post-haste.

4. Not Updating Your Website Content:

Just like write high-quality content is important to boosts your site’s rankings, similarly updating your website’s older content is essential too. Older content is the gold mine that can drive traffic organically to your site once it is updated. So, make sure that you optimize your site’s older content by adding new links, removing redundant information, adding new keywords, updating meta tags etc.

5. Missing Alt Text For Images:

Did you know that you can get a good amount of traffic from image-based search engines like Google Images? That’s right! Thus, ensure that you add descriptive ALT text for all your images if you want to gain more traffic.

These are the top 5 worst SEO mistakes to avoid. There are a few more that you need to rectify immediately and the below infographic can help you identify them. So, check it out now and for more information, read this guide that explains in detail how to fix common SEO mistakes.
Common SEO Mistakes That Are Killing Your Website
This Infograph is shared here after legal permission from Hosting Clues.

6 Best Tips To Develop A Successful Uber Clone App

Tips To Develop A Successful Uber Clone App
Uber is transforming into a giant company. This is the reason different company provides Uber Script to Entrepreneur so that they can offer customers the best taxi booking script.

To create an app like Uber Entrepreneur required features which make your app more accessible to people.

An AIS Technolabs help the business in having a full achieve; this is the significant advantage of revealing a taxi booking app. Whichever platforms we use for building up a taxi booking app (Android or iOS) must be fixed with specific mechanical components that decide the achievement of the business and this all can be done using AIS Best Uber Clone Script. Dig out the valuable tips below:

1. Fantastic Hosting Service:

It is very noteworthy to complete a superb hosting service. App hosting is as essential as making one, so it is crucial to have it legitimately. Allow it to be an iPhone application or an Android application, have it accurately without swaying a lot of money on it. When it is done, enrol your app on the stage you need. Its prosperity depends on both, determination of hosting service and picking an appropriate name for the domain.

2. Design The Application How You Like:

An entrepreneur must pick a system that licenses him legal strategies for customization. However, you may require a substitute arrangement of activity. As shown by the need for that arrangement of operation, the application should be changed. The coding content must be fit for including every one of the elements a business visionary needs into the application he makes. For the right working of an application, the content must be shaped by the correct arrangement of activity customers slant toward.

3. Stimulate The Pace Of Exercises:

An indispensable variable which chooses the quality of employment is the proportion of activities happen with the applications. You have picked a splendid hosting service and did everything to adjust the application set up, anyway if you disregard to assemble the pace of exercises happen in your app, the application will finish in a disappointment.

Make your app conspicuous certainly. Every driver or traveler in the city should consider the working of your application. For ensuring this make an SEO perfect design, and consolidate each estimation of internet networking coordination into it. Visit gatherings or do email promoting, to the most extraordinary. Give the profiles of drivers and furthermore of the travelers in your application an opportunity to end up gigantic. In that way, you can grow the pace of exercises that happen in your app.

4. Keep The Payment Option Basic:

Your app must fuse a lucidity in option for payment. AIS Uber Clone Script empowers online payment, and it limits with the guide of savvy card payment which is done online at the time driver drops the traveler to its dropping location. Site services take their reward and credit the due entirety in driver's wallet. All of these exercises require the sponsorship of exact payment modes. Hereafter the content should give the workplace too, to guarantee legitimate working of taxi booking apps.

5. Pursue The Latest Innovations:

Adopt the most recent advances. All customers, these days are using smartphones, henceforth the advancement used as a piece of the application should coordinate the screen assurance, and working of gadgets used by the buyers. Certification that the content you use has every quality to fuse low down maps, course centers, and various distinctive necessities of the city going, also. With the help of Uber clone scripts, making taxi booking application for Android has never been significantly less requesting.

6. Offer Space To Including Client's Reaction, And Excursion Subtleties:

Customers rating and furthermore the posting of contribution for each trek is incredibly crucial. It incorporates the validity of your application.

Six Elements To Consider While Building A Uber Clone

Research on Market: Any business, before to pushing a thing or an administration, needs to mull over the business segment, the restriction, the nature of existing administrations, improvement viewpoints and the chances of profit. At precisely that direction, it is urged to plunge into the business segment. In this way, execute a comprehensive contender examination.

Exhibiting And Headway:

While it may be anything besides hard to enter the business segment with the accessibility of bleeding edge Uber clone scripts, your occupation, nevertheless, doesn't finish there. For accomplishment, publicizing and headway is central. Pull in an exhibiting methodology to develop brand care, brand headway.

It is also essential that legitimate client administration is given scale-up the back-end base. Take contribution from the clients and explore the data as it would be shrewd.

Extending The Client Base And Going Up Against Contention:

Fix your esteeming seriously with the objective that your translation of your opponents head-on. If your application is dispatched for clients in level 2 or dimension three urban territories, you may have a first mover advantage. If you intend to test the pioneers in the business segment in large metropolitan regions, evaluating reasonably is basic. Offers, for instance, beginning the free ride, etc. can be a particular advantage.

Making such unequivocal strides will build open care, verbal introduction. As such, continuously yet tirelessly your application will observer a tricky climb in the client base diagram.

Segments:

Joining the most excellent elements for taxi booking application will genuinely satisfy. Since you can choose a mainly made Uber clone, features come inbuilt. In any case, if need be, you can request the development of a specific component that you require.

Payment Options:

Various payment entries must be open for explorers. It should be essential for travelers to pay their toll using their credit or platinum card. Besides, Wallet elective must be given in the application, with the objective that travelers can trade a particular sum of money into their wallet and can make payments using that.

Client Experience:

Right from booking a taxi on their applications, the accessibility of taxis contiguous, the helpful arriving of taxicabs, to the checkout procedure of explorers, everything should be smooth. Client experience can't be ignored as this can significantly influence your business. Take the most extreme thought concerning offering the best client experience.

AUTHOR_NAMEAbout the Author:
Code Wilson is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Uber Clone App Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.