Showing posts with label Mobile Marketing. Show all posts
Showing posts with label Mobile Marketing. Show all posts

8 Mobile Marketing Statistics That Prove Mobile Matters

Mobile Marketing Statistics That Prove Mobile Matters
Smartphones have a big impact on our daily life. This gadget is normally kept in our pocket. We can do shopping and manage our work by using it. We can also use it for social media so that our thoughts can be shared. Some people take photos with this device. You can say that most of the time in a day we keep this magic box.

A few years from now smartphones have taken the place of PCs and laptops for accessing the internet. The continuous growth of this trend is shown by the mobile marketing statistics.

If your advertising strategy is very good then you can take the benefit of this trend so that marketing of services and goods to the consumers can be done easily.

Now I am going to give a description about 8 mobile marketing statistics that prove mobile matters.

1. At Present Around 5.11 Billion People On The Earth Use Smartphones:

100 million more people have started using the smartphones and it shows that their number will not decrease. You should know that the total population of the world is 7.53 billion. Since a lot of people are using smartphones there are several chances for trades to reach customers by making the use of perfect marketing strategies.

2. In 2017 Mobile Phones Were Owned By 85 % People Using The Internet:

Mobile phones are owned by most of the people using the net. An advanced technology is used in this device. If there is a deal between the mobile provider and you and a contract has been signed then you can get a free smartphone also. You can easily get any model of smartphone in spite of the fact that it is not cheap.

3. In 2018 The Average Time Spent By The American People On Smartphones Was 3 Hours and 23 Minutes:

Around 22 minutes were spent on smartphones by the people 7 years from now. But now this time has increased so much. People are using smartphones for talking with family and friends and also for checking emails. All are dependent on smartphones whether they are marketers or consumers.

4. Per Day Around 14 Billion Times Smartphones Are Checked By The Americans:

Smartphones have become a very important part of our daily life that it will be very difficult for us to do our work without these. We used to check it so many times a day.

5. Between 2017 and 2022 An Expected Seven-Fold Rise In The Traffic Of Mobile Data Has Been Forecasted:

There can be a situation when the internet can be accessed by using the mobile data such as when WiFi does not work. A 3 times increase in the connection speed of the smartphone has been forecasted with 46 % CAGR (compound annual growth rate).

6. While Using Smartphones The Traffic Is Around 96% That Is Driven By Google

It is 1 % at Bing and 2 % at Yahoo. But we can not deny that the users of smartphones as well as desktops are dependent on the number one search engine known as Google.

7. In 2017 The Percentage Of Mobile-Adaptive Top Sites Of Alexa Was 80%

As per the traffic algorithm of Alexa several sites that perform well are the mobile sites present at Amazon known as top sites of Alexa.

8. Digital Media’s 69% Time Is Consumed By Smartphones

It has been found that smartphones are used for digital media consumption by a large number of people. The time spent on digital media by using a desktop has been reduced.

If you are interested in app creation services and enterprise mobility solutions then you can take the help of an Android app development company.
Mobile Marketing Statistics That Prove Mobile Matters

Why Mobile Marketing Is The Key To Your Company's 2016

Why Mobile Marketing Is The Key To Your Company's 2016
A big part of success in the business world is learning how to create your entrepreneurial image, not just for yourself, but also for your company. Mobile marketing not only helps reinforce that persona, it also helps to deliver it, piece by glorious piece, to the awaiting world. Learn how mobile marketing can help catapult your company to the next level in 2016, with wider audiences, more in-tune consumers, and a profit-loss statement that you can truly be proud of.

Social Media Is Reaching The Pinnacle Of Penetration

In the marketing world, penetration refers to how many people are using a particular product or service. According to some sources, Facebook now has a market penetration of about 50 percent, meaning one out of every two mobile users in the major global markets uses Facebook. That's pretty impressive, especially if you're a business thinking about advertising on Facebook or YouTube (and you should be) – note, too, that more and more people are signing into these sites via their smartphones. Time to dial up and tune in, it seems.

Couponing Is Cool Again

No, we're not talking about hoarding Sunday papers and clipping until your scissors beg you to quit. Deal hunting in 2016 is all about digital delivery, and businesses are starting to catch on. You can put product coupons on websites that service as clearing houses for consumers looking high and low for the best prices, but the smart bet is on SMS coupons that businesses put directly in consumers' hands. Opt for a QR code with extra information like product reviews and inventory status, send last-minute deals based on a consumer's proximity to your store (more on that in a minute), or launch a service with a flash deal subscribers only have to click on to redeem.

Content Is King, But Local Content Is The King's Hand

Pardon the Game of Thrones reference, but no apologies for the message: local-based ads and SEO are influencing things more than you might realize. Mobile marketing really can help drive sales, and one way to do that is by targeted consumers according to their location. Offering check-in deals to entice consumers into your brick-and-mortar location is one example; peppering your website and blog content with local keywords like "luxury jewelry Fort Lauderdale," or "Mexican restaurant 44070" are a few others. There are lots of ways to build up your local mobile marketing efforts – the important thing is that you actually do it.

Search Is Declining, App Use Is Accelerating...

... and believe it or not, the two are linked. Paid search is still dominating digital marketing, but growth has slowed in comparison to other sectors like video and social media; there seems to be a trend towards self-encapsulated sites, where consumers enter the webosphere via one URL and stay within that framework for hours at a time. Who hasn't gone to YouTube to look at debate coverage and found themselves looking at their 87th cat video with no idea where the time has gone? What might seem like bad news for businesses who don't profit from Youtube-like sites can be a positive if they're willing to create a branded app. Consumers already spend the majority of their mobile time inside mobile apps, why can't it be yours?

The average adult in the U.S. spends about 3.7 hours per day on their mobile devices. Smartphones and tablets don't just captivate their owners, they also deliver a captive audience to companies looking for exciting and efficient ways to reach the people for whom their products and services are best suited. Mobile marketing is the key, and with the information about you finally know how to use it.

AUTHOR_NAMEAbout the Author:
Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s mass text messaging automation solution he helps businesses and organizations communicate effectively with their customers or members. Watch Trumpia's 5-Minute Demo on how to execute an effective mobile marketing strategy.
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