Purchase Crypto With Credit Card Without Paying Over The Odds

Purchase Crypto With Credit Card
Buying crypto is coming in the greater demand every day, – faster money transfers for business operations and payments, a more stable price in the currency market, and much more makes cryptocurrency the secure method to conduct financial operations without obstacles.

So, today, for those who are willing to buy or exchange fiber currency for crypto, we have created an overview of excellent online service to do it in a fast, easy, and secure way. This place is the acclaimed Switchere.com – through this online money converter, you can buy bitcoin with credit card or exchange euro and dollar for other crypto currencies.

Switchere.com Benefits – Why To Choose Them?

If you plan to buy crypto with a debit card or get BTC for your business or personal aims, we have got good news for you – it’s becoming easier to purchase (and sell) cryptocurrency without unnecessary verification and personality identification. On Switchere.com, this process will not take more than 10-15 minutes. Here is what pluses you can enjoy with Switchere.

1. No Long Registration & Verification

This currency exchange service is a converter with which you can instantly get access to Bitcoins with the help of any credit card. On average, the checking in the process will take not more than 8 minutes to verify your identity through your ID and show that you’re not a robot but an adequate citizen. After this, you just have to choose the amount of crypto to buy and the system will accurately count the price for crypto in USD or euro.

2. Legit Buying Of Bitcoins

The service is legit so you can leave your worries aside and boldly approach the website with a clean reputation and good history. So, the money you get as a result of the exchange is granted to be in fair use before as well. The prepaid sum of the money stays safe so you could first get crypto to your web wallet.

3. Here You Can Purchase BTC Anonymously

When privacy is valued the most, customers are happy, and that’s right that services don’t have clients’ personal information in the open. It’s surprisingly convenient for both business and personal exchange goals.

4. Paying With MasterCard or A Web Wallet

To make the exchange process go smoothly, you just need Visa, MasterCard, or Maestro credit card. Using one of them, the bank operations will be done in a quick mouse click, and you will send, buy, and sell money via Switchere.com in the easiest way.

5. The High Level Of Accuracy In Accounting

The specialized tool on the site (for giving customers as much as what they pay for) – WYSIWYG Algorithm – lets you avoid losing a single dollar in the procedure and convert money without losses.

So, choose any bank debit card convenient to you, go to the converting website, and get BTC, LTC, or ETH in an instant, with the cheapest fees and the easiest use. The licensed service charges the lowest fee for inquiry and has the best speed of delivery so far. Any other place but Switchere.com can show the best results so customers can buy cryptocurrency with a credit card and have no doubts that it’s wrong to purchase cryptocurrency here.

Best Locksmith New Haven CT

Best Locksmith New Haven CT
Did the door lock break? Need to change locks after tenants? Lost your car key? Can't open the safe? No need to start panicking! Hire locksmith New Haven CT - Surelockey.com professionals and get 24hrs assistance. Locksmith specialists will arrive promptly and help you to deal with any issue you’ve faced. Professionalism, decency, confidentiality, efficiency, affordable prices - this is the credo of Surelockey 24 hour locksmith services in New Haven.

Entrust the emergency opening of the door lock of an apartment, car or safe of any complexity to this experienced team. They have helped hundreds of people in Connecticut to deal with emergency situations successfully. Hiring specialists who have been working in the locksmith industry for over 30 years, you can be sure that they’ll do their work on the top level.

Why Surelockey Locksmith Services?

Surelockey is the number one locksmith service that works according to the regulations of the CT offering smart and effective solutions at affordable prices. Check what makes this company different from many others on the market.


Surelockey company has decent, highly-qualified specialists who have been tested by time and situations. You can be 100% sure that if you called the locksmith master to repair or replace your lock, then the result will not disappoint you.


Due to the specifics of the work, often corporate clients want, for example, information about the loss of keys of safes or bank cells not to be known to a wide circle of people. Stay confidential with the trusted company. Your information is 100% protected. You can be sure: no information will leak from Surelockey’s team. The professional locksmith team will take into account all your wishes and keep all confidential information secret.


The attendants of the lock-opening service are scattered throughout the city so that the client does not have to wait until the master travels at rush hour through all CT. Request help “I need locksmith near me” and get it ASAP. It works 24 hours a day 7 days a week without weekends and holidays.

Cheap Prices:

Thanks to the experience of the locksmith operators and craftsmen, as well as the availability of the best professional tools, they carry out orders more quickly than their less experienced colleagues from other companies. This allows the best Surelockey experts to offer good quality help to their customers at a cheaper cost. On average, the price is lower than other local companies have for most locksmith services.

Surelockey company has been engaged in the opening, repairing and installing locks for many years. Their experts can deal with any kind of door and vehicle locks. Today, they can guarantee you the opening of any type of lock without damage, high-quality installation and fitting of the lock. Want to keep your garage doors, lock or car safe? No need to waste time searching for “locksmith near me in New Haven”. Get professional help here. Surelockey guarantees that the locks installed or repaired by their specialists will serve you for many, many years. Call a professional locksmith master and their expert will deal with any type of problem quickly and effectively.

How To Start A Drone Photography Business

How To Start A Drone Photography Business
Nowadays, a huge number of peoples especially the young ones are going for a photography business. The drone has taken this business to the next level. Instead of a big and noisy helicopter or airplane that costs a lot of time and money, a drone of a comparatively little amount of money can create aerial photos and videos. Bird's-eye view is now very easy to get. However, drone photography is taking photos by self-governing UAV or one controlled by someone who manages it with a remote. It is used in various sectors such as landscape, sporting events, real estate, weddings, wildlife, film etc. Starting drone photography is not that easy but enough knowledge about drones, photography and the business altogether can make someone successful in it.

Steps On How To Start A Drone Photography Business

There are some basic things one should know before starting a drone photography business. One has to have the idea about the drone, photography as well as business. Here are some steps to start the business:

1. Knowing The Basics:

The first thing one should know about is the drone. For example, camera gimbals which help to keep the camera steady from the flight vibration. GPS is mandatory to know the drone’s location. FPV which stands for First Person View helps to broadcast live video to the user. Flight Controller is must control the drone and camera. Collision Avoidance is used to avoid crashing into something which can come on the way. These things are the basic ones.

2. Buying Right Equipment:

Buying the right drone and camera is very important. No one wants to buy something expensive at first and regret it. For example, a beginner drone photographer should not buy a heavy drone camera with too many features. At first, one should buy something light, cheap and easier to fly. As it takes practice to master photography, it is wiser to practice with something cheap. There are affordable drones like Ryze Tello, Potensic D85, Syma X8 Pro, Hasakee K5 Mini Nano Drone, etc. When one gets enough practice and experience he can buy than a high-tech drone to have amazing pictures. The best drones which are available on the market are DJI Mavic 2 Pro, Parrot Anafi, DJI Inspire 2, etc.

3. Learning To Fly:

If one wants to learn how to fly a drone he has to follow some rules. Reading the manual is the first thing to do. Then there is configuring the speed and operating settings, testing the camera settings. In addition, one should know how to use the common features like smartphone feed to see the capture, smart mode to stabilize the shots, tracking to capture things in every shot, geofence to restrict the height and distance of the drone.

4. Pre-flight Checklist:

One should be well prepared before flying the drone and to do that a pre-flight checklist is mandatory. The things one should include in the checklist are flying area, surroundings, weather conditions, battery life, drone settings, propellers, drone camera, controls.

5. License:

To fly a drone professional license is the first thing one needs to get. Most of the agencies who sell drones tend to deal with getting a license. They provide training and give license after testing the flyers.

6. Insurance:

As drones have more possibilities to face an accident, insurance is very important to avoid being in trouble. Moreover, drone with insurance gets more priority than the ones without it. It is wise to get insurance before starting the business than replacing an expensive drone after some accidents.

7. Law:

Different countries have different laws about the drone photography business. One should know the laws regarding where and how he can fly the drone and what type of pictures is allowed in that place. It is better to be aware of the laws than to give fines because of mistakes.

8. Genres:

Before entering the business one should select the genre wisely. There are different sectors like landscape, sporting events, real estate, weddings, wildlife, film, etc. Everyone is not proficient in all the sectors. So, choosing the right genre is very important for the business. You can get all types of drone photo editing services on www.rightclipping .com according to your genre. So check it out.

9. Portfolio:

Drone photography business requires a website with a profile and features photographs which will attract customer. Nowadays people look for everything online first. A good profile will help them to decide on buying pictures or hiring the photographer. The profile should be well informed and attractive.

10. Promoting On Social Media:

Now social media is the number one marketing platform for everything. So, a profile on social media will help the business growing really fast.

11. Competition:

The drone photography business is growing every day so the competition in this business is not that easy. Before starting the business one should study the competitors, pricing, packaging, editing and so on. One can study the current gap in the existing services so that he can fill the gap and get more customers. After studying everything one should start working on with the specialty he has rather than working on everything.

Some Tips

Finding a business monitor is very helpful in any kind of business. Before starting the business one should find a free business monitor and have a support network that is helpful in a tough time. Besides, buying the best equipment one can afford is mandatory to compete with the other competitors. One should have the technology and skills to provide high-quality products. Choosing a single niche is very important than jumping into all the sectors at a time. Also, post-production image editing is very vital for a drone photography business. The last advice is the better and faster delivery is always appreciated.


Money is the main focus of every business. So, besides the knowledge about photography and drone, one should have proper knowledge about business as well.

AUTHOR_NAMEAbout the Author:
Kathy Patricia is a professional Photographer & Graphics Designer. She is being a part of Right Clipping from the beginning. Currently, She is taking her Graphics Design & Photography Course in New York Institute of Technology (NYIT), USA. She takes Photography and image editing as a passion.

Adaptive Loading: Improving Web Performance On Slow Devices

Adaptive Loading: Improving Web Performance On Slow Devices
Improving Web Performance On Slow Devices
Different networks and devices have different capabilities. There are many websites created with high-end devices in mind, which don’t perform well on simpler devices. Fast networks can load websites smoothly, while slow networks might make the same websites halt. All the users have experienced problems with loading some websites, and everyone can agree that a slow experience is a bad experience.

We live in a world full of devices with different capabilities so developers are always looking for “one-size fits all” solutions. However, such solutions might not always work. Facebook’s Nate Schloss and Google’s Addy Osmani addressed this issue in their Chrome Dev Summit talk and discussed adaptive loading — a pattern that allows for delivering pages in a way that helps deal with different kinds of user constraints. Adaptive loading delivers a fast core experience to all devices, including the low-end ones, and then gradually adds high-end features, depending on the capabilities of a particular user’s device and network.

Check out the video on YouTube: https://youtu.be/puUPpVrIRkc

What Is Adaptive Loading?

Adaptive loading involves using low-quality videos and images when a network is slow. It takes into account Data Saver preferences, uses less bandwidth, and adjusts Data Transfer. It also helps reduce memory use, optimizing the loading of resources that consume a lot of memory and switches memory-intensive animations. Adaptive loading limits JavaScript on slow devices and adds non-critical JavaScript elements on fast CPUs. It also reduces CPU-intensive code execution.

If a website contains a lot of media content, adaptive loading shows gallery applications with low-resolution previews so that a user can click on them and see high-resolution images if needed. Search applications may display fewer results, reduce the number of dependencies, or limit the number of results that rely heavily on media. Adaptive loading can also work on news-oriented websites, avoiding less popular stories or categories, and delivering smaller previews. Adaptive loading also allows not to load a resource at all, as sometimes it may be even a better choice than showing resources based on device capabilities.

How Adaptive Loading Works

A demo from React Movie illustrates adaptive loading that delivers media based on the status of a network. This application shows movie posters, cast lists, and plot summaries. Depending on a user’s connection, it might show either high-quality posters or low-quality posters, if the connection is too slow. Currently, adaptive loading is used by several popular websites, including eBay, Facebook, and Tinder.

In 2018, Twitter introduced its Data Saver mode that helps reduce the amount of data. When the Data Saver mode is active, users see low-resolution previews of images. If they want to load large images, they can tap on the necessary preview. This mode enables Android and iOS users to save as much as 50% of data, while desktop users can save up to 80% of data. You can check out a React demo that replicates the Twitter timeline using the Save data hook. It’s easy to see the difference in the amount of transferred data if you open the DevTools Network panel and scroll the feed with the enabled and disabled Save Data feature.

eBay also saves data, turning off zooming and other features if a user’s network or hardware is unable to support them properly. In this case, the goal is achieved by using code loading and code-splitting. Highly interactive components are conditionally loaded on high-end devices, while users with slow devices don’t receive them. The same goes for operations that require heavy computations. You can check out a 16-minute video where this pattern is used on a demo eBay page using Suspense and React.lazy().

Tinder also uses adaptive loading to ensure the fastest user experience possible, no matter what devices or networks users have. Adaptive loading is implemented in Tinder’s Lite app and web app. If a user enables Data Saver or uses a slow network, these apps disable the autoplay feature for videos and only load one image at a time when swiping. These apps also limit route prefetching. Adaptive loading has proven to be very effective, as Tinder got a significantly increased swipe count in a number of countries, including Indonesia.

Facebook uses the user-agent string to get the device name and then groups devices into low-end and high-end categories. It makes implementing adaptive loading on mobile devices a simple task. However, it becomes more difficult when people visit Facebook from a desktop. In this case, the only information available is the type of operating system.

To categorize desktop devices, Facebook includes the data on RAM (navigator.deviceMemory) and CPU (navigator.hardwareCurrency) in its performance monitoring. Analyzing performance and the relationships between different types of hardware, Facebook can divide desktop devices into five categories. As hardware classes get integrated into monitoring, developers can better understand how different people use Facebook products on their devices, therefore identifying regressions much easier.

How To Implement Adaptive Loading

To implement adaptive loading, developers can use a number of signals. Here are a few of them.
  • Memory. We can use navigator.deviceMemory to reduce memory consumption on low-end devices.
  • Network. navigator.connection.effectiveType allows developers to fine-tune data transfer in order to decrease bandwidth. In addition, developers can use navigator.connection.saveData to make use of the user’s Data Saver preferences.
  • CPU core count. Developers can use navigator.hardwareConcurrency to limit the execution of resource-consuming JavaScript and to limit CPU intensive logic if the user’s device is unable to handle it properly. This becomes possible due to the fact that JavaScript execution is CPU bound.

You can decide what content to serve to users working with the server or the client. If you want to work with the client, you can use JavaScript APIs listed above.

Determine whether a user has Data Saver turned on:
if ("connection" in navigator) {
if (navigator.connection.saveData === true) {
// Implement data saving operations here.

Here’s how you can determine whether Data Saver is enabled on the server side:
// false by default.
$saveData = false;
// Check if the `Save-Data` header exists and is set to a value of "on".
if (isset($_SERVER["HTTP_SAVE_DATA"]) &&
strtolower($_SERVER["HTTP_SAVE_DATA"]) === "on") {
// `Save-Data` detected!
$saveData = true;

Use the following code to serve low-resolution pictures on high-resolution displays:
if ($saveData === true) {
// Send a low-resolution version of the image for clients specifying `Save-Data`.
?><*img alt="A butterfly perched on a flower." src="butterfly-1x.jpg" /><*img alt="A butterfly perched on a flower." src="butterfly-1x.jpg" srcset="butterfly-2x.jpg 2x, butterfly-1x.jpg 1x" />

You can also apply adaptive loading to background images:
<*html class="<?php if ($saveData === true): ?>save-data<?php endif; ?>">

To omit non-essential images and fonts, use the following approach:
This paragraph is essential content. The image below may be humorous, but it's not critical to the content.
<*img src="meme.jpg" alt="One does not simply consume data.">; rel=preload; as=style";

if($saveData === true) {
// ...but don't push anything if `Save-Data` is detected!
$preload .= "; nopush";

header("Link: " . $preload);

Final Thoughts

Delivering the best user experience possible is a top priority for any website or app that aims to become mainstream. This is a reason why site owners search for the fastest hosting services and invest in localization, using services like The Word Point. People use different devices, and not all devices are able to handle heavy interfaces and multimedia. On the one hand, people who use high-end devices always appreciate beautiful features, such as autoplay videos, galleries with large images, etc. On the other hand, such features consume a lot of traffic and resources so users with low-end devices might be unable to use the website or app comfortably.

Adaptive loading is a concept based on the principle of inclusivity. You can provide a core experience for everyone, analyzing a particular device and network, and adding high-end features based on a particular user’s network, CPU, and memory. Such an approach allows companies to provide a better user experience for everyone so we can expect it to become more and more common in the near future.

AUTHOR_NAMEAbout the Author:
Gregory is passionate about researching new technologies in both mobile, web and WordPress. Also, he works on Best Writers Online the best writing services reviews. Gregory in love with stories and facts, so Gregory always tries to get the best of both worlds.

7 Best Digital Marketing Strategies Startups Should Know

Digital Marketing Strategies Startups Should Know
Digital marketing is a trend that has, over the past few years, revolutionized how businesses operate, and products and services get marketed. It is, therefore, paramount for any business startup to embrace the best digital marketing strategies like startup fundraising, to penetrate the modern market that is technology-driven.

However, in most cases, startups fail to give enough significance to the establishment of a robust digital brand presence. Startup owners should understand that having a presence on social media is not adequate in the modern era. New and more effective marketing strategies such as e-mail marketing campaigns, content marketing, video marketing, search engine optimization (SEO), among other strategies, must be adopted by startups to leverage the opportunities they present.

A great deal of attention for startups get directed towards developing a perfect product or service. However, startup owners must learn to leverage the capabilities of digital marketing to create, expand, and acquire new customers.

Are you a startup owner? Are you aware of the best digital marketing strategies that can help your business penetrate the market and be successful? Well, in this article, you will learn about the seven best digital marketing strategies startups should know and adopt. After reading through this article, you will understand which digital marketing strategies are essential for your startup to grow.

The following are the seven best digital marketing strategies startups should know:

1. E-mail Marketing

No doubt you have heard about e-mail marketing, but is it an effective marketing strategy that can enable you to reach the intended target group? Well, yes! E-mail marketing is one of the most powerful marketing tools that will generate more leads, increase your startup´s sales and conversion rates.

E-mail marketing is also one of the cheapest marketing strategies for your startup. In some instances, it is a free marketing strategy, except when you use outsourced services.

Additionally, because this marketing strategy combines with other media, it is the most integrated marketing technique. You may include social media handles while sending your e-mail campaigns.

2. Search Engine Marketing

Search engine marketing, commonly referred to as SEM, is an online marketing strategy in which a startup´s SERPs increase through paid advertising techniques.

Here, a startup will need the help of an individual with experience with Google Ads. What is attractive with the strategy is that Google Ads makes it easier for you to customize. You decide to use either text-based search ads, graphic display ads, in-app mobile ads, or Youtube video ads. The selection you make depends on your startup´s marketing style and the target group you want to reach.

Further, Google offers you the capability to localize your startups´ ads and with the superior metrics that allow you to track the performance of your ads.

3. Influencer Marketing

Have you thought about hiring influencers to market your startup? If not, it is time you did! Influencer marketing strategy focuses on certain prominent people who influence individuals to buy a particular product or service.

In simple language, you identify a famous individual who becomes the face of your startup to help market and popularise your products and services. If your budget is tighter and you cannot afford to hire a famous personality, you can hire an expert to do the magic for you! And yes, it´s cheaper that way.

4. Content Marketing

The current marketplace got overtaken by content marketing; therefore, leveraging on this marketing strategy is a sure way to reach potential customers. Individuals are always attracted to outstanding graphics and content. You only need creative individuals to create persuasive digital content to attract customers to your startup landing page.

Content marketing strategies include presentations, blogging, audio and video scripts, and article writing. Your startup may as well use social media networks to reach a target audience through the use of persuasive and attractive content. Therefore, leverage this strategy to reach your potential customers today and grow your business.

5. Social Media Marketing

As you already understand, social media presents lots of opportunities for both startups and established brands. So, why not leverage it to grow and develop your startup? With a social media marketing strategy, you get assured of attaining your targets quickly. This so especially when you post the right content on the correct social media network that will direct you to the right audience.

Luckily, social media platforms are plenty where your startup can create a unique brand identity. Don´t forget to use social media influencers to post content for your startup on various social media platforms.

6. Crowdfunding Marketing

Instead of attracting investment through traditional routes, it’s now fairly common for startups — particularly in the tech world — to attempt crowdfunding. They use websites like Indiegogo and Kickstarter to detail the products they want to produce, and attempt to convince the readers to invest their money (even while knowing that there’s some risk involved).

What some people don’t understand is that a good crowdfunding campaign doesn’t exactly need to reach its goal. Some first-time campaigns raise far more than expected (Hapbee, for instance, had a $15k goal and raised over $551k), but most fall short — so why try? Well, a crowdfunding campaign gets people talking about you. It gives you an asset to distribute.

You could create a campaign for your business in general if it fits your targets, or you could create a new product idea. Either way, the goal should be to raise awareness and improve perception of your brand. If you don’t hit the target, you’ll still have benefited from the exposure, and you can always run another campaign down the line.

7. Video Marketing

Making of videos may require some considerable budgeting, an aspect that the majority of startups cannot afford in most cases. However, in the modern market, video marketing is among the most effective strategies that startups must leverage to reach the technology-savvy segment of customers. It is because video content is fivefold more exciting and engaging as compared to static content, allowing potential customers to interact with your startup for long and more attentively.

Video marketing allows startups to share important information about them in a way that is more engaging and also leads the viewers to take action. Due to financial limitations, startups may opt to use GIFs and animated videos rather than using professional videos.

8. Google AdWords (Pay-Per-Click) Marketing

Google Adwords marketing is a strategy that uses search engine advertising to direct potential customers to your startup blog or webpage. Pay-per-click is one of the most effective marketing strategies a startup can use to generate sales or leads.

Key Advantages Of The Pay-Per-Click Marketing Strategy

Your startup can reach the right customers at the right time when a relevant ad gets used in the campaign.
It provides your startup with a high return on investment (ROI) since you only pay if an individual clicks your ad.
You can control the amount you spend on marketing using this strategy.
It offers your startup data analysis and insights to assist you in enhancing your marketing approach.

Final Thoughts

Follow these seven marketing strategies, and you will be guaranteed to succeed in digital marketing for your startup.

AUTHOR_NAMEAbout the Author:
Lori Wade is a writer who is interested in a wide range of spheres from business to entrepreneurship and new technologies. If you are interested in M&A or virtual data room industry, you can find her on Twitter & LinkedIn or find her on other social media. Read and take over Lori’s useful insights!

How To Write A Functional Resume For Better Results

Write A Functional Resume For Better Results
A functional resume structures information based on skills, not places of work. This type of resume is used when you want to emphasize whether your knowledge, skills, and experience correspond to the types and fields of activity that are presented in vacancies. It will allow you to reflect the overall development of your career and omit any failures or any negative aspects in its development that would be clearly visible in the chronological summary. SmartResumeWriters.net is a savior who is near to make your dream job closer.

However, it is necessary to take into consideration that many employers are somewhat suspicious of such resumes. For them, this resume format will look like a warning. That is why it is better to use it only as a last resort.

If you nevertheless decided to use this particular type, then try as closely as possible to link the list of your achievements with the desired position. It is likely that if you list skills that are 100% consistent with the requirements of the employer, he will not pay attention to the “warning” features of the format.


  • Emphasizes your skills and achievements.
  • Hides flaws obvious in the chronological resume (for example, breaks from work).


  • Employers are well aware that job applicants using a functional resume usually try to hide work breaks or some other not too attractive details of their professional experience.
  • Many recruiters and employers simply will not read such a resume, because they want (and are used to) analyzing the professional experience of an employee in chronological order.

How To Create A Functional Resume?

  1. The resume should include the last name, first name, middle name, postal address and telephone number of the job applicant. This information is located at the top of the sheet in the center, but it is allowed to place it at the bottom of the sheet. If you wish, you can emphasize it.
  2. Include four to five blocks (sections) in the resume, each of which should contain information about your knowledge and experience in a particular field of activity. The block should have a heading that clearly defines the functional area of activity.
  3. Blocks should be listed in order of importance of the functional areas of activity for you in terms of job search objectives. The functional area of activity that is closer to you and where you want to find work more should be higher in the list.
  4. Inside each block, imagine your most important developments, achievements, successes in this functional area of activity.
  5. Each relevant item should not be described in detail. It is enough it to be associated with the specified functional area of activity.
  6. If you have passed the training corresponding to this functional area of activity for the past three to five years, then indicate it at the end of the block. Provide general education information at the end of the resume.
  7. After the blocks describing the functional areas of interest you are interested in, give a shortlist with a list of organizations where you worked. It indicates only the date of work, the name of the organization and the last position held. If you do not have work experience or your track record is very “motley”, skip this point.
  8. It is desirable to place the text of the resume on one page.
  9. Send a letter to SmartResumeWriters.net and its team of UK writers will do it for you. Each writer is able to cover the best about you shortly after you buy a paper.

To Hire Resume Writer Is The Best Decision

It's not every day that you get professional resume writers. You can make it on your own or hire a certified, legal, cheap, custom writing service online. SmartResumeWriters.net is the best service to hire someone, professional resume writers to help you with your resume and CV. Order once, and you pay for lifetime services.

Needless to say that to hire resume writer will cost you something. But this something is nothing comparing to what you get in return. Affordable price, a high-quality of paper will make the purchase worth it. My resume is bad, you say. I need somebody to help me with it, you say. You name it, you get it.

Automation Marketing Tools - The Need For A Perfect Business Strategy Success

Automation Marketing Tools
Numerous marketers in today's fast-paced world don’t prefer to spend time on repetitive mundane tasks. The use of automation makes the marketing process more streamlined and can easily take care of the priorities of marketers.

Therefore, businesses of any scale need to leverage it to save time and human intervention. If you feel that this is the need of the hour, for your small business, then this post is for you. So,

What Is Marketing Automation?

Well, it refers to the utilization of software tools in order to refine the marketing workflow. It can do so by measuring the marketing processes, which leads to optimal operational efficiency. Moreover, it also helps in automating repetitive tasks such as- emails and website actions.

Marketing automation has emerged as one of the major trends in Business to consumer scenario. Nowadays, marketers have fully realized the importance of automation. Therefore, investments in marketing automation have significantly enhanced over the years.

How Can Marketing Automation Help Your Business?

Customer Retention

More than 65 percent of B2B marketers utilize marketing automation in order to get more clients. And more than 45 percent of marketers are using it for retaining their clients. Furthermore, it can provide essential insights into their behavior and also predict their unique needs.

Revenue Generation

One of the major advantages of marketing automation generally includes revenue and increased lead conversion. Various businesses are using automation tools as they think it is much more beneficial for them. Moreover, B2C marketers using these strategies have seen higher conversion rates too.

Tracking & Measuring

As far as the data and reports are concerned, it can help you determine the success rate of the campaigns. After getting these insights, you will be able to take the required actions. If you are using these marketing automation tools, then you will be able to check your content marketing strategies efficiently.

Increase In Productivity

More than 70 percent of marketers feel that automation saves them ample amounts of time, which in turn leads to the optimization of productivity.

How To Implement A Marketing Automation Strategy?

You will find various automation tools for small businesses, mid-size companies, and even large enterprises. But you should keep in mind that a good strategy can never be completed without a set of essential elements, as these are very much beneficial for businesses in any scale.

Planning A Drip Campaign

You must be thinking of what a drip campaign is. It is nothing but an automated process that responsively sends emails over a certain period of time. These campaigns respond to what the customer wants rather than sending the same thing over and over again to all of them. Moreover, these campaigns have more than 70 percent higher open rate and get more CTR’s.

Use Email Automation For Follow-up

Did you know that email marketing has become one of the largest sales driving forces nowadays? Email marketing does so by sending targeted and personalized emails to your potential lead. And due to these timely emails, a potential lead can be moved via different stages of the sales funnel.

Moreover, the automated responses, as well as the follow-ups, are other advantages of email marketing. According to various studies, it has been shown that over $0.8 expense on email, the return on investment can rise as higher as $35.

Create Dynamic Content Pieces

The creative content changes with the overall behavior of the recipients. According to a report, more than 45 percent of customers first read the content online before getting in touch with a sales agent. Therefore, it is essential to develop dynamic content according to their specific requirements.

Automate Teams In Real-Time

Did you know the biggest challenge in any company is the communication gap between the departments? This result in the lack of coordination as well as the inefficiency, infect an automated marketing process will ensure equal access to all the information about the clients. This will help minimize the adverse effects of the communication gap.

Utilizing Automation In List Segregation

By using marketing automation, you will be able to segregate your customers using varied criteria. Doing so will help you in managing the lists more efficiently and target your strategies based on your unique requirements.

When you have finally decided to automate your processes, then the next step you would think is the Return on Investment and budget. To understand this in a better way, a study was conducted in order to determine the correlation between business performance and investment.

Another study showed the connection between business performance and investment, in which the participants felt that the lack of automation was making them efficient. They also said that the automation can deliver a higher Return on Investment and they had enhanced the contribution of marketing to their business growth.

What Are The Best Practices To Follow?

  • Lead Prediction - As you have known by now, automation generates leads. Moreover, marketers can fully identify top-performing channels via predictive lead scoring. There are various platforms that use calculations to determine which prospects are likely to convert into customers.
  • Social Media Outreach - Whether you are a small or large scale business, you will have to interact with customers on a daily basis. Moreover, automation tools can help you in a much better way. In this way, you will be able to engage the users via comments and follows.
  • Virtual and Augmented Reality - Also with the advent of Virtual Reality and AR, it has opened new possibilities in this field of automation. The businesses will be able to provide users with the best experiences that will help them in their marketing efforts.


The thing is you need to select particular software according to your needs. Because a reliable service provider will not put a dent in your pocket, only if you have a defined goal. Therefore, it is important to do your research as well as access.

Furthermore, marketing automation can significantly boost your ROI and sales. Also the teams for better lead nurturing and lead generation can use the important information collected.

AUTHOR_NAMEAbout the Author:
Marek is the CTO of a popular marketing app groost. With his years of experience he has been able to bring up the marketing solution where you can advertise your business on any platform by getting required guidance for implementing best strategies according to the business niche.

Blogging VS Vlogging: Which Is Best For You To Start?

Blogging VS Vlogging
Blogging vs. Vlogging is a significant conflict between the users of the internet, and the netizens have split up and have picked one out of the two as their favorite.

A Blog refers to a website that displays written stories and incidents, and a Vlog is a platform that uses video content to convey the event or story. So which one is better?
Blogging was one of the most desired platforms for presenting views by a writer but since the introduction of vlogging, the trend of blogging has taken a backseat because people are more inclined towards video content.

If you are stuck between blogging and vlogging and wondering which one should you start with on the internet this article might be able to help you find your answer.


What Is A VLog?

Vlog is the short form of the Video Log and offers video content. Vlogs are created for a business or personal purposes. Vlogging is similar to blogging but has a few differences. People who write blogs also like to do Vlogging, and most Vloggers have their blogs as well. The primary difference between the two is the presentation of the content. Vlogging is a blend of blogging and streaming and has gained a lot of popularity recently. The primary aim of a Vlog is to share experiences and ideas with the followers. Youtube has become one of the strongest methods to earn money and people are keen to start their own channels. Top Vloggers have attracted a lot of users on their channel and if you want to become one of the top vloggers on the internet you should have a few things in mind.

Camera Confidence: Being camera confident is a must thing to have when you are creating a Vlog. It is obvious that confidence comes naturally and with time and experience, you become more and more confident. If you look confident on camera people would be able to relate and connect with you more.

Get Good Microphones For Vlogging: Audio can add up the clarity to your video and a good microphone can enhance a video experience. With powerful audio, you would be able to make more impact on your vlogs and the audience would be engaged and connected to your content more. A good and professional microphone is a must for every Vlogger.

You can find the best microphones for Vlogging here.

What Is A Blog?

A blog is an online personal diary or journal of a person who likes to share his feelings and views with other people. Blogs are mostly used by businesses to promote their business, and they release articles to promote their business. A blog includes text, images, and sometimes also Gifs to present a particular story or view. The primary aim of a blog is to give an idea or thought that the readers would like to read.

Check out: How To Start Your Own Blog?


Why Are Vlogs Popular?

Videos are easy to create and can be the best way to present an idea or thought. Videos can be engaging, and they take a few seconds to convey the message of the content. Video content can be convincing enough to persuade them to buy a particular product. It can be an excellent marketing strategy and can boost the sales of a business. Many people love to watch blogs for travel, fashion, and beauty because they can be informative and also entertaining.

Vlogs are even live broadcasted, and it can be an exciting feeling to catch up with the live broadcast. You need a phone or a camera to start Vlogging, and the best part is that you can earn a living from it. It can be a great way to express your views and satisfy the thirst for sharing your ideas with the world.

Vlogging has become popular because more and more people are interested in catching up with video content as compared to written content. The video content is not complicated to create because there are so many video editing tools that can help you to create the content professionally. People love watching videos, and the success of a platform like Youtube is proof of that. Almost 70 million videos are watched on Youtube every minute, and people of all ages are glued to watching videos to kill their boredom.

Why Are Blogs Popular?

Nowadays, blogging has become mainstream, and the popularity isn’t going to slow down anytime soon. It’s an excellent way to have your voice heard because it benefits online and offline businesses both. If you are interested in creating a blog, it will genuinely be a cheap option, and you won’t have to invest much of your hard-earned money.

Blogs are easy to make and can expand opportunities for networking as well. Many prominent companies are earning money by getting a high level of traffic or boosting sales. Some businesses are advertising their services through blogs, and you even have the option to open up an online store. Starting a blog is easy as you should have an innovative idea in mind and a good internet connection. The tools and online platforms for blogging are user-friendly too.

Also check: Blogging vs. Vlogging: Which Is Better for Audience Building?


You need a lot of audiences to watch your Vlogs, or else you can’t earn money. You have to keep producing quality and engaging content to keep the viewers' interest intact. You also have an option to advertise your products and services through a YouTube channel.

Advertising On Blogs & Vlogs

Both blogs and Vlogs can help you earn money through advertisements; however, getting your clients for ads can be time-consuming at times. For a Vlog, you can create an Adsense account, which can help you make money quickly.

Brand Deals On Blogs & Vlogs

As the community on your YouTube grows, more viewers will get attracted to your channel. Your videos and website will be seen by people frequently, and they will know all about you. You can choose to sell your merchandise when they become popular once you wear something on your channel. There are advantages and disadvantages to both Vlogs and blogs, but it all depends on how you create different ideas for it.

Sponsorship On Blogs & Vlogs

When you like brands, they have the potential to become a great source of advertisements for your channel. You can directly contact them, and they may sponsor the content on YouTube often. You can earn the right amount of money through blogs when you write relevant content for people. As more audience gets attracted, the chances of earning money become high too. Affiliate marketing is considered to be a good option for those who don’t have their products to sell. They can link their products on a third party website, which can give an excellent promotion to them. The commission can be shared based on the number of clicks done on the links. The bloggers have an additional option to go for sponsored posts, which is another right way to earn money.


Blogging and Vlogging are a medium of communication and making money online. Both have their advantages and disadvantages and it is up to you to choose between both of them. The future looks bright for Vlogging because I don’t like to invest time in reading and prefer video content but this doesn't mean that blogs would disappear from the internet scene. People would still want to check out various platforms for finding information about things.

AUTHOR_NAMEAbout the Author:
Umair is a veteran and versatile content writer with more than 5 years of experience and made a positive contribution by writing in different niches like Business, IT, Health, Home Improvements & Product Reviews. He enjoys sharing the knowledge & tips he's picked up from extensive research and readings.

5 Steps To Create A Blog Content Strategy

5 Steps To Create A Blog Content Strategy
Maybe your know-it-all associate just challenged something you absolutely understand holds true, or possibly you have a pushing question that you need answered as quickly as feasible. A fast search verifies your associate (or you) wrong and also fixes your concern. Those searches are leading you to content that somebody established just for you. They knew you would certainly someday ask that concern, so they supplied you with the response. Your search rewarded their site with another web page sight, and also possibly you'll return there in the future.

Such content is the completion result of a content strategy. It's the final thought of a lengthy road of mulling over, research, creation, and revision. The best content method can expand your reach, sell products, and also promote development in your service. And all it takes is five steps. You might be churning out articles at a continuous pace and getting visitors on your school's website to review them, but this will just be sustainable if you intend ahead. This is what's called a Blog site Content Strategy. This is the total plan which can assist you to organize your web content and optimize your blog's success.

What Is A Content Strategy As Well As Exactly How Can It Profit Your Business?

Is it worth pouring time as well as resources into? A content approach is one aspect of your marketing strategy and might refer to the many kinds of media that you produce to advertise your business in one form or another. It can be as straightforward as a blog advocate your internet site or as extensive as a year-long video clip series that you release on YouTube.

An effective Content Strategy answers some crucial inquiries for both you as well as your audience. These concerns will certainly inform every choice you make while developing a purpose, investigating your audience, as well as producing the real web content:
  • What are you creating the web content for?
  • What troubles is your web content fixing, or what requirements are you fulfilling?
  • Exactly how will your web content attract attention from the web content of your rivals?
  • What networks will you use to reach (and also maybe increase) your target market?

Both in the development and also execution of a material method, you'll reply to these significant concerns. By doing so, you'll be able to not only promote certain services or products that your organization offers, but you'll likewise be able to build a solid partnership between your target market and your brand. With an efficient technique, customers can begin seeing you less as simply one more service as well as even more as a crucial source.

Steps To Create A Blog Content Strategy

1. Setting Goals

The objectives you set will certainly be based on what your company strives to acquire from the investment of time and also money you take into your material advertising and marketing. So as an example, state you are releasing an electronic book on a topic that intrigues your niche target market. What do you eventually wish to accomplish from having the electronic book distributed? Do you want raised direct exposure of your site, an increased number of site visitors, more email newsletter subscribers or to make an e-mail listing of prospective leads? The complying with are a couple of generic objectives that a business can have:
  • Develop brand name awareness
  • Adjustment the assumption of a given brand/reputation management for your brand
  • Be extra socially visible as well as active
  • Create direct sales
  • Come to be a leader in your specific niche
  • Establish on your own besides the competitors
  • Boost web website traffic

There could be many more goals that are targeted towards a specific service or product. It is much better to make short-term objectives and also fulfill them first, after that slowly make even more broadly identified goals. This will certainly provide you some prep work time to accomplish a bigger ROI from your material advertising and marketing. For instance, claim you are a startup. Your goal could be to make a hundred potential consumers familiar with your brand within a week. Prepare web content appropriately and also note the complete reach of your material as well as the variety of targets attained.

2. Know Your Target Market

Every one of your advertising and marketing efforts need to be notified by data-backed buyer character study - and blog site creation is no various. Bear in mind that your blog will read by genuine humans - your ideal buyers as well as present consumers. So think of the challenges they encounter and also focus on just how you can encourage and also assist to address those discomfort factors, as opposed to concentrating material on your product and service particularly. Maintain your audience and also their rate of interests top-of-mind at all times to make sure that your material stays pertinent to their obstacles and utilizes the ideal tone of voice.

Of course, not every one of your focus topics will certainly appeal to your entire persona target market. If you have two (or more) company or item locations that attract really different character types, you might intend to produce two separate blog site sites to prevent confusing your viewers. When considering your method, most importantly, job to comprehend the nuance and language your target market makes use of, in addition to their favored content styles (blog site articles, video clips, etc) to direct your web content preparing process. Putting your characters at the facility of your technique is crucial to producing web content that resonates!

3. Establish Content Suggestions

With research study in hand, you're ready to begin brainstorming your ideas for web content. Ideally, you recognize what types of content your target market favors and in which kinds of channels they'll likely engage with your work. You likewise ought to take into consideration what web content will certainly best fulfill your purpose. If you want your audience to continually check out your internet site, maybe you need to create a persisting schedule of high-grade blog posts. Yet if you intend to display just how an item works, possibly you need to fire some video clips illustrating your item at work. Don't be afraid of believing outside of the creative box when it involves brainstorming material concepts.

In a similar way, don't be afraid to attempt something no person has done previously-- as long as it's educated by the study. Develop a large checklist of ways to satisfy your purpose and apply your research study, after that reduced that down to what jobs best. Argument your choices. Ensure you're working with the best of your ideas. At some point in this step of the procedure (as well as perhaps earlier, in some cases), you'll require to choose a particular content kind that will certainly make the most effective car for lugging your purpose.

4. Content Production

There are lots of factors to take into consideration when it concerns material development. These are as adheres to:
  • Type of content
  • Target market
  • Frequency
  • Web content study
  • Budget
  • Promotion

We have actually mentioned the kind of content that can be utilized to connect to your potential customers online in our previous post on web content advertising. The moment spent on your web content study and also the variety of times you deliver the content per week need to be arranged. Having a big gap between content shipment does not provide your clients with the perception that you are a severe brand, so it is best to be constant. You could utilize a content schedule to arrange your content. This will certainly help not only to intend the content in the future however also to track as well as archive material that has already been launched. Organize your material based on dates, motifs, events, distribution channels and so forth.

5. Step and Track Content Get To

Gone are the days when you needed to struggle to keep tabs on offline advertising and marketing messages and also responses. With digital material, you can track every little thing, from sending the content to the action taken by the user on your site. Gauging your content advertising and content success has to be high up on the list of things to do concerning your material method, as it aids you improvise with your technique to make it far better and also assists you learn from your own customer habits. The tracking specification varies depending on your goals, for example, if your goal is to drive even more site visitors to your site, you measure the increase in website traffic to your site within a certain period. Tracking check outs to your site can be done by two awesome free Google devices-- Google Analytic and Google Browse Console. Make the most effective use them so you understand where website traffic on your site is originating from.

AUTHOR_NAMEAbout the Author:
Hermit Chawla is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Content Strategy Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.
Find Me On Facebook | Twitter | Google+

Top 4 Content Marketing Trends For 2020

Top 4 Content Marketing Trends
Businesses keep looking for new ways to connect with their audiences, allowing content marketing to keep evolving. Creating quality content is now more important than ever and this will be the case in 2020 as well.

Besides creating powerful content, you also have to make sure you stay on top of the most recent content trends. If you want to know where content marketing is heading in the next twelve months, let’s take a look at the top four trends for 2020.

User-Generated Content Becoming More Valuable

A recent study has shown that 85 percent of customers value user-generated content (UGC) more than they value brand content.

UGC is becoming more and more valuable across all industries. For example, when it comes to tourism, UGC posts have proven to be more effective than the content made by businesses. This is great news for every company out there. You get a chance to create more content with fewer resources and time invested.

Customers in Hong Kong are likely to create UGC as long as companies encourage them to do so. Therefore, it’s a good idea to look for new ways to inspire customers to help you create content for your content marketing strategy.

Improving The E-A-T Rating

Quality content is something not a single content marketing strategy can succeed without. However, besides quality, content also needs to be able to improve the expertise, authority, and trustworthiness (E-A-T) of the blog.

In 2020, we can expect more and more businesses to start looking for ways to give their E-A-T rating a boost. This means a lot we know about the content creation process is going to change: no more clickbait and only experts will cover topics in their field. Companies will also put more effort into designing easily visible About Us and Contact pages.

No matter what sector you’re in, improving your E-A-T rating in 2020 makes a lot of sense. Luckily, there are reliable Hong Kong SEO companies you can turn to. They know exactly what you need to do to make your E-A-T rating skyrocket.

Tackling Important Issues

Social media has made it possible for everyone’s voices to be heard. From environmental concerns to political turmoil, social media users keep posting content that tackles some of the most important issuers of today. Businesses are starting to do the same as they center their content on the same issues.

Users expect businesses to tackle the same issues and they prefer companies that meet their expectations. 66 percent of social media users say they feel more confident about companies that fight for a good cause. 58 percent of them say they’re also more likely to buy from a company they can associate with a social cause.

Follow the steps of giants like Stella Artois and Lyft, and create content that tackles these issues and act upon it. Just make sure the content aligns with what your business stands for.

Using Even More Video Content

For years, video content has been one of the most important types of content in all industries. Customers don’t watch every video with the intention of buying but they’re open to discovery.

It’s just that video content is so easy to engage in, especially now when everyone’s on Facebook and Instagram. All a user needs to do is scroll through their social media feed and they’ll see plenty of videos encouraging them to turn to a brand. According to a recent study, 50 percent of customers said video content helped them decide which product to buy.

The best part of it is that video content is no longer only reserved for large corporations. There are plenty of companies in Hong Kong that offer video production services. Find the professionals you enjoy working with and creating video content in 2020 will be a breeze.

New content marketing trends are emerging every day and it’s important for businesses in all sectors to stay up-to-date. The four trends covered in this post will make a lot of noise in 2020 and being prepared can do wonders for your content marketing strategy. Stay on top of them and there will be nothing stopping you from creating content that rocks.

Why You Need SEO In Your Business As An Absolute Beginner

Why You Need SEO In Your Business
A lot of Australian entrepreneurs are confused about the issues of marketing, ranging from the question of an appropriate marketing budget, all the way to appropriate techniques that they should use. Sure, they can clearly see the results of methods such as SEO, however, one question that keeps them up at night is one of whether their enterprise is too small for such an investment. There’s no such thing as too small for SEO, seeing as how this method has so many perks that can help one’s business establish an equal footing with their much bigger competitors. Speaking of which, here’s why you need SEO in your business even as an absolute beginner.

1. Gaining Some Trustworthiness

The first thing worth mentioning about SEO is that it improves your SERP, which is pivotal for the trustworthiness of your business. Now, if you’re a business that’s been around for a while, chances are that you already have some credibility in the industry or, at least, within your own community. The better you’re positioned, the more credible you appear as a source or a vendor. You see, there’s a statistic that about 33 percent of people click on the first result, while 95 percent of people find what they were looking for on the first page. Needless to say, you desperately need to position yourself as high as possible.

2. Improving User Experience

Another thing you need to keep in mind is that your SEO also entails on-site optimization. This means improving the responsiveness of your site, boosting its visuals and doing some work on metadata. As a result, this drastically improves the overall user experience. What you also need to keep in mind is the fact that this takes place before people actually start doing business with you. This means that they will see the performance of your business as an indicator of your overall performance. It will become something that they base their opinion of your business on. In other words, it’s an asset that’s definitely worth investing in.

3. Boosting Sales

One thing that not a lot of people are aware of is the fact that your SEO boosts sales in both online and offline environments. For instance, there’s one research that found that almost 80 percent of all local mobile searches eventually become offline purchases. This is due to the delicate nature of e-commerce where people prefer to do some shopping around, previous to making a purchase. It could also be that they’re looking for a physical address of the brick and mortar store before going there in person.

4. You Don’t Have To Do It On Your Own

Perhaps the thing that frightens the majority of absolute beginners to the business world is the idea of complexity behind this project. However, what they often forget about is the fact that you’re not expected to do this on your own. You should probably outsource this to professionals. Seeing as how we’ve already mentioned the impact of this method on the local sales, it might be an even better idea to go local when choosing your partners. For instance, an enterprise based in Virginia will have the best odds with a renowned SEO agency like GWM from Melbourne. Geographical proximity doesn’t just ensure that your partner knows the local market. It also improves the potential quality of collaboration between the parties.
Why You Need SEO In Your Business

5. Staying Competitive

While you may try to convince yourself that you can create a decent organic reach even without investing in SEO, this is not necessarily true. Why? Well, in a world where no one did SEO, having a decent website and quality content would suffice. However, what happens when all of your competitors optimize for search engines and you’re the only one who fails to do so. The result will definitely not go in your favor. Therefore, in order to stay competitive, you need to invest in SEO.

6. It’s Scalable And Great In The Long-Term

The next thing worth mentioning is the fact that SEO is quite scalable. What this means is the fact that, while it’s great for your small business, it also fits quite well in your overall, long-term plans. Also, bear in mind that this is one of the most scalable techniques out there. What this means is that you have the privilege of starting out modestly and then gradually increase the amount of time, effort and resources that you put into it. It is also quite easy to renegotiate the deal with the company that you’re outsourcing to.

7. It’s Easy To Quantify

One of the most important things about SEO is the fact that it gives you the results that you can measure. An increase in traffic, revenue and SEO rank are all quite transparent and easy to quantify. This makes it easier for you to set your SEO goals and regularly check whether they’ve been met or not. The best thing is the fact that these goals are SMART (specific, measurable, attainable, realistic and time-bound) to begin with. All in all, such a system allows you to make gradual improvements and reliably reap the results of your labor.

8. Amazing ROI

Finally, you need to keep in mind that SEO gives you an incredible ROI, which is an extra motivator for you to make an investment as soon as possible. The exact figures are quite hard to work around, seeing as how this varies from one industry to another, as well as the quality of your SEO work. This is one more reason why you should go for professional assistance when dealing with such matters that require a high level of technical prowess.

In Conclusion

In the end, it is more than clear that even a one-person startup could benefit from SEO. With that in mind, it is pivotal that you find some space for SEO investments next time you start working on your digital marketing budget. The above-listed perks (as well as many others which could not fit this list) will make this investment more than worth it.

AUTHOR_NAMEAbout the Author:
Ayla Anderson is a digital marketing trainee and an enthusiastic blogger. She is also an MBA senior student who spends much of her time giving advice to newly small businesses on how to grow their businesses. You can follow her on Twitter.

A Data Driven Approach to eCommerce Conversion Rate Optimization

eCommerce Conversion Rate Optimization
If you run an eCommerce business, you know that there’s plenty to pay attention to. There’s SEO, Facebook advertising, social media posts, and email marketing - all of which are certainly valuable and require your attention.

However, when it comes to quickly increase your sales and profits, improving your conversion rate may be your best bet.

Let’s say that, for example, your store currently converts at 1%. If you get 5,000 visitors to your store every month, you’re generating 50 sales per month, in units.

However, if you were to slightly improve this metric from 1% to 2%, which is closer to the average conversion rate for an eCommerce store, then you’ve suddenly doubled your sales from 50 units per month to 100 units per month without having to increase your traffic.

So, how do you go about improving the conversion rate for your eCommerce store?

There are a number of factors that determine your conversion rate performance:
  • Your Industry - The industry you’re in has a lot to do with how good your conversion rate is. The arts and crafts industry has a relatively high conversion rate at around 4%, while the baby and child industry converts at under 1%.
  • Your Country - The U.S. and Germany have higher conversion rates at around 2%, while France, India, and Italy all hover around the 1% mark.
  • Your Traffic Source - This is partly dependent on your industry, but overall, email and referral traffic converts the best with both being over 5%. Traffic from social media and paid ads is the worst at around 1%.
  • Your User’s Device - Users are much more likely to convert from a desktop (3.9%) than they are from a smartphone (1.8%). Because of this, it may be worth investing more in acquiring desktop traffic than mobile traffic if you’re running paid ads.

With these points in mind, you can start to make moves to improve your store’s conversion rate. With the help of the data in the infographic below, you’ll be able to use conversion rate averages to benchmark your store’s performance. Segment your traffic, and if you’re performing below average for a particular segment, look for ways to improve.

Continue to experiment and measure the results of those experiments until you reach an above-average conversion rate. Don’t waste resources on improving something that isn’t broken, however. If your conversion rate is well above the average for your industry or traffic source, move on to something that’s more likely to generate sales for your store.
eCommerce Conversion Rate Optimization

Incredible Solutions To Boost Business Success

Incredible Solutions To Boost Business Success
There’s absolutely no doubt that getting any business idea off the ground takes an exceptional amount of hard work and dedication, although, you will also need to invest a significant amount of money when starting a business. Once you have managed to get your business going, you will soon need to start searching for methods of growing your business to new heights of success. Luckily, there are several different methods that are worth considering.

From investing your business savings to finding quality merchant cash leads with the help of MCA leads and reducing business expenses, the following methods of boosting business growth are tried and tested strategies for ultimate success.

Merchant Cash Advance Solutions

If you are not entirely sure what merchant cash advance is, the solution will allow you to access your future earnings as capital in the present. This is one of the safest solutions for businesses that need financial assistance for varying reasons as you would generally not be eligible for high interest, which is why opting for a business loan would not be the best idea. Therefore, if your small business runs into some financial issues, you should rather rely on merchant cash advance solutions to enhance the success of your business rather than having to stress over the high cost of interest rates on business loans.

Investing Your Savings

In most cases, business owners are required to invest their personal savings into the business before they will be able to watch their efforts thrive, therefore, it would be a fantastic idea to invest your personal savings into interest-bearing accounts, or money-savvy investments to have a suitable back-up plan should your business ever hit a rough patch where profits are concerned. Whether you consider investing in cryptocurrency or trading forex in your spare time to keep your business going, the efforts will definitely pay off.

Reduce Expenses By Reducing Waste

If your business is manufacturing products or retailing products, you will likely have room to reduce waste. Therefore, reducing waste will ultimately help you save significantly on business expenses, which means your profit margins will increase dramatically depending on how much you are able to identify waste. You waste could also be excess employees or business premises that are simply too large, which means that you should detail your business expenses and identify where and how you can reduce your costs to a more appealing monthly or annual amount.

Outsource Departments To Cut Salaries

If your business is currently going through a rough patch and you feel forced to let staff go, it would be wise to consider the extreme affordability of outsourcing entire departments and holding onto employees that are at the core of business functions. Therefore, you could outsource sales, marketing, human resources, and even your customer support and save a fortune on employee costs each month. Even though letting employees go may feel like the end of the road for any startup or small business, the change in approach to how you conduct business may help save your business.

Your Guide To Easy Tax Calculation Under GST

Your Guide To Easy Tax Calculation Under GST
GST stands for Goods and Services Tax and is an indirect tax that has been implemented in India to improve the general economic condition of the nation. It has been levied on all the goods and services that are produced or exchanged in the country. In a nutshell, GST is a rather comprehensive tax that has helped the Government to remove multiple taxes on the same product or service. GST was implemented on 1st July 2017, and since then, it has successfully replaced several indirect taxes that would increase the final price of the commodity and reduce the buyer's purchasing capacity.

However, please note that GST does not include every commodity yet. Some of the most important things regulated by state governments instead of the Central Government are alcohol, petroleum, and electricity.

What Are The Different Types Of GST?

Precisely, four different types of GST have been levied by the Government. This has helped the Government regulate the flow of goods and services in individual states as well as inter-state transactions.

These four GST tax categories are:
  • CGST- Central Goods and Services Tax
  • SGST- State Goods and Services Tax
  • IGST- Integrated Goods and Services Tax
  • UGST- Union Territory Goods and Services Tax

While the names make most of the tax schemes clear, you must be wondering what is IGST.

In simple terms, some transactions take place between states, known as interstate transactions. Thus, in instances where the receiver’s location is different from the place of supply, the Indian Government can levy IGST.

What Is A GST Calculator?

Now that you know what GST is, and the different types of GST taxes that have been implemented in India, you must also understand what a GST calculator is. It is a very simple online calculator that will calculate how much GST you need to pay monthly or quarterly.

What Are The Advantages Of A GST Calculator?

  • The biggest benefit of using a GST calculator is that you can easily calculate the final price of a product by determining the GST rates and the percentage that you will have to pay as taxes.
  • Since it is an online GST calculator, the possibility of introducing human error during calculation is significantly reduced. You can easily determine how much profit you will make and how much is supposed to be paid as tax.
  • Ultimately, you get the exact sum of tax that you need to pay. The Indian Government is very strict when it comes to the payment of taxes. Failing to do so might lead to some serious consequences.

How Can Khatabook Help You Calculate GST Online?

We understand that calculating your GST can be rather confusing if the figures are big.

Thus, you should use Khatabook's online facilities to calculate your GST.

All you need to do is…
  • Step 1: First, you need to enter the correct net price of your product and service. Then, you must enter the GST rate that is applicable. Please note that the applicable GST rates are 5%, 12%, 18%, and 28%. Accordingly, you must enter the details. If you do not know the GST rate applicable to your product, there is nothing to worry about. You can easily access the GST rate list online and get exact figures.
  • Step 2: Then, you must click on the calculate button. The Khatabook online GST calculator is excellent and promises to display accurate results.
Your Guide To Easy Tax Calculation Under GST

What Is The GST Calculation Formula?

If you are a trader, a dealer, wholesaler, retailer, or any business-person, you must know the GST calculation formula.

There are two formulas to calculate GST:

When GST is Excluded from the Value of Goods and Services

First, we calculate the GST amount that is equal to (‘value of the goods and services’ x ‘GST rate’) divided by 100.

Then, the price that you need to charge is the (‘value of the goods and services’ + ‘the GST amount’).

When GST is Included in the value of Goods and Services

The GST value is equal to the value of the goods and services- [‘Value of supply’ x ‘{100/(100+GST%)}’]

What Are The General Benefits Of GST?

The impact of GST on the Indian economy is no secret. Thus, you must read ahead to know some of the top benefits that the population has experienced.
  • Consumers got freedom from the 'cascading effect'. This means that they no longer need to bear the burden of multiple taxes with individualized rates that would have increased the price of the final product.
  • Traders and merchants can easily engage in inter-state transactions because the rate of tax is standardised. This makes dealing with customs and excise officials a lot easier.
  • The Composition Scheme under the present GST system has helped small business owners.

Why You Should Choose Khatabook?

  • You must choose Khatabook because it is one of the best applications that can help you to manage your business and personal ledgers. Khatabook is available on every major smartphone OS, and provides useful features when you install the mobile app.
  • The app is available across India in 11 languages so you can understand everything better in any language of your choice.
  • Your financial records and transactions are backed online, so you do not need to panic in case you lose your phone.
  • A free SMS reminder will always ensure that you pay your taxes on time allowing you to clear your pending payments.
  • Last but not least, you can take the easier and more reliable financial decisions because you get a complete report of your statements and accounts.

Thus, you must use the Khatabook online GST calculator to calculate how much tax you need to pay.

By paying taxes timely and accurately with Khatabook, you are participating in the nation's economic progress and performing the duties of a responsible Indian citizen.

How Data and Analytics Can Help Grow Your Business

Analytics Can Help Grow Your Business
"Information is the oil of the 21st century, and analytics is the combustion engine," – Peter Sondergaard, Gartner Research.

Data is out there. Take it. Use it. The power of information can help grow your business, cut costs, improve customer relationships, enhance product quality…the list goes on and on. The tricky part is knowing how to use that power.

In the 21st century, a business owner should have an arsenal of data collecting and analyzing tools to have a chance at outrunning the competition. Let's talk about a few ways data and analytics can help your business.

1. Segmenting Your Target Audience

Before you start selling your product, you need to identify the target audience. With over 4 billion people using the Internet worldwide, your audience must be out there, waiting for you to make an offer.

You have to do an in-depth analysis to identify which most profitable audience segments are interested in your products. While large segments are usually based on demographics (age, gender, education, income), smaller segments involve engagement patterns on websites, interests on social media, and much more.

By analyzing the readily available data, you can achieve a high conversion rate and reduce your marketing costs. According to HubSpot, companies that take the right approach to audience segmentation report as much as 760% revenue increase.

Many companies calculate CLTV (Customer Lifetime Value) to figure out how profitable the entire future relationship with a certain client will be.

By segmenting your audience, you can personalize your products and your messages. According to Accenture, consumers are more likely to buy products and services personalized for their needs.

2. Improving Product Development

To stay competitive, your company must develop products and services specifically tailored to the clients' needs. Knowing what works for your target audience and what doesn't is impossible without analytics.

According to software developers from Tricension, by arranging surveys, paying attention to reviews, and focusing on customer feedback, you can gather sufficient information to figure out which direction your product development efforts should be going. You can also take advantage of A/B testing to see which approaches work for your clients while optimizing your marketing efforts.

The deeper your analysis of the customer experience is, the easier time you'll have improving it. Such analytics can cut costs and prevent you from going in the wrong direction.

One of the brightest examples of customer reviews influencing product development was Mozilla rebranding. The company created two designs and asked the clients' opinions. They showed that collecting reviews and analyzing them properly could lead to higher profits, better customer experience, and increased brand awareness. Meanwhile, Apple uses NPS surveys to generate over $25 million in additional annual revenue.

3. Practicing Flexibility

Whatever niche you are in, the market is likely to be changing quickly. As the competition grows, converting new leads becomes more and more difficult. Many companies decide to focus on retaining existing clients. With 65% of the company's business coming from existing customers, such a resource is tough to underestimate.

According to the research done by Bain & Company, a 5% increase in customer retention produces more than a 25% increase in profit.

Retaining clients successfully involves working on your agility. Customers' changing needs and growing demands have to be analyzed timely to prevent them from moving their business to the competition. An ability to quickly adjust your retention strategy and offer new solutions could keep your business afloat.

4. Forecasting Sales

Knowing what the future holds for your business is possible when you take the right approach to analyze the historical customer data. This data can give you an accurate prediction of how much your company could earn in a set period.

With this knowledge, you can manage the workforce and resources more accurately to improve sales and output. Getting rid of waste can help your company be more agile so it can respond to the market changes timely.

You can also use historical data to see how well your company is doing compared to the industry averages. This can help you figure out if your approach needs tweaking to stay ahead of the game.

Many top companies use the analysis of historical customer data to give their clients recommendations about future purchases, thus improving their experience.

According to research by AMR, even a 3 percent increase in the accuracy of the company's sales forecasting can boost profit margins by 2 percent.

5. Changing The Industry With Innovations

Data and its analysis are keys to creating something brand new. Some of the most successful startups that took advantage of customer data are Uber (2 - see image link below) and Airbnb. They didn't just create a profitable business. They completely changed their industries.

For example, Uber solved the biggest problems customers had with taxis - high cost and long waits by creating a huge database of self-employed drivers. Now the needs of both clients and drivers are satisfied.*

Bringing something brand new to the market and disrupting established industries may seem like a dream to an average business owner. However, by analyzing the available data correctly, you can make this dream come to life in a matter of months.

When you are collecting and analyzing information about your clients, you can figure out which problems they need to solve the most. This could lead to ideas for innovative solutions.

In Conclusion

Taking the right approach to data gathering and analysis can help you achieve new heights for your company and go further to disrupt the industry. The right analytics tools coupled with emerging technologies bring infinite possibilities.

AUTHOR_NAMEAbout the Author:
Julia Suhoverhova is a professional content writer and a marketing expert. She writes SEO-related articles that help boost rankings of businesses around the world. Her goal is to help companies take full advantage of the latest marketing techniques.