6 Ways Small Businesses Can Reach Success With Social Media

Small Businesses Can Reach Success With Social Media
Social media is a powerful tool for online marketing, which is why small businesses should use it to their advantage. When used wisely, social media platforms can help your small business establish a solid online presence. Effective social media marketing campaigns can lead to more quality clientele, drive up sales, and increase website traffic. However, if you're not sure how to use social media effectively, your efforts may be useless.

To prevent your campaign from becoming a flop, a trusted social media and PPC advertising company shares some tips you should consider.

1. Set Your Goals

Start planning your social media campaign by setting your goals. What do you want to achieve with your campaign? Are there any specific goals that you to set? If so, how are you going to measure success? How much time do you want to give yourself to achieve these goals? When planning your social media strategies, make sure your goals are specific, attainable, relevant, timely, and measurable.

2. Determine Your Target Audience

After you've established your goals, identify your target audience. This way, your marketing message will be effectively designed for people that you want to see your ad.Take the time to research your target audience; find out about their needs and wants, and how they use social media on a daily basis. Once you've nailed down these things, it's going to be easier for you to develop your audience's persona.

3. Release Consistent Content

Delivering consistent quality content is a must if you want to achieve success with social media. However, make sure to focus on the quality instead of the quantity. Avoid posting content that feels and looks spammy. Moreover, make sure you diversify your content so that you can relate to more audiences. For example, post a combination of blogs, pictures, videos, and ads that rotate depending on the current trends.

4. Engage With Your Audience

The keyword in social media is 'social,' so make sure you engage your customers consistently. You can try responding to comments or messages as frequently as you can, post relevant call-to-actions where customers can get something in return, and use hashtags to make your brand discoverable for other people.

5. Hire A Social Media Manager

Not all of us have the skills needed to handle multiple social media platforms while maintaining the quality of the content. If you can't handle your social media platforms on your own, you can hire a manager to do it for you. When selecting from a pool of applicants, however, make sure the person you hire has the organizational skills and strategic skills that can help them do the job efficiently. There's no use hiring someone who has a lower rate but doesn't have the skills to help your campaign thrive.

6. Run Contests

Who doesn't love getting free stuff? Running a contest or giving away free items through your online platforms can drive up your audience engagement. The more desirable the prize, the more people you can attract.

Social media is a powerful marketing tool and by applying these tips, you can rest assured that your campaign will not go to waste and you can reap the benefits in no time.

Intranet In The Modern Era

Intranet In The Modern Era
Do you know where the IT industry is approaching nowadays?

Well, here’s the answer!

The intranet is dominating the Information technology infrastructure nowadays, and there are several types of research conducted that prove the competitive advantage of the intranet in the modern Era.

One such research was also conducted by the International data corporation that proved that the intranet provides better information sharing capability and instant access to the exclusive ease of sharing information in real-time.
But the question that comes up in everyone's mind is that if the intranet is still relevant or not. Well, there are both positive and negative aspects of this question. Moreover, if you are wondering what a modern intranet looks like, then you can have a glance at the technology such as Alexa, which is the contemporary form of the intranet.

Are The Intranets Relevant In Today’s Time?

Intranets came into existence since 1994, and it got the exposure just when the web started gaining popularity in the commercial world. The only motive of an intranet was to keep the employees updated with the latest news about the organization like changes in management. It provides easy access to the information and allows the employees to work on projects together with their colleagues.

But, with such a growing rate of technology, are these features even useful today? Well, yes, but actually no. It is still helpful, but it needs to be updated with the modern world.

The Upcoming Generation Of The Intranet

To bypass these restrictions, the intranet of the modern Era requires being wholly updated and unified. Moreover, it also needs to make the access of users secure to the resources to data and systems.

With modern intranet, modern organizations have benefited a lot. They got the privilege of getting their productivity boosted and saved a lot of money as well. However, access to the data as well as the resources is just a small piece of the solution.

The internet of the modern Era needs to enable the user to consume information easily too.

But, there are some technologies that prove the intranet of the modern Era exists and demonstrates that it is beneficial as well. Let us have a look at those technologies:

1. API’s

API or application programming interfaces are used for making communication between the components of two different apps or software. A wide range of companies uses this for integrating their apps all over the intranet. This makes the process of task performing and information gathering easy, as well.

2. AI

Artificial intelligence is the best example of the efficiency of the intranet. An AI, along with an intranet, can make it a lot easier to connect enterprise apps like SharePoint and SAP. This also provides much more robust and reliable tools for searching and decreases the complexity of the information gathering process as well.

3. Cards

This is a new kind of user interface and is getting high popularity these days. If you are wondering what it is, then you will be fascinated to know that you've already used it. How? If you've used applications like Google assistant, Pinterest, Facebook, Twitter, etc. then you have previously interacted with one.

Let us know what a card is…

It is a bite-sized piece of information they take action on the basis of the relevancy of your operation. They are the perfect bill for smartphones and desktop computers since they are highly portable. They can fetch content from numerous apps and sources. The cards can be filtered as per the preferences, or you can also leave it up to the algorithms.

Conclusion

It is indeed a fact that the traditional intranet was nothing more than static. There was no new information and just static information with links. It was not very compelling for a user at that time. Moreover, they were also lacking the efficiency of surfacing the useful piece of information out of the slew.

But, if we come to the answer to the main question, the internet of the modern Era is undoubtedly useful and has gone through several advancements before being what it is today. That's all we have for today.

And yeah, if you are looking for an excellent webshop builder, then LiquidBlox is the best deal for you.

How Can We Optimize Gains From Enterprise Security?

Optimize Gains From Enterprise Security
With many of a company's operating procedures now being connected to the enterprise software or database architecture, the likelihood of a software security incident is higher. One can be equipped with a proprietary system and create reports, such as a ServiceNow security incident report, to quickly manage any security issues within a system. But being able to understand the levels of security in your company limits the number of unwanted incidents. It will also help you govern your entire architecture with ease.

Corporate Point Of View

Enterprise security, as opposed to other security types, works on a larger and more sophisticated philosophy. Involving all levels of security, from users to external threats, it is made to secure big organizations that usually have more pressing security needs. Expect a larger toolkit, extra features, and added support to IT professionals.

Enterprise security, according to a company's understanding, can be a holistic operational function that results in specific decisions pertaining to protecting data and preventing future attacks. Ordinarily, this constitutes an array of protection levels or, simply, solutions from different security providers. This can be internal or external support.

Companies mostly rely on network-centric or endpoint-centric approaches. The former are largely about capturing and processing standardized packets, while the latter involve protecting the devices where data and IP are located. When managing threats, companies can choose to decrease their response time (detection) or employ a preemptive approach to identify threats (prevention). When seeking external support, a company can have a bundled security solution from large vendors or a specific solution from a small vendor.

Governance

While putting into place a security system that is built to cover larger and more critical security needs is easy, governing it is not. Governing an organization's enterprise security system is a whole new different concern. Governance requires management strategies as well as policies to standardize such strategies.

Enterprise security governance is a strategy aimed to reduce the dangers of unauthorized access to an organization's IT systems and company data. To do so, companies must develop, institutionalize, assess, and improve their enterprise risk management and security protocols. They must identify how organizational members, from staff to executives, can operate as one in safeguarding the digital assets of the company.

Activities of enterprise security governance are expected to be compliant to the objectives of the organization, as well as to the prevailing business culture and management policies. To further sustain and develop an enterprise security strategy, stakeholders must take into account the business and user requirements that are actually changing or evolving since the company evolves, too. This can be fulfilled by regularly doing tests, from threat analysis to vulnerability and risk analysis.

Enterprise security governance is not just an organization's strategy to reduce unauthorized access or data theft and damage. It is also about protecting assets such as physical information technology, communication equipment, and other security assets related to computer and software security. These can be their walls and fences, locks, fire protection systems, intrusion detection technologies, alarm systems, cameras, and lighting.

Securing our organization's IT systems and other digital assets has never been this important. The risk of a cyberattack or any form of damage to a company's data assets is higher than ever. To warrant a more rigid approach to security, understanding the whole enterprise holistically contributes to a more effective and optimized security management policy.

Want To Boost Your Sales? Communicate With Your Sales Team More

Want To Boost Your Sales
Constant communication with your sales team is important for many reasons. Not only will you be able to make sure that everyone is doing their jobs but you will also get to increase your sales and strengthen your brand presence. If you wish to know the various ways communication can help your salespeople, read on.

Customers Receive Updated Information

The first advantage is that your customers will always get updated information. Whenever your salespeople are out in the field, some customers might look for an item that your team might not be aware of. For them not to get stumped with a question from a customer, your sales team should have access to the company's product database.

With just a click, they can then find the information the customer needs. This is the reason many IT companies are offering Salesforce implementation services to help businesses have a more efficient communication and data sharing system with their employees.

Marketing Becomes Easier

If your company communicates regularly with the sales department it's easier to promote your brand because anytime your marketing department has new promotional materials they can easily send them to the salespeople on the field. This way, your salespeople are constantly promoting your brand as well, effectively increasing people's awareness of your company.

For example, if you are running a shoe-manufacturing company, you should be constantly looking for a marketing angle that will help promote your business. The problem is if your salespeople do not know anything about your marketing materials and strategies.

If you leave them clueless, they will find it hard to promote your shoes to the customers they talk to. They will not know how to persuade customers to buy your products. But if you always keep them in the loop, they will know how to respond to each customer query and therefore, increase their chances of closing a sale.

Your Company Becomes More Effective

Constant communication with your salespeople can make your company be more effective. For example, if your business dabbles in wholesale, chances are the team does not often close a sale with only one pitch. When they meet with an important client, the latter often has many questions regarding the minimum or maximum quantity of the items they want and the quality of the products they are looking for.

So, your salespeople will have to coordinate with your supplies department to take care of all the details. But, if you rely too much on emails or even phone calls, the client might just get impatient and choose to find another supplier.

If you have a more efficient communication system, on the other hand, your sales team can get the information they need more quickly. This way, they will not have to wait too long and your sales team is more likely to close a sale.

Communicating with your sales department can boost your sales and even strengthen your brand. That is because any idea you have that can improve your brand gets to the customers immediately.

Here's A Surprising Fact About EMTs and GPS

Surprising Fact About EMTs and GPS
The Global Positioning System (GPS) has become such a ubiquitous instrument to motorists that we now rarely stop our cars to ask people on the streets for directions. The technology of GNSS-INS simulation and satellite navigation has made it possible for us to find the easiest route from point A to point B.

Families use GPS to find the fastest route to the Grand Canyon from their hometown. Office employees use GPS to find the route to their company with the least traffic. So, it's fairly obvious that people in the emergency service industry would also use GPS to get to an accident as quickly as possible, right?

Wrong. The reality is that emergency medical technicians(EMTs) use GPS tracking only so that their dispatchers know their location at all times. But, they don't use satellite navigation to find their way to people in need of medical assistance. But, why wouldn't EMTs use GPS?

Minimizing Distractions

Yes, it would be logical for EMTs to use GPS to find the fastest route to an injured person. But, according to EMTs, they're more concerned with minimizing distractions so that they can get to their patient in one piece.

It's the same logic with the fact that EMTs don't run towards an injured individual once they arrive at the location of the accident. Their reason behind this is that it's important that they are in peak condition when they get to the patient so that they're 100% capable of treating the person.

If they try to run towards an injured person and the location where the accident happened is still unstable or dangerous, they could hurt themselves in the process. If an EMT is hurt, then that's one less person who can help the injured party and one more person adding to the list of individuals in need of medical assistance.

When it comes to driving towards an injured party, most EMTs don't use their phones. What they do is they check their road maps to find the shortest and possibly the fastest route to their destination.

Also, they're under the impression that when they do encounter traffic, the other motorists are required by law to let them pass. So, they're not as concerned about traffic as ordinary citizens trying to find the fastest route to the theater.

A Different Way Of Using GPS

But, that's not to say that EMT units don't use GPS technology at all. In fact, they do use it, but not the ones in the ambulance. It is the dispatcher's job to find the fastest route for EMTs, which is why they're always communicating with each other.

Dispatchers track EMTs in real-time and when someone calls 911, they can see right away who's closest to the accident. The dispatcher then radios the EMT unit to let them know where the accident is located. And then, the dispatcher uses GPS technology to find the fastest route for the mobile EMT unit.

So, that's how EMTs and GPS work together to help injured people get medical assistance in the most effective manner.

Should Small Businesses Consider Outsourcing?

Should Small Businesses Consider Outsourcing
When you're running a small business, it's your prerogative if you want to expand or keep it small. There's an advantage to keeping a small business small, much like there's an obvious benefit to expanding one's own company. But if you're going to keep your small business the way it is, you should consider outsourcing some of your duties instead of hiring people to do them for you.

1. You'll Be More Efficient

If your business relies on online selling, you're sure to encounter lots of customer feedback. From queries to complaints, you'll have many customers wanting to be heard, and you need someone to take care of this. The logical thing to do is to hire someone to take care of your customers, but you know that that move can be expensive.

Fortunately, many companies offer services such as order-taking and customer care at reasonable prices. So not only will you be able to minimize your expenses by not hiring your customer care representative, but you'll be able to show your customers that you have an efficient system because you have experts in customer care.

2. You'll Boost Your Image

Outsourcing some of your duties can help boost your company's image because customers will think that you're running a large corporation if you have professionals taking care of menial tasks. Small businesses are sometimes frowned upon when the owner also has to do the accounting, marketing, and selling. But if you hire other people to take care of some of these tasks and focus mainly on marketing and promoting your products, then people will think that your business is bigger than it truly is.

3. Access To Hard-To-Get Resources

Another advantage of outsourcing some of your companies' tasks is that you'll have access to resources that are not readily available to you. Many outsourcing companies have programs and tools not available to other companies. Rather than spend on those tools, which are expensive, it will be more efficient for you if you outsource some of your tasks to other companies.

For example, a lot of customer care companies have state-of-the-art programs that let them find the best freight forwarding companies at the most reasonable rates. And these companies also have programs that automate every step in an online purchase. From acknowledging the purchase to shipping the item to the customer, these companies have the best tools to make that process more efficient.

4. More Focus On The Business

Finally, outsourcing some of your company's tasks to other people can help unload all of those responsibilities from you. This leaves you with more time and energy to focus on growing your business and promoting your brand further.

By having more time on your business, you can find more creative ways to promote your brand. Also, when you experience a hiccup, you'll have more energy to do some damage control. Focus on these things and delegate accounting and customer service tasks to other companies.

Outsourcing is a useful tool for a small business owner. It helps free you from menial tasks that any other person can do so that you'll have more time to fortify the foundation of your business.

Best 9 Tips For New iPad Users

Best 9 Tips For New iPad Users
iPad is one of the most amazing Apple product that you can buy. One can even perform complex task like web development on this device. This had made iPad web development becoming a popular trend. But if you don’t know how to use it properly then you can’t get the maximum user satisfaction from the product. This is especially the case if you are a new iPad user.

However, there is nothing to worry as we bring to you the best 9 tips that can help you get the maximum user experience from the iPad.

Learn The Gestures

So, the new iPad is out with no home button and is completely gesture-based. If you are not familiar with the iPad’s gestures then it might get a little difficult for you to navigate through your iPad’s. So the very first thing you might want to do after buying your new iPad’s is to learn all the gestures available. The gestures are a lot similar to how they are on the iPhone. And of the basic gesture commands are list below-
  • Swipe down from the top right to open the control centre.
  • Swipe down from the top middle or left or anywhere else then you can see your notification centre.
  • If you swipe up from the bottom and hold then you can reach your multitasking area which shows all the application tabs you have opened in your tab. Also can scroll left and right to see all the tabs.
  • Multitasking area can also be opened by using four-finger gesture, just pinch all your fingers together. This can also be done while using an application.
  • Hold and drop any application in the right or left of the opened application to divide your screen for using both applications at the same time.

Set Up Face ID

You can configure your face id in the setting to make your ios more user-friendly and easy to unlock. You can simply do it by going to the setting then go the face ID and Passcode and set up your face id.

Customise Your Display Settings

So, if you go to the display and brightness setting then you can enable and disable a lot of display settings according to your convenience. Its really easy to locate and configure the basic display settings like brightness, true tone, auto-lock, text size and others.

Apple Pencil 2

This one of the coolest feature you can use with your iPad. It is really easy to use and all you need to do it connect it to your iPad and start using. Apple Pencil can be a really useful tool when used with application like notes for drawing, writing and other stuff. You can also change your pencil settings like changing it from pencil to eraser, etc.

Install Basic Application

Well, you didn’t restore your device from a previous one you would have to install different applications such as social media application, your Netflix, youtube, etc. All these applications can be installed directly from the apple store.

Organize Your Docs

Docs is the lowermost panel you see on your iPad. This is where all of your important applications resides or the applications you use most often. The applications to the left of the doc can be arranged, but the applications to the right are the ones that are most recently used. Well, you can disable this feature if you don’t prefer to use it.

Battery Insights

You need to get familiar with the battery and the screen time charts inside of settings. So go to the settings and go to the battery where a detailed breakdown of your battery usage is given including which applications are consuming most of your batteries.

Configure Notifications

Go your notifications settings and configure the settings so that you don’t get barraged with notifications from left and right from every single application. So you can set which applications have the permission to send notifications. For instance, you would want gaming applications to send you notifications, on the contrary, news applications or social media applications must be able to send notifications.

Customise The Control Centre

You have different toggles in the control centre and you can also use 3D touch on these toggles buttons to get more options. However, you can just go the settings for the control centre where you can find an option to customise it. There you can add new toggles buttons or remove the previous one and many other options.

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AUTHOR_NAMEAbout the Author:
Hermit Chawla is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow. I would love to share thoughts on ipad app UI design.
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How To Start Developing Android Apps From Scratch

Start Developing Android Apps From Scratch
Should you become an Android developer? If you trust Glassdoor, the median salary for Android developers is around 93K. That’s pretty lucrative. There are other reasons to pursue this as well. If you already work in development and design, this is one more useful item to add to your tool chest. If you are new to development, this is a great place to start. Finally, if you’re a hobbyist, Android development is reasonably easy to learn, and quite fun. At least it is once you’ve gotten over the initial learning curve.

Whatever your situation is, it’s easier to get started than you might imagine. The following steps will walk you through exactly what you need to do to start developing android apps.


1. Visit Android’s Developer Website

Good news! Android wants people like you to learn how to develop apps. They’ve provided the platform, but they need skilled developers to continue to build great apps, and then share those with others. Because of this, they’ve provided developers and emerging developers with plenty of resources for doing just that.

Now the challenging part. You’re going to have to spend quite a bit of time here. Don’t worry about memorizing everything. But read up on the platform, the technologies used, and other topics. Most importantly, get to understand the developer site so that you can use it as a reference in the future.

2. Control The Look And Feel Of Your Apps With Material Design

Material Design was developed by Google in 2014. Since then, it has become the gold standard for app design and development. Fortunately, the Android Developer site has a guide for using Material design to develop Android apps.

3. Get The Right IDE

IDE stands for the integrated development environment. this is essentially where you will be doing all of your development. Most of the Android developers use either use Android studio or eclipse.

To determine the one that's right for you, do a bit of research. Ask your developer friends, and read some reviews. get as much information as you have as there are people who are definitely evangelists for both.

4. Begin coding

Now you are going to go back to the Android Developers Website. There are a couple of sections that you should pay close attention to. The first is the Developer Guides. Here, you will find examples. Most importantly, you will find a tutorial that will walk you through the process of building your first app. There’s lots of great information here.

The second is the API reference. This is more complex. You won’t use this as a guide. Think of it as an encyclopedia. Some of the info here is quite advanced. But, you will use it as you become more adept at writing apps.

5. Improve Your Writing

It takes more than technical skills to develop a great app. There's also a lot of writing involved. For example, there is the in-app content. That's basically all the things you write for the user to read as they use your app. Also, when you place the app out for download, you'll need to write appropriate descriptions some people know what they can expect. You'll have to communicate clearly and concisely.

Fortunately, there are plenty of resources to help you improve your writing. You could use a resource like Subjecto, for example, to get writing samples and other assistance.

6. Keep Learning

Like any other developer’s path, becoming an Android developer isn’t something that is finite. There will continue to be new technologies added by Google, and new ways to use those technologies. You may also begin by developing apps for mobile phones, but why stop there? You could also develop apps for Android TV, Android for Cars, or Android Things.

7. Learn To Test Your Apps

It’s imperative that you test your app thoroughly. Nobody wants to install a buggy app on their device. Worse, if too many bugs are reported, your app could be removed from Google Play, or another penalty may be applied. Besides, you put a lot of effort into developing your apps. Presumably, you want it to work as intended.

Fortunately, Android Developer has frameworks available for you to test your apps before you deploy them. Of course, learning the technical side of app testing is only part of the understanding you need. You need to understand how to develop a testing strategy, to create various test cases, and to accurately predict how people might attempt to use your app.

8. Learn How To Publish Your App

Eventually, you’ll probably want to make your app available on Google Play, or some other download site. To do this, you’ll need to set up a Google Play Developer Account. Then, you can take the ‘Create an Application’ option. This is where you will select your default language, provide a title for your app, and create your listing. You’ll also answer questions that will be used to determine your app’s rating. This is where pricing is determined as well, assuming your app is paid.

Final Thoughts

If you want to start developing Android apps, there are plenty of free resources for you to use. The folks behind Android have worked very hard to clear the path for emerging developers. All you need to do is dedicate a bit of time to learning, engage in significant QA testing, then commit to continued learning. Before long, you will be ready to publish your first app.

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AUTHOR_NAMEAbout the Author:
Lisa R. Taylor is a 32-year-old self-driven specialist who enjoys blogging in the IT field.She writes and manages Subjecto. She is kindness and considerate, but can also be very evil and a bit stingy.She is American.
Born in Santa Fe, New Mexico. She has a post-graduate degree in literature. Her hobbies are writing, sports, website management. She is inspired by traveling.