eCommerce Website Redesign Tips: A Definitive Guide For Business Owners

eCommerce Website Redesign Tips: A Definitive Guide For Business Owners
eCommerce Website Redesign Tips
The top priority of an eCommerce business is a website. The online presence is a powerful marketing tool that can encourage target audiences to engage with eCommerce businesses.

According to Markinblog, there are more than 26 million eCommerce websites in the world currently.

This statistic proves the cutthroat competition in the industry of eCommerce. Keeping this aggressive competition in mind, it is salient that eCommerce businesses have a robust website design that can effectively convince their target audience to engage with them.

If you already have a website design that is not working out for you, here are some tips to redesign your website:

1. Use of Powerful Images

An eCommerce website is different from other websites. It needs something unique and special to fill the space and content that can encourage people to conduct business with them.

Images are a great way to attract your target audience. An eCommerce website does not possess plenty of space. This makes it difficult for eCommerce owners to fill the space with the most relevant and specific content.

The varying type of content presented on the website includes images too. Your images should be of high quality and optimized to drive more traffic to your website.

Images are the most important element of your eCommerce website. They are essentially the first thing that attracts your target audience to visit your website. Your target audience will read the descriptions of the products later, first, they will see the images. For this, you must use images that provide a descriptive view of the product.

You can also use a slideshow that can include 4 to 5 images with different angles. This way, your visitors will be able to see the product from every angle.

If you are not equipped with the right skills to use the right images for your website, you can hire an eCommerce web development company that will help you expertly.

2. Make it Mobile Responsive

The world is revolving around mobile devices today. Everyone is focused on using their phones more than any other device. They interact with almost everything on their mobile phones only.

This means that people also interact with businesses on their mobile devices. They browse and buy from businesses using their mobile phones. This provides an opportunity for many businesses to reach their target audience on their phones.

For this, your eCommerce website should be mobile responsive which can provide a seamless experience to your target audience.

According to Statista, mobile devices are responsible for driving 54.8% of global website traffic during the first quarter of 2021.

3. SEO Is Important

Search engine optimization is the process of optimizing the content of your website so that it becomes more visible to your target audience and can drive more traffic. As an eCommerce business, the focus should be on using relevant keywords and interesting descriptions of products.

Your website should include the most relevant keywords that are popular in your industry. This will optimize your website to rank well on search engine results pages. Putting efforts into SEO always yields great results for businesses as it is one of the primary digital marketing tools.

Through SEO, you will get more exposure, improved ranking, increased and refined traffic, etc.

Any eCommerce development agency can help businesses effectively implement SEO strategies that will fit their specific needs.

4. Appealing & Engaging UI/UX Design

Your website should have an appealing and easy-to-navigate UI/UX design. When your target audience visits your website, they should have a great experience when they interact with your business.

The look and navigation of your website matter a lot in convincing your target audience to interact with your business. If your website is not attractive and easy to use, it will fail to satisfy your target audience.

The concept of UI/UX includes but is not limited to visual elements, colors, themes, fonts, navigational elements, buttons, user experience, etc.

You need to make sure that the page loads effortlessly and in no time, the checkout process is easy and swift, the search feature is prominently present, the navigation option is clear, fonts and colors are clean and simple, etc.

According to Top Design Firms, almost 38% of users consider the quality of the page layout and navigational links of the websites.

5. Popular Products At The Top

There must be some products in your store that are popular among your target market. These products are sold more and are in demand by your customers. You need to put these popular products at the very top and the center of your website.

You should make these products a bit more unique than your other products so they are highlighted. You can differentiate them with a different color, change the size of the images and layouts, etc.

This way, any new visitor to your website will immediately know that these products are your most popular and sold ones. It will help you in selling your products more and gain new customers.

6. Up-To-Date Design

The technological world is evolving faster than ever. Every day some new technology or feature gets introduced and the previous practices become obsolete. Your eCommerce website design should be modern enough to keep up with the changing trends and needs of your target market.

Having a traditional and old website design will result in frustrating your target audience and they will not interact with your business. You should constantly study the new trends and make necessary changes to your website to ensure that you are providing the best quality to your customers.

According to GoodFirms, approximately 38.5% of web designers believe that an outdated and old design is the reason that users leave a website.

7. Scannable Content

A unique feature of your website can be scannable content that can facilitate your target audience in swiftly using your website.

Nowadays, people do not have too much time on their hands to browse through hundreds of websites and their content to find their desired products. They want quick solutions to their answers.

You should add a scanning option on your website that will help your website visitors in scanning your site and find exactly what they are looking for. Try to use big and prominent headers and segregated sections to help your audience in finding their required products.

8. Correct Pricing

The eCommerce industry is littered with hundreds of eCommerce sites selling the same products more or less. They are all fighting in the same industry. The only difference can be their customer service or pricing.

When there are too many suppliers of the same product in the market, it becomes a threat to the businesses as the power lies with the buyers. Buyers can choose any supplier and they have control in the market.

Here, you can get ahead of the competition by listing the correct prices of your products. You should not sell your products expensively as your target market will immediately turn towards your competitors. Also, you should not sell your products cheaply as it will also tarnish your reputation and your target audience will wonder why you are selling your products at a lower price.

Your target audience can question the quality of your products. They will be reluctant to shop from you for fear of getting bad quality products.

The only way to shine here is by mentioning the right prices of your products. You cannot win in the market by lying or cheating your customers. Your customers will not be able to see the total amount until they complete the whole checkout process. But you can minimize the shock by not listing any hidden fees.

Many eCommerce businesses struggle with expertly developing and designing their website. In addition to this, startups specifically suffer because they are new in the market. They are not adept with the required acumen and skills to effectively design their websites.

For this very reason, eCommerce development company USA helps businesses by accurately studying their businesses. Then they develop and design the websites according to the specifications of the businesses and their target audiences.

How To Save Money On Multiple Online Software

How To Save Money On Multiple Online Software
Save Money On Multiple Online Software
It often becomes a tough job to keep your things going without help from some technology. Yet in this inflationary period, we need to look for ways that cost us little or where no money is required.

Sounds strange? Yes, there is multiple online software that saves us a lot of money while being very helpful all the time. These technologies are easy to access and on purpose fulfill their duty for our different jobs.

Read on to learn about the ways to find out how to save money on multiple online software. And get your work done with the help of different tools from accounting software to project management.

1. Use Free Versions or Trials Before Purchasing

Before purchasing software, check if there are free alternatives that can fulfill your needs. Many online software providers offer free trials, take advantage of these to test the software before committing to a purchase. Research and list down the software that can help you in your work. Look for reviews and testimonials to get an idea of the functions and functionality offered.

Using free versions or trials before purchasing software can also help you evaluate the software and ensure it meets your needs before committing to a purchase. Be sure of the expiration date for the trial and be sure to cancel or upgrade before it expires if you don't want to continue using it.

2. Look For Discounts And Promotions

Check websites like Discount Codez or Saving Says for coupon codes or discounts on the software you are interested in. Keep a check on the software provider’s website. Search for coupons using the related keywords to search for the software online. One of the best ways is to sign up for newsletters which keep you updated with discounts and deals.

Best of all, you can look for student discounts. Many software offers special discounts to individual students or groups of students to help you save money.

3. Subscribe To Annual Plans Instead Of Monthly

Many online software providers offer a discount for paying annually instead of monthly. Subscribing to an annual plan instead of a monthly plan can result in significant cost savings, budget stability, and access to additional benefits. However, it is important to carefully evaluate your needs and budget before committing to an annual plan to ensure it is the best option for you.

Annual plans can also lock in current rates for the software, avoiding future price increases that may occur with monthly plans. You only need to pay once a year, avoiding the hassle and cost of monthly recurring charges. Hence allowing you to save money in the long run.

4. Bundle Services and Get A Discount

If you need multiple licenses for software, consider buying in bulk as many providers offer discounts for bulk purchases.

Package deals are one of the beneficial options. Many software vendors offer package deals where you can purchase multiple software products at a discount compared to purchasing each product individually. Whereas other software vendors offer all-in-one solutions that include multiple products in one package, providing a cost-effective way to access a variety of software tools. Also, having multiple software products in a single bundle can simplify the management and integration of these products.

Also Read: Essential Software For All Businesses

5. Negotiate With The Vendor

If you are a large company or have a significant need for software, try negotiating with the vendor for a better rate. First of all, research the software required and determine its market value and what customers have paid for a similar product. Shortlist the features you are needed for your work so that you can specially negotiate on the software which is most important to you.

Another helpful thing could be to contact the vendor directly through email, phone number, or chat or use your contacts to get connected and avail of the PR discount. Be clear and direct, but also open to negotiation because good communication is the key.

If you are purchasing a large volume of software, ask the vendor if they offer volume discounts and also get everything in writing, including any discounts or payment terms.

6. Use Open-Source Software

Some software, such as LibreOffice, is open-source and free to use. You must consider these options before purchasing proprietary software. You can find open-source software on different search engines like Google for specific software needs. Simply search for "open-source [type of software]" to find options.

There are many software repositories, such as SourceForge, GitHub, and GitLab, that host a large number of open-source projects. Firstly, get reviews and ask for recommendations, ask friends, colleagues, or forums for recommendations on open-source software.

7. Evaluate Your Needs

Carefully evaluate your needs and budget before purchasing software, to avoid overspending on features or functionality you don't need. This will help you to stay focused and concentrated rather than getting distracted by surfing and learning about software that does not concern you. You can also cut prices to vendors by mentioning that you don’t need the whole package, instead you only want access to a few of the software that might not even cost you very much.

Also Read: Top 5 Best Designing Software

8. Use Online Coupons

Coupons are an easy way to save money on online software. But before you start clipping coupons, you need to learn how to read them and understand their terms.

You can find store coupons in the newspaper, on retailer websites or in flyers in the mail. You can also use manufacturers’ coupons to get a deep discount. Using them together is called coupon stacking, which can save you big at the checkout line.

First, take a look at the weekly circulars. These are typically distributed in stores at the end of every week and have a variety of different coupons for different types of products. Next, check online for websites that offer software discounts. Many large retailers like Amazon also offer their private coupons site that can help you save even more money on specific software titles.

Finally, remember to print out your coupons and bring them with you when shopping! Not only will this help you stick to your budget, but it'll also make it easier to remember which coupon codes apply to which products.

AUTHOR_NAMEAbout the Author:
Andrew Mathon is a freelance blogger and writer, passionate about following informative blogs. Currently I’m working as a part time writer at Saving Says, a website for savvy shoppers who strive to save their money. I love to write about money-saving tricks, health, tech, lifestyle, and fitness related topics.

How To Combine PDF Files Without Adobe Acrobat Online?

How To Combine PDF Files Without Adobe Acrobat Online?
Combine PDF Files Without Adobe Acrobat Online
It is important to know how to merge several PDF files into a single document because it increases work productivity.

For example, if you want to send ten different files to the accounting department, you do not need to send these ten files individually.

Instead, you can send them as a unified document, thanks to online PDF mergers. Combining numerous PDF files lets you store and review them easily.

In addition, you can also share the merged file more efficiently. Adobe Acrobat allows you to combine PDFs into a single document quickly.

It is a renowned PDF-merging tool that simplifies the file-combining procedure.

But if you are looking for a free PDF joiner, then Adobe Acrobat online tool is not for you. Its monthly subscription is $19.99.

Combine PDF Files Without Adobe Acrobat Online
Moreover, in some instances, given the price bar, some users might think of some effective alternatives that don't compromise the working efficiency and speed altogether.

In this scenario, people look for a free PDF merger that lets them join bulks of PDFs without charging a single penny. These are the three alternatives to Adobe Acrobat:


Combine PDF Files Without Adobe Acrobat Online
This online PDF merger lets you combine numerous PDF files into one document. It has a super-fast processing speed that lets you merge PDFs instantly.

So you do not need to wait for some minutes. allows you to join PDFs in a few seconds.

Most importantly, it does not have a file-uploading limit. You can merge as many PDF files as you want. It supports all devices, browsers, and operating systems.

In addition, it is a lifetime free PDF merger. You do not need to pay for it. This PDF combiner has made the PDF-merging procedure simpler and easier.
  • All you need to do is click on the “Choose File” button and upload all files you want to merge.
  • After that, arrange the files in your desired order.
  • Now is the time to hit the “Merge PDF” button. Your files will be merged in a few seconds.
  • Finally, press the “Download” button to get your combined document downloaded.


Combine PDF Files Without Adobe Acrobat Online
This is another free PDF combining tool that allows you to merge files into one document.

It has a good processing speed and is compatible with all devices and operating systems.

You can use this PDF joiner three times without creating an account.

After that, you need to create an account.

In order to merge PDF files using this tool, follow these steps:
  • Tap on the “Choose Files” button and upload all PDFs there.
  • Rearrange the files in the order you want.
  • Lastly, click on the “Merge PDF” icon to merge and download all files.


Combine PDF Files Without Adobe Acrobat Online is an easy-to-use PDF combiner that has made file merging simpler. It has a human-friendly interface that makes it easy to use.

If you want to enjoy the ad-free experience, you need to buy its premium version.

This tool is compatible with all devices and operating systems. If you want to combine PDF files on this tool, you need to follow these steps:
  • Press the “Select PDF files” button and import all files you want to join.
  • If you want to rearrange files, you can arrange them in your desired order.
  • After that, press the “Merge PDF” button. Your files will be combined soon. That’s it!

Benefits Of Using A PDF Combiner

These are the benefits of joining PDF files:

Speeds up working

Combining the PDF document might be a huge time-saver if your project requires numerous persons to submit or share their documents.

This is especially useful if you have to collaborate online because your team members are spread across different cities or even countries.

When more than one individual or team is working on a project, numerous types of paperwork will need to be provided.

The PDF merger is a huge time saver when working with many PDFs because it keeps all necessary information in one place.

Helps In Document Archiving

Archiving documents means storing them safely for long periods since they contain information that is no longer being routinely used.

Thousands of digital documents are stored in record libraries and other document archiving firms.

They handle these files, which helps lessen the possibility of mistakes and strengthens security for sensitive information.

You may be shocked to learn that archived documents are typically kept separately rather than in one master file.

Due to this, researchers have to spend a lot of time going through many different documents to find the information they need.

By combining all of these electronic files into a single PDF document, we can avoid wasting time and energy on individual files.

If these archives were combined into a single document, researchers would not have to waste time jumping between files to find the necessary information.

When archives are combined, it's much simpler for record libraries and archiving businesses to maintain these files and make the material accessible to researchers.

Saves Device Space

PDF files, in particular, can be large because they can store information beyond text.

Images, 3D graphics, vector graphs, tables, and other components commonly included in such files contribute to their overall size.

The more files you maintain, the more room your computer, tablet, or phone needs to store them.

A PDF file merger can combine many PDFs into a single file, saving you storage space.

In addition, everything is in one place, so you can move files around without worrying about how much room you will need on each device.

Having fewer documents open at once and freeing up space on your smartphone can improve its performance and reduce frustrating delays.

Compatible With All Devices

You may have to deal with the issue of using various computer operating systems if you are collaborating on a document with a large group of people using various computers.

Therefore, not every file-sharing service will work with every gadget.

If one person cannot access the file, it will slow down the process for everyone.

Maybe a coworker has been working with a Word Document file that no one else can open.

Since PDFs can be opened in almost any browser on almost any device, combining PDFs is an excellent option.

It's much simpler for everyone to open and view your documents if you have compiled them into a single PDF.

It is possible to convert DOCX and Word files to PDF online.

Moreover, PDFs may be easily viewed on a mobile device, making them ideal for on-the-go document review.


In this modern age, it's important to be as efficient as possible.

Since there are so many online tools out there that can make our lives easier, why not use them all?

Joining many PDFs into a single master document can be a huge time saver at work.

You may save time and make sure no vital information is lost by combining many files into one.

Once you have combined your PDFs, you can easily send them to others without worrying about the file size exceeding the limits set by various sharing services or device incompatibility.

If you want to join PDF files for free, you can use It combines piles of PDFs in a single go.

There are zero file-uploading limits, which means that you can merge as many files as you can.

Best of luck!

AUTHOR_NAMEAbout the Author:
Afrasiab Ahmad is a professional content writer with extensive expertise in providing fully customizable writing solutions. He is also a passionate blogger and also a content writer, he wrote many high-quality articles in the field of education and technology for many good companies. He is currently working as an article help specialist for

What Does 'S' On Snapchat Photos Mean?

What Does 'S' On Snapchat Photos Mean?
What Does 'S' On Snapchat Photos Mean
It turns out the 'S' on Snap stands for 'stripes'. Snap streaks are Snapchat's way of making sure you don't forget about your friends. Snap streaks occur when two people send each other snaps for three consecutive days. ... Streaks on Snapchat are quite the rage.

What Does That Mean On Snapchat?

Smiley Face: You both are each other's best friends. You snap at each other a lot. Yellow Heart: You've both been snapping at each other more than anyone lately. What does sending a snap mean? Snap: When you take a photo or video or receive a photo or video, it's called a "snap." So, when someone asks you to snap them, they're asking you to send them a photo or video via Snapchat or even a message via the app's chat function.

Read: How To Send Money On Snapchat?

Do You Have To Put An S For Stripes?

You don't need to do anything special to start a streak on Snapchat; Just make sure you send a snap to your friend, and your friend sends a snap to you at least once every 24 hours.

What Does It Mean With A Girl?

With two heart symbols, with the bigger one and the front side, the two hearts emoji are used to express love, affection, pleasure, or happiness.

What Does That Mean On Snapchat?

Fire - You're on a Snap streak! You've taken this person every day, and they've taken you back. Increases with the number of consecutive days. One hundred - 100-day snap streak. 100 emojis appear next to the fire when you tap back and forth with someone for a hundred days in a row.

What Do The 3 On Snapchat Mean?

Flame Emoji stands for Snap Streak. A Snap Streak starts after three days of Snap chatting back and forth. Because of this, the smallest number you will ever see next to the Flame Emoji is the number 3.

Why Can't I Send A Snap To A Person?

If your Snapchats aren't sending, there could be a number of different issues. A weak internet connection will cause your Snapchats to stop sending, but it could also be a problem with the app itself. You should try to reset your internet connection, the Snapchat app and your phone.

Where Is The Ghost Icon On Snapchat?

Snap codes: Snapchat creates a unique "scan able" code for each new user. Your Snap code is in the middle of your profile screen. This code can be accessed by tapping the ghost icon at the top of the home screen.

Why Do Some Snaps Never Open?

What if someone hasn't opened my Snap yet? Snapchat should take a few seconds to show you a sent, received, and delivered icon on your Snap or chat. Your Snap is sent from your app to the Snapchat server, which gives you the sent. ... It depends on the recipient using Snapchat, seeing the new Snap, or even having the app open.

What Is The Longest Snap Streak?

The Snapchat streak was introduced on April 6, 2015, and the longest Snapchat streak is 2309+. As of August 2021, it belongs to Kyle Zodiac and Blake Harris, which is recorded to date.

Does Snapchat Pay You For Streaks?

Snapchat said in a public statement that it ' I pay a percentage of this amount daily for the best video images. Also read: How to get a row back on Snapchat? A step-by-step guide to restoring the series. This new feature allows users to produce creative videos up to 60 seconds long.

How Many Snaps Can I Send A Day?

Do not send more than 5 snaps per day.

What Does SMS Mean?

Red heart emoji The red heart emoji is used in warm emotional contexts. It can be used to express gratitude, love, happiness, hope, or even flirtation.

What Does It Mean?

What does one hundred emoji mean? 100 emojis are used in digital communication to express or emphasize achievement, support, approval, and motivation. It also generally means “absolutely” Or “keep it 100” (keep it real).

What Does This Mean?

The meaning of emojis Although intended to represent weariness, it often conveys varying degrees and tones of frustration and sadness as well as excitement and affection, as if it just can't handle how good someone or something is. Similar in appearance and meaning to a Tired face, but with wrinkled eyes.

What Does It Mean With A Girl?

It is used to indicate that something is hot, fierce, exciting, or, more generally, " burning. “It can also convey that someone is sexy (hot) or refer to other various metaphorical fires.

What Does 3 From A Girl Mean?

What this does: 3 is an emoticon that represents a “Coy Smile.” The emoticon: 3 is used to indicate a sly smile What does it mean with a girl? Wink-kissy face Mwah! The winking-kissing face throwing a kiss emoji, or kissing face is mostly used to express romantic affection or appreciation for someone or something.

How Do You Know If Someone Blocked You On Snapchat?

If you have been blocked, their name will not appear on your friends' list. If their name appears, but you don't receive any notifications or messages from the user, they may have removed you from their friend list but not been blocked by them.

How Do You Update Your Snapchat Score?

To improve your score, Send a good morning or good night Snap to your friends. One or two additional snaps per day will soon be mounted. Read every Snap or Story you see. Even if it's painful to read or even look at, you get points for just opening them.

How Do You Get Rid Of A Snap That Won't Open?

Fixes for Snapchat Not Loading Snaps:
  • Restart the mobile phone.
  • Clear Snapchat cache.
  • Clear the app conversation.
  • Check the network connection and Snapchat server.
  • Check the permission for the app.
  • Reinstall the app or update the app.
  • Add friend again.

How Do You Know If Someone Is In Ghost Mode On Snapchat?

Ghost Mode (just me): When you're in ghost mode, your Bitmoji holds a blue sign with an icon. You can turn ghost mode on and off or set a timer if you just want to be down for a little while.

Can Snapchat Ghost Mode Be Activated By Itself?

It's automatic when you select a privacy mode you want to use with Snap Maps, but you have to manually turn it on or off when you switch modes.

What Does The Ghost Icon Look Like On Snapchat?

The iconic Ghost Face Challah, depicted in the Snapchat logo, represents the essence of the application and the fact that the images in it are deleted after the time set by a user. The ghost is a graphic reflection of the brand's "phantom" policy.

Top 4 Benefits of Retail Automation and How To Implement It To Grow Your Retail Business

Top 4 Benefits of Retail Automation and How To Implement It To Grow Your Retail Business
Top 4 Benefits of Retail Automation
Retail automation such as electronic shelf labels is more than allowing you to do things faster. It encompasses other processes and equips you with all the tools you need to improve brand relevance to manage expenses and resources. Traditional retail is still there, but because it consumes labor and time, it limits retail stores from making much profit. Therefore, the increased popularity of retail automation has made things better and easier. It has enabled companies to improve efficiency, boost customer experience and reduce costs. It is about using innovative technology and tools for improved efficiency and processes in retail businesses. Please read this article to the end to know how to implement retail automation and its benefits to grow your business.

Practical Ways To Implement Retail Automation In Business

There are different ways you can implement automation in your retail business to influence growth. Here are several:

Inventory Management

Managing inventory is one important way of managing your entire business. So, inventory management automation is more than managing repetitive tasks. It makes your inventory visible and reduces errors. It gives you insights into your stock, sales team, the products selling more, and access to inventory data. Automation makes it easy to manage your retail -processes in real-time. In short, automating inventory management ensures the products in high demand are always in stock, you relate better with customers, and there are no missing orders.

Price Automation Using Electronic Shelf Labels

Another effective way of implementing automation is in pricing. Setting the right price in your retail shop can make a huge difference. Updating prices on the shelves using paper is one of the most cumbersome things. It is bound to errors, and sometimes you may not update on time. However, price automation using electronic shelf labels from sites such as is the easiest, most effective, and most accurate. It ensures price integrity, fast update, and online synchronization and boosts productivity.

The Benefits Of Retail Automation

Automation is an investment that requires money and time. However, the gains pay off in the long run. When you implement retail automation, here are the benefits you are bound to enjoy.

Reduces Labor Costs

Introducing software for automation reduces the time required to do tedious work. It also eliminates repetitive tasks, making things easier and reducing expenses. With less human intervention, you get better and quicker results. Therefore, the more you automate, the more you can save.

Minimizes Errors

Retail automation minimizes human errors in the workplace. Most errors happen due to fatigue or distraction. So for example; automating by using electronic shelf labels gets rid of repetitive and tedious tasks like updating prices making it quicker and easier. Your staff can easily complete tasks, making them less stressful and busy. Therefore, automation through technology adds a level of accuracy to your retail business.

Improves Operational Efficiency

Automation also makes operation easy. It improves how things are done, which means more efficient ways of completing tasks. For example, you can automate record-keeping to collect and organize important data. You use fewer steps, improve consistency, and fast order processing. You can also work round the clock since not everyone is working physically.

Improves Customer Experience

Automation has made things easier and better customer service and experience. Remember, great customer experience translates to customer satisfaction. Therefore, you have more satisfied customers. With automation, customers have access to products. It has made it easy to process services and personalize marketing. It also enables retail businesses to provide the best customer support 24/7. So, every customer has a personalized shopping experience.


From the information above, it is clear that automation is transforming retail businesses. It enables them to provide better services, reducing labor and increasing productivity. In turn, retail businesses have more satisfied customers and increased ROI. Therefore, automation is the best way to transform retail businesses.

eToro Investing Features Explained

eToro Investing Features Explained
eToro Investing Features Explained
While eToro is mostly known for its trading platform that allows you to buy and sell various assets, it’s also very popular among people who prefer long-term investments. The broker has pretty interesting investment products that allow you to create your own portfolio without much experience. Basically, it involves copying trading strategies of prominent traders featured on the platform in hopes of earning the same profits. In this article, we explained these investment options provided by eToro.

Broker Overview

Founded in 2007, eToro has managed to become one of the most popular online brokers in the world with about 28 million registered users. It has relatively favorable trading conditions: the deposit limit is $200, and you can employ leverage rates of up to 1:30 for some assets. The list of available assets is pretty standard: stocks, Forex pairs, and a lot of CFDs. However, the broker has recently added some major crypto tokens, too. If you are a novice trader, you can use a demo account with virtual money.

When it comes to security, eToro is very reliable. It’s regulated by several major institutions like ASIC or FCA, and it has an extensive insurance program that covers any losses caused by its employees and potential thefts. The broker is popular for its social trading features that allow you to connect with other traders and earn by using their experience. There are several prominent eToro investing options that can be extremely profitable while requiring almost no prior trading experience or skill.


The most well-known investing feature offered by the broker, CopyTrading allows you to replicate the actions of any experienced trader registered as a signal provider. The process is very simple: you get a rating consisting of all traders, and you can freely choose who to follow. You can choose up to 100 different traders to follow. Then, you just copy their transactions and earn similar profits, and all you have to pay is a small commission that goes to the trader, motivating him to trade even better.


CopyPortfolios is another profitable investment product by eToro. Basically, it allows you to invest in a diversified portfolio built by a certain professional trader or arranged with a focus on a certain industry, so you can benefit from expert research. You can choose portfolios depending on their risk level and manage them even after investing.

10 Ways To Use Social Media To Fuel Your Business Success

10 Ways To Use Social Media To Fuel Your Business Success
Use Social Media To Fuel Your Business Success
If we have a business, we cannot stay only in traditional advertising to achieve the necessary impulse to develop in the market. We need more opportunities to achieve the right positioning for our business, and social networks provide these opportunities. Virtual platforms are a fast, simple, cheap way to bring more people to our business.

Now, if we know that social networks are a fundamental tool for boosting our business, we need to know how to use them profitably. The closest thing to social networks we knew was to establish relationships with our clients through the classic email, and we could wait days for a possible response. However, today with the use of profiles on social networks, we can contact our customers, learn a little more about their information, know who their contacts are, and other relevant information to establish connections with them. Start using social media for the benefit of your business.

1. Differentiate The Use Of Each Social Network

We currently have endless social networks on the Internet; However, to promote our business, we must know how to choose which ones we should use for the best results. Here we will introduce you to the main social networks in business and their usage specifications.


You will find the fastest way to communicate with your customers on Twitter. Here you can find followers, and it is to them that you should direct your publications. The posts are relatively short, so always try to get attention quickly and appropriately.

Remember that Twitter allows you to manage your brand, and you can use it as a test platform for starting your business.


This social network is the one that your business must have. Facebook offers us to create a page for our business. This fan page will allow us to get closer to our clients and interact with them, shortening the barriers of time and distance. Your fans can contact you through this page and be aware of your updates. You can also promote these pages to reach a much larger audience.


This social network will allow you to connect with other companies or professionals since the tone of this network is much more professional than all the others. This platform will allow you to set up a network of contacts, discussion groups, and other tools that will make it easier for you to establish beneficial connections for your business.


Through Instagram images, you will generate a concept of your brand for your followers. Remember to share images that portray a unique moment, for example, a celebration for the anniversary of your business or the opening of a new location. You can even organize contests for your followers to share the best photos with the experience in your business.


This page, which strives to be a social network, will help your business to have check-ins and allows your customers to post their opinions about your business. In this way, whoever wants to contact you can review this platform and see how good your customer experiences were.

2. You Can Reach More Audiences Through Your Contacts

One way to make your business known is through the recommendations of people who have had contact with your business. If you establish a primary contact network, you can expand it through Facebook invites, Twitter retweets, or LinkedIn connections.

3. Constantly Interact With Your Audience

In the social networks in which you are present, you always have to interact with your audience. This is a good way to show interest in opinions, suggestions, or even complaints about your business. If your public does not receive a response to their actions, you will end up driving them away from your social media pages.

4. Use Offers and Discounts As An Attraction For Your Customers

One way to attract your customers' attention is to offer them exclusive benefits for followers, friends, or fans on social networks. Take advantage of making offers or discounts through these platforms, and organize contests to replicate your content and, therefore, your brand.

5. Use Resources Such As Images and Videos

It has been proven that the contents that attract the most attention on social networks are images and videos. Take advantage of making your advertising in visual and audiovisual material, and begin to know your audience's interactions with this type of content.

6. Use Social Media Widgets On Your Web Platform.

If you already have a web platform on the Internet, start connecting it with your social networks. Facebook and Twitter are the most famous in terms of widgets and plugins, which will allow your audience to interact much faster with the content of your web page.

7. Inform Effectively About Your Business

You have to be well positioned in your social networks, and for this, you have to effectively inform about your mission, vision and objectives so that your audience gets involved with your brand.

8. Don't Just Talk About Your Business On Social Media.

Remember that in your social networks, you will meet different audiences; therefore, you do not need to fill them with publications about your business; you can also alternate publishing content of interest in general, such as current affairs, news, events that have to do with the line of your business. In this way, you can capture the attention of other users and bring them closer to your brand.

9. Take Advantage Of The Statistics Of Social Networks.

Some social networks provide you with statistics by default, such as statistics from Facebook, Twitter, Snapchat and Google Analytics. If you take advantage of these statistics and trends, you can guide your strategies for each type of social network to have more audiences interacting on online platforms.

10. Use A Mix Of Social Networks and Traditional Media

In this article, we do not guide you to stay with a single social network but to put together a strategy with several of them. Remember that your business needs to be oriented to the different audiences of social networks to have a better positioning. Also, do not leave offline advertising; remember that social networks are tools that will allow you to take off towards success; the rest depends on your strategies.

7 Shocking Facts About Influencer Marketing

7 Shocking Facts About Influencer Marketing
7 Shocking Facts About Influencer Marketing
As consumers and marketers fight to stay relevant in a marketing environment that is continuously changing, influencer marketing is becoming more and more powerful. Social media has allowed regular people to create their brands by engaging and sharing fascinating content. These modern influencers have a stronger sense of relatability than older celebs. After all, every country in this world uses social media in some capacity. Additionally, businesses have discovered they can use social media networks for marketing because more people log on to them daily.

Influencer marketing is a relatively young area of marketing when compared to social media marketing. According to statistics on influencer marketing, more and more companies are starting to make significant investments in it. Marketers are familiar with millions, if not billions, of customers, depending on these influencers. According to research from The State of Influencer Marketing 2021, 48% of respondents launched influencer campaigns, and interest in using influencers on TikTok increased by 325% in just one year. Due to the expansion of influencer marketing over time, extensive study has been conducted, leading to some intriguing data.

If your company is one of them, you have a lot to understand in order to implement and carry out your influencer marketing campaign effectively. Along with learning the basics, such as what an influencer is, what influencer marketing is, and how much money should be spent on it, you'll need to empower yourself with more detailed facts and data about the subject. The statistics in this article demonstrate how highly customers regard influencers and the potential they provide for any industry. Explore these startling facts about influencer marketing with us.

52% Of Buyers Use Ad Blockers

7 Shocking Facts About Influencer Marketing
Influencers are now filling the hole, which is good news as the usual banner ads and pop-up windows have lost their appeal to consumers. Traditional advertisements are being removed from online interactions by many Internet users. Statistics say that almost 37% of laptop users have blocked ads from their laptops. 15% of mobile users have also blocked ads. Consumers are truly watching every word that their favourite social media influencers say in their videos, and they're interested in buying what these idols have to share on their feeds. However, you should also note that ad blockers don't replace anti-malware software and won't fully protect you from malware and viruses. All they do is hide online ads from you.

80% Of People Rely On Social Media To Make Any Purchase

There is data that approximately 80% of consumers rely on social media opinions, particularly those from influencers, to assist them in making decisions about what to buy. This offers a huge opportunity for businesses to market their goods and attract new consumers. Influencer marketing is used by 57% of the fashion and beauty industries. It is more difficult for businesses to grow naturally without advertising and amplification.

This is why influencer marketing is crucial in the fashion and beauty industries. With remarkable success, several brands are now hiring influencers. Many fashion and beauty companies are excited to work with influencers, but they also want to ensure that the ones they choose have the authenticity necessary to gain success. Consumers were embracing immersive features, including virtual reality and augmented reality, for social shopping: As the metaverse began to take shape, social shoppers are embracing features like VR and AR to make purchases. More than 85% of consumers who currently use VR and AR have already started social shopping and plans to embrace this new modality of shopping skew heavily toward Gen Z (32%) and Millennial (30%) consumers.

Many Brands Are Paying Big Bucks To Influencers

7 Shocking Facts About Influencer Marketing
When it comes to spending on influencer marketing, there is only one direction: up. 18% of marketers invested between $100,000 and $500,000 on different initiatives and campaigns in 2020. Over the past three years, the field of influencer marketing has experienced rapid expansion. This sector was worth $1.5 billion in 2016, and it is expected to grow and become a more efficient marketing channel, with a predicted amount of $15 billion by the end of 2022.

Twitter Influencers Increased Customer Purchase Intent By 5.2 Times

The ability of Twitter influencers to affect their followers' shopping decisions is real. In a recent survey, 41% of Twitter users made purchases after their favourite influencers posted something. It has become evident that collaborating with Twitter influencers for marketing efforts has the potential to boost product sales. According to another Twitter analysis, consumers' purchase intent increased 5.2 times when they saw tweets from influencers and brands, compared to just 2.7 times when they saw brand tweets alone. Twitter users made purchases as a result of tweets from influencers, and this speaks about the impact that influencer marketing holds. Influencers on Twitter make your existing advertising efforts work even harder. Our research showed that those exposed to brand Tweets had a 2.7x lift in purchase intent over participants who did not see an advertiser Tweet. When participants were exposed to a campaign that featured brand and influencer Tweets, the purchase intent lift doubled to 5.2x.

For Every $1 Spent On Influencer Marketing, 15% Of Businesses Make $25 or More

According to a report, brands that use influencer marketing have better chances of making a profit. Around 15% of companies generate $25 or more when they advertise with influencers. A majority of businesses noted successful results from influencer marketing. Another survey has noted that almost 75% of marketers recently boosted their budgets for influencer marketing. Many businesses are even setting KPIs for influencer marketing campaigns to calculate their effectiveness.

85% Of Women Consult Social Media Before Making A Purchase

7 Shocking Facts About Influencer Marketing
If you want to reach more women and persuade them to purchase your goods or services, you must be active on social media and aware of the influencers they follow. 75% of women prefer platforms like Snapchat or Instagram. It has been seen via surveys that many female consumers make purchases based on influencer posts. Any brand that includes women in its target market or its pool of ideal clients should take note of this statistic. Eighty per cent say they often seek peer opinions, while 59 per cent turn to experts, and women value firsthand experience over any other reason for the recommendations they receive. While many women reach out on social media channels for help, the offer goes both ways.

Influencer Marketing Will Reach $14 Billion By 2023

It should be no surprise that the influencer marketing sector will experience rapid expansion in the years to come, given its high ROI.

Social media use is currently a global phenomenon that shows no signs of slowing down as it affects every part of everyday life for consumers. Analysts believe that influencers will play a bigger part in connecting brands with consumers in the future. While the industry was only worth $2 billion in 2016, it is expected to increase to $14 billion by 2023 as it continues to expand and become a more competitive market.

Due to this expansion and increased usage, marketers will need to adapt their influencer marketing tactics to scale campaigns, create analytics for campaign measurement, and manage relationships between brands and influencers. This rapid increase can only mean that influencer marketing is growing at its best.

Final Words

Social media has ingrained itself more deeply into our lives, and influencer marketing has taken off like never before. Not only celebrities are involved in influencer marketing. Instead, it centres around influencers, many of whom would never regard themselves as famous in a traditional sense.

Even though influencer marketing might be challenging to measure, the data shows this is where your marketing budget should go. With the click of a share button, influencers can assist you in reaching your target audience by producing great content showcasing your products. People are drawn to aesthetic images, and if they come from a person they respect, identify with, and follow, they will be compelled to buy whatever their favourite influencers have shared.

Influencer marketing combines traditional and contemporary marketing techniques. A contemporary content-driven marketing campaign, it incorporates the concept of celebrity endorsement. The campaign's outcomes are a result of partnerships between businesses and influencers, which is the primary differentiation in the case of influencer marketing. These statistics demonstrate the strength and potency of influencers, as well as the success of their marketing techniques.

AUTHOR_NAMEAbout the Author:
Jaydip Parikh is the founder of Tej SolPro, a digital agency providing SEO services to clients across the globe. Parikh has 20 years of experience in sales and marketing. He regularly speaks at conferences and events, both online and offline.