What Is Target CPA and How Does It Work?

What Is Target CPA?

Machine learning permeates our life in many areas. And online marketing is no exception. Target CPA (cost per acquisition), is an AI-based strategy that generates as many conversions as possible at a user-specified price.

The algorithm picks out the most relevant display options based on numerous indicators: user location, display time, OS, browser, device type, behavioral data, etc. By analyzing more data than humanly possible the AI manages to secure more conversions with fewer expenses.

Is Target CPA For Me?

The main advantage of this strategy is time-saving and efficiency. There is no need to manually select bids based on your own analytics. An AI will always optimize cost-per-action more efficiently than any human ever could, since it can analyze a much larger volume of data.

Target CPA Best Practice

The Target CPA strategy is best used when you can't manually increase your ROI. Also if you need to optimize a profitable, successful campaign. Best to employ this strategy after getting at least 30 conversions within a month — this way the AI algorithm will have enough data to analyze. The other launch strategy is getting conversions through maximum bids and then switching the campaign to Target CPA in order to optimize prices.

How To Set A CPA Target

Here are some tips for setting up an ad campaign with this strategy:

• don’t set conversion prices that are too low — even though the AI works with the pre-set price, they won’t be able to secure conversions with pre-set bids that are lower than the average auction ones;
• aim your campaign at a wide audience — if your targeting is too narrow, the algorithm won’t have enough data to work with. Better to focus on a wider audience and just let the AI do its thing;
• allocate a large ad budget — best to set aside a budget 10 times the conversion cost. With a small budget the algorithm won’t have enough data to analyze and, therefore, to successfully optimize the campaign;
• set aside time for the algorithm to learn and don’t worry about its correctness — after the campaign launches, some indicators may decrease in the short-term. Keep in mind that the training period for the algorithm is at least 3 weeks, it’s important to wait for the result and not make any adjustments to the campaign;
• don’t worry about the CTR dropping — this is normal for this strategy, don’t deem the campaign ineffective because of that. The algorithm often deliberately disables auctions in which the conversion intent is initially low;

Target CPA Results

When launching test campaigns, the Nordicclick marketing agency showed positive results in comparison. Below is the data for an ad campaign with manual settings and a test campaign with a Target CPA strategy.

There was a decrease in ad campaign expenses, an 85% increase of the conversion rate, and a 38% increase in the number of conversions.

The rest of the changes can be seen in the summary below.

A Final Word On Smart Bidding

Target CPA strategy is great for novice users, no need to set up a bunch of indicators or risk draining your budget for nothing. You get charged only for conversions. If there are none, you don’t lose a dime.

For experienced users, Target CPA is an excuse to test and learn how to work with new automated tools, and optimize existing campaigns.

Global trends point to the fact that increasingly more analytical and setting tasks will be carried out with the help of AI.

Big data analytics is a routine job that no human can do better than an AI.

This will have a positive impact on campaign performance, and marketers will have more time for more creative and strategic tasks.

This article was written in partnership with Galaksion.

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[Top 6 Reasons] Why Your Content Marketing Campaign Failed

Writing a piece of text can make a whole lot of diffrence to the marketing stratergy that you are currently working on. The big dogs have a specific amount especially dedicated to running Ads or implementing marketing practices.

There was a famous advice that was given by one of the best writer as well and he said “Writing something that people will remember all through their life is the most difficult task and it takes a huge amount of effort, discipline and an edge of creativity”

Those who want to have a book written in a day can never be able to establish anything in their life, not because they ain’t talented, but they lack drive.

The prime or main objective of working on the marketing is to generate more leads, making the world to know about the company or organization and lastly building a brand that will stay for a longer period of time. History has many stories that sucessfully explains the worth of a advertisment, for example the famous Apple Inc Ad in early 80s is still known of breaking the jinx and till today, it is know as the most rermarkably made ad in the history.

Have you every given a thought about why some of the content marketing campaingn failed? What went wrong with them and what are the reason for their fall. Here, we have consolidated major reasons that are preventing your business to reach its full potential and a Powerful Content Marketing Plan That Sparks Growth.

#1 Your Content Isn’t Planned Accordingly

Content is what gets crawled in a search engine as that will eventually bring the traffic for you. The one major error that most of the newbies do is not worked properly on the C.P (Content Plan) and as a result of which their campaning flew in the dust with in no time. Here, are the few examples!

Have you ever thought of considering to read about the content stratergy that your competitors have been following? We have mentioned it before that all you need to have is to learn from the people that are already in the industry and the smart onse have already learned their lessons from the big dogs.

1. The product “XYZ” is better than all of the others available in the market. We offer best services and our users are in love with us

Lesson to be learn!

Too much use of self praising vocals and considering yourself as the best in the business is not the right way to approach users. Hence, Rejected!

2. Our product “XYZ” has got the new improved formula that gives you a great time with out any complications.

Lesson to be learn!

Absolutely simple and effective! Without using any sort of self praising vocals. Hence, will engage more customers. The customers of today are extremly smart and knows something fishy in the water. So, if you are thinking to fool the customer by pitching tons of empty promises or the services that you know, you can’t deliver than there’s absolutely no reason, why you should draft something like this.!

#2 Plan Your SEO Well

Yeah, you heard it absolutely lound and bright.
Search Engine optimization is what gets you traffic and doing it with a lame approach would kick you out of the game in a matter of few stokes. Your target audience would find your blog or website via a keyword on a search engine and doing it properly by naturally adding keywords without making them look like artificial one.

There are various kind of organic and inorganic marketing approaches that have been used in the internet today and people having little or not so much of knowledge often consider the latter one for the answer.

A well planned SEO is possible the best approach that can give you traffic and eventually generate business for you.

#3 You Are Riding The Horse In The Wrong Direction

Understanding the target audience is the best way to come up with a stratergy and organizations that are selling a product or providing their sevices must consider this. Have you learned about competitors? Are you providing a solution or just promising something vague.

Considering your target audience as someone you can fool around is possibly the worst decision that you could ever make. Be smart, your biggest competitor could be your biggest teacher as well that can guide you through the route in a well directed manner.

#4 Wrong Analyzation & Not Utilising Realistic Metrics

What’s your purpose of driving a marketing campaing? Are you looking to build a brand value? Do you want to engage more people? Are you still looking for a way to be the best in the industry. Well, now days you can learn each and every thing via tools and amazing metric’s system. This is strong groundwork for a successful digital marketing campaign and you can learn from it a lot! The smart work is always to think diffrently without being diffrent. Monitoring how your work went is obviously the correct way to think as that would obviously give you much exposure to the competition.

#5 You Just Don’t Take Content Seriously

Here’s the catch!

What’s the first think that comes to your mind, when you visit a website? What’s ther first impression you have when you read a piece of content that’s just being placed on the bottom? Around 70 – 80 percent of people often decide in first 5 seconds if they would like to continue with the web page that or not.

In order to reach maximum audience and make people to engage in your website you need to focus on writing the correct content as soon as possible. Running a marketing campaing won’t be of any use, if you aren’t able to reach out to the audience in the best possible manner. Make Content youyr strength and not your weakness!

#6 Give Time A Little Time

Everything takes time to reach a particular stage and if you’re expecting a miracle to happen overnight that you my friend are badly mistaken. No campaign would work unless you plan accordingly and act in the best possible manner. For a content to flow all across the web and become viral all you need to have is to do things in a manner that grows with the matter of time.We request you to give time a little time as slowly and gradually things will reach a new height very soon.

Here, the thing, when you put the content on the web, slowly and gradually it will grow and reach a place where it will be indexed on the top position of the search engine. Slowly your write up will be shared on the social media and so as its reach. Make sure to give your article a little time so it will grow and become the next big thing on the internet.

About the Author:

Melissa D Jordan is a content writer who specializes in social media icon; email marketing campaigns and push notification. She had started her carrier from Growth Funnel in 2015. Growth help business and startups personalize their marketing like never before.

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Why Online Marketers Love WordPress?

WordPress is being the popular Content Management Platform is known by many, and all newbie bloggers start off their journey in the Content World through WordPress. Initially, it was launched off as a Blog tool for multiple blogger communities which later on transformed into a content management system. Being an online marketer, you can’t ignore its endless possibilities. Why?

Many high executives state if you use any other CMS within your corporation then you should consider and focus on WordPress as it’s a hub of evolving innovation. Imagine 500 websites being created on a daily basis on WordPress as it’s the driving force to market your content efficiently.

The blog will tell you why a digital marketer would want to include WordPress in your daily routine and benefit from it.

Don't Miss: Why Should You Use Digital Marketing For Your Business?

WordPress Changing the Way Websites Function

For 13 years WordPress has catered to the way businesses are done and evolved to reach content marketing goals. Numbers show since March 2016 WordPress is the most used CMS catering to 26.4% of the web globally and it's still counting. If you’ve been around for some years in the Digital Market, then you would remember the venture you were involved in. Back in those days, the aim was on choosing the best technology which was supposed to direct the designer and developer at the planning stage of the marketing.

Thanks to WordPress, Online marketing has changed the way content creation is done. As a Digital online marketer, useful tools are a necessity to launch a website from scratch which WordPress provides.

Why Online Marketers Love WordPress?

Comprised of an Upgraded Platform:

Like all businesses or systems, WordPress also faced a backlash creating a very bad reputation when it led to potential security solutions for online marketers, complimenting it's not meant for professional projects. Then again, those were the bad days. Till now WordPress has evolved things to an extent even the famous Microsoft uses WordPress for its subsidiary parts of its website (The Enterprise Website).

Fascinating isn’t it? Go to the WordPress Showcase to see the number of brands which are currently using WordPress.

Support For WordPress Available From Established Tech Companies And Startups:

Speaking of a new analytic software being created, or a new social network app which comes to market making the fundamental design principles of the websites change. It will access you to adapt your WordPress website to the latest trendings. The platform is designed in a way you can do a lot in a matter of clicks.

Overall you don’t have to be a techno-geek to know how the spheres of WordPress works, but when it comes to managing a hosting account, you require hosting for WordPress. With WordPress Hosting you won't have to look out for technical work, while you focus entirely on other aspects.

Importing And Exporting Content Is Efficient:

Other Content Management Systems may seem challenging to operate or adapt to. With WordPress, it’s a walk in the park making migration easier from other platforms such as Joomla, Tumblr, and Drupal. On the other hand, you can receive guides on how to bring your content to WordPress.

Search Engine Optimization And Social Web Incorporation:

Publishing more and more content on WordPress won’t lead to more traffic or your content being ranked higher. But it is the Google-optimized Con Content Management System which permits you to smoothly create categories of pages for multiple topics on which you hope to be ranked.

Posting Content on social media mediums is above par while allowing your beneficiary readers to share content on social media with side by side receiving analytics within the WordPress dashboard to make your marketing easier than ever before.

Supporting Community:

There’s more to WordPress on the blog but are you still having issues figuring the basics? OR Functions? Well, don’t strain yourself and type in WordPress.org. The website contains the support Forum where you will come across multiple experienced professionals who will guide you with answers you seek not find. It's more for those who lack coding skills or are not familiar with it but are willing to customize WordPress.

Mobile Support:

While things have gotten mobile WordPress kept being available on different platforms to cater to the user's needs. However the users used WordPress, the creators provided that path. Among the traditional apps, Android and iOS apps of WordPress support content creation, checking of statistics and comment moderation while being on the move. Also, it integrates into your existing system to manage all your content. For example, you can connect with the Business Communication App Slack within WordPress.

In a Gist

WordPress is for everyone. It's free of cost making it available for anyone, whether a start-up or an experienced business. It facilitates online marketers to keep updated with the latest plugins and themes and allow them to swiftly change their feeds accordingly.

Due to the reasons mentioned above WordPress is loved and appreciated by many professionals and even amateurs who want to thrive in the digital world.

About the Author:

Junaid Hussain is a tech fancier who strongly believes that technology makes the modern world smarter. He’s a workaholic individual who never settles for anything less than great. Junaid is currently working for ReviewsDir to develop strong community for tech lovers. His passion is work-work-work-and-party – and to wander with his friends.

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How To Track And Validate Website Sales Leads By Marketing Channel

Sometimes getting the right answer means asking a different question. For example, online marketers looking to optimize their lead generation websites to bring in more sales leads need to know how many leads their sites already bring in and which sources are generating them. However, what we at Internet marketing firm Straight North have found is that, in many cases, online marketer aren’t getting the information they need to improve their websites. That’s because they are taking some information at face value and not asking additional questions that could put that information into better context. Unless marketers validate and track their sales leads, they may not have the right answers.

In many cases, Internet marketers trust the raw conversion numbers they get from Google Analytics to tell them how successful their lead generation websites are. It’s easy for marketers to assume that sources churning out high numbers of conversions must be delivering a higher number of sales leads than sources that generate a lower number of conversions. However, nearly half of website conversions turn out to be job applications and incomplete form submissions — these will never lead to new customers. Additionally, those raw conversion numbers exclude crucial information about sales leads that come in over the phone, where many potential customers still prefer to interact with businesses. Without additional information, Internet marketers may go into their optimization efforts assuming certain sources are more successful than others. This can cause them to make critical decisions based on the incomplete or inaccurate information.

However, Internet marketers can improve the level of information they get from their lead generation websites by implementing lead validation and tracking. This involves building code into the site’s infrastructure to improve reporting and partnering with a vendor that can review and track leads that come in by phone. This additional level of reporting provides online marketers with critical information about which conversions are actual sales leads and which sources generated them. With that information in hand, marketers can:

• Approach their website optimisation efforts with more confidence
• Focus on the sources that generate the true sales leads
• Fine-tune sources that underperform
• Generally improve the return on investment their lead generation websites provide for them

The following step-by-step guide details how lead validation and tracking can be implemented into a lead generation website. Follow it, and you can ensure you’re asking all the right questions of your site and getting the answers you need for continued success.

How to track and Validate Website Sales Leads from Straight North

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Attract Customers To Your eCommerce Store With These 7 Steps

As more and more companies are exploiting the opportunities offered by eCommerce, the competition is becoming fiercer. In order to stand out and survive, a company offering its product or service online must take a proactive approach towards attracting customers.

Create Great Content

If you communicate with your customers mainly in the virtual world, the thing that influences your clients’ opinion of your offer the most is definitely the content that you offer on your website, particularly in the blog section. Statistics show that almost two-thirds of people have decided to buy a product based on what they’ve read in a blog.

Having excellent blog entries is also important for getting more inbound links, which is crucial for your Google ranking. Finally, creating a good content helps attract new clients, maintain contact with them and help your brand grow.

Build A Mailing List

Email, as the best means of communicating with online clients, remains extremely efficient since it talks directly to those who have already expressed interest in your offer by signing up to the mailing list. Another useful feature of email is that the message received is perceived as targeted and personalized by the customer.

What you need to do is establish a system for collecting as many email addresses as possible, which means you might want to add a sign-up form on your website. Also, ask clients who buy your products in a traditional brick-and-mortar store, if applicable, to leave their addresses if they are interested in receiving information from your company.

Don’t Be Afraid To Invest In Online Advertising

Since you’re focused on offering products or services online, you should be ready to invest in reaching the population that is confident about their presence in the virtual world. For example, Facebook ads are simple, you can create a personalized campaign which won’t cost you an arm and a leg. One additional advantage is that you can start with a really small amount of money, see how it goes and adjust your campaign accordingly, for any financial assistance with budgeting your campaign, turn to On Deck company. Right now, this seems to be the best advertising channel for online promotion, although definitely not the only one.

Get In Touch With Influencers

One of the best and most efficient ways to boost your audience is to connect with people or websites which have a huge number of followers on Twitter or Instagram. Sometimes it takes just one tweet or post about you to send thousands of potential customers your way.

However, such help comes at a price. Whether they ask you for a fee or some of your products or services, depends on the influencer’s power. If you’re really lucky and if they like what you’re doing, they might even do it for free if you ask them politely.

Focus On Instagram

Although you need to be present in every social media, Instagram is currently the one that has the most engaged and responsive users (recently Instagram influencers have increased their engagements and grow up an audience in millions. So now you can lift your brand by employ your brand hashtag), which is something you need if you wish to attract more customers. The introduction of the “buy-now” button means that online stores can turn viewers and followers into customers instantly. Naturally, the quality of the images you post has to be right to trigger the desired response.

Sale

Everybody loves buying something they believe was a bargain, which means you should organize occasional sales. The fact that you set a deadline for such an event means that people are more likely to act in order not to miss out on this great opportunity. Some of them will be your first-time buyers, which is great, since they are likely to remain loyal if they’re satisfied with your offer.

Traditional Way

Even though the focus has shifted onto the digital world, we shouldn’t completely neglect the real world. People still go to traditional stores and move about, which means you can catch their attention by leaving leaflets, brochures or posters where they might see them. Once you attract their attention and raise awareness, your contact may continue in the virtual world.

Conclusion

Although every company operates in a specific set of circumstances, there are some universal tips for boosting your online sales. These seven steps are among the most obvious, yet efficient ones, but they sometimes get neglected.

If you really want to attract more online customers, you’ll start from here and adapt your strategy depending on the results of your campaign. The most important thing, however, is to keep working on this issue.

About the Author:

Raul Harman’s is a IT consultant and a writer who has a lot of experience about innovations in all aspects of digital technology and online marketing. IoT and the world of mobile devices have been his focus in the previous years. Raul is a passionate runner and adventure seeker. Every spare moment he loves to spend in nature. He is a regular contributor on Technivorz and BizzmarkBlog

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How To Put Together An Online Marketing Campaign By Hexagon

The “Internet Marketing Lead Generation Ecosystem” is an infographic created by Straight North, a local SEO Chicago company. It is designed to help marketers and entrepreneurs visualize the many components of a successful campaign, and probably more important yet, see how the components fit together.

Overview Of The Infographic

The top two rows of hexagons display online traffic sources and types of Internet marketing campaigns — email, social, SEO, PPC, etc. In the center is a rather large hexagon showing the company website, along with an extensive list of on-site content types with high potential for converting sales leads. Below and to the right of the large hexagon: the process side of Internet marketing campaigns, including reporting, analytics, conversion optimization, lead distribution, etc.

How To Use The Infographic

Internet marketing campaigns, even well-thought-out ones, often fail to include or connect vital components. How do your campaigns stack up? If your campaign execution follows this model, you likely are getting good results, or at the very least, know exactly what results you are getting — something that many of your competitors are not able to do.

One of the big weaknesses in campaign execution is failure to track phone conversions. Phone leads are quite often the best leads of all: Prospects who phone in frequently have an urgent need or some complicated questions. Either way, they are interested enough to want to (gasp!) actually talk to a sales representative.

Thus, knowing the marketing source of phone leads makes a big difference when evaluating the ROI of a given online marketing campaign. However, because Google Analytics doesn’t support phone tracking, a lot of organizations skip that step, or implement it incorrectly or without the proper level of granularity.

Phone tracking is one example, but missing “hexagons” or unconnected “hexagons” can crop up anywhere — studying the infographic will help you stay covered on all sides!


This Infographic is shared here after a legal permission from Straight North.

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