10 Email Templates To Improve Your Response Rate

Email Templates To Improve Your Response Rate
In case you haven’t noticed, email marketing is still one of the top-performing communication tools of the 21st-century business. With almost four billion users, email platforms are a surefire way to reach out to the target audience and deliver your sales messages directly to the prospects’ inbox folders.

But there is a problem here. Companies trying to convert leads into full-time customers are struggling to maintain a high response rate level. It’s not a surprise given the fact that the average office worker receives 121 emails every day.

It means you need to use the state of the art email marketing tools and tactics in order to maximize the effect of your messages. In this post, we will show you 10 email templates to improve your response rate. Let’s take a look!

1. Send A Welcome Email

The best way to inspire someone to engage with your content is to send a welcome email. How come? Well, reports prove that nearly 75% of users are expecting to receive a welcome email immediately after they subscribe to your email list.

This is the period when they feel excited about establishing a new email relationship, so you ought to indulge fresh subscribers by sending a welcome note. Make a brief introduction to your company and invite them to tell you more about themselves – it should be enough to get the conversation going.

2. Send A Survey Request

If you want subscribers to send you more than one answer to your question(s), you can send them a survey request. It’s a simple tactic that often gets neglected by marketers, but you should not make the same mistake.

All it takes is to design a short opinion poll and send a survey request. A platform such as Survey Monkey will help you to do it effortlessly, so the only detail you need to worry about is coming up with questions relevant to the target audience.

3. Send Them Someone Else’s Content

Sometimes a brand wants to build professional authority in a more alternative manner. If you are eager to try it, feel free to do so by sending someone else’s content. It proves that you are not brand-centric and also shows that you respect other authorities in the same niche.

For example, you can write something like: “Hello Mark! I’ve seen your post about dissertation writing services and I wanted to share with you a nice piece of content about this essay writing service. I think it gives a great overview of the business, but let me know what you think about it!”

4. Offer Something Free Of Charge

Here comes one of the marketers’ all-time favorite response rate boosters. Namely, you can send a message pointing out that you offer something free of charge. You can do it in the subject line to make sure everyone sees the main message. Human beings love free things and most of your subscribers will be more than happy to check your gift and send you a big “thank you” note.

5. Ask For A Referral Through A Quick Question

Another way to inspire a recipient to respond is to ask for a referral. This is a common solution among marketers and sales agents who are not sure if they have the right business contact. All you have to do is to send a polite message asking about the person/position you are interested in. For example, you can ask something like: “Could you let me know who is in charge of customer service and how to get in touch with this person?”

6. Use The PAS Template

The PAS template is a well-known technique in cold emailing. It’s a three-part template with the following features:
  • Problem: The first part is where you highlight the problem and explain how you got to it in the first place.
  • Agitate: The second phase is reserved for a simple story that evokes problem-related emotions and inspires recipients to think about this issue.
  • Solve: The last part is where you offer a solution to the problem and encourage users to reply.

7. Ask For Advice

Marketers working in the B2B niche will often use this tactic to get in touch with the target lead. How does this template function? Well, you can address a verified lead by asking for a piece of advice.

You can referrer to someone’s LinkedIn profile or personal website and conclude that it looks highly relevant for your field of work. It makes the receiver feels acknowledged and appreciated, so he/she will rarely ever refuse to send you feedback.

8. Give A Compliment

This trick goes hand in hand with the previous one. Namely, you can send an email to praise someone’s work, campaign, or activity. Make it subtle and discrete and rest assured the recipient will be eager to answer. That way, you can start building a stronger relationship with the prospect and end up sealing the sales deal eventually.

9. Keep It Straightforward

On most occasions, the best approach is to keep things simple and stop beating around the bush. In such circumstances, you can get to the point instantly and point out the problem after greeting the recipient.

For instance, you can ask the prospect whether his/her business is losing website visitors due to poor design. If yes, they will be glad to reply to you looking for a better web design solution.

10. Refer To A Mutual Connection

The last email template that proved to be a true response generator relies on third-party referrals. You can start the message by naming a common connection and then move on to the main theme of your email. If your referral is valid, you should not worry about getting that much-expected response.

The Bottom Line

Email platforms can be a powerful weapon in your sales arsenal, but you have to use cutting-edge mechanisms in order to win over the target prospects. In this article, we discussed 10 email templates that could help you to improve the response rate. Remember our tips and don’t forget to test them – they can turn your email marketing into a genuine sales generator very soon!

AUTHOR_NAMEAbout the Author:
Alice Jones is a San Francisco, CA-based content writer, essay paper writer, and journalist. She completed her graduation from the University of San Francisco and then pursued her Master’s degree from there. Her areas of interest are business management, economics, and finance.

Why One Should Stop Investing In Email Marketing

Why One Should Stop Investing In Email Marketing
Around 5-6 years ago Email marketing is believed to the most effective and cost-efficient means of marketing technique for any business. However, where you will find several benefits, email marketing also has few of the demerits points.

Nowadays most of the individuals are relying on other marketing techniques other then E-Mail marketing so, the most significant fact attached to email marketing is that it is dying. Perhaps most of the individuals know about it. Before we move on why email marketing Is getting non-beneficial, let’s take a glance at several glaring facts.

Post Mortem Of Email Marketing

The captioned digital marketing plan is perishing is justified, to express the least. Now the time has arrived that most of the digital entrepreneurs must proceed ahead, turn out from the situations of refusal, and also skip bargaining, depression, and rage. Lastly, take the fact that marketing by means of email is not garnering satisfactory outcomes.

Number Crunching

The primary company for email marketing was established in 1978, and they sent the bulk mails to approximately 500 customers. They made about USD 13 million from a single mail. Fantastic ROI!

After all the value of 1 email, today cannot be quantified to that of 1978, of course, as we are living in a modern era where almost about 1 mail is sent to 125 billion accounts each and every day.

Here are some of the points to Demonstrate the above information
  • Mail opening rate is around 25 percent
  • On an average 4% is Email click-through rate.
  • Essentially individuals are not interested in opening all the EMails. Moreover, people generally do not click over the link attached to it.

Clients have been entrusted to utilize mobile messaging and finding them better. Therefore exactly what? Email marketing is

Demerits Of Email Marketing

Here are the major demerits which are the main reason behind the failure of Email marketing.

1. Spam

Once your audience ceases to get enticed along with your email, then they automatically block turning these EMails. Anyway, lots of people even do not hesitate to unsubscribe, or they begin to throw away your emails into the trash. In addition, they are sure that the email is not worthy to be acted towards.

2. Your Checklist Gets Burned Outside

Individuals may possibly keep on unsubscribing to your email in case you stop to track the rate of unsubscribers. If you don't provide them with any specific cause to stay with your email, they can unsubscribe you.

3. Violating The Law

Because of spammers, cyber guidelines are needed to be updated frequently. However, they can be easily split. Hence, you need to have proper knowledge of spamming laws and regulations of the jurisdiction, at where you're sending your email content. Knowledge needs to be updated frequently. If you are not upgrading with the time then, you may also be labeled as spam.

4. Readers Become Alienated

As a digital marketing specialist, your occupation will be to promote your brand. Clients become angry as they don't need to get bothered by getting one mail later on. The disappointment drags them to the unsubscribe button.

5. Delivery Issues

Individuals possess a tradition of changing their email addresses regularly. This could possibly be the biggest demerit of email marketing that might lead to issues for you because you're either not sending the message or else you might be not focusing on the appropriate address.

In addition, you must continuously upgrade your knowledge of how spam filters get the job done. So, a good deal to do apart from producing enticing content

6. Design Issues

Another disadvantage related to email marketing could be the design issue. You want to handle various display screen dimensions along with different elements that can affect the screen display. Thus, making sure about the article’s visibility all the time is just a substantial issue with email advertising.

7. Keep Up The Engagement Rate

Almost all of us confront bothersome situations as we keep receiving emails that are not related to us. It takes place to your own database by simply sending all of the emails in improper times even though the communication has got some crucial stuff.

To tailor the email according to the recipient is hectic work which needs to be achieved, occasionally, in email marketing.

8. Resource Intensive

With every day passing you will need to upgrade your own abilities. Ability augmentation needs a substantial amount of time. Thus the additional time and resources are required to manage the email and also plan your marketing strategy accordingly.

This demands intensive resources which are likewise a detrimental component of the email marketing plan.

Thus, where should one invest then?

Mobile Messaging - The Way Ahead

Let's focus on some amounts to create the ground.

Some factors are liable for the remarkable outcomes of mobile messaging. Current analysis shows that ordinary smartphone users spend approximately about 25 minutes on a messaging application.

Mobile messages provide an astounding open rate of 93% over 3 minutes of getting the message. That is actually a superb stat, and it'll frequently amaze you whenever you set your eyes on them. Nevertheless, the major issue is going to be engagement. But don’t worry IT Company in Malaysia will help you out in getting engagement

Blog posts which can be'click-bait' are growing quickly. It's been found that individuals tend to start the communication (as an example, clicking on the link on Twitter or even Facebook). At an identical period, to create an individual click really isn't the ultimate objective.

Software for messaging is increasingly becoming popular for customers on the internet. They continue to be up-to-date with events and friends, conversing together with their own nearest and dearest and even get involved in content exchange activities.

There is an astounding ability that mobile messaging programs possess. In the event you introduce your organization’s opinion using them, it is going to prove to be an important asset.

Joining The Dots

The boom of Email Marketing has come to an end now. Nowadays, the majority of smartphones are SMS-enabled which indicates that all can get the same messages. Apps for mobile messaging are obscuring the lines between both the mobile social network and mobile messaging apps.

Messaging applications encircle 6 of the leading 10 most utilized applications throughout the world. Therefore, for organizations, it's familiar and simple to comprehend that they are required to knowingly manage the core edges of mobile messaging apps to attain their respective audience.

AUTHOR_NAMEAbout the Author:
My Self Vyakhya Kachhawaha and I serve as a Seo Executive in the leading It Company named Technosoftwares which provides IT Solutions, and there I handle all works related to SEO, Content Writing and Email Marketing, etc.

6 Steps To Craft A Successful Digital Marketing Strategy

Steps To Craft A Successful Digital Marketing Strategy
Gone are the days when newspaper and billboards ads gave the news to the audience. In the world that is as technologically advanced as today, it is impossible for marketers to work with the same old marketing tactics used before. With every business competing on a global scale, it has become unfathomable as ever to break the noise and set your brand apart in the market without a successful marketing plan.

Digital marketing is one of the essential sources to maintain a stable position in the world of business. With the right resources and a strategic plan, it can become easier to set your navigation directing to success.

Digital marketing can be considered as a blueprint to build your business objectives in the online world. It is one of the ways in which small businesses can connect with the audience. From emails to blogs and using videos to get the message out to the business prospects, a digital marketing strategy can lead your business to success.

There are numerous ways for marketing that you can opt for, but not all marketing strategies have the same effect on the brand. Where it can be overwhelming to determine the best marketing tactic to achieve the desired results, it is important to craft a marketing strategy to be successful in marketing.

Defined below are six important steps that can help you in building a marketing strategy.

1. Set Your Goals And Evaluate Your Exiting Presence

Before creating a marketing strategy, it is essential that you determine what you expect to achieve with the marketing plan. To be successful, you need to determine smart goals for setting objectives. Smart goals are the criteria for setting goals with specific, measurable, attainable, Relevant, and timely ideas. This enables you to experience 10% more visitors to your website.

In addition to that, knowing your position in the market can help you to focus on new goals rather than something that you have already accomplished. If you already have the presence of the internet, it is important to understand the platforms and which one of them is leading for traffic to your website.

2. Understand The Digital Sales Funnel

The digital sales funnel describes the journey of a visitor to become your regular customer. A brand having a strong digital presence can use the funnel to accomplish their digital marketing goals by addressing each step of the funnels using the right digital marketing tools.

In order to understand the digital sales funnel, it is important to understand the various stages of the sales funnel and use appropriate digital tools complimenting it. Here is a simplified explanation of what it means by the sales funnel


Digital Marketing is growing at an astronomical pace post-Pandemic. This is because, digital offers a lot of potential in terms of reaching out to prospective audiences on search engines and social media. A digital marketing agency business is something many people are looking to start given its high demand and lucrative revenue models. With more and more businesses switching to a digital-only model of marketing, advertising and sales, it makes a lot of sense to start a digital marketing business.


Who are you, and what factors set you apart from other brands? Raise interest in your brands using various digital marketing tools such as blogs, press releases, video animation, or live-action videos.


Build trust and build a solid relationship with the audience. Address to the concerns of the business prospects and encourage them to ask questions


At this stage, you can add call-to-actions to persuade the clients to make a purchase while offering them something in return. For example, you can provide discounts on ads or emails for their purchase.

3. Build Your Buyers Persona

You need to know your audience to be successful at communicating with them. But the question is, how do you know your audience? Well, you can begin by thinking from a customer’s perspective. Once you understand what your customers require from your services, you can make assumptions about what could appeal to their senses.
  • Creating a narrative: understand their shopping experiences, their reading preferences, and where they hang out.
  • Answer the specifics: understand their needs. What do they prefer? How can you surpass their expectations?
  • Do your research using the analytic tools.

Once you are done with the research, locate your customers at different stages of the funnel, to begin with targeting distinct groups of the customer through various marketing channels.

4. Choose A Digital Marketing Method

If you want to create an effective digital marketing plan, you need to determine the right digital marketing methods to be successful. You know who you are trying to reach, and having the right channel to communicate, you can easily make a difference. There are many marketing channels that you can reach your target audience.
  • Search engine optimization
  • Pay-per-click advertising
  • Influencer marketing
  • Email marketing
  • Social media marketing and more

These are a few highly effective digital marketing channels to reach the audience. However, you need to make sure to choose a channel that suits your marketing needs.

5. Create A Content Plan

Once you choose your marketing channels, you need to plan your content to attract the customers strategically. What sort of content do you need to attract the audience through various marketing channels?

Your digital marketing strategy is made of various actions that respond to specific goals. Set a timeline so the results of the actions can be measured according to the set deadline. You can begin by developing a keyword strategy to improve SEO. Make sure to create a content calendar to be successful.

Use CTAs and widgets in your content to allow the customers to engage with the content. Finally, make sure to analyze the strategy through marketing automation tools to be more efficient in marketing.

6. Analyze Results

Once you have a strategy in place, practice these steps through several intervals. Measure results and use the analytics to make amendments and reform your strategy to increase the conversion rates for your business. Determine strategies that are working to benefit the brand and cast off the ones which don’t have any impact on the audience.

With the results you gather, you can create a graphic design using data visualization tools to help compare, track the goals, and present your brand to the audience.

AUTHOR_NAMEAbout the Author:
Colors and designs were the first passion that I had. It took me years to become the master of this art. With 4 years of experience in the industry of animation and serving as a senior creative artist at Animation Dok, I am also playing my part in promoting the field through my posts and blogs.

5 Retro Arcade Games You Can Play On Your Computer

5 Retro Arcade Games
There’s something about playing retro-style games that takes us back to the good ol’ days when we could get sucked into a game for hours and stay up all night long - or until our parents yelled at us to go to bed! It takes us back to a time when we had little responsibility and few worries. These days, life is filled with stress, ups and downs, and everything that comes with being an adult. Retro arcade games that you can play on your computer are easy to find and they help relieve anxiety. Some even say they are great exercise for your brain, and help to improve your cognitive function! Here are a few you can play right now with no downloads or wait time.

Bubble Shooter

Bubble Shooter is super easy to learn how to play and can be very addictive. You can play it on your computer, but you can also download the app to your mobile device to play on the go when you don’t have an internet connection. It comes down to being as simple as a matching game. The game gives you a colored bubble that you shoot at a board filled with other colored bubbles. Your goal is to blast your bubble into two or more of the same color. This will send the bubbles popping away, and the fewer moves you use to blast the board away, the higher your score will be.

As you play, the game adds more rows of bubbles. If the bubbles reach the bottom of the board, the game is over and you can restart it. You’ll find out you can do bounce shots off the side of the game board to sneak your bubble into tricky spaces. The game lets you know what your next bubble color will be so you can plan out strategic moves. With such simple gameplay at your fingertips, Bubble Shooter is fun and easy to play.

You can find Bubble Shooter on Ilyon’s website and on Facebook.com. Both have quick links that immediately bring up the game for you to play. Share it with all your friends today! It’s completely free and requires no downloads.

Oregon Trail

Oregon Trail is a classic 90s computer came that you probably remember from your elementary school days. The graphics were blocky and pixelated, but historic scenarios were pretty solid for the early settlers. The archived version of this game is exactly the way you remember it, with plenty of rivers to ford, checking of your rations, trading to reach the Great Northwest, and of course, dying from dysentery. If you use your best reasoning skills, you just might make it to Oregon!

You can also see what the actual trail map to Oregon was like back in its hay day. While the Oregon Trail game may not be the most exciting and fast-moving retro game you can play, history buffs love it, and parents like it for the educational values it can teach their kids about the Old West. Just when you think you’re getting close to beating the game, virtual life can hit you like a ton of bricks with deadly illnesses and unexpected weather!

Power Pop Bubbles

Power Pop Bubbles is a matching game similar to Bubble Shooter, but the gameplay is pumped up with flashy graphics and cool booster items, like fireballs and bombs, that blow holes in the bubble game board. In this souped-up version, you can swap out your ammo bubble for another color to give yourself a competitive advantage. Use your strategic skills to do bounce trick shots and clear the bubbles. The game will keep giving you more challenging levels and puzzles to test your ability to keep up.

This game is available on mobile-only at this time but is very similar to the web-based Bubble Shooter game.

Brick Breaker Unicorn

Brick Breaker Unicorn is like a more colorful version of Pong. The colors and explosive action may cause your brain to double-take and become confused. But, if you love playing loud, colorful, random animal-themed penny games in Las Vegas, this is definitely a game for you. While the gameplay can get very busy, it’s a simple game to learn how to play. It’s free, there are no downloads, and you can get started playing right away without having to read instructions.

Instead of the Pong ‘paddles’, you have two unicorn heads with a bouncy carpet stretched between them at the bottom of your screen. When you click the screen once, a ball begins to shoot around and you can bounce it with your unicorn duo. Try to bounce it into the bricks until they are all broken. As the ball cracks the bricks, booster items are released that can equip your unicorns with blaster guns, added time, bonus hearts, and other fun items. Just don’t let your ball fall off the bottom of the screen, or you won’t get it back again. Each level presents new brick layouts and more challenges.

Stupid Zombies

This zombie game isn’t like others you’ve played that make your pulse race and your anxiety go up. It’s a lot like Angry Birds, in which you solve puzzles and challenges to eliminate all of the zombies. Luckily, the zombies don’t attack your character. Everything stands in one spot while your zombie apocalypse hero, who looks a lot like Rick from The Walking Dead, can take aim and shoot a bouncy bullet to take down the zombies.

As the levels progress, the game throws in some wooden crates, exploding barrels, and other items that can hinder or help your attempts to send the zombies back to their grave. With no downloads, you can easily get started playing it right now.

For those of us who don’t want to spend a few hundred dollars on expensive gaming systems, there is plenty of fun, retro arcade-style games for your computer that can satisfy your gaming itch. You can play them on PC equipment you already have at no extra cost.

AUTHOR_NAMEAbout the Author:
Aaron Smith is an LA-based content strategist and consultant in support of STEM firms and medical practices. He covers new industry developments and helps companies connect with clients. In his free time, Aaron enjoys swimming, swing dancing, and sci-fi novels.

How To Test A Computer Motherboard And CPU For Failures At Home

Test A Computer Motherboard And CPU For Failures At Home
The motherboard and CPU are the heart and soul of your computer system.

They enable your computer components to connect and enable all the processes that make your computer work efficiently.

The motherboard is the hub for all the circuit boards that connect the system parts together. Your computer’s main drive sits inside the motherboard.

The CPU connects to the motherboard. It sends signals to the computer’s memory, hard drives and other critical parts that make your computer work.

When the CPU fails, it may mean the system could be overheating or some inner connections may be loose.

A bad motherboard may cause the system to keep rebooting at odd times, or the system may crash altogether.

Other Causes Of Motherboard And CPU Failures

When the motherboard breaks down or fails to boot up, there may also be a number of reasons.

Some other signs of computer failure may include:
  • Faulty or bulging connectors
  • Burning on the motherboard or smells of burning when the computer is running
  • Not enough power supply or voltage
  • Imbalances in the computer’s internal cooling system
  • Peripheral connectors may sometimes flash on and off
  • Your computer is not reading your flash drives properly

While these issues can be daunting, there are some simple steps you troubleshoot at home using a multimeter.

A multimeter helps you get the correct measurement of your system’s resistance, voltage, and electrical current.

Here are some areas to check to see exactly what’s happening inside our computer system.

1. Check The Voltages

First, check to ensure the connections to the ATX pin and the AC power are in place.

Adjust the setting on a multimeter to read at least 20V of direct current.

Next, examine the exterior of the connector using the black multimeter probe.

Connect the black probe to the GDB Pins 15, to 17.

2. Test The Purple And Green Measurements

Test pins 9 and 14 with the red multimeter probe. Check for the measurements as follows:
  • Purple, VSB Pin 9 – should read at least 5 volts.
  • Green, PS on – Pin 14 voltage measurements should fall between 3 and 5 volts.

Turn on the PC’s power switch and let the PS_On value fall. If the value drops to any measurement besides O, it may mean there is a problem with the switch.

3. Troubleshoot Pin 8

Examine the gray, Power_Ok or Pin 8 switch with the red multimeter probe.

The measurements must read above 2 ½ volts and will indicate your system can start without any issues.

Next, reset the Pin by pressing the Power_Ok switch. The volts will fall to zero, and then gradually rise to the normal levels.

How To Test The Motherboard And PSU For Any Circuit Issues

1. Disconnect the computer from the AC current. Leave it for a few minutes to let the charge run out.

Adjust the multimeter to about 200 Ohm and connect the probe leads to set the meter to zero reading.

Connect both lead probes to the metal on the system’s chassis and ensure the reading also stays at zero.

2. The “On” and “Off” switches on your computer may also be faulty at times. Faulty switches may cause the system to break down.

Most computer systems operate by an ATX power source. The ATX current helps keep your motherboard running, even when the computer is switched off.

Take out the ATX connector from the motherboard. Hold the multimeter black probe onto the chassis metal plate.

In some cases, the power switch may have 2 or 4 wires.

To check the system with 2 wires, unplug the computer and use the multimeter’s probes to both wires.

Press the switch until the resistance starts to drop. Any resistance reading close to zero means the switch is working well.

Using the red lead multimeter probe, measure the volts on the direct current connector with the black wire pins.

Ensure each voltage has a zero reading.

If the switch has 4 wires, they will be distributed in clusters of two’s. They may also fall to the right and left of the motherboard, or they may sometimes be crossed.

First, unplug the computer. Test each wire cluster separately. Insert the button until the resistance readings fall to zero.

3. Check the colored wire readings

Hold the black lead probe on the metal chassis.

Examine the readings of the colored pins of the direct current (D/C) connector using the red multimeter probe lead.

4. Detach the CPU from the motherboard slot. Measure the pin numbers on the motherboard’s connector using the ATX 20-Pin chart guide.

Rest the black multimeter probe onto the chassis metal plate. Test the GND pins with the red multimeter lead.

Ensure Pins 3, 5, 7, 13, and 15 to 17 on the motherboard’s connector have a zero measurement.

If the reading is showing a number more than zero, it may mean there is a problem with the connector.

Check The Connectors

Your motherboard also has connections on the edges of the system that ensure power reaches your hard drives and CD-ROM drives.

Each connector has four pairs of wires (8 wires) located to the left and right sides of the motherboard.

They are in colors of red, yellow and black.

To troubleshoot for any faulty connectors, connect the black multimeter probes to the black wire, and the red probe to the red wire.

Each wire should have at least +5 volts of direct current.

Next, run a similar test by connecting the red multimeter probe to the yellow wire and the black probe to the black wire.

Ensure there’s a reading of at least +12 volts of direct current.

If any of the readings do not match up, there may be a faulty power supply or an overloaded periphery connection.

To test for normal voltage readings, detach all the connections and run the test again.

If the voltage falls within the normal ranges, use fewer peripheral connections or increase your watts of power.

If there are lower than normal voltage readings, you may need to disconnect and replace the power supply.

If you feel interested to test a computer motherboard and CPU for failures at home first you should buy a multimeter and check out for best budget multimeter on the browser and gain ideas on buying it.

AUTHOR_NAMEAbout the Author:
I'm an experienced content writer with several thousand product reviews and guides written in the past few years. I work as a senior editor and writer on tools, home improvement equipment, the leading hunting site on the web with 25 million unique monthly visitors, but also do extensive blogging on the side.

Understanding The Challenges Of AI Chatbots

Understanding The Challenges Of AI Chatbots
If you have ever used live chat to communicate with a business, there is a 25% chance that you were talking to an AI chatbot. And, chances are you were okay with that.

However, while we take these new technologies for granted, a lot actually goes into making your experience with a chatbot smooth and trouble-free. Understanding the top challenges of AI chatbots will help you choose the best platform for your business.

Making It More Human

One of the biggest challenges of machine learning and artificial intelligence is to emulate the way humans think as much as possible, but faster and more efficiently.

In fact, the design of the Turing test is to find out if an AI can fool a human into thinking it is interacting with another human.
Understanding The Challenges Of AI Chatbots

While people do not expect chatbots to be foolproof, one that can interact with a like a real person is more likely to give the right responses.

A little humor, and understanding of the vernacular, are components of Natural Language Processing. It is a complex process that designers are trying to incorporate into their algorithms with some success.

Making It Secure

Aside from being able to interact naturally with humans, chatbots should also be as secure as possible.

Since a chatbot is basically a program, it is hackable. A good way to prevent security issues is to choose the right platform with end-to-end encryption. Keeping data gathering to what is strictly necessary also helps.

Of course, one could argue that data is the lifeblood of any machine learning system such as an AI chatbot. However, that data does not have to be of the sensitive kind.


AI chatbots have come a long way in a short time, but resolving the top challenges remains elusive. That said, high demand from enterprises keeps development going, so expect chatbots to get better.

To learn more about AI chatbots and understanding the challenges, check out this infographic by team Shane Barker.
Understanding The Challenges Of AI Chatbots

AUTHOR_NAMEAbout the Author:
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
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Are Phone Unlocking Websites Safe?

Are Phone Unlocking Websites Safe

Smartphones are man’s new best friend (sorry, Lassie). It’s incredible how fast this piece of technology is growing and becoming more and more innovative as the years go by.

As with any new tech built, there are other businesses that come up along with it.

Think smartphone cases, screen protectors, 3rd party apps - most notably are sites that can unlock your phone from your service provider. Again, as with any service, there are numerous options available which makes picking the right site a bit time-consuming.

So how do you know the site you’re using is safe? We can’t stress enough the importance of choosing a secure site that provides you with accurate and up to date information. It’s imperative to have that security and peace of mind when offering up information like the IMEI of your smartphone.

Among the nonsense and non secured sites, there’s always at least one gem that sticks out and gains your trust. Let’s dive into how to recognize worthy sites and how to find them.

Check out this quick and easy way to get a Samsung Galaxy S8 unlocked at cellunlocker.

1. Phone Unlocking Websites

New smartphones are a dime a dozen. It seems as soon as you buy the latest model, a new one is already being advertised. The same goes for phone unlocking sites. There are too many to note, and as mentioned above, you have to be wary about the site you put your trust in.

When choosing a worthy looking site, be ready to read their About Page and do some research on real reviews from other customers. The site needs to have some sort of social proof that will give you a reason to feel comfortable sharing your information.

2. Website Reliability and Accreditation

Here are a few things to look out for when deeming if a phone unlocking site is secure or not:

1. Past Data

This falls in line with the social proof aspect mentioned above. If the site has none, it either means they are relatively new, or not trustworthy. To be safe, move on to another site. Do NOT give that site any of your personal information. The last thing you want to do is put yourself in a situation where your personal data is compromised. Sites you can trust tend to have this social proof and are confident in their services enough to give you an extra incentive.

2. Money-Back Guarantee

An incentive like this is a no-brainer. There’s no way you can lose. Either your phone is unlocked, or you get your money back. This is the sort of confidence and trust you want in a site that wants that personal information of yours. Unconditional promises are key. If the open code they serve you with doesn’t work, you simply ask for your money back and try again elsewhere. This shows they’re not after your money, but looking to provide a service that will work to your satisfaction.

3. Fast Delivery Effective Processing

Speed is everything in this day and age. We don’t want to wait outside of any reasonable timeframe for anything...it’s called immediate gratification. Also, if you’re promised a service or product will be delivered within a given timeframe, there is no way you’ll be patiently waiting after that time has passed. A site that delivers on it’s promise will gain our trust, while the others will fall to the wayside. Convenience is an important factor and one we always take into account when giving our customer feedback.

4. Customer Support

Are they willing to step up to the plate if you need their assistance? Nothing is more infuriating than running into an issue on a deserted site. If there’s no support, the risk factor jumps up about 100 notches. You want to make sure you can lean on them if you run into trouble, and the site that offers assistance is more likely to gain your trust. Home in on a provider that prides itself on quality support, just in case.

5. Clear Instructions

The term 'layman’s terms’ really comes into play here. There’s absolutely no need to complicate the instructions on how to unlock a smartphone. The site you choose will most probably be one that lays out steps in a way that’s easy to understand - to help streamline the process for you. Complex or expert jargon is just plain showing off with this type of service. If you notice complicated terminology or an overcomplication of the process, opt out of that site and look for a more dependable one.

6. Emergence Of Newcomers

Once again, immediate gratification comes into play. Say you just bought the latest iPhone and you’re uber excited. Looking for a site to unlock your phone may prove difficult. How long will you have to wait before these guys catch up? The site of your choosing should be regularly updated and up to speed. They’re on the ball and ready to provide you with service for any upcoming smartphone. These guys are paying attention. The above example from CellUnlocker unlocking the Samsung Galaxy S8 is a great one. If you visit their site, it’s almost guaranteed they have an unlock code for the latest smartphones. When a site is keeping up with trends, it shows they actually care and put in an effort to bring you the best service they can offer.

7. Pricing Strategic

It all comes down to supply and demand. There are about as many sites offering phone unlocking services as there are people searching for them. The hard part is finding one with all the points laid out in this post and then some. Once you do though, you don’t want to pay an arm and a leg, especially after losing one set when you bought your phone in the first place. So yes, trust is a big factor, and when it feels like they’re taking your lunch money, that trust is no longer there. Look for a site that actually cares, and will offer phone unlocking services at a decent price. They’re out there, and there’s a great one in this post, be sure to check them out.

10 Best Responsive Tips To Customize WordPress Theme

Responsive Tips To Customize WordPress Theme
For the majority of us, the internet is essentially our 2nd home. From companies to social activities to function and also for amusement, the net is where we depend on. Absolutely nothing seems total not also your organization nowadays if the net is not consisted of. That is where your extremely own web site can be found. While there are various other website systems to launch your website, WordPress is the selection of over half the CMS individuals. Furthermore, with a range of motifs as well as plugins, WordPress makes up for the excellent platform to develop a stunning website for your use!

Raising the bars of performances, as well as taking on various other leading blogging systems, WordPress has developed the option to create an internet site a lot more quickly! Custom WordPress theme design is created as well as developed especially with consumer contentment in mind by the programmers that offer a straightforward as well as an easy facet to WordPress. Furthermore, these motifs enable the customer to edit, change, add or get rid of any type of elements to their site which they believe serve or unneeded and craft a special page that matches their vision! Furthermore, WordPress business and designers contending to get the most effective item eligible you have taken care of to develop a range of extremely adjustable themes that you can select from.

Best Responsive Tips And Customize WordPress Themes:

1. Doko

Doko is a free product layout WordPress motif that can be utilized to build an amazing organization site. This motif features several advanced as well as prominent functions as well as functions and also is compatible with WooCommerce plugins where you can conveniently begin your online company. It is built on customizer devices that aid you to build a web site as you prefer along with has a classy as well as a fashionable material style that looks gorgeous on all the devices. Likewise, it consists of the in-depth documents that have all the step by step treatment to install as well as make use of the motif.

2. Hestia

Hestia is a stunning cost-free WordPress material layout theme with a tidy as well as a responsive layout. It is a simple yet feature-rich motif that looks wonderful on any kind of sort of display resolution. It comes with a powerful custom WordPress theme design panel, personalized backgrounds, a huge menu as well as supplies numerous personalization possibilities. The theme is neatly coded with verified and also Search Engine Optimization friendly codes. Besides, it is optimized for rapid packing speed and also great performance.

3. Mismo Pro

Mismo Pro is an eye-catching WordPress theme still for the publication, information, fashion, and blogging website. It comes with pre-made demonstration material that you can utilize to establish your site within a minute. This receptive style instantly changes format and also style based upon the size as well as the resolution of the display. It includes translation prepared, google font styles, widgets, dynamic shade and so on.

4. Sydney

If you get on a quest for an organization style, Sydney is the right choice for you. It is the light-weight and feature-rich theme, which enables you to create an ideal web site in the fastest period. The theme is adaptable sufficient to tailor it. In my point of view, Sydney is a perfect pick for your next service task. Right here is how the motif is described in theme directory at wordpress.org for a far better understanding of the style:
Sydney is an effective service motif that supplies a rapid means for companies or freelancers to develop a remarkable online existence. Additionally, Sydney supplies all the construction obstructs you need to swiftly develop an engaging front web page.

5. Sparkling

Sparkling is a solitary motif but can be made use of for different functions completely. It fits well with travel, health, business, financing, portfolio, style, art, digital photography, individual as well as any other innovative internet sites, and also blogs. The motif is multipurpose as well as straightforward. The style can be best for anybody yet is much more beneficial to those who are attempting to establish a variety of internet sites. Here is exactly how the theme is defined in motif directory at wordpress.org for a far better understanding of the theme:
Responsive Tips To Customize WordPress Theme
Sparkling is a clean very little and responsive WordPress motif well matched for travel, health and wellness, business, finance, portfolio, layout, art, photography, individual and any other creative web sites and blogs. Created utilizing Bootstrap 3 that makes it mobile and also tablet friendly. The style comes with a full-screen slider, social symbol combination, author bio, prominent messages widget, and also improved classification widget. Sparkling includes the latest internet standards such as HTML5 as well as CSS3 as well as is Search Engine Optimization pleasant thanks to its clean framework and also codebase. It has lots of Motif Options to change motif format, colors, typefaces, slider setups as well as a lot more. The style is also translation and also multilingual all set, compatible with WPML.

6. Authority Pro

Its homepage features a contemporary design with popular call-to-action to aid you to enhance conversions. It is eCommerce prepared, which enables you to sell on the internet programs or develop a subscription area. Other noteworthy features include an upright social food selection, versatile header layout, personalized widgets, and multiple-page templates.

7. Kalium

the valium-landing-page-WordPress-website-template album is an outstanding WordPress style that can foster creativity. This product is modern, functional as well as it has more than 1600 pleased customers. Upon purchase, users can anticipate Kalium to get material updates, guaranteeing that your site will certainly constantly stay on par with the latest technological patterns. SoundCloud and VK Icons, Web Content Dividers, New Default Fonts, Widgets for Blog Posts and also Pricing tables, are all new features that were just recently implemented.

Of course, your internet site will be completely mobile receptive. Every attribute and also page element will certainly look incredible on the screens of tablets and cellphones. This can potentially raise your sight matter and your profits. Additionally, every attribute on your page will have its very own shortcode. For additional information concerning this item, you can read the comprehensive style paperwork resource.

8. Uncode

Uncode is a continually upgraded, technologically deft as well as express, extremely social network friendly, completely effective, surprisingly vibrant and appealing, interactive and superbly versatile, creative as well as streamlined, smooth and refined, mobile-friendly and exceptionally responsive WordPress multi-concept, multipurpose internet site style. It's a very contemporary style that has been constructed for rate and also lightweight, with innovative HTML5 as well as CSS3 powering a collection of customized, in-house developed Bootstrap based shortcodes.

Uncode is an optimal style for mobile-friendly sites and applications. Webmasters looking for a fast and powerful remedy to their mobile-friendly site structure requirements will certainly locate a friend in Uncode, as well as find themselves set up with extremely responsive websites with fantastic functions like off-canvas mobile food selections as well as touch and swipe pleasant components instantly. Developing a brilliant as well as the streamlined contemporary mobile-friendly internet site has never been as easy as it is with Uncode.

9. Virtue

Virtue seems to be one more finest choice this year since an impressive variety of WP lovers have downloaded it. Follow the pattern and get the advantages with virtue. Here is how the motif is explained in the theme directory at wordpress.org for a far better understanding of the style:

The Virtue style is exceptionally functional with tons of choices, simple to tailor as well as filled with wonderful attributes. The tidy modern-day style is constructed with html5 as well as css3 and uses the effective responsive structure from Bootstrap to be fully responsive as well as mobile-friendly.

10. Point

Point is another profoundly downloaded topic from the wordpress.org. The subject is additionally multipurpose and adaptable. It permits you access to a propelled alternatives board from which you can without much of a stretch set up a different component of the topic. It has all the highlights that a quality WP subject ought to have. In this way, I prescribe Point for making a rich site. Here is how the topic is portrayed in the topic index at wordpress.org for a superior comprehension of the topic:

Point is a liquid responsive and multipurpose custom WordPress theme design Through the propelled choices board, you can look over various site formats, foundations, and shading plans, just as control explicit highlights of the topic.

AUTHOR_NAMEAbout the Author:
Hermit Chawla is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Full Stack Mobile Developer Services. I would love to share thoughts on Best Custom WordPress theme design Services and Game Design Development etc.

7 Free (or Cheap) SEO Courses You Can Take Online Today

SEO Courses You Can Take Online Today
Becoming a digital marketing professional is quite simple. You can get started on your own and explore different areas to work on. Though making your way into the field of digital marketing can be a seamless one however if you are trained in the same, the difference is quite visible. Training not only takes you one step ahead but you proceed level by level thus helping you to reach the advanced level. The right SEO course will not only provide you the desired exposure but you will come in touch with similar people and build a network with them.

There is no denial of the fact that online SEO courses are highly beneficial in giving you a strong basic foundation that is necessary for a growing career. If you want to excel in this field you need to ensure that you grab the best course so that you are able to make the most out of this opportunity. The ultimate motive is to get knowledge and these courses are definitely very useful and can make a big difference to the way you do SEO.

What are you waiting for, just take out some time from your busy schedule and get enrolled in one of the online SEO courses that are meant to guide and assist you? There is a long list of the sites which offer such courses but it is necessary that the source is a reputed one with certified training. Only then things will work for you or else it is merely a waste of time. That is why give enough time in searching about the different online sources and move ahead only when you are satisfied with everything.

The courses listed below are not only certified but specialize in all kinds of SEO activities thus adding to your knowledge. So let us see in which SEO courses can you enroll and which one is worth applying too.

1. Google’s Online Marketing Challenge

The first course on my list is Google’s Online Marketing Challenge which is a free one and is a complete guide for the SEO professionals who wish to move ahead in SEO. No other source can be a better one than Google so why not enroll in this course and utilize your time. The course not only focuses on search engine optimization but search engine marketing, Adwords, how to choose keywords, social media and lots more. There are tutorials based on mobile SEO as well which is one of the trendiest topics going around. Almost all the aspects are covered in detail in the form of videos that make it easy to grab things. Detailed information is provided so that you do not get stuck up but can learn SEO in a much-refined way.

Google’s Online Marketing Challenge is surely that one course that will improve your skills to market your business and take it to the next level. So get yourself enrolled today.

2. Internet Marketing For Smart People Email Course

This is the course from CopyBlogger which not only helps you with email marketing but assists you in enhancing your knowledge about content marketing, keyword research, copywriting and other concepts of SEO. The best part is that the entire tutorial comes in 20 different installments and is emailed to you so that you can learn everything in a planned manner and there is no burden on you.

So if you are looking for a smart way to learn SEO then this is surely the right online course for you that gives you the desired knowledge, skills, experience, and the tactics to do SEO in a better and improved way.

3. Hubspot’s Inbound Marketing Training Program and Certification

This is yet another excellent course which consists of 12 different classes organized by Hubspot. You will be provided with a lot of reading material that will help you to master all the skills of SEO and also learn about the selection of the keywords, how to use a call to action, blogging and lots more. It is definitely an ideal inbound marketing course that you had been looking for as it has everything that can provide you complete knowledge.

Once you complete the course, you need to give an exam to successfully complete the course and get a certification in return. So your certification can definitely be an added advantage for you.

4. Advanced SEO: Tactics & Strategy

If you are done with the basic courses and are looking for advanced level SEO then you can go for the free and paid courses from Udemy. The Advance Level SEO source is one of them that takes you one level ahead with the advanced concepts of search engine optimization. It is made for people who have already done with the beginner’s guide and wish to learn about the advanced SEO to boost their SEO skills and talent.

This course is taken up by both the SEO professionals and the beginners. It is one of the popular courses and rated 5 stars. It is a free SEO training program.

5. Zero Cost Marketing Strategies: Official Primer Course

This is also a course from Udemy and is completely free. There are more than 25, 000 people enrolled in this course and the number is enough to say how popular this course is. It is one of the top courses in the current list as it talks about all the aspects of SEO thus making you familiar with everything that is related to the subject. This course is definitely worth availing as it contains a lot of solid information and is free too.

So why go for the paid ones when you have such useful and worth online SEO courses from Udemy.

6. Internet Marketing Classroom

If you wish to go for the paid courses then this is the best one with the cost of $127. There are around 229 lectures in all with the total time of more than 45 hours. Though it is a bit costly affair it covers all the aspects from creating the site to talking about Wordpress, SEO, sem, keyword analysis and much more. It is definitely a complete guide for the SEO professionals offering detailed knowledge of everything you are looking for.

It is a complete package and covers a lot of things thus making you the expert in this field. By investing a small amount of money you can easily get the best from this online course.

7. Viral Marketing And How To Craft Contagious Content

This is an online paid course from Jonah Berger with a cost of $97. It helps you to get familiar with the different aspects of viral marketing and how you can make your content more appealing so that it grabs the attention of more people. Marketing is not just about strategy but content as well. That is why this course teaches you about how to write effective content that helps in marketing and gives you knowledge about how to engage with customers and pursue them to connect with your business.

Once you have finished the course, you will get the certification that will help you in your career growth. Another choice is to go for the course without the certification wherein you just audit the program and access the tutorials whenever required. There are numerous interesting topics covered in this program like how word of mouth can prove to be a powerful medium of marketing, how to come up with creative ideas of search engine optimization and much more.

These are 7 online courses that you can get started with to take your digital marketing career to the next step. Some of them are free while a few are paid so as per your choice you can decide which one is most suitable and matches with your requirements. You can easily go online and do more research about the course before you enroll in it. This is necessary so that you are familiar with the topics that are covered in it and whether it is worth taking the program or not. You receive the certification as well which is definitely a benefit for you.

So just have a look at these courses and opt for one of them as all are popular and have great stuff to keep you guided. I hope you find the courses to be useful and worth trying them.

AUTHOR_NAMEAbout the Author:
Akash Srivastava is an SEO Consultant. He helps people create or revise their SEO plan, implement it and monitors results. He regularly writes about SEO. He has been in this since 2011. He reads books in his spare time. You can hire him for the consultation only or to do everything.

5 Common SEO Mistakes You Need To Avoid

5 Common SEO Mistakes You Need To Avoid
In this day and age, you can’t get away without optimizing your website for SEO. Whether you’re running a large company or a small business, you simply need customers to be able to find you online. While most business owners are aware of how important SEO is right now, not all of them know how to get their rankings up. If you’re looking to step up your SEO game and get your site closer to users, it’s a good idea to learn more about some of the most common mistakes and how to avoid them. With that said, let’s take a look at five common mistakes to be aware of.

Choosing The Wrong Keywords

Although most business owners know what keywords are and how they work, they don’t know how to choose the right ones. If you make the same mistakes in your SEO campaign, chances are some of the money you put into it will go to waste. You might be able to come up with words that define your products or services, but that doesn’t mean those are the keywords you should focus on. Instead, you need to look for the words your customers would use to refer to your business. Sometimes, these words may be different from what professionals in your industry use or they might be too generic, but those are the keywords you should optimize for.

Using Keyword Stuffing

Not so long ago, you might have got away with stuffing your keywords to give your ranking a boost. However, search engines evolved in recent years and they’re now smarter than ever. One of the things they can do is identify spammy posts and punish businesses that create that type of content. Do this and your content will actually hurt your SEO performance. Even if you’re not doing it on purpose, overusing your keywords is guaranteed to hurt your SEO efforts in many ways. To make sure this doesn’t happen, always read your content before posting it and check if any parts of it seem unnatural or useless. If the answer is yes, look for parts with repetitions of your target keywords and adjust them.

Forgetting About Data

Another thing many business owners do is completely forget about data. They invest in SEO and hope everything will pan out. In marketing, leaving things to chance is never a good idea and keeping a close eye on your SEO efforts is a must. The more data you’re able to collect and analyze, the better your campaign will go. Luckily, you don’t have to do all the work and create reports yourself. You can just focus on your core operations and rely on SEM reporting tools to get the job done for you. These things are able to create reports in a matter of minutes and help you share them with your clients.

Not Providing High-Quality Content

Even if you’re in a sector with very little competition, posting low-quality content won’t get you to the top of SERPs. Small businesses often believe that they don’t have to provide valuable content as long as they use their keywords and post regularly. In reality, publishing valuable content that can help your visitors address a problem they might have is the best way to get the most out of your SEO campaign. Just remember that SEO demands fresh content. Creating high-quality isn’t easy and it’s a good idea to have useful posts published quickly. Your safest bet is to create a content calendar and stick to it.

Failing To Optimize For Mobile

It’s no secret that mobile devices are starting to replace PCs. In fact, the mobile market share worldwide now stands at 52.1, meaning that businesses simply have to be available for mobile users. This is something search engines are aware of, which is why, when ranking, they give advantage to websites that are optimized for mobile devices. Fortunately, you don’t have to build a completely new website for mobile users like some large corporations do. Instead, all you have to do is use responsive design and dynamic page elements. If you’re not sure how your site stands in terms of mobile-friendliness, you can do a quick check on Google.

SEO is an indispensable part of promoting your business in today’s world. Learn from other business owners’ mistakes and don’t let anything take your SEO campaign downhill. Think your every move through and there should be nothing stopping you from getting your site to the top of SERPs.

AUTHOR_NAMEAbout the Author:
Diana Smith is a full time mom of two beautiful girls interested in technology, gadgets and games. In her free time she enjoys reading latest IT news.

How To Structure Your Logo Presentation

How To Structure Your Logo Presentation
A logo serves as the face of a brand. It’s the first thing that new customers will see so it should leave a lasting impression. A logo is so much more than just a simple image. It’s a foundation for effective brand building. First impressions are usually the most lasting. Logos are designed so that they are professional and memorable to create lasting impressions.

When you’re planning a logo presentation for a client, always remember that businesses care about two things above all else:

Brand Awareness:

As people become familiar with a brand, they are going to start associating it with a logo. Businesses use this as a way to create a memorable experience.

Company Identity:

A logo must properly promote the identity of a business so that customers can associate it with the company’s identity.

Professional firms like the Back Office Pro company has discovered that most clients share one common trait. They are more responsive when they can see their logo in practical applications. Your presentations must take this into account.

With that in mind, let’s look at some of the essential steps that you must take when presenting your logo design for client approval.

1. Make Sure You Have A Clear Briefing On Expectations

Every logo presentation hinges on the briefing that needs to happen at the beginning of the project. Do not skip this briefing because you need a documented plan for the logo design. That way, the client cannot come back and say, “This is not what we wanted.”

A lot of businesses will not deliver a briefing, so you need to take the initiative here. It is recommended that you get them to fill out a short questionnaire so that you have proof of their expectations in the beginning.

2. Discuss The Features Of The Logo

Never approach a client and ask, “what do you think about this design?” That is a passive, timid approach. You want to be confident and explain why you came up with the design and how it fits their business. Companies are the ones who should ask questions. You need to discuss your design actively. Clients want to understand why the logo will be useful for their brand. So describing the features is the best place to start a presentation.

3. Reference The Goals

Once you have defined the design features, the next part of the logo presentation is going to require you to ask the client one specific question.

“Does this logo design meet your expected goals that were discussed in the beginning?”

That provides them with a chance to answer a clear question. Then you need to listen to their response and take notes. In most cases, you can expect to receive some feedback here – both good and bad. As long as it’s constructive, then that’s okay. You might need to make a few minor adjustments.

How To Structure Your Logo Presentation

4. Provide A Logo Presentation In Practical Scenarios

Clients are always going to have doubts when they first see their logo. They wonder if it will work for their business. The truth is that companies always have some fantasized idea of how their logo will look and this fantasy is seldom a realistic concept. So, a logo designer’s job is to show them their new logo in use. Come up with a few examples of the logo on specific products and promotional materials that are associated with the business. Show them the design in real-time use so that you can ease their fears.

5. Use The Correct Mockups

Mockups provide clients with a look at their logo as a final design. Sometimes just showing them a layout is not going to be enough. You will need to show them how useful their logo will be as a finished product. The problem is that it’s easy to get this wrong. Make sure that you use presentation mockups.

Presentation mockups show the logo used in real situations. For example, if you want to use a mockup of their logo on a business card, then make sure the card is being held. Don’t have the card sitting on a table because no one is reading a business card as it sits on a table. They are holding it. Whatever mockup you use should reflect a real situation.

6. Consider A Slide Presentation

Create a few slides of the logo to show to the client. Try using a few different color combinations and write a brief description with each slide as to how it will work for their business. The goal is to provide clients with a way to visualize their logo being used.

7. Logo Presentations Should Be Done With Confidence

You’re a designer, so you will most certainly understand the ins and outs of design more than most businesses. Clients will always have a romanticized view of logos, but they don’t understand how they work. It’s your job to describe precisely why design is done in a specific way and why certain colors are used. With that said, be confident when presenting your design. If you used a color, then explain why you used it. Most clients don’t even know the link between colors and emotion, so you will have to tell them.

The problem that a lot of beginners make is that they do not sound confident when doing a presentation. Even though the client does have the final say, if their idea is not too good, then you need to tell them why it’s a bad idea. This brings us to the next part.

8. Be Patient

Some clients are going to be much more complicated than others, so it’s important to exercise patience with them. Stay calm and listen to their feedback. Try to see their point of view and then explain yours. When they ask questions, tell how your design matches their business goals – those same goals that you should have documented. Never let your personal opinions (or theirs) affect the outcome.

AUTHOR_NAMEAbout the Author:
Juliana has been an avid blogger for 5 years, with particular interests in E-commerce Data management, Web Designing etc. Today she is an expert on the subject and over the years she has consistently contributed articles to top Web Development, web designing, Logo Design, e-commerce and Data management publications. Presently, she is associated with Back Office Pro - a e-commerce data management service providers. For more visit: www.backofficepro.com

9 Ways To Bring Your Email Marketing Campaign Back To Life

Bring Your Email Marketing Campaign Back To Life
Email marketing is a highly efficient sales-generating strategy and has the potential of having a very high Return on Investment (RoI). It also has a high conversion rate, which helps generate more revenue for the business.

You may be feeling that your email marketing campaign has grown cold, probably because the content you produce doesn’t reach the audience like it used to before. Also, if the targeted audience in the email list you’re using isn’t engaging anymore, that could be discouraging.

What should you do when this happens? Here are 9 ways to supplement the SEO strategy 2020 by implementing an effective email marketing campaign for an overall great RoI for your digital campaign.

Personalization Is Key

Professionals that focus on developing digital marketing strategies know how important personalization is. It is the key to almost all digital marketing strategies because it helps the business reach the hearts of the targeted audience.

To reach the hearts of your audience, it is very important to use the data disposed to you with the intention of personalizing the content and offers you send.

For example, demographic information can come in very handy when choosing the offers you will send to each particular group of people. In the demographic scope that you’re targeting, there can be wealthy people and middle-class individuals. The offers you will make to them won’t be the same; the key is to ensure it is relevant.

Carefully Develop Subject Lines

The subject line is one of the most important parts of an email because it dictates whether or not they open it. A subject line that wasn’t well thought of will lead to a lower open rate and the content you created will be a waste of time. When gathering data for personalizing the content, you also get each person’s first name, which can be added in email subject lines.

Including the person’s first name on the subject line will improve the chances of getting the message across. The length of the subject line will also determine whether or not the email gets opened. It is important to note that you should aim for 3-5 words when coming up with the subject.

Segmented Automation

You can also segment customers according to where they are in the customer journey, their behavior, and interests, etc. You can segment customers into groups and that can be used to send the relevant content to the right inbox at the correct time.

For example, customers that have birthdays on a certain month can be segmented and sent the relevant offers for their birthday.

You can also segment them using past purchases and historical interaction with your site and historical purchases. That will also help you design the content needed for each stage of the customer journey and will decrease the cart abandonment rate.

You can accomplish that by also designing personalized content of customers that have abandoned their carts, reminding them of the cart and asking them why they left.

Creating Great Content

The content you create should also be up to standard and beat the expectations of customers. Don’t send bland content that simply outlines the offer you are making rather add some color and images to it. Make sure that the background color and that of the font don’t clash and make it unreadable.

Wendy Hendricks works as a freelance content creator for Essay Writers and resumes services, her latest work being EduBirdie reviews. She has worked for some of the best startups to create email funnels and marketing collateral. She focuses on ways that can ensure a high conversion from the emails.

She suggests that you should use email creation tools to make stunning email content that will appease the client or use professional writers. Visuals are equally important and you also need to know your way around words and use them effectively.

Ensure that it is doesn’t sound like too much of a sales pitch. Rather, help the clients see how the product or service will benefit them and its value.

Monitor The Behavior Of The Audience With Analytical Tools

You need to know if the email marketing strategy you have is working and is generating more revenue for you. There are various ways to do so, but one of the best methods is to determine whether the emails you sent work. Don’t try to measure that by the number of responses you got, rather use Google Analytics to determine where the majority of the traffic came from.

If emails underperformed and didn’t reach your goal, you should plan it again. You can also use more specific KPIs for email marketing that will help you see where you went wrong.

For example, there are some metrics used by email marketing analytical tools that help you find out the conversion, click-through, and open rate. That can help you see where you went wrong - if clients didn’t even open the email, the problem might be the subject you are using.

Use A/B Testing

What happens when both the ideas you have are brilliant and think they could possibly work? You can compare them to see which ones do best than the other and then you can use the more effective one. In that case, you can use A/B testing, which can help you experiment with the ideas you have and then determine which emails reach the hearts of the audience best.

In that way, you can come up with the best type of subject lines that will be more effective towards the audience you are trying to reach. From then, you can start developing similar subject lines and reach more customers.

Set The Perfect Time To Send Emails

Sometimes the efficacy of email marketing is dependent on the timing you choose to use. If you randomly send out emails at any time, it may be hard for you to reach potential clients. Instead, plan the time you will send the emails carefully to ensure that they reach the most people as possible.

Remember that if you send the email when the audience is busy, other emails could overtake them in the inbox and appear at the top. The same can happen while they are asleep, which makes it important to send emails when they are awake. The best time is usually when they wake up in the morning until they start their daily work.

Be Consistent

When you don’t immediately get the response you wanted, do not give up! Stay on it until it pays off. When the strategy you’re using needs to be revised, don’t be afraid to do so but the most important thing to do is to be consistent.

Don’t quickly rule out a potential client after 1 or 2 emails only, rather send follow-ups also to ensure that they aren’t interested. You can even ask the audience how frequently they would like to hear from you and then draft your schedule of sending out emails.

Ensure That The Writing Is Up To Par

When writing the email, ensure that it is professional but shows your personality. You can even include some storytelling to invoke the emotions of the audience. The more emotions you invoke, customers will easily connect with the brand you’re running.

Also, make sure that there are no grammatical errors that could taint the reputation of the business. Proofread it a couple of times and use a grammatical error checking tools like Grammarly or Hemingway.

The Bottom Line

Email marketing is a great method of creating more revenue, but it is important that it should be used wisely. Personalize the content you write to attract the customers with what they like the most and then set a schedule of sending the emails. Whatever happens, do not give up but be consistent until all your efforts pay off.

AUTHOR_NAMEAbout the Author:
Isabell Gaylord is a professional content writer, essay writer, and journalist who’s currently for essay writing service and paper writing services. She's interested in spirituality, psychology, social sciences, and health writing.

How To Consult With A Real Estate SEO Expert

How To Consult With A Real Estate SEO Expert
Trading of residences, workplaces, as well as lands are one of the earliest markets. Obviously, this industry may still require a great deal of offline meetings as well as conversation. The offline procedure is needed in order to sign the agreement. However, still, the omnipresence of the internet has boosted a lot of potential customers for the Seo For Real Estate Websites.

Today, every tech-savvy individual very first searches the rates, availability, types as well as a great deal of other facets on the internet prior to continuing for getting the residential property. Besides, the on the internet system additionally gives a method to obtain information concerning the properties in other cities, states or perhaps nations and ahead in touch with the real estate suppliers in those locations.

Ways To Consult With A Real Estate SEO Expert

Create Internet Web Content That Causes Sales

Articles and also blog sites on houses are the major resources for enlightened clients to discover the buildings, which are readily available on the marketplace. These realities can be of any type of kinds, such as residences, work environments, and lands. It is to be kept in mind that Search Engine Optimization and content advertising and marketing are the procedures that go hand-in-hand. A property SEO expert will direct you concerning what and where of posting material.

Perform SEO Audit - Know Where You Stand

On-site optimization is definitely a major procedure that you require to adhere to in the Search Engine Optimization process. Yet, prior to beginning this treatment, do proper Search Engine Optimization audits that will certainly assist you to comprehend the Search Engine Optimization requirements of your site.

Start Blogging For Your Business

Blog writing is quickly turning into a device whose objective is to develop an on the internet existence, enhance presence, develop a feeling of the area, preserve an open discussion for clients and leads, and also offer valuable details-- every one of which is achieved in an unfiltered direct method. Just for those factors alone, blogging has a significant potential for real estate representatives and is one of the essential actions when we speak about Realty SEO.

Web Hosting

What strikes me weird is the truth that a lot of real estate agents or property websites I've seen don't have a blog and also are losing on such a powerful typical. A blog needs to certainly be contributed to its real estate marketing mix. This void offers a one-of-a-kind company opportunity for someone or a firm to assist create as well as make the most of real estate agent's ability to basically produce even more leads and also close extra organization.

On-Site Optimization-- Enhance Your Website

The following step is, certainly, on-site optimization. After pinpointing all the areas, you are required to spend an adequate quantity of time to take care of these problems. The target markets that have actually seen your off-site material will certainly involve your internet site for more info. The basics you require to address for a perfectly optimized site are keyword research and also evaluation, SEO-friendly URLs, tags and meta descriptions, picture optimization, correct positioning of outbound and interior web link, taking care of the busted links, reroutes, website rate optimization, material optimization, and CTR as well as bounce price optimization.

Connect Structure For Realtors

This becomes part of the off-page SEO procedure where you desire other authority sites in your niche to connect to your own internet site, this would certainly grow your websites on-line credibility and likewise expand your positions online. Among the effective methods to develop backlinks is with guest posting. Visitor uploading for realtors is an approach where you would certainly call other real estate agents who have a blog site on their website as well as supply them a great article around a fascinating subject as well as in return, you would obtain the consent to add your internet sites LINK right into the post, which will certainly be uploaded on their web site.

This technique is really valuable as an internet search engine would certainly see your internet site as an authority website with a good quantity of quality websites connecting to it and offer relevant authority to increase its on-line rankings.

Be Social As well As Additionally Gotten In Touch With Your Target Market

The social network site is an outstanding resource of promotion today. On the other hand, it is additionally a great way to establish excellent customer relations. The social media pages additionally give internet site traffic to your website. Additionally, you likewise add your links from time to time, which are useful for developing backlinks. Your real estate Search Engine Optimization professional needs to have the ability to take care of the social media sites advertising part of your general technique.

The pictures, videos, as well as other kinds of things on social networks websites, can allure the visitors in the direction of your site. You can offer info regarding various aspects of building and also your solutions on the social networks website in an attractive manner. It boosts the internet site traffic on your website and also convinces the target markets to handle you.

Aid You Define The Keyword Expressions To Rate For

It is quite noticeable that realty is regularly city information. There are property agents who sell their own cities, whereas there are lots of others who give their services in lots of locations. As well as afterward you can deal with the keywords the city where you provide much less focus as compared to others. Besides, you also need to service some elements of neighborhood Seo such as interactive mapping. A realty Search Engine Optimization professional will collaborate with you to deal with geotargeting.

Make Certain You Are Active On Social Networks

There is a big market of prospective clients on social media sites, therefore, you need to be below, nevertheless, make certain you do it right. You just can not upload buy now pictures of your MLS listings rather mix it up, the very first thing you require to do is to provide something to the community and also develop a partnership. When you crack this, there will certainly be no quitting you. The most effective way to do so is to give support to the social media area and also show them the advantages and disadvantages of obtaining things done. Example: you can upload regarding just how to smartly do real estate financial investment or discuss things to do prior to you acquire a property.

By publishing points like these, you will certainly develop a trustworthy property profile for your business and also be being a property representative you would certainly know that depend on is every little thing. If your capitalist begins trusting you that's when they will certainly acquire anything. The 2nd part of being active on social media is to guarantee you publish at the ideal place and also use the right format when posting your content.

Your Internet Site Requires To Be Perfect

It would certainly be the one that delivers the ideal information the internet site visitor is searching for as well as does it in a faster means regardless of which tool they utilize. In order to do so, you need to ensure your internet site works with every gadget such as mobile, tablet computers also guarantee it works with every internet browser.

Consequently, when making an internet site guarantee your web developer produces a responsive website. The second action would be to accelerate your web site if a web site does not tons faster your internet site visitor would just strike the back button as well as go to the following web site. This is something that certainly requires to be avoided as a result ensure your internet site lots as rapidly as possible.

AUTHOR_NAMEAbout the Author:
Hermit Chawla is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Car Dealer Seo Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.
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