How Can SuiteCommerce Merge Seamlessly With Your Business

SuiteCommerce Merge With Business
Today's customer has the luxury to choose from various options, and they prefer a personalized and user-friendly experience. Meeting the buyers’ expectations promptly helps in achieving the targeted business growth.

If you have a multi-channel business, you need a unified e-commerce system like SuiteCommerce for seamless operations and enhanced customer services. It shall help your business create its brand while crafting a consistent cross-channel experience for each customer. The integration of various applications on one platform backed with a real-time update drives growth with customer loyalty and brand recognition.

Conventional businesses are typically equipped with legacy systems that may lack cross-channel functionality and real-time details. Redundant data does not give clear visibility and may create a gap between customer orders and actual inventory, which can cause delayed deliveries and disgruntled customers.

SuiteCommerce provides an integrated commerce solution that enables businesses to connect e-commerce and in-store POS with order management seamlessly, customer service, inventory, merchandising, marketing, and ERP/financials. It supports B2B as well as B2C retailers to identify and achieve maximum performance.

It also helps perform the usual business activities more effectively and efficiently with these features and functionalities:

Centralized Depository

The cloud-based infrastructure integrates multiple business applications and creates a common depository for all data about inventory and customers. This helps in streamlining business operations while creating a brand image.

Understanding Your Customer

Unified e-commerce adds value to your business strategies by making available all customer information in one place. Knowing about your customers’ historical purchases and their feedback across all channels enables understanding the customer better and making their shopping experience more enjoyable. It also helps to have increased customer engagement, which in turn creates customer loyalty.

Inventory Management

A centralized inventory management system helps keep a proper track of purchases, sales, purchase return, and sales return. It also gives a real-time update of inventories across all channels and supply chains.

A customer may choose to place an order through the web, POS, mobile, kiosk, or even the call center. The ability to address all orders across different channels in a timely fashion helps increase customer delight. SuiteCommerce enables you to have an overview of inventory, which supports faster processing of orders and maintenance of adequate inventory levels.

Growth Beyond Boundaries

Globalization has made the world flat, removing geographical boundaries. Venturing into different countries can be comparatively easy with an integrated e-commerce system.

As per Statista, Australia’s e-commerce revenue is expected to have a CAGR of around 6% from 2020 to 2024. Further, cross-border e-commerce purchases are also expected to increase to 14% by the year 2024 gradually. A huge market can be tapped and explored with the help of a cross-channel integration system.

Multiple Devices

SuiteCommerce helps create user-friendly shopping experiences across various devices such as laptops, desktop, smartphones, and tablets by managing only one platform. This ease of accessibility helps to explore a larger customer base.

Hence, as seen above, this platform seamlessly merges with your business and helps your business flourish by creating user-friendly and personalized customer experiences.

AUTHOR_NAMEAbout the Author:
Helen Harry is a freelance writer and a GOT fan. Apart from writing Technologies, she likes to read & write fiction. More than anything, she loves to spend her time with her family, explaining technologies to the elders.

Must Have Plugins for Your WordPress Website

Must Have Plugins for Your WordPress Website
WordPress is one of the most popular and flexible platforms to build websites. It is estimated that 35% of the web is built with WordPress which ranges from simple blogs to complex websites.

One of the most important things that makes it so powerful is its large collection of plugins. The WordPress repository contains thousands of plugins that help extend your website’s functionality to greater heights.

Although most of the plugins are for extending its default functionalities when scaling your website, some provide essential functionalities that are a must for running a website.

This article lists some of the must-have plugins for your WordPress website to ensure its proper functionality. Give a read, learn about them, and add them to your website.

Monster Insights WordPress Google Analytics Plugin

Must Have Plugins for Your WordPress Website
Monster Insights is one of the most popular Google Analytics plugins for WordPress with over 2 million active installations. It makes it easy for you to connect your website with Google Analytics. This plugin is an excellent way to learn about your website's performance and improve it further from the insights derived from it.

Key Features Of The Plugin

  • Universal Tracking: It lets you set up universal website tracking across devices and campaigns with just a few clicks.
  • Google Analytics Dashboard: It allows you to view your website analytics report right inside your WordPress dashboard.
  • Real-time Stats: Avail real-time stats right inside your WordPress dashboard to see who is online, what they are doing, etc.
  • Page-level Analytics: Get information on the detailed stats for each post and page so you can see the most popular posts, pages, and sections of your site.
  • Affiliate Link & Ads Tracking: It allows you to automatically track clicks on your affiliate links, banner ads, and other outbound links with the link tracking feature of the plugin.
  • Enables Custom Dimensions: Easily set up tracking for authors, categories, tags, searches, custom post types, users, and other events with just 1-click.
  • Powerful eCommerce tracking: If you wish to scale your website to an eCommerce platform, you can make use of the eCommerce tracking feature of the plugin to analyze its performance.
  • Additional Features: Enable Google optimize for A/B testing, adjust speed, and sample rate.

SeedProd

Must Have Plugins for Your WordPress Website
This coming soon page maintenance mode plugin for WordPress is a great option to provide your site visitors with a great experience on your website while your website is under maintenance mode. It is one of the most downloaded WordPress plugins that you can completely rely on for creating a professional coming soon page in minutes.

Key Features Of The Plugin

  • Real-time Page Builder: Its powerful page builder with built-in design controls lets you build an amazing custom coming soon page in minutes.
  • Pre-made Themes and Background Images: Choose from over 50+ pre-made themes or over 700,000+ background images from UnSplash.
  • Easily Collect Emails: It lets you collect Emails with your favorite 3rd party email service providers like MailChimp, ActiveCampaign, ConvertKit, etc., or lets you save emails directly to the WordPress database.
  • Restrict Access To Your Website: It allows you to password protect parts or your entire website, allows your clients with special access, limits access by roles or IP address, includes or excludes URLs that display the coming soon page, etc.
  • Multi-lingual Support: Translate or change any text that appears in the Coming Soon Page to your native language.

Blog2Social

Must Have Plugins for Your WordPress Website
Blog2Social is a social media auto-posting and scheduling plugin for WordPress sites and blogs. It auto-posts, cross-promote, schedule, and automatically share your blog posts with multiple social networking platforms. This plugin is undoubtedly one of the important plugins that you must have on your WordPress website for improving its traffic.

Key Features Of The Plugin

  • Social Media Sharing: It cross-shares on all the social media platforms including Facebook, Twitter, Google My Business, LinkedIn, Instagram, Pinterest, Tumblr, Medium, and more.
  • Auto-Posting: It automatically shares your posts whenever you publish a new one.
  • Customize Social Media Posts: You can easily customize the social media posts by editing your text message or adding individual comments, hashtags, and handles for each network.
  • Time Scheduler: This feature automatically shares your social media posts at the right time on each social media network (different social media platforms are said to have different peak hours).
  • Custom Scheduling Of Posts: You can use the custom scheduling feature to schedule, re-post, re-share, and re-schedule your social media posts and images at any time and to any network.
  • Individual Images For Each Social Media Post: You can select any image you want for your social media posts and channels.
  • Select The Post Format For Your Posts: It lets you choose custom post format for each of your social media posts and select individual images for your posts.
  • Social Media Reporting: It offers an easy-to-use social media reporting dashboard where you can view all your published blog posts, scheduled and published social media posts, etc.

Yoast SEO Plugin

Must Have Plugins for Your WordPress Website
It’s a well-known fact that search engine optimization has a huge impact on your website’s performance. The better you optimize your website for search engines the greater the results. Yoast SEO plugin is the right tool to help you with that.

Key Features Of The Plugin

  • SEO Analysis: This feature helps you optimize your site’s content for keywords, keyphrases, synonyms, related keywords, etc., by ensuring keyword density and distribution of keywords throughout the content.
  • Readability Check: The plugin also checks your content for its readability and informs you of the required changes for improving its readability factor.
  • Internal Linking Suggestions: With this feature, you will automatically receive all the internal linking suggestions, which saves you from having to remember all the posts on your website.
  • Preview Of Your Page In Google: With this feature, you can see how your post or page looks in the search results, on mobile screens so you can make changes accordingly. Facebook and Twitter preview can also be enabled with this plugin.
  • Full Control Over Your Breadcrumbs: Your breadcrumbs may get messy sometimes. Hence, this feature allows you to set a primary category for your post, and determine the taxonomy for every single page on your WordPress website.
  • Set A Canonical Link To Avoid Duplicate Content: Your website can show the same content on various URLs which might cause a duplicate content issue. You can solve this issue by indicating one URL as the original one aka the Canonical link.
  • Redirect Manager: With this feature, you can redirect your deleted page to a new page with relevant information, thus saving your visitors from getting stuck on a 404-page.

Tidio Livechat

Must Have Plugins for Your WordPress Website
Live chat is the most efficient way to connect with your visitors by answering their queries immediately. You can easily enable such a feature on your website by adding this live chat plugin. It is designed specifically for the WordPress community.

Key Features Of The Plugin

  • Faster Communications: It allows you to communicate with your visitors via live chat, email, or messenger (all in one simple dashboard) in seconds.
  • Chat Automation With Chatbots: You can make use of the AI-powered chatbots to react to your customers’ behavior and boost your sales.
  • Customize The Chat Widget Look: Make the widget’s look resonate with the appearance of your website by customizing it.
  • Keep In Touch With Your Clients 24/7: By using this plugin’s mobile app version you will be able to reply to your clients anytime and anywhere.
  • Track Your Client’s Movement On Your Website: See how clients move through your website and interact before they even start typing. This will help you anticipate the probable questions and prepare their answers.
  • Third-Party App Integration: You can enable easy integration with many third-party applications such as Mailchimp, HubSpot, Wix, Shopify, etc.

GDPR Cookie Consent Plugin

Must Have Plugins for Your WordPress Website
The GDPR Cookie consent plugin is one of the easiest ways to comply with the GDPR regulations. According to the GDPR law, you are required to deal with the cookies on your website as per the guidelines put forward by the law. The plugin makes it easy to deal with them.

Key Features Of The Plugin

  • Automatic Cookie Scan: The feature allows you to scan your website for cookies and list all that present in it. You can use add this list to your cookie policy using a simple shortcode. This will inform your website visitors’ about the cookies used on your website.
  • Automatic Script Blocking: As per the cookie law compliance, you need your visitor’s consent before enabling cookies on it. This feature will block all the cookies until the consent is given. The list of cookies blocked automatically by the plugin are Google Analytics, Facebook Pixel, Google Tag Manager, Hotjar Analytics, Google Publisher Tag, Youtube And more.
  • Display Of Customized Cookie Banner: You get to choose from multiple pre-designed templates and layouts to display cookie banner on your website. It is also possible for you to customize them as per your requirements.
  • Easy Cookie Management: With automatic cookie scanning and identification, it becomes easy for you to categorize and list them accordingly.
  • Granular Opt-in For Cookies: You can let your visitors enable or disable cookies based on the categories it belongs to.
  • GeoIP Based Cookie Notice Exclusion: Since GDPR is only applicable to visitors from the EU, you can choose not to display the cookie notice to the non-EU citizens based on their GeoIP.

Smush - Image Optimization Tool

Must Have Plugins for Your WordPress Website
Images cover a large portion of your website’s content and their proper optimization is important to ensure your website’s speed. Smush is an awesome tool that can reduce the size of your images without compromising with its quality. In addition to image optimization, it also takes care of image resizing and lazyload.

Key Features Of The Smush Plugin

  • Easy Image Compression: With its advanced compression algorithm it becomes easy for you to compress images without a drop in its quality.
  • Bulk Image Optimization: You can optimize an unlimited number of images on your site with just a click.
  • Enable Auto-Optimization: The plugin lets you enable the automatic optimization of images as you upload them to your website.
  • Smush CDN: You can serve your images from 45 locations around the world to ensure faster loading time for your website.
  • Backup Original Images: You can optionally store original images as a backup so you can quickly restore full quality images at any point in time.
  • Automatic Resize & Scale: You can properly size images as per Google’s recommendation so that images fit within the container correctly.
  • Enable Lazy Loading: It lets you can easily enable lazy loading on your website.
  • Auto-Conversion Of PNG To JPG: Convert PNG to JPEG automatically if it results in smaller file sizes without a visible drop in the quality.

WPML

Must Have Plugins for Your WordPress Website
WPML is a plugin that makes it easy to create websites that are multi-language compatible. With WPML you can translate pages, posts, custom types, taxonomy, menus, and even the theme texts.

Key Features Of The WPML Plugin

  • Great Compatibility: Every theme or plugin that uses WordPress API runs multilingual with WPML.
  • Excellent Multi-Lingual SEO: It lets you fully optimize your website for multiple languages by allowing you full control over URLs and SEO meta information.

Conclusion

Plugins are integral to ensure the proper functionality of your WordPress website. All the above-listed plugins are a must for your website regardless of the niche it belongs to. If you think I missed any plugins that should be on the list, please let me know in the comment section below.

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How To Select The Right Market Research Company For Brand Promotion

Market Research Company For Brand Promotion
A brand, whether new or already in existence, needs a target market to sustain its business. Reviewing the strategies adopted by your competitors also helps you gain a sturdy foothold in the industry. To create a successful brand, the services of a competent market research company come in handy.

Launching a business without doing considerable market research is detrimental to its very success. Only when you study your potential clientele can you develop products and services that fulfill their requirements and expectations. A sustained attempt to conduct thorough market research helps your brand to:
  • Identify business opportunities
  • Lower business risks
  • Create effective promotional material
  • Reach your intended audience through the right channels
  • Beat your competitors
  • Set achievable goals
  • Make informed decisions
Approaching a recommended agency specializing in this niche domain is ideal for endorsing your brand in the open market. Use the guidelines suggested here to select a market research company that best promotes your company:

Adaptive To Your Needs

The agency you partner with must have the ability to create a custom plan to achieve your business objectives. Ideally, they must believe in your brand to be able to advise you correctly on the methodologies guaranteed to deliver results.

A firm that makes an effort to comprehend your business goals and adopts a flexible approach shows promise. An agency that displays a willing attitude to make their assurances a reality is worth entrusting your faith in their expertise.

Display Proactive Tendencies

Through a market research study, you are likely to get answers to specific key business questions. You can design your business strategies on the outcome of such comprehensive research when you have a reliable advisor who supports you through the process.

A research company with prior experience in marketing a similar brand has an eye for identifying core problem areas. When they anticipate issues that could potentially damage your brand appeal and proactively suggest corrective practices, it puts your company in the driver's seat.

Prove Cost-Effective

Only a sensitive vendor will respect your marketing budget and make an effort to work around it while handling your account. A proposal received from the potential market research company must not be limited to the cost element.

A detailed proposal outlining its objectives, design, fieldwork, approach, timeline, and reporting structure give you deeper insights into its deliverables. An agency genuinely interested in promoting your brand will find ways to meet your ultimate objectives most cost-effectively.

Effectively Analyse Data

Effectively analyzing the data collated from the market research conducted is an art that gives you valuable takeaways. A supportive partner who is adept at summarizing and highlighting key research insights graphically is an asset to building your brand.

When a market research report contains self-explanatory and crisp summaries, it becomes easier to comprehend even for a layperson. Such reports also draw your attention to vital areas that should become your central focus to strengthen your branding.

Trust a marketing agency that combines traditional with technology-enabled approaches to maximize your brand appeal from the research-driven data collated.

AUTHOR_NAMEAbout the Author:
Helen Harry is a freelance writer and a GOT fan. Apart from writing Technologies, she likes to read & write fiction. More than anything, she loves to spend her time with her family, explaining technologies to the elders.

7 Things YouTubers Must Do For Quality Content (A Complete Guide 2020)

Things YouTubers Must Do For Quality Content
Everyone knows it pretty much well that Youtubing is getting its peak especially with all the quarantine chaos going around in 2020. That said, a beginner YouTuber needs to make sure that he/she is offering better content than others for improved audience retention.

But wait! How are you going to offer quality content when you don’t have prior knowledge of how audience retention works? That’s the question that needs to be answered.

So, in this regard, I’m going to list down some of the most important things that a YouTuber must do to ensure the quality content to his audience.

Let’s dive right into the main topic without any further ado:

Top 7 Things To Do for Quality Content On YouTube

1. Utilizing The Right Equipment:

Many professional YouTubers will tell you that the equipment doesn’t matter. Well, they are saying such absurd statements while sitting in front of a $2000 camera and an extremely expensive vlogging equipment.

So, it’s completely wrong, not to pay heed to the right equipment while making a video for your YouTube channel. Some recommendations from my side are as follows:

Invest in a Vlogging Camera: Purchase a vlogging camera even if you are low on budget. A 1080p video camera is a must if you want to deliver quality content.

Get Yourself a Microphone: I’ve seen many YouTubers relying on the in-built microphone of the camera which is extremely wrong. Better invest in a sophisticated microphone to resolve your audio issues while making the content.

Get a Tripod or a Monopod if Necessary: This is also important. You’d have to purchase a tripod or a monopod especially if you want to keep your videos away from shakiness and blurriness.

Make sure that you have the right equipment to make beautiful and aesthetic videos in order to get better audience retention.

2. Making A Storyline:

Your video must tell about something unique and exceptional in a well-designed manner. In short, you’d need to focus on building a storyline for your content. Keep in mind that the audience gets more interested in listening to stories rather than watching a boring one-directional video.

Now it’s up to your creativity and productivity that what kinda storyline you want to make to impress your audience. Go accordingly and you’d improve the quality of your content for sure.

3. Note Down The Important Points Of Your Video:

Now, this is something extremely important especially if you want to deliver extraordinary content to your subscribers. That said, I’ve seen many YouTubers doing this mistake of not listing down the important points they are going to discuss while making videos.

Due to this, a YouTuber is unable to deliver his content fully. So, what happens next is the audience starts getting bored from the video as it gets out of the track.

Therefore, before you start filming for the video, make sure that you note down important points before starting the discussion.

Believe me, this way you’d be able to attract many viewers and potential subscribers to your channel.

4. Background Matters:

This is specific to the field you are working in. For instance, if you are a tech reviewer on YouTube, you’d want the background to be white so that anything you review is shown clearly in the video.

In same way, if you are a travel vlogger, you’d want to capture those beautiful sceneries while traveling from one place to another. The same case goes for an action vlogger or a gaming YouTuber.

The whole point here is that background matters a lot especially when we are talking about quality content. Make sure that it’s simple and sophisticated enough to keep your viewers attracted for a long time.

5. Analyzing Your Competitors:

“Your Best Teacher is Your COMPETITOR.” This is the quote that I often use especially while teaching the hacks to make quality content.

Analyzing or following the top competitors of your niche makes it easier for you to design your content accordingly. For instance, if you are a gamer YouTuber, you’d want to follow the likes of Shroud or ChocoTaco to get better insights into how they are managing to get so much audience on their channel.

Similarly, you’d be subscribing to the likes of Casey Neistat or Jon Olsson if you are interested in making travel vlogs. In short, what I want to say is that before making content, make sure that you check out the top competitors of your niche. You’d thus be able to get a better idea of driving more traffic to your videos.

6. Never Compromise On Video Editing:

Compromising on video editing is just like serving uncooked and raw food. How’d it taste? Extremely terrible, of course! Never upload any video without doing basic video editing in it.

In case you aren’t fond of editing, hire a professional video editor if your pocket allows you to do so. In other way around, you should spend some time learning the art of editing videos, especially on a basic level.

This way, you’d be making your content all aesthetic and beautiful for your subscribers. Your audience would be bound to like your content even if it’s not that catchy filming-wise.

7. Ask Your Audience About The Content:

Last but not the least, if you are giving your best and still people aren’t happy with your content, then simply ask them for suggestions.

Make a short selfie video and ask all your subscribers about the recommendations and suggestions they have for you. I’m pretty much sure that your audience will point out many flaws in your content.

Learn from these suggestions and try to overcome them in your next video.

Some Last Words

In the end, I’d only advise you to keep working hard no matter what kind of content you make. You won’t get experience by uploading a YouTube video once in a blue moon. Better focus on your content makes it concise, complete, and easily understandable for your viewers.

I’m pretty much sure that by following the 7 important tips I’ve listed above, you’d be able to make a solid impact on your audience as the time passes by.

Ask any important question or query you have regarding, “Making the Quality Content for YouTube” and I’d be more than happy to help you in this regard.

Happy YouTubing!

AUTHOR_NAMEAbout the Author:
Hey! My name is Nick Jones and I’m a professional musician who loves to review different musical instruments, i.e. Microphones, Guitars, etc. Besides, I’m also a YouTube expert who advises the newbies to take a great takeoff in their YouTube careers.

How To Generate Leads For Your Business?

Generate Leads For Your Business
Image Source: TMC

Generating leads is one thing your business should never miss out on. Finding ways to get more clients should always be a priority. It is not just about selling a big one or two times but cultivating a steadily increasing and loyal customer base. It is better to nurture customer relationships than using paid ads. Organic lead generation is highly profitable for the business in the long run.

For successful lead generation to happen, both marketing and sales must work together. Marketing alone will not drive customers to a successful conversion.

What Is A Lead?

A lead is someone who shows interest in your company or brand to any degree. For instance, a person who signed up to receive your newsletter, or likes your social media page to get more updates, or answers an online survey you did is a lead. If you email them, they are more likely to convert from visitor to buyer than somebody who gets a random call regarding your company.

When a lead is the one who initiates interest for your product or service, it is more worthwhile pursuing from a business perspective than leads from cold calling.

Leads are part of the wider lifecycle of customers or sales funnel as they convert or transition from prospect to customer. Not all leads are the same. There are different kinds of leads depending on how they are qualified or what sales funnel stage the prospect is in. The different kinds of leads are the following:

MQL or Marketing Qualified Lead

MQL are those prospects that your marketing team has engaged with but are not yet ready or willing to receive a sales call. One example is a prospect who signs up for an offer or freebie on a landing page.

SQL or Sales/Service Qualified Lead

SQL is prospects who move a step further down your sales funnel by expressing intent to buy and become a paying customer. For instance, an SQL would initiate a conversation in your chat service asking how to buy your product or avail of your service. This prospect is getting hotter and must be prioritized as soon as possible. A sales call can also be made since an intent to buy is already given.

PQL or Product Qualified Lead

When your company offers free trials of your product or service, you are bound to generate PQL. These prospects were satisfied with the product or service sample and would like to become a paying customer. Your sales team needs to respond quickly to these prospects and close the sale as soon as possible.

Your marketing team also comes in handy when a PQL who has sampled a product or service starts engaging to ask about features of the product and service only available on either freemium or premium service.

4 Very Effective Strategies To Jumpstart Lead Generation

1. Have A Website

If you are highly serious about generating leads, then start a quality website today. It will be hard to implement proper lead generation without one. Since 4.54 billion people are internet users, you will miss a considerable chunk of your prospects if you lack a website. In these trying times, we are in where most businesses are moving online just to service, all the more that your product or service must have one.
Generate Leads For Your Business
Image Source: We Are Social

If you have an account on social media, that is a good start. But you cannot dispense of having a website altogether. A website establishes deeper trust with your prospects that there is a legitimate company behind the product or service they want to subscribe to or purchase. It assures prospects that they can contact you through your website if they have any questions, concerns, or if they need help to troubleshoot something.

With a website, you can also run metrics and analytics for better insight as to what lead generation techniques are working for your product or service. You can intensify efforts on those strategies that work, and drop those that do not. This way, businesses save time, money, and precious resources and generate the most ROI from their marketing and sales efforts.

Sadly, most small businesses do not think having a website is essential. Contrary to this notion, a website should be one of the first things that a business must prioritize when starting. There are different ways to start a business website, even with limited funds. Do not skip on a bigger opportunity to connect with potential customers.

A business website also helps to gather contact information from prospects, existing contacts, and customers.

Make sure you have a compelling CTA or Call-to-Action on your website or landing page, so they can subscribe to your blog or opt-in to accept email updates or newsletters. It allows you to capture relevant data from visitors to your site.

Creating contact pages that work also increases your chances of generating leads that are more likely to convert to customers and complete the lifecycle, even going through your sales repeatedly funnel with repeat sales or subscriptions.

2. Create and Optimize Your Sales Funnel

Again, if you want a bigger business, you need to get more leads. To get more leads, you need to have an effective marketing plan like a sales funnel or conversion funnel for effective lead-generation strategies.

A marketing funnel or sales funnel an illustration of the different levels or stages in your marketing and sales plan, from capturing the attention of your intended audience to connecting successfully to converting your prospects to loyal consumers. The goal of every business is for prospects to go down the funnel successfully, capturing audiences and generating leads.

Not all sales or conversion funnel is the same, but every funnel is designed to create a lasting impact on businesses. Sales funnels are intended to support you in growing your client base and gaining future customers’ confidence. The most common sales funnel the AIDA Model:
Generate Leads For Your Business
Image source: Vecteezy

The gist of the AIDA model are the following:
  • Awareness: This is the moment at which your prospect becomes aware of your business and what you offer for the first time.
  • Interest: This is the moment at which your prospect is doing their own research about your product or service, conducting their own comparison research or shopping, and weighing reasons why they should go you’re your brand or not.
  • Decision: This is the moment where the prospect is ready to purchase your product or avail of your service. Since they have done their research on different brands, including yours, this is the time to make your best offer, like free shipping, discount, or giveaway products.
  • Action: This is the moment where the prospect converts into a customer. At this stage, employ strategies for customer retention, like expressing gratitude via email, inviting them to leave their feedback, and, most importantly, after-sales customer or technical support.

Prospects that visit your site will not typically convert to customers on their first encounter with your business. Not all prospects also go through your website too. With a sales funnel, you can collect leads’ email and basic contact information, either from the website or from other platforms, so you can follow-up and develop that connection. Your goal is to establish trust deep enough that the prospect would want to invest more time and, eventually, resources for your product or service.

Sales funnels are also useful in keeping repeat customers. So a customer should not be dropped from the funnel after a successful conversion. Return customers are more willing to make bigger orders than first-time customers because they already have first-hand experience with your product or brand. If they leave positive feedback on your webpages or social media accounts, it encourages new prospects to trust your product enough and make a purchase.

Even prospects that drop out of the sales funnel midway can still be followed up strategically so they can get back into the process. It can be through a new promotion of your product, a discount, or a promo. Whatever the hook is, it should be interesting enough for these previously failed prospects to take another look at your product or service again.

3. Use Correct Campaign Channels

To ensure you get good leads, you need to use the correct campaign channels. If your intended market is male around their ‘30s to ’40s, for example, optimize Twitter as one of the main social media platforms to advertise products and services, with links that lead to your campaign’s landing page.

If you are on a platform that your intended demographic seldom goes to, then you will not be discoverable and fail to get the leads from your target market. If your target market is the more mature in age, then you cannot just focus on digital marketing campaigns to get leads. You may still have to place ads on newspapers, or make local billboards, or make non-intrusive sales calls.

Brands that focus on Google Shopping, for example, run Pay Per Click (PPC) campaigns or links to shopping feed in their brand’s official Facebook account. Some brands nowadays give more priority for Amazon sales, while others focus on B2B or B2C lead generation. You need to know your brand’s niche and utilize the most effective channels for lead generation.

4. Optimize Social Selling or Social Media Campaigns To Get Leads

Social media can effectively push traffic to your website. Social Selling is a very effective eCommerce strategy that drives conversions for businesses. Since social media users number almost half of the world’s population, It is not surprising that businesses employ social media for lead generation.

Facebook and YouTube ads are the most common means to advertise and to monetize posts. But other social media platforms offer monetization as well, like Instagram, TikTok, and Twitter. Even news and information websites stay active on social media to drive more leads for their website.

Business owners must not ignore the 3.8 billion-strong social media market. Social media can convert those follows, likes, and shares into actual sales. Using Facebook alone gives businesses access to its 2.50 billion monthly active users (MAU) and 1.66 billion people daily active users (DAU).

You need to learn the best way to market your product or service on social media because social media marketing benefits your business.

Know that different platforms would need different kinds of content. It’s not a one-size-fits-all content creation and campaign. Each social media platform covers different demographics. For example, younger generations and younger adults like Instagram and Instagram over Facebook, while most adults prefer Facebook. YouTube is the melting pot of all different generations. That is why video content strategies boost SEO and a brand’s conversion rate.

The format of content should also be customized based on the social media platform.
  • TikTok: short-form videos
  • Facebook: stories, images, videos, curated content
  • Instagram: high-quality images and short-form high-quality videos, more creative content
  • Twitter: blogs, news, live feed, GIFs
  • LinkedIn: job posts, corporate blogs, and promotions, business content
  • Pinterest: Hi-resolution images, infographics, how-to photos, and short, hobbies and interests

Conclusion: People Should Be Every Lead Generation

Once you’ve learned how to generate leads online, you’ve got nothing but up. The more leads you get, the higher the selling prospects.

But do not lose sight that every lead generation campaign should be focused on bringing significant value to people. Optimizing different media strategies creating unique content for lead generation should be delivering solutions to your target audience’s most pertinent search intent or problem.

Whenever you serve the needs of your target market, it eventually drives traffic to your website, drives conversions, and organically increases your business revenue. As you keep exploring how to serve your customers best and keep customer satisfaction high, it helps your lead generation strategies work for the growth of your business.

AUTHOR_NAMEAbout the Author:
Mayleen MeƱez worked for seven years in TV and Radio production, and also as a Graphic Artist/Editor. Finding her true passion, she devoted 15 years in NGO and community development work, where she experienced being a coordinator and teacher, travelling both in the Philippines and countries in Asia. She homeschools her three kids and reinvents Filipino dishes in her spare time. Writing has always been a hobby and pursuit, and she recently added content writing with Softvire Australia and Softvire New Zealand up her sleeve, while preparing for her next adventure in the nations.

Online Education Tools For Virtual Instructions

Online Education Tools For Virtual Instructions
During this coronavirus pandemic, schools, colleges, and universities remain closed, but learning should not stop. Teachers face considerable challenges in setting up a shop at home. Many online resources can supplement or facilitate virtual instructions. One good thing about these online resources is that they are free. However, some materials provided at a fee are now free to help students learn during this difficult time. The following is a compilation of some online education tools; some might be familiar while others might be very new. These instruments are wonderful and comfortable to use if you would love to complete your tasks or make it successful. Of course, for getting a result you need to be sure in the credibility and trustworthiness of the implementation of your goals through these platforms.

Teaching or Management Tools

Google Classroom:

Probably, the majority of you are using this service or a few of its characteristics. It is an excellent tool in managing day-to-day classroom procedures, assessments, lessons, and assignments. Google Classroom is the best tool for educators to remain connected to students and enable work to be virtual.

Schoology:

It is another great tool like Google Classroom. With this tool, teachers can control their lesson plans and students and even have students submit homework virtually.

Canvas:

It is yet another tool to keep students’ academics moving effortlessly during this difficult time. This tool permits teachers to continually communicate with students, fellow teachers, coaches, and parents.

Choice Boards:

This tool permits students to select class activities. It is a brilliant way to allow students to decide on the project they enjoy doing. Teachers can create their choice boards and send it through Google Doc or pdf

EdPuzzle:

Teachers use this tool to make online videos for sharing with students, communicate instructions for home lessons, and track students’ progress on assignments,

Communication Tools

Screencastify:

Screencastify is a solution for sending verbal instructions to students. It is free, and with Google Chrome extension, this tool will record, save, and automatically add your records to Google Drive.

Zoom:

Zoom has been trendy. Zoom is a video conferencing tool where teachers and students are present and can see each other in a session. It is the best variant of making some meetings together if you have any questions to the teacher or vice versa.

Loom:

What do you think about the difference between such tools as zoom and loom? It is like to Zoom without live calls. Instead, teachers can send videos to students.

Google Hangouts:

It is an excellent tool for voice and video chat with students and even fellow teachers. This tool permits for screen sharing.

Curriculum or Instructional Resources

Gizmo Simulations:

A tool for online science and mathematics simulations to assist students in understanding ideas and concepts.

Brainpop:

Students and kids are always asking different questions and can not be sure to get the right answers from their side. It is a tool used for any subject, and it is now free during this pandemic. If you are dealing with art and music, or social studies this app is helpful to apply for.

PhET:

It is a free tool for interactive mathematical simulations. If you are ready to nose to the grindstone, and make your life easier and understand biology or physics better, it is a great chance to try!

STEMscopes:

This STEM tool is for teachers, students, and schools. With this, teachers keep students engaged.

Newsela:

This tool provides teachers with genuine content to use in their classrooms for teaching. For the remaining months before the end of 2020, Newsela is granting teachers free access.

Discovery education:

This tool provides teachers with virtual textbooks as digital curriculum materials. This is an attractive method, peculiar and delightful content. By all means, teachers must feel at ease when they share the material with students and this platform is made for making it simpler.

NASA:

It is a suite of excellent science materials, project ideas, and videos for teachers and parents.

NatGeo:

Everyone would love not to read any material using sources but see the phenomenon we could imagine. It has a collection of videos, articles for history and science. Browse its website or even watch videos.

PBSKids:

It is a tool full of game ideas for young students. The kid or teenager can develop the capabilities to achieve the goals in completing and finishing exercise from the teacher or accepting the information faster. Because your child must be growing as a curious one for getting any answers in the future.

Teachers Pay Teachers:

It is a suite of teaching resources and tools for teachers, made by teachers, with a mixture of free and paid-for content. For teachers looking for ways of making money, they can set up an account at teachers to pay the teacher.

AUTHOR_NAMEAbout the Author:
Adrian Lomezzo is a freelance writer who also made some contribution to writing for students on Domyhomeworknow.com too. At first, as a content manager, he had the main goal to develop the content and got an experience to deal with different websites. Secondly, Adrian had a big desire to provide help to the students to develop themselves in this field and teaching them to improve their skills. As Adrian was fond of adventures and traveling, he could not stay in one place and decided to become a freelance writer who could be closer to everyone.

Why Is It The Best Time To Pursue Freelancing As A Career

Pursue Freelancing As A Career
The infectious wave of coronavirus is sprawling all over the world. It is not only creating a devastating effect on the health of the people but also the economies of the world. People are forced to sit idly at their homes. Their savings are shortening down due to low revenues.

Almost all the organizations have opted for remote working. At the same time, many people have become unemployed and are not even earning a single penny. Thus, these challenging times favor self-employment, which promotes a sense of security and control in the individuals.

As we all know, regular office-life will be bruised even in the future. This makes it necessary for the people to ponder upon remote working jobs like freelancing. The freelancing career is doing well in these distressing times. With lower resources and low staff options, many companies are hingeing on the support of the freelancers and remote workers.

So, what would you prefer- to sit idly at home or to generate a handful of income?

If your answer is the latter one, then this article is ideally meant for you!

During these aggravating times, people have a fear of losing their jobs. Remote working has become a new norm. So, initiating your business from home could be a great idea. You can even pursue it as a great side gig to ensure your job security and earn regular revenues. Let us have a glance at the various reasons to pursue freelancing as a career during the pandemic.

Remote Working And Freelancing Emerging As A Norm:

Coronavirus works as a catalyst in boosting the freelancing career. Remote working and self-employment have become necessary instead of flux. They have emerged as a new norm, which is supported by many unemployed people. This fact has been verified by the augmented number of people diving into this field.

The organizations with their flexible business models are now collaborating with the freelancers and hiring their services. The most significant advantage of freelancing is that even in the post-COVID-19 phase, freelancers would continue working remotely.

They would save time and money on commuting to the office. This, in turn, means less anxiety and stress related to commuting. And, as a result, it would favor time management.

Amplified Security In Terms Of Generating Revenues:

Freelancing proffers multiple sources of income for individuals. They can interact with umpteen clients, irrespective of the geographical hindrances, to fetch augmented profits. This gives a sense of heightened security to the individuals in terms of earning revenues during these bothersome times.

The freelancers can dive in the river of opportunities and interact with numerous clients simultaneously. The fear of losing the job and low incomes is absent in this career. They could even truncate their tasks during hectic days. Working hard can also fetch you higher incomes during edgy times.

Refine Your Skills:

The current turmoil is one of the best opportunities to enhance your skills. By indulging in freelancing, you could amass the relevant experience for the future. You can take this time to expand and enrich your skills by working on various projects. This would help you to fabricate an impressive CV as well.

Heightened Efficiency:

The combination of freelancing and remote working has improved the productivity of individuals. Researches showed that 83% of the freelancers prefer working from home. The reason for this amplified efficiency is complete control of the environment during remote working.

According to an experiment conducted by Stanford Business, the productivity of individuals augments by 13% while working from home.

Shift To A Digital World:

More and more people surfing the web during the pandemic increases the customer base for the freelancers. This digitalized world helps freelancers in procuring clients from all over the world. The geographical barriers are no longer a restraint now.

There is another perk of this digital world. There are countless freelance websites and marketplaces which help the freelancers to initiate their career. Sites help freelancers to get connected with their clients and proliferate their business.

Some websites, like Freelancer, Upwork, Fiverr, and many more, are helpful in this regard. Their minimum commission charged as a fee is no hindrance because of the peerless services.

Higher Satisfaction:

The happiness to initiate your own business and earn independently is beyond words. This is even verified from a study. Research showed that freelancers earn more and are comparatively more satisfied than the other individuals.

They can concoct their own schedules and work according to their fixed times. This flexibility helps them in maintaining proper work-life balance during these times. Therefore, you can reap the many advantages of freelancing by indulging in this career.

Broader And Long-term Benefits:

The freelancers can reap the long-term and broader benefits proffered by the coronavirus to this industry. The CARES (Coronavirus Aid, Relief, and Economic Security) Act proffers a package of $3 trillion to the freelancers and self-employed. This package provided as a relief against the coronavirus works as unemployment insurance for the self-employed sector.

Rafael Espinal, the Freelancers Union President, even remarked, “For the first time in history, under the federal stimulus package, unemployment will now cover freelance workers. This will inject needed money for workers to get by. Of course, it won’t cover all expenses, but it’s a start. We should find ways (for) this (to) become a right moving forward. “

Wrapping Up!

So, if you want to be the master of your own business, you can pursue freelancing. These edgy times prove that freelancing ensures your job security as well. It assists you in making boosted revenues even in these bothersome times.

Not only this, but its innumerable long-term gains would also help you to enhance your career growth in the future. Hence, you should grab this golden opportunity to refine your skills and market your talents. Freelancing can hereafter prove to be a step in reaching the gateway of success. So, this lockdown period is the best time to pursue freelancing as a career.

Check out more articles:

AUTHOR_NAMEAbout the Author:
Parvesh is a digital marketing and online reputation management specialist who frequently writes about related topics, including freelancing.

Top 10 Benefits Of Getting Preventative Maintenance Software For Content Marketing Firm

Benefits Of Getting Preventative Maintenance Software
A content marketing firm, like almost any other company out there, relies heavily on its information technology assets. These assets may include Wi-Fi, laptops and desktop computers, printers, and more. In addition to hardware, you may also be using a lot of software that may require maintenance.

A preventative maintenance software or a computerized maintenance management system (CMMS) is a software tool that helps to ensure the business operation by preventing any kind of IT failure or downtime.

There are several reasons why having such software is beneficial, and here are ten of them.

It Helps You Prevent Rather Than React

Software and hardware downtime can prove costly to a content marketing firm. A content marketing firm needs to function during business hours, not just to conduct regular operations, but also to deal with incoming business.

For most content marketing firms, when there is an inevitable failure of their IT systems, they rush to fix the problem. And they lose a lot of valuable time in the process.

However, if you use maintenance software, then instead of playing in the backfoot, you start playing in the front foot. You are in a position to prevent IT failures rather than react to them. This can save you a lot of time and money in the process.

It’s More Efficient

Irrespective of whether you have an in-house IT team or whether you outsource, having a maintenance software is the fastest way for you to speed up the maintenance operations of your IT Team.

Any IT professional will spend a lot of their time doing paperwork relating to maintenance. They need to write reports, organize their work requests, and search for old warranties and other records.

A CMMS specializes in making these tasks easier and faster. All of the paperwork that your IT team needs is recorded in one place. This ensures that your IT team, whether in-house or otherwise, will spend a lot more time conducting actual maintenance than chasing paperwork.

Reduces Costs

Unplanned downtime can be costly for your content marketing firm. If you do not have proper maintenance procedures, then such downtime is inevitable. If you have a lot of hardware and different types of software, then the chances are that they will need to be looked after.

Downtime can be costly for a content marketing firm because it leads to the disruption of your business. You may face issues with conducting your marketing campaigns on time, and this may even result in an incalculable loss of reputation.

Regularly scheduled maintenance goes a long way towards preventing such downtime. They ensure that all your IT assets are functioning as they should be and will continue to do so.

A good CMMS is a backbone of ensuring that your maintenance operations continue on schedule and efficiently.

Makes Your Equipment Last Longer

IT equipment is notorious for having short life spans. The older a piece of IT equipment is, the more likely it is to function less efficiently and have problems.

However, CMMS can help you schedule regular maintenance work, which helps to ensure that all your IT equipment lasts longer and functions better.

This leads to saving not just in terms of cost but also in terms of productivity. The modern office worker’s happiness and performance depend on how well their computer systems are working. Faster working computers may also lead to higher profits for your firm.

Receive Automatic Notifications

A CMMS can send notifications and alerts to people. Imagine a situation in which a member of your IT team has forgotten to conduct maintenance on a particular machine. The CMMS will remind them of the fact, ensuring that all maintenance work gets done on time.

A CMMS will notify or alert the responsible professional in case any paperwork is missing if there has been a miscommunication and in several other types of situations.

Having automated software help your maintenance professionals can be the difference between business continuity and disruption.

Track Maintenance Work

The best CMMS software will be the hub of all your maintenance work. It will function as the single stop for keeping all records about maintenance. It will also keep a schedule regarding all future maintenance work.

The most important aspect of this is that it will help you keep track of all your maintenance work. When you have to keep an eye on the functioning of several IT assets, then it can become a tedious job to keep track of all the work. This software has been specifically designed to help you with that problem.

Create Reports

CMMS software comes with in-built report generation mechanisms. This means that you can keep not only track of all your maintenance work and paperwork but also generate reports regarding the result of the work that has been done.

The report-generation feature of a CMMS will tell you exactly how much it has helped your business because they will show you how much downtime your firm’s IT assets have experienced since the software was implemented.

Also, since the report-generating feature is automated, your IT professionals will not have to spend a lot of time in making these reports.

Compliance Requirements

Do you have an insurance policy on your firm’s IT assets? If that is so, then having a CMMS will help ensure that you get policy savings.

This is because the logs and reports that your CMMS creates is proof of the maintenance work that you are conducting on your IT assets. Hence, this will go a long way when making an insurance claim if something does go wrong with your assets.

Helps Create Peace Of Mind

One of the most underrated features of CMMS software is that it helps to create peace of mind. Maintenance work can be a stressful job at the best of times. As a manager or owner of a content marketing firm, the final responsibility of the proper functioning of your business assets is on you.

Having a CMMS help your IT team do their work and provide software oversight will help you feel secure knowing that your assets are being looked after. It will also relieve the stress on your IT team by being a feature that they can rely on.

Final Thoughts

Getting a CMMS can be the right call for your business if you regularly face issues with your IT assets. It can help you save time as well as money, and it is not a significant investment to make.

The CMMS software will also help to improve the productivity of the various teams in your firm by ensuring that their systems are working efficiently.

10 Mistakes That Will Ruin Your SEO Strategies

Mistakes That Will Ruin Your SEO Strategies
Websites and business owners apply different methods for their search methods. It could be paid, and the other, which accounts for more, is organic search. According to Forbes, it is estimated that organic searches account for around 64% of all of your website visits.

Therefore, businesses and companies need to realize the importance of SEO and learn to master it. Learning and mastering the SEO isn't a piece of cake; it is challenging as the process is continuously updating and changing.

Staying updated with SEO Marketing Trends in 2020 is the ultimate business discipline in the age of digitalism. Undoubtedly, every business wants to drive traffic to their website and generate more leads. To avoid blunders, one must need to keep up with the ever-changing dynamics of search engines.

10 Mistakes That Will Ruin Your SEO Strategies

Learning how to develop an SEO strategy for your business is crucial. A lot of times, businesses and companies follow the wrong trends, adopt specific policies, and do some acts that compromise productivity. But, they being unaware adopt practices that they regret later.

I have brought the ten most common mistakes that businesses often commit and ruin their SEO strategies. Learn and take your scale-up.

1. Avoid Duplicate Content:

Duplicate content is when the same content on your site appears on other web pages. The search engines are not designed to index the content, so it is the part of SEO to know and take measures that the content you publish is free from copied content.

Often it happens when website duplicates the home pages without knowing that content will get duplicated. If you have duplicated home pages and content, there is a probable chance that you are not showing the proper search results to the engines and instead of showing two results for the same or similar search, which affects the site's rating on Google.

Create a new hooking and compelling content for your website, which attracts more traffic and boosts your digital business.

2. Padding Excessive Keywords:

Padding excessive keywords were healthy and brought positive results a few years ago. Inserting as many keywords did get the content noticed and boost the rankings in the current digital world. As the modern digital world and search engines improvised rapidly, the fact mentioned above is far from reality.

Engines are improved so as their algorithms, and now it is easy for search engines to spot the keywords once. If you pad more keywords, it will only harm your rankings as your content appears in the unnatural search, and people don't find it relevant and helpful.

With Google advancement, Latent Semantic Indexing is the tool that identifies and indexes similar keywords and spots it. It also put the search in the list where it is found continually by repeating the keywords, and the rankings will get affected.

3. Forgetting About Title Tags & Meta Descriptions:

Mistakes That Will Ruin Your SEO Strategies
Content management and optimization are not just about adding keywords in your content. I have seen several websites with the same website title in the home, which is wrong. If you are also a part of this and doing it unknowingly, you are compromising significantly. Try to add title tags and Meta descriptions that are SEO friendly and help your SEO strategies.

For better results, it is vital to add Meta descriptions and title tags, as search engines always keep the search results in priority that has enriched this strategy, and your website gets more crawling.

Websites that use title tags and Meta descriptions may have noticed that content performance improves with this crucial feature.

4. Forgetting To Focus On Link Quality:

There are hundreds of ways to get high volume links. Always place a higher emphasis on quality over quantity. I have seen websites using several low-quality directory links that bear no fruit to the search engine. Remember that for search engines, one useful link from a popular blog can bring in more traffic than inserting hundreds of useless low-quality links.

5. Using Old Backlinks:

Small businesses have been under my intense observation for long, and I have noticed that they believe in buying backlinks. Google never likes when websites buy links from the flagged sites and paste it to their content.

In today's world, you need to earn links. Links play a significant part as they bring traffic to your site, so focus on inserting high-quality links only.

6. Lacking In Following The SEO Trends:

Mistakes That Will Ruin Your SEO Strategies
Several businesses stick to the SEO marketing strategies that were part of their strategy a year ago. You must have heard that SEO is an ever-changing field. So, updating every single aspect of your SEO strategy will be your key to success. Make sure that your website is searched through every channel online.

If you lack in following SEO trends, then you should assume that you wouldn't be productive.

7. Ignoring Website Structure:

The website structure is the way the website is laid out. It frequently happens that SEO and Web developing teams forget the website structure they are working on when building the website.

Try to build links that redirect to your homepage, as home pages have the most authority because it has the most incoming links. If the clicks are getting away from the website's homepage, you are losing your traffic, and your site ranking is getting worse. Create a focused 'Link Juice' by redirecting to the homepage, which is the authority.

8. Forgetting Local SEO:

It is essential to realize and evaluate your business. Evaluate the amount of traffic you are getting on your website and segment the keyword research accordingly. Remember to create content for both the national and international markets.
Why Local SEO? It is because it helps prospects find your business and products/services: the more relevant data and information you provide, the better the rankings will be.

9. Not Focusing On On-Site Speed:

Mistakes That Will Ruin Your SEO Strategies
SEO trends for 2020 have a vast range of tools that help you have fast loading and running website. A slow website tends to lose potential customers at a great level.

If your website takes long to upload, it will harm your site reputation as the user will go back to the search results and open another link, which creates a bounce rate. If your website isn't able to please the user and deliver the intended experience, then your ranking will diminish. Why? As Google only prioritize user experience.

Images are the main factors for website-slow-loading. So, work on image optimization and get more focus and traffic.

10. Not Conducting Website's Audit:

Mistakes That Will Ruin Your SEO Strategies
Audit and evaluation give you a clear image of your website's performance from the client's and search engine's point-of-view.

Check for the following things in your audit:
  • Site navigation has to be user-friendly.
  • Evaluation tells you the areas to improve and work on.
  • It gives a review of the optimization for your engine.
  • The content quality, checkout process, etc. can be evaluated.

Conclusion

I hope after reading this, you must come across that you've been inadvertently making some of these critical mistakes while having SEO strategies.

Work on the areas mentioned above, and no one can stop you from triumphing.

AUTHOR_NAMEAbout the Author:
Samantha Kaylee is currently working as an Assistant Editor at Dissertation Assistance, a reputed and well-known platform for writing services in the UK. She has gained a credible reputation over the years with her dedication to the work and experience in her field.

How To Create A Successful Event To Grow Your Business?

Successful Event To Grow Your Business
Events are marketing strategies that when done right can boost your brand, can engage customers, and can make an impact on your community. But in order to achieve these results, it is essential that you are able to bring in the people to your event.

Events are a proven tool for the marketing of your brand. But having said that, if yours is a small business, then organizing and executing an event can be a challenge. You may not have a dedicated sales and marketing team. So you have to get the right audience and then manage your attendees with a minimum of resources and fuss.

But growing the business through events does not need to be complicated. A bit of strategic planning and thinking prior to the big day can help you to build a strong customer base, expand the network, and grow your business ultimately.

Just by following a few steps, you can achieve the results that you desire with your event. Take a look.

Align The Event Strategy And Company Goals

No one knows the goals of the organization better than you. If you want to grow your revenues the events need to focus on your products. The happy hour for networking can more easily enhance the connections and leads instead of securing the closed deals. So depending on what you want to gain with your event, the type of event that you host must be decided and it should align with the priorities of your company.

Types of Events and Goals:
  • Build Brand: Thought Leadership Conference
  • Grow Revenue: Trade Show
  • Decrease Organisational Turnover: Event for Internal Team Building

Add The Event Page To Your Website

If you have your own website, then you should definitely add a button or link from the event page. Otherwise, your visitors won’t be able to see anything about the event and you will lose a great opportunity. This will boost the SEO of your page and backlinks are still relied upon by Google to understand the pages that are popular. You must add links from your social channels and websites to your event page for helping Google know how they all work together.

Plan Up Well

Right from the beginning, you have to plan very well if you want to achieve the best results from your event. So choose your attendees well keeping in mind your target audience. Choose the right venue and see to it that it is neither too large nor too small. You should also have to take into account the catering, lighting, and so on. What’s more, you also need to network well which is discussed in the next point.

Network And Collect The Data Of Your Customers

One of the best things about events like trade shows and conferences is the capability to network both with industry professionals and potential customers. You can collect lots of business cards and so you have plenty of work. You can use a trade show or a conference or a hosted event for the list of subscriptions. You should try to entice people by drawing amongst the email sign-ups which you can collect at the time of an event. Also, plan up a prize with which you can felicitate the winner. This will be a smart investment in expanding the potential customer base.

Spread The Word About The Event

Now that you are wanting to host an event, it is time to spread the word. It is typically best to begin spreading the word. Here are some ways of spreading the news for you. Take a look:

a) Send Emails: You can remind your subscribers about your upcoming event if you have an email subscription list. If your email list has people who live near the event venue, you should email away. Again, if they stay far away then you segment the messages to skip them.

b) Post Reminders On Social Media: For promoting your event to the followers, you should use your social media accounts. You can also offer special deals or discounts to those who share the posts of yours.

c) Go For Twitter Hashtags: Many trade shows and conferences use the social media hashtags like Twitter for helping the users connect at the time of the show. You will find many such business posts strewn across Twitter. So when you are hosting an event you should try to tweet as much as you can with the hashtag.

d) Include Event Information About The Advertising: If you are using a radio or paper or any other local medium of advertising, you should allow a small space for the promotion of your upcoming event.

Expect The Unexpected

It is quite rare for events to run smoothly from beginning to finish. You can start to panic if something doesn’t go right. So you need to remain calm, keep yourself focussed, and learn to improvise when needed to prevent worsening a small issue that can be otherwise handled swiftly. From weather changes to missing staff to the irresponsible supplier, you can face anything while organizing an event.

That is why you should always arrange for a Plan B beforehand to cope with unprecedented but not impossible situations. That way you will not lose it if the things turn topsy-turvy all of a sudden. You yourself would have got your back that way. The experts of the reputed event organization opine that immediately after the event you should assess your scope of improvement and make it happen the next time.

So even if you are not an expert in in-person events, these tips can get you going through even the most precarious situations and help you ensure the success of your event. Only by organizing something that will remain etched in the minds of your attendees for years for all the right reasons you can expect your event to achieve the desired ROI and the results that enhance your conversions as well as bring forth a solid customer base.

AUTHOR_NAMEAbout the Author:
Nitesh Ranjan is a digital marketing expert with keen interest on topics, trends and ideas related to brand promotion and advertising. He regularly shares information on the ways to market businesses across digital channels for better ROI, increased conversions and more sales. His blog can help anyone interested in boosting the online visibility in the digital world and eyeing access to a wider and bigger marketplace without spending big on marketing. Trust his digital marketing knowledge to enhance your brand’s presence on the internet.

Seven Ways To Ensure SEO Value For Your Content

Ways to Ensure SEO Value for Your Content
Alright, let's first get to know what SEO exactly is?

First off, SEO is Search Engine Optimization. It is an operation that looks after the growth and development of a website or a webpage, like how visible are these sites or pages according to their content with respect to the search engines.

In simple terms, SEO helps our content to reach the readers or customers according to their requirements.

Now, How Does SEO Do That?

Well, it's not that difficult to understand, it has various tactics, one of which is targeting the various searches of people, basically what a reader is looking for, whether he's looking for written content or some images or videos, etc. It varies from time to time.

This was just the one there are many such ways in which it helps the content makers to make their work visible.

The working of SEO always considers the factors of search engines. It keeps in mind how and what influences the visitors of the respective search engines and keeps up with the latest news updates.

So, the content creators use this to help their website or webpage grow by enhancing their ranking in SERP (Search Engine Result Page), eventually attracting more visitors.

Well, now that we know what SEO is and how it works let's get into the methods on how to raise the value.

7 Ways To Ensure That Your Content Has SEO Value

1. Keyword Research

Target such keywords which have really low competition.

Try finding keywords that have a maximum of 5% of competition as it’s not that easy to rank up in the search engine results.

You will find a lot of keywords having low competition and have mass volume. Include such keywords that have search volume above 1500 and competition up to 5% and if you are a fresher don't care about the cost, first make quality content and gain some traffic.

You will get organic traffic without any tricks, just by using a perfect keyword for your content.

Keep your keywords as realistic as you can. Make the content naturally presentable. Keeping keywords will help your content to rank. Such basics steps can rank your website.

2. Content Writing

Content writing is one of the most important keys to rank your website.

Use more paragraphs to increase the readability of your content, writing short paragraphs will increase the SEO value of your content. Make sure you give proper spacing between each word.

Correct use of comma and a full stop is also really important. Make your content as good as you can. Present it in such a way that people would want to read more or they like your writing style.

Keep your writing skills uptight, use the correct vocabulary, while writing in English or any other language make sure you are well versed with the grammar and punctuation. For English just recall what we learned in school, everything that our grammar teacher taught us!

3. Structure Of Content

Build your content in such a way that readers are engaged right until the end of the article.

Engaging your audience, that wants you to want for your website. Have a proper flow, don't pitch in between or start your article directly at a high pitch.

Your article should go from low to high to make it readable, good to understand, and clean. Your article should have a proper base; representation should be in such a way that by reading it people should get a rough idea of what you want to say and make it more interesting, so your engagement increases.

4. Catchy Titles

Use catchy titles to increase SEO value. Try using such terms that should have your primary keywords. Try forming such innovative titles and do research about it, this will help to gain more organic traffic.

Titles are the one what people search for. Use the proper title, heading 1 and heading 2. These will boost your content. The use of proper titles and heading will make your article more clean, formal, and readable.

5. Optimize Images

Using relatable images, videos and GIFs will make your article more attractive and reader-friendly.

But, just putting images and videos is not enough.

The proper size of the image is required to render your page efficiently. Using high-quality images is good but the size matters a lot. The huge size will slow down your page and will make it non- mobile-friendly.

Use images under the size of 40kb. It will render your page and will increase the refresh rate.

Apart from images, using high- quality video will make your website super slow, try to have short videos (not GIFs ).

If the length of the video is more, put your thumbnail and insert a link in the alt title of that image, so when the reader will click that image it will redirect to the video.

6. Article Length

Article length is never defined, how much you have to write is never mentioned, you just have the topic to be written on. But, article length plays an important role in the SEO of your content.

According to the latest news, long and huge articles are getting less traffic. So while writing, one should have a limit. This will make the article more user friendly. Try to put as much information in your article according to its length requirement.

Short articles render fast but having a perfect length and will engage your audience to read more..

7. Visual Approach

The visual approach is sometimes neglected, but it is also one of the factors that matter in your content.

Try to make your page as interactive as possible. Use appropriate media, as there are different types of viewers and it's the job of the content makers to keep them from getting bored.

Making the page visually attractive can help get the ranking up and that's what we're looking for.

So, this is how SEO value plays an important role in ranking your website on search engines.

Make sure you consider the above points and it will help you attract more audiences.

AUTHOR_NAMEAbout the Author:
Abhishek Tank is working as a News Writer for Read Us 24×7. He throws spotlights on Latest News which are highly influenced around the globe. Starting from Competitive Business to Entertainment and from Sports to unique Technologies, he briefs them all for you in a readable manner.