5 Key Factors When Launching Your First SEO Campaign

Key Factors When Launching Your First SEO Campaign
Running your business entails a lot of processes. It's not only about the inventory, finance, and customer service. But also how to market your enterprise. Some business owners may have a team of marketing experts, but at the end of the day, they still decide on what should be marketed.

As technology goes on and advances every day, business owners have to go along with it to keep their businesses alive. Now that we are in an era where everything is seen online, it is important for business owners to build an online presence. Being online is the new way to market a business.

There are different ways to deal with digital marketing, from hiring an influencer to using social media. But one particular marketing strategy that is difficult to manage is known as SEO marketing.

If a business wants to launch a successful SEO campaign, it only requires more practice and careful step by step instructions to follow.

WHAT IS SEO?

Before knowing how to launch a successful SEO campaign, let us define what is SEO. SEO or Search Engine Optimization is a process that increases a website's traffic and ranking on a search engine. The higher your ranking is, the more organic traffic is entering your website.

Gaining a lot of organic traffic to your website is helpful for the success of your business.

Now you have an idea of what is SEO. It’s time to know how to launch your first SEO campaign.

KNOW YOUR MARKET

Jumping right into making a website and then launching a campaign sound easy, but it’s not. Before knowing what content you need, how you are to market your content and gain traffic to your website, you have to know more about your market.

Do some research as to who you want to cater to your content. You can gather a lot of information online to help you build your campaign.

Always take into consideration your target audience because they are the ones who’ll be able to increase the exposure of your business.

In order not to be overwhelmed by this, you can start by answering these questions.
  • Who is my target audience?
  • How can I provide what they need or what do they need?

KEYWORD SEARCH

Now you have an idea who you want to target your content to, it’s time to jump into Google’s most important SEO factor, keywords.

What Are keywords?

Keywords are words or phrases you use in your campaign or content to make your website visible to the users. Google patterns these keywords to a user’s language, which means how they use words when they search online.

Optimizing the right keyword for your niche’s website can help your website grow by gaining organic traffic and rising on Google’s ranking.

Now how are you supposed to know what keyword/s are best for your product or website? Conduct research, as always.

There are many ways or apps you can use to search for the right keyword. You can search it using Google’s Keyword Planner, Moz’s Keyword Explorer, or more. These tools help you decide what keyword can help you in your campaign.

For long-tail keywords, you can use KWFinder.

KNOW YOUR COMPETITORS

Whatever business you are planning to start, you’ll always have a competition for your audience’s attention. That’s why thorough research to know who your competitors are and what they are doing will get you one step further ahead.

Finding out about your competitors help you make decisions for your campaign.

Here’s why you should do some research:
  • It lets you know what your competitors are doing. If your competition is bigger names in the industry, it’s difficult to compete with them, especially on the keywords they use. Instead, you can try to find ways on what that they are not doing.
  • It gives you an idea of what to offer your audience. If you know what your competitors are up to you can also figure out what they are not delivering. Providing something that your competitors are not, can get you more traffic.
  • You’ll know how they manage their SEO.
  • You can use tools like SEMRush to do some competitive research.

SEO AUDIT, CONTENT, BACKLINKS, AND ON-PAGE OPTIMIZATION

Now, this is where all your research goes to. After knowing your market, the keywords you need, and what your competitors are up to, it’s time to put them all together to build your campaign.

SEO Audit

Auditing the technical SEO aspect of your website helps your website rank higher on Google. SEO auditing is checking how well your website is performing and what aspects you have to fix to help grow your website.

In SEO audit, you get to check your page’s URL, meta titles and descriptions, accessibility of your website, what the search engine can crawl into, and if it’s mobile-friendly, and a lot more.

There are tools you can use to help you manage these SEO technicalities on your website. Some helpful tools are Robots.txt, XML sitemaps, Google Console, and more. There are specific tools to use to manage each concern of your site.

Content

As much as the technical aspect of SEO is important, you also need great content. Great content drives traffic to your site.


Here are things to take into consideration when producing good quality content.
  • Long Content: Before, the amount of content doesn’t matter, but now Google rank’s website's higher when the content is more than 1800 words.
  • Add Images or Videos: The digital world is becoming more and more visual. People prefer to look at a blog post with images or videos included than a 2000-word article with nothing to see. No matter how informative your content is, when it only contains words, people will not be interested and leave your page.
  • Visual contents are easier and entertaining, and hence, blogs with added images or videos have 94% more views.
  • Produce Authoritative Content: It’s easy to do what others are doing, but it’s not an effective way to have a successful SEO campaign. You must produce content that has a unique voice, and one that is written by an expert.
  • Google prioritizes E.A.T., which stands for Expertise, Authority, and Trustworthiness. Google wants to provide a safe space for users when searching the internet. That’s why when making your SEO campaign be sure that your content contains helpful and real information for your readers.

Backlinks

Just like good content, high-quality backlinks help rank a website. A backlink is when one website links another website to help them increase their Google ranking. Therefore, take into consideration how you are to find ways to look for good websites for link building.


Here are ways you can get backlinks:
  • Email Outreach: Done by sending out personalized emails to websites you think that has authority.
  • Guest Posting: This is done by writing posts related to a website's niche, and they link back to your website.

On-Page Optimization

After producing helpful and high-quality content, it’s time to check on your on-page optimization. For your on-site optimization, there are many things you need to handle, such as the URL, outbound and internal links, and the use of keywords on the title and the first part of your content.

You can hire an SEO expert to take care of your on-page SEO if you cannot manage or have no idea about it.

TRACK YOUR SEO RESULTS

If you think the moment you launch your campaign is the end of a successful SEO marketing strategy, think again. SEO marketing is a never-ending cycle. You always have to stay updated on what new things would be coming out. You have to check if your campaign is working or not, and if there are changes you have to do to grow your business.

Staying on track or following what’s happening on your website is part of a successful marketing strategy. You can use tools such as Google Analytics to find out if your campaign or website's performance is doing well.

CONCLUSION

Now you know what are the key factors you need to consider when launching the perfect SEO campaign. Get into it carefully and build a successful website or business with these steps.

AUTHOR_NAMEAbout the Author:
John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since, Digital Marketing has always been his forte. He is the Founder of SEO-Guru, and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia - the leading software eCommerce company in Australia and Softvire New Zealand.
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