Top 4 Benefits of Retail Automation and How To Implement It To Grow Your Retail Business

Top 4 Benefits of Retail Automation and How To Implement It To Grow Your Retail Business
Top 4 Benefits of Retail Automation
Retail automation such as electronic shelf labels is more than allowing you to do things faster. It encompasses other processes and equips you with all the tools you need to improve brand relevance to manage expenses and resources. Traditional retail is still there, but because it consumes labor and time, it limits retail stores from making much profit. Therefore, the increased popularity of retail automation has made things better and easier. It has enabled companies to improve efficiency, boost customer experience and reduce costs. It is about using innovative technology and tools for improved efficiency and processes in retail businesses. Please read this article to the end to know how to implement retail automation and its benefits to grow your business.

Practical Ways To Implement Retail Automation In Business

There are different ways you can implement automation in your retail business to influence growth. Here are several:

Inventory Management

Managing inventory is one important way of managing your entire business. So, inventory management automation is more than managing repetitive tasks. It makes your inventory visible and reduces errors. It gives you insights into your stock, sales team, the products selling more, and access to inventory data. Automation makes it easy to manage your retail -processes in real-time. In short, automating inventory management ensures the products in high demand are always in stock, you relate better with customers, and there are no missing orders.

Price Automation Using Electronic Shelf Labels

Another effective way of implementing automation is in pricing. Setting the right price in your retail shop can make a huge difference. Updating prices on the shelves using paper is one of the most cumbersome things. It is bound to errors, and sometimes you may not update on time. However, price automation using electronic shelf labels from sites such as is the easiest, most effective, and most accurate. It ensures price integrity, fast update, and online synchronization and boosts productivity.

The Benefits Of Retail Automation

Automation is an investment that requires money and time. However, the gains pay off in the long run. When you implement retail automation, here are the benefits you are bound to enjoy.

Reduces Labor Costs

Introducing software for automation reduces the time required to do tedious work. It also eliminates repetitive tasks, making things easier and reducing expenses. With less human intervention, you get better and quicker results. Therefore, the more you automate, the more you can save.

Minimizes Errors

Retail automation minimizes human errors in the workplace. Most errors happen due to fatigue or distraction. So for example; automating by using electronic shelf labels gets rid of repetitive and tedious tasks like updating prices making it quicker and easier. Your staff can easily complete tasks, making them less stressful and busy. Therefore, automation through technology adds a level of accuracy to your retail business.

Improves Operational Efficiency

Automation also makes operation easy. It improves how things are done, which means more efficient ways of completing tasks. For example, you can automate record-keeping to collect and organize important data. You use fewer steps, improve consistency, and fast order processing. You can also work round the clock since not everyone is working physically.

Improves Customer Experience

Automation has made things easier and better customer service and experience. Remember, great customer experience translates to customer satisfaction. Therefore, you have more satisfied customers. With automation, customers have access to products. It has made it easy to process services and personalize marketing. It also enables retail businesses to provide the best customer support 24/7. So, every customer has a personalized shopping experience.


From the information above, it is clear that automation is transforming retail businesses. It enables them to provide better services, reducing labor and increasing productivity. In turn, retail businesses have more satisfied customers and increased ROI. Therefore, automation is the best way to transform retail businesses.

eToro Investing Features Explained

eToro Investing Features Explained
eToro Investing Features Explained
While eToro is mostly known for its trading platform that allows you to buy and sell various assets, it’s also very popular among people who prefer long-term investments. The broker has pretty interesting investment products that allow you to create your own portfolio without much experience. Basically, it involves copying trading strategies of prominent traders featured on the platform in hopes of earning the same profits. In this article, we explained these investment options provided by eToro.

Broker Overview

Founded in 2007, eToro has managed to become one of the most popular online brokers in the world with about 28 million registered users. It has relatively favorable trading conditions: the deposit limit is $200, and you can employ leverage rates of up to 1:30 for some assets. The list of available assets is pretty standard: stocks, Forex pairs, and a lot of CFDs. However, the broker has recently added some major crypto tokens, too. If you are a novice trader, you can use a demo account with virtual money.

When it comes to security, eToro is very reliable. It’s regulated by several major institutions like ASIC or FCA, and it has an extensive insurance program that covers any losses caused by its employees and potential thefts. The broker is popular for its social trading features that allow you to connect with other traders and earn by using their experience. There are several prominent eToro investing options that can be extremely profitable while requiring almost no prior trading experience or skill.


The most well-known investing feature offered by the broker, CopyTrading allows you to replicate the actions of any experienced trader registered as a signal provider. The process is very simple: you get a rating consisting of all traders, and you can freely choose who to follow. You can choose up to 100 different traders to follow. Then, you just copy their transactions and earn similar profits, and all you have to pay is a small commission that goes to the trader, motivating him to trade even better.


CopyPortfolios is another profitable investment product by eToro. Basically, it allows you to invest in a diversified portfolio built by a certain professional trader or arranged with a focus on a certain industry, so you can benefit from expert research. You can choose portfolios depending on their risk level and manage them even after investing.

10 Ways To Use Social Media To Fuel Your Business Success

10 Ways To Use Social Media To Fuel Your Business Success
Use Social Media To Fuel Your Business Success
If we have a business, we cannot stay only in traditional advertising to achieve the necessary impulse to develop in the market. We need more opportunities to achieve the right positioning for our business, and social networks provide these opportunities. Virtual platforms are a fast, simple, cheap way to bring more people to our business.

Now, if we know that social networks are a fundamental tool for boosting our business, we need to know how to use them profitably. The closest thing to social networks we knew was to establish relationships with our clients through the classic email, and we could wait days for a possible response. However, today with the use of profiles on social networks, we can contact our customers, learn a little more about their information, know who their contacts are, and other relevant information to establish connections with them. Start using social media for the benefit of your business.

1. Differentiate The Use Of Each Social Network

We currently have endless social networks on the Internet; However, to promote our business, we must know how to choose which ones we should use for the best results. Here we will introduce you to the main social networks in business and their usage specifications.


You will find the fastest way to communicate with your customers on Twitter. Here you can find followers, and it is to them that you should direct your publications. The posts are relatively short, so always try to get attention quickly and appropriately.

Remember that Twitter allows you to manage your brand, and you can use it as a test platform for starting your business.


This social network is the one that your business must have. Facebook offers us to create a page for our business. This fan page will allow us to get closer to our clients and interact with them, shortening the barriers of time and distance. Your fans can contact you through this page and be aware of your updates. You can also promote these pages to reach a much larger audience.


This social network will allow you to connect with other companies or professionals since the tone of this network is much more professional than all the others. This platform will allow you to set up a network of contacts, discussion groups, and other tools that will make it easier for you to establish beneficial connections for your business.


Through Instagram images, you will generate a concept of your brand for your followers. Remember to share images that portray a unique moment, for example, a celebration for the anniversary of your business or the opening of a new location. You can even organize contests for your followers to share the best photos with the experience in your business.


This page, which strives to be a social network, will help your business to have check-ins and allows your customers to post their opinions about your business. In this way, whoever wants to contact you can review this platform and see how good your customer experiences were.

2. You Can Reach More Audiences Through Your Contacts

One way to make your business known is through the recommendations of people who have had contact with your business. If you establish a primary contact network, you can expand it through Facebook invites, Twitter retweets, or LinkedIn connections.

3. Constantly Interact With Your Audience

In the social networks in which you are present, you always have to interact with your audience. This is a good way to show interest in opinions, suggestions, or even complaints about your business. If your public does not receive a response to their actions, you will end up driving them away from your social media pages.

4. Use Offers and Discounts As An Attraction For Your Customers

One way to attract your customers' attention is to offer them exclusive benefits for followers, friends, or fans on social networks. Take advantage of making offers or discounts through these platforms, and organize contests to replicate your content and, therefore, your brand.

5. Use Resources Such As Images and Videos

It has been proven that the contents that attract the most attention on social networks are images and videos. Take advantage of making your advertising in visual and audiovisual material, and begin to know your audience's interactions with this type of content.

6. Use Social Media Widgets On Your Web Platform.

If you already have a web platform on the Internet, start connecting it with your social networks. Facebook and Twitter are the most famous in terms of widgets and plugins, which will allow your audience to interact much faster with the content of your web page.

7. Inform Effectively About Your Business

You have to be well positioned in your social networks, and for this, you have to effectively inform about your mission, vision and objectives so that your audience gets involved with your brand.

8. Don't Just Talk About Your Business On Social Media.

Remember that in your social networks, you will meet different audiences; therefore, you do not need to fill them with publications about your business; you can also alternate publishing content of interest in general, such as current affairs, news, events that have to do with the line of your business. In this way, you can capture the attention of other users and bring them closer to your brand.

9. Take Advantage Of The Statistics Of Social Networks.

Some social networks provide you with statistics by default, such as statistics from Facebook, Twitter, Snapchat and Google Analytics. If you take advantage of these statistics and trends, you can guide your strategies for each type of social network to have more audiences interacting on online platforms.

10. Use A Mix Of Social Networks and Traditional Media

In this article, we do not guide you to stay with a single social network but to put together a strategy with several of them. Remember that your business needs to be oriented to the different audiences of social networks to have a better positioning. Also, do not leave offline advertising; remember that social networks are tools that will allow you to take off towards success; the rest depends on your strategies.

7 Shocking Facts About Influencer Marketing

7 Shocking Facts About Influencer Marketing
7 Shocking Facts About Influencer Marketing
As consumers and marketers fight to stay relevant in a marketing environment that is continuously changing, influencer marketing is becoming more and more powerful. Social media has allowed regular people to create their brands by engaging and sharing fascinating content. These modern influencers have a stronger sense of relatability than older celebs. After all, every country in this world uses social media in some capacity. Additionally, businesses have discovered they can use social media networks for marketing because more people log on to them daily.

Influencer marketing is a relatively young area of marketing when compared to social media marketing. According to statistics on influencer marketing, more and more companies are starting to make significant investments in it. Marketers are familiar with millions, if not billions, of customers, depending on these influencers. According to research from The State of Influencer Marketing 2021, 48% of respondents launched influencer campaigns, and interest in using influencers on TikTok increased by 325% in just one year. Due to the expansion of influencer marketing over time, extensive study has been conducted, leading to some intriguing data.

If your company is one of them, you have a lot to understand in order to implement and carry out your influencer marketing campaign effectively. Along with learning the basics, such as what an influencer is, what influencer marketing is, and how much money should be spent on it, you'll need to empower yourself with more detailed facts and data about the subject. The statistics in this article demonstrate how highly customers regard influencers and the potential they provide for any industry. Explore these startling facts about influencer marketing with us.

52% Of Buyers Use Ad Blockers

7 Shocking Facts About Influencer Marketing
Influencers are now filling the hole, which is good news as the usual banner ads and pop-up windows have lost their appeal to consumers. Traditional advertisements are being removed from online interactions by many Internet users. Statistics say that almost 37% of laptop users have blocked ads from their laptops. 15% of mobile users have also blocked ads. Consumers are truly watching every word that their favourite social media influencers say in their videos, and they're interested in buying what these idols have to share on their feeds. However, you should also note that ad blockers don't replace anti-malware software and won't fully protect you from malware and viruses. All they do is hide online ads from you.

80% Of People Rely On Social Media To Make Any Purchase

There is data that approximately 80% of consumers rely on social media opinions, particularly those from influencers, to assist them in making decisions about what to buy. This offers a huge opportunity for businesses to market their goods and attract new consumers. Influencer marketing is used by 57% of the fashion and beauty industries. It is more difficult for businesses to grow naturally without advertising and amplification.

This is why influencer marketing is crucial in the fashion and beauty industries. With remarkable success, several brands are now hiring influencers. Many fashion and beauty companies are excited to work with influencers, but they also want to ensure that the ones they choose have the authenticity necessary to gain success. Consumers were embracing immersive features, including virtual reality and augmented reality, for social shopping: As the metaverse began to take shape, social shoppers are embracing features like VR and AR to make purchases. More than 85% of consumers who currently use VR and AR have already started social shopping and plans to embrace this new modality of shopping skew heavily toward Gen Z (32%) and Millennial (30%) consumers.

Many Brands Are Paying Big Bucks To Influencers

7 Shocking Facts About Influencer Marketing
When it comes to spending on influencer marketing, there is only one direction: up. 18% of marketers invested between $100,000 and $500,000 on different initiatives and campaigns in 2020. Over the past three years, the field of influencer marketing has experienced rapid expansion. This sector was worth $1.5 billion in 2016, and it is expected to grow and become a more efficient marketing channel, with a predicted amount of $15 billion by the end of 2022.

Twitter Influencers Increased Customer Purchase Intent By 5.2 Times

The ability of Twitter influencers to affect their followers' shopping decisions is real. In a recent survey, 41% of Twitter users made purchases after their favourite influencers posted something. It has become evident that collaborating with Twitter influencers for marketing efforts has the potential to boost product sales. According to another Twitter analysis, consumers' purchase intent increased 5.2 times when they saw tweets from influencers and brands, compared to just 2.7 times when they saw brand tweets alone. Twitter users made purchases as a result of tweets from influencers, and this speaks about the impact that influencer marketing holds. Influencers on Twitter make your existing advertising efforts work even harder. Our research showed that those exposed to brand Tweets had a 2.7x lift in purchase intent over participants who did not see an advertiser Tweet. When participants were exposed to a campaign that featured brand and influencer Tweets, the purchase intent lift doubled to 5.2x.

For Every $1 Spent On Influencer Marketing, 15% Of Businesses Make $25 or More

According to a report, brands that use influencer marketing have better chances of making a profit. Around 15% of companies generate $25 or more when they advertise with influencers. A majority of businesses noted successful results from influencer marketing. Another survey has noted that almost 75% of marketers recently boosted their budgets for influencer marketing. Many businesses are even setting KPIs for influencer marketing campaigns to calculate their effectiveness.

85% Of Women Consult Social Media Before Making A Purchase

7 Shocking Facts About Influencer Marketing
If you want to reach more women and persuade them to purchase your goods or services, you must be active on social media and aware of the influencers they follow. 75% of women prefer platforms like Snapchat or Instagram. It has been seen via surveys that many female consumers make purchases based on influencer posts. Any brand that includes women in its target market or its pool of ideal clients should take note of this statistic. Eighty per cent say they often seek peer opinions, while 59 per cent turn to experts, and women value firsthand experience over any other reason for the recommendations they receive. While many women reach out on social media channels for help, the offer goes both ways.

Influencer Marketing Will Reach $14 Billion By 2023

It should be no surprise that the influencer marketing sector will experience rapid expansion in the years to come, given its high ROI.

Social media use is currently a global phenomenon that shows no signs of slowing down as it affects every part of everyday life for consumers. Analysts believe that influencers will play a bigger part in connecting brands with consumers in the future. While the industry was only worth $2 billion in 2016, it is expected to increase to $14 billion by 2023 as it continues to expand and become a more competitive market.

Due to this expansion and increased usage, marketers will need to adapt their influencer marketing tactics to scale campaigns, create analytics for campaign measurement, and manage relationships between brands and influencers. This rapid increase can only mean that influencer marketing is growing at its best.

Final Words

Social media has ingrained itself more deeply into our lives, and influencer marketing has taken off like never before. Not only celebrities are involved in influencer marketing. Instead, it centres around influencers, many of whom would never regard themselves as famous in a traditional sense.

Even though influencer marketing might be challenging to measure, the data shows this is where your marketing budget should go. With the click of a share button, influencers can assist you in reaching your target audience by producing great content showcasing your products. People are drawn to aesthetic images, and if they come from a person they respect, identify with, and follow, they will be compelled to buy whatever their favourite influencers have shared.

Influencer marketing combines traditional and contemporary marketing techniques. A contemporary content-driven marketing campaign, it incorporates the concept of celebrity endorsement. The campaign's outcomes are a result of partnerships between businesses and influencers, which is the primary differentiation in the case of influencer marketing. These statistics demonstrate the strength and potency of influencers, as well as the success of their marketing techniques.

AUTHOR_NAMEAbout the Author:
Jaydip Parikh is the founder of Tej SolPro, a digital agency providing SEO services to clients across the globe. Parikh has 20 years of experience in sales and marketing. He regularly speaks at conferences and events, both online and offline.

Best Tips For Creating An Online Design Portfolio

Best Tips For Creating An Online Design Portfolio
Creating An Online Design Portfolio
Building a strong portfolio is essential for attracting new clients and expanding your business. Your portfolio reflects who you are, what you have done, and what you can do for your clients. An online portfolio is a great way to attract new customers, so put your best foot forward.

A portfolio is a collection of your work, services, or products. A great online portfolio can benefit a graphic designing agency, and many other firms. This article will walk you through nine simple steps to help you create, develop, and market your portfolio online.

Have A Clear Vision

Your online portfolio, like any other project, requires a clear set of objectives. Once you've decided what you want to do with your online portfolio, you can start planning the steps you'll need to take to get there.

Remember that your portfolio is your first and best impression to the world as a creator. They are used in a variety of ways and reach a wide range of audiences. Potential employers or future clients may view your online portfolio website.

This is all about your mindset; it is what distinguishes you as a creative professional. If you want to work for others, first demonstrate that you can work for yourself.

Be Deliberate and Selective

Picking out exactly what you want to say and how you want to say it is an important part of the creation process.

Begin with a broad vision of what you want to say and what you want the world to know about you. Always ask yourself, "Does this assist in communicating my vision?" If an artwork or image does not contribute to the story, it should be removed.

The most important aspects of this strategy are a clear understanding of who you're marketing to and the best ways to do so. Moving forward with your planning, you'll have a better idea of who your target audience is and will be able to speak directly to them. Take a look at these online portfolio examples for ideas.

Some portfolios aren't designed with potential clients or employers in mind, but rather to share work, receive feedback from peers, or show friends and family.

Select The Best Online Portfolio Website Template

The first step in making your online graphic designing portfolio website look unique is to carefully define the look and feel of your site. The online portfolio template you choose will be heavily influenced by the works you wish to highlight.
  • How many images would you present?
  • What would the structure of your online portfolio look like?
  • What kinds of galleries do you intend to create?
  • Will you be uploading any videos?
  • How many words do you have?

If there is one thing to remember when selecting a template, it is that less is more. Look for portfolio templates that can adapt and grow with your needs and are simple to update later. The best ones leave you with the impression that there is no other template in the world that would work with your artwork.

Display Your Best Work

Once you've determined what you're marketing and who your target audience is, it's time to craft your pitch. Your pitch consists of a small selection of your best work from your online portfolio website. You must complete your work while pretending to be the audience - this is not an easy task.

Always ask yourself, "Does this piece help me tell the story I want to tell?" and "Does it help me achieve the goals of my website?" If you do use something that is a few years old, make sure it still matches your current style. If you're a photographer, go back to the original file and update it. You want your gallery's images to all have the same look and feel.

Customize Your Website

Begin with the fundamentals: your domain name and brand logo. You can get a custom domain name for a few dollars a year, and the authority it will give your marketing is well worth it. You should make sure that your website uses your custom domain name.

Having a well-designed logo that represents you as a brand also helps to establish you as a professional and improve your credibility.

Please Describe Your Creative Process

Go beyond simply displaying your work and let your audience in on your creative process. This will undoubtedly demonstrate the person behind the work, but it will also demonstrate how you complete real-world projects.

Consider it from the standpoint of a potential client who has reviewed several Graphic designing portfolios. How will they decide who to hire? They'll go with whoever they believe will do the best, most professional job for them. You can gain their trust and confidence by demonstrating the process in detail. Videos or tutorials, as well as blog posts that break down a specific client project, are excellent ways to demonstrate this.

Make It Your Own

Your online portfolio website, as a creative professional, represents you and your personality. When creating an online website, getting the tone and vibe right should be a major consideration. You must strike the proper balance so that your website visitors can connect and appreciate not only your work but also with you on a personal level. You must also present yourself as a professional who can be relied on to complete the job on time and within budget.

Tell us about your experience. Display the person who created the work. Soft people skills are the most important aspects of landing a job/client. Show a little bit of your fun side in your portfolio, just enough to communicate that all of this fantastic work is being done by a real person behind the scenes.

It's a good idea to include an About page and a blog on your website. Make it simple for customers to contact you through your website. A great sales page should always include some sort of call to action. Include it in a creative and catchy manner, and make it simple for them to do so.

Please Spread The Word

Your portfolio website is a marketing tool to some extent; make sure you follow through and get it out there. Several creative portfolios are intended to generate sales leads and establish the creator's brand. Make sure to share your website address at every opportunity. Include it in the profiles of your social media accounts. If you participate in forums, include your website in your signature line. Include it in emails and on business cards. Make it your goal to get everyone to visit your website.

Make Your Online Portfolio Website Search Engine Friendly

You want your website to appear high in search engine results. All text on your online portfolio should be search engine optimized. You should conduct some research to determine which keywords you want to rank high for.

Including a blog on your online portfolio website is a fantastic way to boost your search engine rankings. It adds value for your clients and demonstrates your personality as a person behind your work. Blogs can include a variety of long-form keywords, which can help you rank higher in search engines.


There are numerous approaches to developing creative online portfolios, each with advantages and disadvantages. You can custom-code your website from the ground up or use do-it-yourself website builders. There are numerous graphic designing agency available that are designed to make the process of creating a great-looking portfolio website simple and do not require any coding knowledge. Make certain that the website builder platform you select includes all of the features you require to showcase your skills and talent.

AUTHOR_NAMEAbout the Author:
I am Manish Kumar, with an experience of more than 7 years in writing technical and non-technical content. I write enthusiastically and use my skills to deliver the best content. I have written on various niches and subjects like iOS App Development, Android APP Development & Digital Marketing. With my writings, I always strive to inform and entertain my readers.