
Brands and web design services in Dubai are in a continuous race to outshine their competitors with the best typography design trends, whether for that giant billboard on a prime location or a website that they build for their customers. .
Now, you might be wondering with all the technological advancements, why are we talking about typography? Why do brands give so much importance to this? .
The answer is simple!.
It’s because typography is more than mere fonts, style, and colors or aesthetics. It’s the building block of your brand voice and how customers perceive it. .
So, let’s consider these latest trends of typography in web design that are going to rule the web in 2025!.
Where You Should Use Typography Design Trends and Where You Should Not?
Trends in typography may reinvent your design by giving it a new perspective. They give your brand a modern appearance. You can convince your target audience that you remain relevant by embracing the current vibe of the creative industry.Having said that, it is important to note that you shouldn’t just go with any typography in web design just because you find it cool. You must have a clear understanding, strategy, and intention, and should be aware of where to use them and where you should refrain.
Where to Use
Here is where you should use typography trends:Event logos: Pop-up stores, local events, online events, virtual conferences, and other one-time events are great opportunities to experiment with typographic trends. Using typographic trends here will make your event graphics look current and add to the excitement.
Social media graphics: Trends are very important in the rapidly evolving social media dynamics. Trends in typography might therefore aid in drawing attention to your brand.
Video design: Using the appropriate typographic trends can make videos of your website, as well as social media platforms, look appealing.
Web ads: The goal of online advertising is to grab attention right away. Here's where a popular font style can make a difference.
Packaging design: Trendy typefaces can improve the visual attractiveness of the package for special trend-focused releases or limited edition offerings.
Where Not to Use
Here is where you should refrain from using typography trends:Brand Logos: You don’t alter your brand logos annually. Trendy fonts and styles may become obsolete in the future, but your brand shouldn't. Therefore, pick fonts for your logo that reflect the individuality of your company.
Text-intensive designs: Readability and user experience should take preference over trends when creating an infographic or brochure with a lot of text. Trends in typography that put style above legibility are unnecessary.
Web & App Design: The design of your website and app should serve as consistent representations of your brand, much like your online stores. Therefore, you can't have them changing periodically. Your audience must be able to relate to and recall your strong signature style. Therefore, select readable, accessible fonts for website and app designs to guarantee a seamless user experience.
New Typography Trends for 2025
Now, you have the clear idea of how and where to use these web design typography trends, let's take a look at typography design trends that might take the centre stage in 2025!.Variable Fonts
Imagine if your brand's font could appear the same even if it were dressed differently for every application?That is the main purpose of variable typefaces. Variable weights, widths, styles, and optical sizes are all part of their design. It is clear that this variant makes it possible to create responsive designs and make great use of these fonts.
Variable fonts will not disappoint you in a setting where multichannel marketing is the way to go because you require designs for multiple platforms.
Therefore, you should start thinking about using variable fonts in your designs if you want to keep ahead of the 2025 typographic trends.
Serifs' Potential Return
Serifs, which have long been linked to legibility, elegance, and authority, are making an important return as part of the 2025 typographic trends.Sans-serif fonts have become very popular lately since they are thought to be more contemporary and better suited for online platforms. Serif fonts, however, are probably going to return in 2025.
Additionally, serif fonts are known to evoke sentimentality, and font designers are experimenting with a variety of modern takes on these classic serif fonts.
Handwritten Fonts to Add that Personal (Humannnn) Touch
The originality of handwritten charms will draw in customers as the world shifts toward artificial intelligence and robots producing designs. Therefore, one of the most important typographic trends for 2025 is handwritten fonts.Handwritten fonts may be cozy and inviting and give a personal touch to any design. We are discussing more than just script styles. We are discussing a distinct class of fonts that resemble the flow of simple handwriting and have a raw appearance. Especially those who draw attention to their peculiarities and shortcomings.
Retro Fonts
Retro fonts give contemporary designs a feeling of familiarity and nostalgia by drawing inspiration from typographic styles from earlier decades. The warmth of returning back appears to appeal to people, especially given how quickly technology is developing and how typography design trends appear to be changing along with it.Furthermore, retro fonts are the ideal answer for Gen Z and Millennials, who are drawn to designs that feel genuine and humorous. The appeal of Y2K-inspired aesthetics, which are promoting early 2000s fashions, is another motivator.
Therefore, you must possess a good selection of vintage fonts to utilize in your designs if you want to keep ahead of the 2025 web design typography trends.
Bubble fonts
Want to make graphics that are difficult to overlook? Then using bubble fonts is certain to succeed. Bubble fonts are striking and draw attention right away with their humorously soft rounded edges.Bubble fonts, which first became popular in comics and graffiti, are probably going to become more widespread in 2025. Bubble fonts provide a welcome variation in a design environment that is sometimes dominated by simplicity.
From fashion and entertainment to technology and e-commerce, their adaptability and smooth transition from whimsical to retro-futuristic guarantee their relevance in a wide range of industries.
Bottom Line!
So, there you have it, potential web design typography trends in 2025. The dynamics of web design are constantly changing, hence, staying relevant and catching up with the latest trends have never been more important than the current times. Do your research, experiment with the upcoming trends in typography to see what works the best for you.For expert opinion, it is always recommended to consult with a web development company in Dubai so as to make your best move.