7 Lesser Known Things About Siri: Hidden Story Of The Tech Changer

7 Lesser Known Things About Siri
In the world today, technology is changing at really fast pace. Almost every single tech service is molding or turning in a new way. A lot of new features and services are being offered to make life easier. In fact, a lot has been changed with the innovations done in Voice Command Technology. This technology has helped people to complete their work in much innovative and instant way. In fact, it has made the life of a common man easy and comfortable.

Apples’ innovative voice command technology platform Siri is one amongst the tech services, which has made numerous changes in the tech world. This is one of the most impressive features provided by any service provider today. If we talk about the numbers almost 98% of iPhone users have admitted that they use Siri. Despite overwhelming use and awareness of Siri, there are certain facts and services which are unknown to most of the users. We can discuss few of these facts and services here.
Don't Miss: An Interesting Interview With Cortana

Siri name:

It is the known fact that Siri name derives from Norwegian term, which means “beautiful woman who leads you to victory”. This name was suggested by former CEO of the company Dag Kittalaus, who wanted to name his daughter Siri. The lesser known fact about Siri is that it is used as shorthand for ‘Speech Interpretation and Recognition Interface’, which describes its purpose.

It works hard to name you correctly: For those outlandish or unfamiliar names, you can instruct Siri to rightly pronounce your name. It understands your instructions and follows them to copy that same.

Morse Code:

have you ever wondered about ‘Morse Code’!! Well, Morse Code is an alphabet or code in which letters are represented by combinations of long and short light/sound signals. It generally transmits a signal of continuous dashes in Morse. You can learn new words in Morse code by asking Siri, “What’s Morse Code for ______?”

Offers better password: Do you feel worried about password security? Siri helps you to create a secure and strong password in an instant way. All you need to say is “Wolfram, password” and Siri will assist you to find 8-character strong password. Using this feature you can create an additional security wall to secure your important data.
7 Lesser Known Things About Siri

Post to Social Media accounts:

This feature helps you in your day to day life. It helps you to make a post on social media accounts. To make posts on your social media accounts like Twitter or Facebook say to Siri “Post to [Twitter or Facebook”]. Siri then asks you for your post comment. Dictate your post to Siri and it will confirm it from your before posting it on your account. This feature is available for Twitter and Facebook accounts only at present.

Keep a tab on calories intake:

Are you health conscious? Do you feel worried about calories intake all the time? Well, it’s time to take help from Siri. It can assist you to know calories count in the products you are eating. Simply ask Siri, “Siri, how many calories are in a ________?”. This way you can make your eating plan in a much better way to remain fit and active.

Search for Tweets:

Siri not only helps you to make a post on your Twitter account it also helps you to search for Tweets around. You can search for any Tweet related to any subject or person by instructing it to Siri. Simply ask “Search Twitter for [subject or person]”. Siri will immediately respond with a list of relevant Tweets, from users across the Twitter. This will help you to stay updated with the topics which are important to you. You can also get the information about recent changes and technology updates using this amazing feature.

Activate Siri instantly:

This is one amongst the features which is lesser to known to most of the users. In general, users activate Siri by pressing and holding the Home button on the iPhone. To make it simple you can toggle a feature called “Raise to Speak”. Once you activate this feature on your phone, Siri will be activated automatically once you put your iPhone to your ear. In case your phone is locked, you need to hit the button once to wake up the screen so that ‘Raise to Speak’ can work. To activate this feature on your iPhone visit Settings > general Settings > Siri > Raise to Speak. This feature will be deactivated when you are on a call.

When Siri is considered to be the life changing service, you can use these hidden features to make your life easy and comfortable. Above all, these features are related to your daily life thus making full use of these services makes complete sense.

AUTHOR_NAMEAbout the Author:
Yogesh Sharma is working at http://blogs.systweak.com, as an SEO analyst and technical Content Writer. His forte of writing is ransomware, virus, windows and mac and he is keen interested in writing other technical blogs.

Instagram Stories: All About The Latest Features Of Instagram

All About The Latest Features Of Instagram
Instagram is one of the most popular and SEO-driven social media platforms these days. With over 400 million daily active users, the platform has a lot to offer to individuals as well as brands. However, with the growth and advancement in various features and services provided by competitors, Instagram can’t stay behind in the race. This yearning for perfection and increase in popularity has led to the latest development in Instagram - ‘Instagram Stories’.

Using Instagram Stories

‘Stories’ provides Instagrammers with a platform to share their photos and videos at a higher occurrence. While the usual posts require careful planning, editing, #hashtagging, in order to generate Instagram likes, ‘Stories’ allows users to capture little life moments and share with their friends and Instagram followers.

  • Tap on the plus button found on the top left-hand corner of your screen.
  • Take a picture by tapping the button or record a quick video by pressing and holding on to the round button for about 10 seconds.
  • Edit the post, add a text, doodle on your picture or swipe to the right for selecting a simple color filter. Use one of the three pens for editing (the third one is for adding a touch of neon to your post).
  • Tap ‘Done’ to save.
  • Tap the ‘Checkmark’ to share.

Instagram came up with this feature as a solution to over-posting. ‘Stories’ live in a distinct space, and users can post as much and as frequently as they want without distressing about over-flooding their friends’ and followers’ feeds or filling up their profile page.

Many have been debating over the fact that the ‘Story’ concept of Instagram is not new. It is, in fact, almost the same as ‘My Story’ feature offered by another social media platform ‘Snapchat.’ However, users who have experienced both, claim that Instagram may simply been inspired by the concept. They have definitely made it better and smarter. Here’s what you should know about the various features of ‘Stories’:

  • Users can upload photos, short videos, Hyperlapses, and Boomerangs, too.
  • There are seven filters to use from, though Instagram is more likely to increase them now that ‘Stories’ is a success.
  • Steering through stories is super convenient. While cruising through the stories of your friends, swipe right to go to former story, go left to get the following story and tap on the screen to skip a story.
  • You can choose who sees your story and who doesn’t by going to ‘Story Settings’ from the menu and then tapping on ‘Hide My Story From’.
  • Instead of commenting on a story, you can send a direct message to your friend from their story, telling them what you think.
  • You can also limit who you want to be able to comment on your story and who you don’t.
  • You can ‘Save’ your story by clicking on the three dots on the bottom right of the photo or video. This prevents it from disappearing forever once the 24 hours limit is up.

Each social network has its distinguishing factor, and Instagram has always been a platform to bring the most striking moments of your life. Thus, using Instagram ‘Stories’ smartly and wisely can be a lot fun for new and existing users of Instagram.

AUTHOR_NAMEAbout the Author:
Evans walsh is a social media marketing expert who is well-known for developing brilliant SEO strategies for several establishments. Born and raised in Louisiana,Evans is a full-time freelance social media manager and an avid traveler. Devising tips on making the most out of Instagram and how to get Instagram likes and build a fan base is his forte.

10 WordPress Tips To Defend Your Sites From Hackers

10 WordPress Tips To Defend Your Sites From Hackers
First and foremost, why do WordPress websites get hacked? Though it is too ridiculous to ask since no websites on the internet are secured enough let alone safe from those devious minds of hackers. But there are a lot of assumptions of why WordPress is a favorite target for hackers, such as because of its popularity as 74.6 Million sites are currently depending on WordPress as their content management system. Aside from this, WordPress is also known for its wide array of plugins to choose from since almost anyone can write tools for WordPress. And because of this, there is also a possibility that not all plugins followed the same code standards as the WordPress Core.

That said, a lot of hackers choose to hack WordPress not only to gain access to your data, but to use it to send out malicious emails, extract valuable data such as credit card information, and use it to download and install malicious programs on your audience’s computers.

Being aware of these threats is the precursor to taking necessary steps to defend your website. Basic course of actions like using a strong password and unique username and limiting login attempts to your WordPress admin area, for instance, will immensely secure your WordPress as you make it harder for anyone to access your website. Other actions such as hiding your WordPress version number and installing security plugins can further increase your site’s security without having to fiddle up with the complexities of WordPress. All in all, your website’s security is something that you must not take lightly.

To avoid the said risks, this visual guide from WP Shrug has provided us with 10 tips to make our website a difficult target for hackers. Following this tips will ensure that your WordPress is protected around the clock, providing you and your audience a peace of mind while browsing your website.
10 WordPress Tips To Defend Your Sites From Hackers
This infographic is shared here after a legal permission from www.wpshrug.com.

New Video Marketing Platform: Build Your Business With Instagram Marketing

Build Your Business With Instagram Marketing
Video marketing and the new Instagram features can be considered a match made in heaven. Instagram has evolved as a social media platform that is of prime importance to the marketing and advertising worlds. This is mostly because of its tremendous growth and near unlimited flexibility.

Did you know that along with the logo change, Instagram has made some changes that can help you in boosting your business? But, you need to have a proper video marketing strategy in place.

To aid you in staying up to date, we have created the following guide which tells you why and how you should market on Instagram. It also looks at how to adapt to the recent changes and excel at the same time.

Take a look –

Why Video Marketing On Instagram?

Build Your Business With Instagram Marketing
(Instagram has witnessed tremendous growth in followers worldwide)

1) Enormous Increase In Instagram Video Posting

Image posts continue to dominate Instagram. But, changes are taking place swiftly with videos being a serious contender to image domination as video postings have increased.

2) Increase In Time Spent Viewing Instagram Videos

The daily interaction with videos is on the rise. Instagram videos can also act as a resource to analyze the engagement as all you have to do to check the view count.
Reports suggest that the first 3 seconds of a video are critical as leading social media websites like Instagram and Facebook tally a video count when a video has been viewed for 3 seconds.

3) Over 500 Million Instagramers

The numbers suggest that Instagram is the perfect platform that video designers have been looking for. Lately, video metrics have received a huge boost and brands will be looking to analyze engagement based on videos. These parameters can be used for devising marketing campaigns.

If you want to hit the target when it comes to videos, you could approach animators or creators as flawless videos will substantially help in showcasing your brand’s past. At the same time, your services and products will look more viable to the worldwide audience.

4) Drives Traffic

Instagram undoubtedly is one of the targets for social media marketers to drive traffic to respective websites. You can also embed a video link and attract users to your website.

Instagram Marketing Strategies For Every Business

The Instagram video marketing should go beyond posting on a weekly basis. If you want positive ROI, you should be tactical about the delivery of your videos. Adhering to the strategies listed below will be of great help.

1) Understand Your Audience

It is important to post content that portrays the interests and values of your target demographics. Also, post at times when your audience is the most active. This will help you achieve long-term Instagram success.

2) Consistency

Identify an aesthetic and stick to it. Post consistently to encourage and engage your followers making them wanting to come back for more of your content.

3) High-quality Videos Works Like A Charm

If the videos are visually captivating, then it is guaranteed to bring more engagement. So include videos that simply looks great.


Build Your Business With Instagram Marketing
(Example of a hashtag search)
Hashtags are the fuel for putting your videos on the engagement map. Search and explore for trending hashtags related to your business or industry. This way, your audience can quickly locate your channel. Using unique branded hashtags can also help in establishing an identity and driving conversations.


Partnering with influencers or hosting an Instagram takeover can drastically improve and expand your channel. You can also collaborate with popular content creators to make content exclusively for your brand.

New Features Of Instagram

1)New Video Length

It is said that videos with 30 to 60 seconds can attract the most engagement. Recently, Instagram made Video marketers worldwide happy by announcing that users can upload videos up to 60 seconds. The new video length does not harm the user experience and at the same time give creators enough time to communicate.
To keep it interesting, try not to push the whole idea at once in the video, instead, distribute it throughout the video as there is enough time. It will be a boon for old-school creators and marketers as a 60-second window is very similar to the commercial spots on television. The increased video length also gives enough time to improvise and implement an effective Call to Action or CTA.

2)Instagram Stories

Build Your Business With Instagram Marketing
(Instagram stories are a brilliant way to reach out to your target audience)
Instagram recently changed the feed algorithm. This way, the algorithm decides what will be of interest to the users worldwide. This might be a hindrance to your reach as your videos might not always feature on the feed.

But, the latest addition which is the Stories feature can aid in beating the algorithm. Instagram Stories which are similar to Snapchat Stories, let users post videos and photos that you can showcase for 24 hours. So if your short videos get choked by the algorithm, Stories can be of great help.

Brands can use the feature to show what happens behind the scenes, to introduce a takeover, to wish everyone for a national festival or celebration, to show vox pops or even for communicating to the audience through Q&A videos.

Videos will continue to thrive and develop resulting in more chances for marketers and creators to widen their reach. Metrics are important and analytics tools like Buffer or Hootsuite can help you in understanding your audience better and also present you with valuable insights to improve.

Expanding your follower base is another crucial factor for Instagram success, and iDigic followers can be of great help. Start implementing the tips listed above as being an early adopter will benefit your business hugely. Particularly at a time, when Instagram is bringing in new features.

AUTHOR_NAMEAbout the Author:
Sara George from iDigic has been writing about social media ever since she can remember. Articles mostly touch upon how you can better your social media presence and get more out of your social feed.

Importance Of Technology In Business

Importance Of Technology In Business
Technology moves the world; companies cannot survive without it. Currently a company cannot survive the competitive market without sufficient technology to innovate their products and provide services being offered. Technology is a part of evolution of companies, since the Industrial Revolution in the mid-eighteenth century, which resulted in a deep impact on the production process, achieving both economic and social levels.

A company's success depends on the quality levels that they seek to establish in order to improve and innovate its technology services and products. Quality is an important item for the consumer market; no point doing something that has lower costs if it does not have significant quality to meet consumer expectations. Technology is used in order to help the company maintain its high quality levels.

Innovating means not only thinking about profitability, but sustainability and responsibility. We should use technology to keep sustainability in environment and society. Technology has not replaced the man, but it helps in the production process and reduces costs and pollution. Technology should be used for the good of society, not against it! We currently live in the evolution of information management, another form of technology that helps small and large companies to develop projects for managing businesses. Through the data, we can read valuable information about the profile of our internal and external customers.
Importance Of Technology In Business
The growth of any company currently relies in the process of information and technology. Having technology is not enough, but to develop and manage information that can contribute to this innovation is what makes the difference. Currently, technology participates in the day-to-day activities of an organization, often as an efficient weapon of information management and decision support, creating a competitive edge in the market and often as a tool that affects interests and values.

The competitiveness and survival of organizations increasingly depends on their ability to understand the changes and to anticipate new demands and realigning investments in skills, technologies, products, services and markets. The speed, with which information and knowledge are created and circulated without borders, enhances the importance of intellectual capital. Organizations provided with Business Intelligence, strategically supported by the technology, will surely be ahead in the business world.

The natural tendency is to try to measure the value of information by how much more it brings, however, the broader and more correct concept is the opportunity cost - how much cost there is of not having it. Therefore, this widely used approach of information is treated as a resource rather than having cost and value, rate of return, the opportunity cost of not having the information; there may be a synergy by combining data and the end result is greater than the sum of its parts.

AUTHOR_NAMEAbout the Author:
I am a Sr. manager marketing in App Developer Firm (GlobeDigits). We have a good name in the market. Our company is offering the digital development solutions through which companies can be digitize.

Marketing Automation Tools That Every Business Should Be Using

Marketing Automation Tools That Every Business Should Be Using
Any smart entrepreneur will realize the importance of tracking the behavior of their prospects. Guiding and following your prospects through every step of the purchasing process is the only way to create effective marketing campaigns that reach customers in a specific, personalized way and increase sales. This is where marketing automation tools become crucial.

How Can Your Business Benefit From Marketing Automation Tools?

Among the endless advantages of marketing automation, maintaining consistency when building and sustaining relations with customers is certainly the most important benefit.

If marketers base their communication with prospects on Facebook or Twitter, they may find it challenging to post and tweet on a regular basis. This may be due to many reasons; numerous work tasks and duties, unplanned meetings, family priorities, etc.

Whether you are a proud business owner or a successful marketer, chances are you’re well aware of the importance of creating positive relationships with customers. And just like any other relationship, these require consistency.
Marketing Automation Tools That Every Business Should Be Using
Marketing automation tools help you achieve consistency in the means of maintaining regular relationships with existing and potential customers.

When marketers have a sequence automated posts on a schedule, instead of posting each one manually, they are able to create a sense of constant presence.

Visitors then know that your business or brand is actively engaging with customers. This includes providing fresh and relevant information about the products and services that you sell.

Other benefits of marketing automation tools include better use of data, more effective data storage and increased overall efficiency in the process of completing tasks.

Marketing tools can simplify complex data analyses and help users predict market fluctuations. Effective data storage helps users evaluate their marketing strategy, as well as predict and overcome possible obstacles.

Marketing Automation Tools That Every Business Should Consider Using

Once you acknowledge and understand the benefits of marketing automation, you find it tricky to choose the right automation tools for your business.

Whether your business is well developed or just a small and fresh start-up business, these tools can help you tailor your marketing campaigns more effectively.

- Hubspot

HubSpot is popular for a couple of reasons, but one reason stands out above the rest. This is probably the most user-friendly platform you will find. It is convenient, straightforward and intuitive to use.

In fact, this is probably the only platform where you dive straight into advanced marketing tactics without having to read any documentation.

When you do eventually need help, HubSpot offers excellent support and documentation.

While HubSpot was originally built for smaller businesses, it is now used by larger businesses too. So regardless of the stage your business is in at the moment, you might want to look into this platform to see whether it meets your needs.

HubSpot Represents The Perfect Example Of A "Marketing Automation Solution"

It offers the ability to manage and email your leads. It allows you to create, manage and promote content. It includes basic SEO features and a decent amount of templates. It helps you capture leads and create landing pages as well as do all of your split-testing.

This is the same rough feature set that's common to all marketing automation platforms. The differences are slight and primarily in the style of implementation. Some tools have a few extra features that stand out. Others differentiate themselves in how they implement the basic features, and whether it fits your company culture.

While we could try and list all of the pros and cons of HubSpot compared to the other platforms, there's really no need. HubSpot offers a free trial where you can fully test whether it meshes with your needs. This is far superior to reading any reviews or opinions on which platform will or won't meet your needs.
Marketing Automation Tools That Every Business Should Be Using

- Marketo

Unlike HubSpot, Marketo isn't suitable for any business at any stage. It specifically targets medium to enterprise level customers and its pricing points reflect this. If you're a small business owner, feel free to ignore this vendor altogether for now.

The one area where Marketo differentiates is in its focus. It was always focused more on B2B types of businesses. This reflects in the depth that same of its features have.

This explains why it has some of the best lead-nurturing functionality. But it also explains why it isn't very user friendly. Whereas HubSpot can be picked up by anyone in minutes, Marketo assumes you have a staff of IT people and marketing specialists to handle it.

- Pardot

Pardot is another marketing automation tool that you will like if you're on a B2B business model. One of the first things people notice when compared to Marketo, is its ease-of-use. It isn't as simple to use as HubSpot, but it is probably the most intuitive out of the enterprise tools.

Being a Salesforce product, you might want to consider it if you're a Salesforce fan. Obviously being a product of the same company, it has excellent integration and syncing with Salesforce.

The one thing you sacrifice with Pardot (in comparison to Marketo) is the lack of depth to the features. You get a more pleasing and usable interface, but the features are a lot more shallow.
Marketing Automation Tools That Every Business Should Be Using

- ActiveCampaign

If your marketing automation needs are primarily about nurturing leads through email, ActiveCampaign is the one for you. Nobody beats ActiveCampaign at email marketing automation.

The great thing about ActiveCampaign is that it makes complexity easy. It allows you to set up even the most complex marketing strategy an experienced marketer can come up with. Yet it makes even such a complex setup seem like playing a simulation game - it is very intuitive to do. In the rare chance that you get lost, it provides some excellent learning resources for newbies. Due to this, ActiveCampaign can be practical for businesses of all sizes.

What Do Hubspot, Marketo, Pardot & ActiveCampaign Have In Common?

In the sea of marketing automation tools, Hubspot, Marketo, Pardot and ActiveCampaign are recognized as reliable products that most every business should consider using. Despite their differences, these four tools have a lot in common. They help marketers focus on their prospects and accelerate them through the sales funnel via an act-on solution.

Hubspot, Marketo, Pardot and ActiveCampaign are all well integrated with other popular solutions. These are tools that are dynamic and offer numerous features, all to the benefit of your marketing strategy. They will all help you with implementing a quality inbound strategy. These marketing automation tools help marketers attract more visitors to a website, convert them to leads and even paying customers.
Marketing Automation Tools That Every Business Should Be Using

Make Your Business Stand Out & Get In Front Of Prospects

Within the past few years, marketing has changed significantly. Instead of pushing products or services onto potential customers, marketing is now based on intriguing people and earning their interest.

While the “old” marketing relied on one-way communication through slogans and short messages, modern marketing communication is all about two-way, interactive communication. Modern marketers don’t play “chase and catch” to find customers anymore; they don’t practice cold calling as much as they used to. Now, they tend to base their marketing strategy on entertaining and educating prospects.

If you are looking for an effective way to reach out to prospects and convert leads to customers, you should consider a modern marketing approach. Regardless of the size of your business, using some of the marketing automation tools mentioned above will help you achieve positive results.

In addition, these marketing automation tools can decrease your costs. With a good automated solution, it takes only one employee to set up lead nurturing and complex marketing campaigns, rather than a dozen experienced marketing professionals. After your marketing campaign has been set, your business will automatically send out numerous personalized emails to prospects, based on their specific interests.

Whether you choose Hubspot, Marketo, Pardot or ActiveCampaign, you'll be able to track the way your prospects interact with your business. Each of these marketing tools can provide you with detailed information on website visits and clicks, content downloads, and much more. This will help you understand their decision-making process and create better relationships through interactive communication, and appropriate, well-timed reactions.