8 Free And Efficient Duplicate Files Finder For Windows

Efficient Duplicate Files Finder For Windows
Duplicate files generate in multiple forms on your device and occupy valuable disk space. Manual cleaning of these files may take lots of time and efforts. To deal with this problem, we have discussed 8 best duplicate files finder tools for you. These tools work efficiently on Windows to help you recover valuable disk space.

Duplicate Photos Fixer Pro:

Efficient Duplicate Files Finder For Windows
This simple yet powerful duplicate cleaner tool helps you find and clean all duplicate photos on your device. It supports multiple platforms including Windows, Mac, Android and iOS. Its powerful scan engines perform a deep cleaning of your system and help you find and delete all similar and exact match image files. After scanning your device storage, it displays auto-marked results. Here, all poor-quality files will remain marked to be deleted. Furthermore, it works efficiently with external devices.

Ashisoft Duplicate File Finder:

Efficient Duplicate Files Finder For Windows
This free and intuitive tool is designed to perform a deep cleaning of your device. Using this smart duplicate file remover tool, you can recover lots of disk space effortlessly. Its fast byte-to-byte comparison feature is useful enough to get instant and effective results. During the scan process, it searches for duplicate files based on content to deliver accurate results. It not only allows you to delete duplicate files, but you can also rename, move or copy the files. Its selection assistant allows you to mark duplicate files based on groups, drives, dates, folders and more. Furthermore, it allows you to move important files to Protect folders. Once you move files to this folder, the selected files will not be scanned for deletion. Its photo viewer feature allows you to view image files and compare them side-by-side before deletion. It works effortlessly on both internal and removable media devices.

Auslogics Duplicate File Finder:

Efficient Duplicate Files Finder For Windows
It offers the easiest solution to find and delete all types of duplicate files including music & audio files, videos, documents and other files. It works on powerful scan engines to help you de-duplicate even the largest possible files collection. This simple and free tool works on smart algorithms to compare files based on file name and content to deliver accurate results. Its industry-acknowledged exclusive technology is proven safe and effective in various tests.

AllDup:

Efficient Duplicate Files Finder For Windows
Working as a freeware tool, AllDup helps you delete all types of duplicate files instantly and effectively. You can use this tool to find, delete, copy or move duplicate files effortlessly. While searching for duplicate files, it scans files based on file extension, file name, file content, file dates and file attributes. Using its built-in viewer, you can preview files before deletion. Here, you can exclude JPEG files and EXIF data of files from deletion. Furthermore, it allows you to exclude entire folders or individual files from scan process. Here, it moves deleted files to recycle bin so that you can recover the files when needed. It supports cleaning of multiple device storage, drives, removable devices, media storage and more. It even allows you to export scan results to CSV or TXT file.

CCleaner:

Efficient Duplicate Files Finder For Windows
In addition to working as a complete system cleaner & optimizer tool, CCleaner also helps you de-duplicate your system storage. Using this tool, you can scan, detect and remove all types of duplicate files effortlessly. Its smart search techniques help you find duplicate files based on same file name, same file size, same date and similar attributes. It gives you a lot of filters to customize your search for duplicate files on your system. To access its duplicate finder option, you need to click on Tools icon > File Finder. Here, you need to click on the Search button to initiate the scan process.

Duplicate Cleaner:

Efficient Duplicate Files Finder For Windows
If you have your system storage cluttered with duplicate files then Duplicate Cleaner is the solution. This nifty tool works on powerful scan engines to scan and delete duplicate files even from the remotest corners of your PC storage. It allows you to decide location on your system to find duplicate files. It supports cleaning of multiple file formats to deliver efficient results. You can use this tool to sort out your image collection, tidy up your music collection, manage videos and more. It works efficiently both for pro and novice users.

Duplicate File Remover:

Efficient Duplicate Files Finder For Windows
Use this comprehensive media editor tool to sort all duplicate and original files with the highest accuracy. It helps you reduce the uneven space on your system that is acquired by multiple duplicate media files. It displays live status of file processing while delivering accurate results. Once it completes device scanning, it displays group wise results for easy management. It allows you to customize your scan process or perform a complete scan. It offers file editor and modifier with multiple editing tools and file browser. It allows you to skip scanning of selected files and move to another file when needed. Here, you can even customize folder selection to get instant results. It supports all major file formats and Universal Windows Platform to deliver flexible and accurate results.

Easy Duplicate Finder:

Efficient Duplicate Files Finder For Windows
Easy Duplicate Finder works efficiently both on Windows and Mac. It offers multiple custom scan modes and advanced search methods to help you refine your search process. Its ultra-fast search engines deliver results with 100% accuracy. You can use its preview option to view files before deletion for safer search. Furthermore, you can use its Undo button for emergency recovery of deleted files. It supports cleaning from Windows Media Player, iTunes, Photos app, iPhoto on Mac. You can also use this tool to clean files on Google Drive and Dropbox. Furthermore, it offers Wizard and Assistant for effective duplicate Photo management tool . Its smart scan engines protect the accidental deletion of important folders and system files.

Trying above mentioned duplicate file finder tools, you can easily recover chunks of disk space effortlessly. Here, we have discussed some of the best tools in detail. If you know more such tools, then feel free to comment below.

Micro Vs. Macro Content: Which Is The Best For Your Site?

Micro Vs. Macro Content
The term content strategy is about the management of pretty much any tangible media that you can create. It can be written, visual, downloadable or in any form that effectively conveys a message. It is an extremely vital component of your overall marketing plan that constantly depicts who you are and what expertise you bring to your industry.

A sound content strategy benefits people on both sides of your brand’s product; those who are figuring out what their main challenges are and those who are already using your product to counter these challenges. Your content reinforces the solutions you are marketing and ensures that your clientele comprises of qualified users of your product.

Your competitors are likely to have a similar product or service, which means your potential customers need to know the reasons that make your products better, or at least different. This is exactly why content development is crucial for businesses that want to survive in today’s competitive markets. The real beauty of content development is how it proves why your business is worth listening to and why end users should choose your products instead of your competitors.

There are numerous formats to create content and likewise, there are different channels for publication of your content. There is a wide variety of channels which popularly include your website, blog and social media properties, such as Twitter and Facebook.

In the present era, content strategies prevent clutter by managing and manoeuvring content from a topic standpoint. When planning a content calendar around topics, you can visualize your brand’s identity and message. This is precisely the reason why this form of marketing helps business to prepare and plan for reliable and cost-efficient sources of website traffic. For instance, if you can create just one blog post that can attract a steady stream of organic traffic through an embedded link to an e-book or a free tool, this will generate substantial leads for you with the passage of time.

Types Of Content Strategy

Content strategy is the creation and delivery of relevant marketing copy to an audience. Inside this strategy, there are different types of content with each type having a preferred channel (such as a blog or social media) where it works best. The two main types of content are that strategists use in their marketing plan are Micro and Macro Content.

1. Micro-Content

As the name indicates, this form of content marketing is about dealing with minute aspects. It means your content should be short, authentic and mind catching. The idea behind this ingredient of content strategy is broadcasting the brand’s values and products in a way that viewers can grasp at a glance, as they scroll through their phones. Mobile usage is at its all-time high, a perfect time for marketers to tap this segment.

The idea has been around for a while, but the advent of new social media platforms has taken the concept to new heights. The beauty of micro-content is not only its swift and normally inexpensive mode of marketing, but it can be consumed in small volumes by a set population with an ever-shrinking attention span. In the recent past, experts have concluded that our attention span is even less than that of a goldfish, at only eight seconds.

The number of time consumers will spend perusing your content is shrinking, which means you have less time to make an impact and hence your content needs to be engaging and eye-catching. It enables you to enhance your reach in order to tap your audience with your message, albeit in a shorter form.

i. Use Of Photographs

This is another effective option to get your customers and the public into the picture. The key is to provide interactive images that enunciate the brand's message. Offer Factor is an online entity that has done considerably well when it comes to the use of high-resolution images to broadcast the brand’s persona and message. It is a fashion online store that has played a role in updating their customers about the latest happening by posting regular blogs and fascinating content.
Micro Vs. Macro Content


ii. Micro-videos

It is a growing trend to extensively use videos to convey the message of a brand. People do react positively to videos that instigate their emotions. This is proving to be a great tool to stay in front of your audience.

2. Macro Content

Microcontent encompasses tiny bits of information while a macro is the exact opposite of it. Macro content may seem counterproductive, solely given the reasons that micro-content is so crucial. However, it is still considered to be a crucial piece of the content marketing puzzle.

There has been a general underestimation of macro content. Even in today’s digital world, there are firms who ignore this form of marketing. Despite our waning attention spans, we still have sufficient time when we want and need-deeper and more expansive pieces of content. We could be killing time while our significant other is busy in the utility store or riding the subway.

You can find macro content in:
  • Websites
  • Blogs
  • Emails
  • News
  • Mobile Applications

The above channels of usage for macro content indicate that there is considerable space to work with for e-commerce businesses to formulate a winning plan. The plan that can help the firm understand the demographics of the target audience, and match their sets of needs and wants with their offerings.

Quick Recap

With content marketing, e-commerce businesses work with the topics that best match their business areas and showcase themselves as trustworthy sources of information and entertaining storytellers. The premier quality content facilitates brands to distinctively familiarize new customers with their superior offerings. Micro and macro content have proven to be an instrumental tool in capturing customers. The efficient use of content marketing tactics significantly helps firms in tapping the target market, meeting the goals, and prospering the business.

How iPhone App Development Helps In Growing Your Business Globally

iPhone App Development Helps In Growing Your Business
According to a statistical survey by App Annie, it has been predicted that the market for mobile apps will reach a figure of about 101 billion dollars by 2020. This is an evident idea of the growing market of mobile apps and its huge possibilities which can be experienced in the coming future. For going into the depth of the competitive market of iPhone app development, you need to have purposeful apps for engaging and attracting the targeted users.

A mobile app development company uses the latest technologies for creating apps that can engage the targeted users to meet their desired purpose. You have to consult a prominent iPhone app development company so that the created apps can benefit in growing your business globally.

In this blog, we will focus on the advantageous aspects of iPhone app development to boost your business in the international market.

Currently, there are two major players influencing the app development market-Android and iOS. In the current context, the demand and acceptance of iPhone specific apps has surpassed that of Android.

The benefits of building iPhone apps for ensuring business growth globally have been discussed in the following sections:

Supreme Security:

The high-end security layer provided by iPhone app development is one of its major advantages. For enterprises both developed and developing, the security aspects play a crucial role on protecting confidential or sensitive data and information. The users of iPhones are adequately protected against virus, malware, and other threats which can otherwise hamper the daily operations of the enterprises.

iOS offers security services against
  • Data theft
  • Data duplication
  • Data encryption

It helps in maintaining:
  • User identity
  • Data privacy
  • App data in the cloud

Refined Class Of Audience:

The popularity of iPhone across the globe deserves mention. The audience who are tech-savvy prefers to use those smartphones which have an effective but simple interface. Hence, the users find iPhones suitable to meet both personal and professional aspirations. Thus from the business point of view, iPhone app development caters to the audience at large for enabling business organizations to generate customers across the globe.

Smooth And Convenient Customer Experience:

The iPhone users are truly a bunch of satisfied customers because of the unmatched standards of customer support, hardware and seamless software features. The users are being ensured that the apps that they download from the app store will function as per their expectations and will meet the desired purpose. This is another benefit of iPhone app development that can engage global enterprises to use iOS apps for executing their business activities.

The Flexibility Of The User Interface:

Optimum customer satisfaction is one such aspect which every company seeks to achieve. iPhone apps are created keeping in mind the users' preferences and trends. It actually helps in attracting more users and retaining the existing ones so that they get accustomed with the environment of the devices. This will definitely facilitate the enterprises to expand their business operations with the necessary advancements.

Empowering Business In International Markets With iPhone App Development:

Devices powered by iOS technology are hugely popular in the overseas markets of the UK, US and Europe. Thus an organization which has a high and esteemed vision of growth and development can easily create a scope of growth in the global markets using iPhone apps.
iPhone App Development Helps In Growing Your Business

High Return On Investment:

Enterprises can reap maximum returns on their investments by creating iPhone apps. With a strong reach towards targeted users, iPhone apps are considered to be sophisticated with respect to leading a brand towards success.

Transactions Are Secured:

iPhone apps ensure the users to perform secure transactions online. iPhone apps are developed with ultra secured and safe features that are capable of safeguarding the operating system from getting exposed to threats such as phishing, hacking etc. Thus it helps in total encryption of the online transactions. This feature encourages global enterprises to use iPhone apps for making online transactions necessary for their business growth and expansion.

Strong Value For Brand:

Currently, Apple is one of the most trusted brands across the globe. Hence the apps associated with this brand will also be equally trusted for the users. The iPhone apps are thoroughly tested by Apple before the users can download them. Thus iPhone apps have a strong value that can drive more customers globally.

iPhone Apps Have Aesthetic Designs:

The icons of the iOS apps are appealing to attract and engage users on a worldwide basis. The dynamic designs and easy navigation interface enable users to access features for making business communication effective and seamless.

Better Scalability:

Scalability of products is a key aspect for strengthening the international presence of a business. This can be executed in the best possible way by using iPhone apps. For making businesses to grow globally, customized iPhone apps can be used by companies to ensure profits.

Easy Identification Of Products And Services:

iPhone apps help in identifying the desired services/products of the users quickly. People residing in distant parts can opt for their favourite brands by using iPhone apps. In this way the demand for products and services can be created across frontiers, thus generating the need for a business to go international.

Information About Offers And Discounts:

This is another important attribute that can make the business flourish in the international markets. iPhone apps being highly popular in the international markets, help the users to know about the special offers or discounts easily. Companies which come up with offers during festive seasons popular in the overseas are bound to get noticed among the global customers. In this way, business companies can enter international markets to cater to global demands.

The various advantages discussed above have made iPhone apps suitable for your business to grow globally. The ease of use, security measures and engaging functionalities facilitate in carrying out business activities smoothly. The advanced features of the iPhone apps also enable companies to survive the fierce competition and gain a competitive status.

AUTHOR_NAMEAbout the Author:
Mr. Arup Roy is the co-founder of Red Apple Technologies, a trusted mobile app development company. He has authored many blogs and articles online which serve as an useful resource for the growth of an iPhone app development company.

Best Interesting Android Facts You Didn’t Know

Best Interesting Android Facts You Didn’t Know
Android is more than necessity these days. While you hire android application developers for your company, you must keep a few things in mind. There are a few unsaid features of Android that are unique in them and have served in making android unique in itself.

In this article, we discuss a few of those facts.

1. Locating And Wiping Your Lost Android

All of us have at some time of time have experienced loss of phones. This may be horrible. For someone in today's generation, it is quite scary as there is so much sensitive information on our devices. Phones are truly the extended version of us. Once you have lost your phone, no need to worry and run around searching for it, Google has a feature of Android Device Manager.

There are few points to make sure about your device once lost:
  • Your phone must be connected to the internet. It may be Wi-Fi or mobile data.
  • You have signed into Google from the same device.

2. Offline Maps

Google Maps has been the ultimate tool for every one of us. Navigating within the city without the phone at this time is not possible.

Google has been successful in navigating around the thickest jungles and narrowest streets of the world. We have all been dependent on Google Maps these days and its absence is sure to leave you disturbed. What if you lose your internet connection? Well, it may be problematic but it is nothing to worry about. Google has found a smart solution to it. You can download the map of a specific area on the device and can use it whenever required.

The steps you need to follow to take map offline are:
  • Open the Maps App on your device.
  • Click on the search bar.
  • Scroll down to the bottom.
  • Click on ‘Download a New offline area’.
  • Choose the specific area you wish to have offline and click download.

3. Quick Customizable Settings

Quick settings is an innovative step taken by Android. The customers have managed to quickly associate with the feature. The ease of access to this feature is quite appreciable.
  • To access ‘System UI Tuner’ on your device follow these steps:
  • Open quick settings.
  • Press and hold the gear in the top right corner. Wait till it starts spinning.
  • Go to settings and scroll down to the system settings.
  • Open System UI Tuner and you receive a notification.

4. Text Selection

Text selection system in Android has a new cool design now. Instead of creating text selection menu, now it appears as floating toolbar over the highlighted text. A number of unique functions other than cut/copy/paste have also been generated. The share button opens to the standard share dialog box. The text can also be translated if Google Translator is installed on your Android.
Best Interesting Android Facts You Didn’t Know

5. Google Now

Google now is the personal assistance that is quite intelligent in itself and one o the most used features of Android. From scores of favorite matches to relevant news stories, restaurant suggestion, an endless list of tasks by Google Now can be prepared. A simple uttering of ‘OK Google’ on your device is enough for Google Now to pop up.

6. Multiple Users

Android had a multi-user system in it that allows you to set up different profiles. The steps to create profile include:
  • Go to Setting on your device.
  • Select Users.
  • You find an option ‘Guest’ where you can set up a new user.

7. Smart Lock

Smart lock is an interesting feature of Android that is meant to minimize your inconvenience
It provides you with various options to lock your device. You can connect it to your trustworthy devices to disable the lock. You can also set up unlocking at a trusted location.

8. Developer Mode

It gives you a number of options which you would not like much to use but is quite cool. They are fun to play around with.
To get developer options, the steps are:

  • Go to settings.
  • Scroll down to About Phone.
  • Search for the Build Number seven times.
  • After you receive pop-up message, you can find the ‘Developer Options ’on your settings in the device.

9. Multi-Window

This feature allows you to prop more than one application together on the same screen at a time.
It is nothing less than Multi-Tasking. There are a few apps that do not support Multi-Window i.e. they do not work on the split window. But most of the apps of recent times are compatible in split screen.

All you need to do is study and learn more about the multi-window and the process to do it so that you can use this salient feature of Android.

Hope this article helps you know about the interesting features of Android.

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AUTHOR_NAMEAbout the Author:
Denny Kelly is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow. I would love to share thoughts on augmented reality for android application development and Game Design Development etc.
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Why Content Matters The Most In SEO Strategy

Why Content Matters The Most In SEO Strategy
The importance placed on content in the world of online marketing is actually a good thing. Why? Because the internet demands quality content, which means everyone gets - quality content.

The thing that people often forget, however, is that content is not just on your website. A good SEO strategy requires you to publish content elsewhere on the web, while also having great stuff on your own site. Try and attempt a link building strategy with lousy content, you likely won't get very far.

Why is content so important? There are a few reasons which we will look at in this piece of quality content, but we'll give you the hot tip straight up; people choose businesses they trust. If it comes down to you and your competitor, but you have lots of quality information available, and they don't, who do you think is best situated to get the sale?

Search Engines Love Good Content

Search engine ranking algorithms give higher preference to links that are shared and liked than those which aren't. Whether that be a video or blog post, search engines want to offer the best possible results.

They determine that links which are shared a lot in social media must be worthwhile and providing people with benefit.

SEO And Content Are Intertwined

You may hear about SEO and content marketing as separate things, but are they all that separate? SEO and content marketing go together, and it's bad news if they are not integrated.

In reality, they overlap where people often make the mistake that content marketing eliminates a need for SEO. In actual fact, successful content marketing needs SEO, but many people experience a disconnect between the two in their digital marketing strategies.

The Difference Between SEO And Content Marketing

There are two main elements that distinguish SEO and content marketing which are:
  1. SEO is more technical
  2. Content marketing is broader

They assist each other because the goal is to make your SEO broad by channeling it into content marketing. This, in turn, helps you content marketing thanks to SEO techniques. SEO sets the rules, and content marketing fulfills them.

What SEO Requires

SEO essentially demands the content that content marketing provides, in fact, SEO doesn't really exist without it.

Content is very much king; this is a undeniable fact of the SEO industry. SEO needs keywords which is one of the staple uses of content marketing. Keywords are a fundamental component of SEO, and they are used strategically throughout your content.

Linkbacks

Another crucial element of SEO is linkbacks which content provides. The best way to build linkbacks is with great content which other sites choose to link back to. If you want continual success in your SEO strategy, this is vital and impossible without the content.

Technical Optimization And UX

Another SEO demand is onsite technical optimization, and good content also requires yeser experience (UX), something many people often forget. SEO is more than just content, it needs technical aspects like enhanced metadata, and a strategic sitemap.

Technical optimization exists for the good of the user; it affects the user experience with SEO components in place to promote your content. It would be best if you had an excellent sitemap so potential customers can easily access your content, and optimization allows search engines to find your site, and share your content with readers.

Consistent Output

Google gives significant preference to consistently updated, fresh content, which it favours with indexing, and registers higher in SERPs. This is especially effective when it comes from a site with historic authority.

To achieve this consistent output of content, your content marketing strategy needs to be ongoing. It's never set and forget when it comes to digital marketing; you need to adapt as quickly as everything else online.

The Case For Content Over Keywords

Google algorithms are now refined enough to pick up on unnatural language and lousy formatting, two things that significantly diminish your ranking ability.

This is one of the reasons why content quality is taking over keyword importance. The top search result may now not even feature an exact match keyword in the text body. A study showed that 18 percent of the top 20 domains didn’t feature the keyword in the text. What they did include however was:
  1. High website visits
  2. User behavior signals
  3. Large number of links to the content

The result? A high ranking website. Why? Google determined that users like the content.

Google doesn't quite stop there, however, it will also sift through content itself to find further signals of quality.

What Defines Poor Quality Content?

What makes content good or bad? Google offers some pointers as to what to avoid in your content to prevent a bad ranking:
  • Keyword stuffing or irrelevant keywords, especially if they’re irrelevant
  • Copies of other material
  • Spelling and grammatical errors
  • Long sentences or paragraphs
  • Zero formatting
  • Irrelevant links
  • Keyword lists
  • Short content

Content Marketing And SEO

So why does content matter so much in an SEO Strategy? They are made up of one another. Content marketers needs to be well across SEO and vice versa.

An SEO campaign will likely fail unless there is a significant content marketing element worked into it. Just like your content will be much harder for potential customers to find without SEO.

AUTHOR_NAMEAbout the Author:
James Silverwood runs a digital marketing agency in Australia. In an effort to expand the agency even further he recently relocated to Bahrain and merged with another agency to provide Best SEO services to clients in the middle east. .

3 Solid Tips For Outstanding Graphics Design Marketing

Tips For Outstanding Graphics Design Marketing
One of the biggest challenges for professional graphic designers is to find profitable projects. This is even more difficult for the new beginners.

But the good news is that there are numerous promotional techniques and tools available these days, which graphic designers can employ to promote their unique graphic design services. From social networking, email marketing, newsletters, to conferences, and more, the options are endless.

Beginners in this field are always searching out for affordable and inexpensive promotional options to get hold of more clients. Even the most established ones need to follow a strong marketing strategy to keep sustain their business.

Here we share the 3 solid tips that can help graphic designers to market themselves and stand out in the graphic design industry.
Don't Forget To Check Out! "How You Attract More Clients For Business From Website Design"

1. Create A Strong Portfolio For Better Conversions

The first step to showcase your talent is through an impactful portfolio. With an influential portfolio, you can prove your skills and talent to the people on the other side of the table.

Usually, clients and customers are impressed with a portfolio having a mix of distinct styles and elements. You need to include your best work as well as sufficient varieties that can impress the potential clients.

If in need, you can check with professional graphic design services online. They can help you display your work on online networks and galleries. Otherwise, you can also get created a personal site to exhibit your work on your own terms.

If you are creating your portfolio by yourself then make sure you include only original photos. An original picture can add great credibility to your portfolio and leave it with a good impression. Furthermore, the content in your portfolio must be easy to understand. Avoid using unnecessary or unwanted technical terms as this can actually make things confusing.

Provide updated contact information and create a call to action button on your website. Your CTA must encourage visitors to sign up your mailing list.

2. Create A Personalized Business Card And Attend Graphic Designers Conferences

Now, these two points are interrelated. First, you need to understand the importance of business cards. They are great to develop first-time connections. You can establish a good rapport easily with a professional looking business card.

Whether you have a graphic design firm or you work as a freelancer, create a unique business card that you can use every time you meet a prospective client. With customized business cards, you can express your creativity. You can even create different types of business cards for different kinds of customers.
Tips For Outstanding Graphics Design Marketing
Secondly, try to attend as many graphic designers meet and conferences as possible. You must include your social media links, contact information, and website URL in your business card and exchange the same to new potential clients you meet at the conference.

In addition to this, conferences and seminars can help you stay updated with the latest design trends. Such events are great to reinvent yourself and prepare award-winning designs. When you make new connections and meet new people, then it can help you with your creativity as well as is great to boost your self – confidence.

3. Use Direct Mail Service To Contact New Clients

To be a successful graphic designer, you not only have to be creative but at the same time be a good marketer. Retweets, clicks, and likes are all signs that you are a good marketer. But you cannot rely solely on these online methods. It is important to employ conventional marketing techniques to plan an effective marketing strategy for your graphic design services.

One such great idea is designing print creative mailer postcards. These emails are an excellent way to contact potential clients directly. They even offer you space to exhibit your talent and creativity to the world and connect to other potential experts in the field.

You can always share your emails with expert entrepreneurs and freelancers. Don’t hesitate in sending your work samples along with professional business letters to advertise your services. If you have lots of materials to send to distinct types of audiences, you can customize each envelope accordingly.

It is a wise idea to pick custom-tailored envelope designs for each niche market. These envelopes are available in a range of sizes and shapes. Also, display your personal logo on each envelope so that the potential customers and entrepreneurs can develop a better recognition of your business, your identity, and your services.

Final Words

Not only the new graphic designers, but even the established ones have to continuously promote their services and talent to keep a strong hold on big projects and a good rapport in the industry. You can plan a self-promotional campaign using these tips, but make sure it is a perfect blend of print and digital solutions. It is because you can accomplish your much-desired goals only with a unique and strong marketing strategy.

AUTHOR_NAMEAbout the Author:
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Best Creative Graphic Design, Lifestyle Design, Branding Firm, Exhibition design etc.

How Artificial Intelligence (AI) Is Transforming Mobile Technology

Artificial Intelligence (AI) Is Transforming Mobile Technology

AI: Past, Present And Future

The addition of increasingly complex Artificial Intelligence (AI) in smartphones will bring a paradigm shift to the technology. Today, AI is no longer relegated to discussions about futuristic innovation; it has become a current topic of research and exploration. AI is not limited to obvious applications like Apple’s Siri and Google assistance. The technology has taken a major leap and is set to bring about a revolution in the mobile tech world. China has laid out major plans to invest $400 billion in AI, investing in startups (see chart, below) and become the market leader of AI technology. AI is in the early stages but is growing exponentially, and the mobile tech world needs to strike while the iron is hot.
Artificial Intelligence (AI) Is Transforming Mobile Technology
Source: The Wall Street Journal

In the coming years, immersive technology is likely to transform the mobile tech world. Here are some ways that AI will usher in a technological revolution.


AI And The Internet Of Things (IoT) – The Rising Stars Of Technology

AI and Internet of Things (IoT) are futuristic concepts, but in the coming years, they will dominate the mobile app development sector. AI is empowering IoT enabled devices to gather real-time data and make decisions based on the information processed. That means that artificial intelligence is helping mobile apps to learn with every new piece of information, and is improving the decision-making ability of IoT devices. AI allows for hassle-free interaction and makes life easier for technology-laden customers.

AI And Chatbots – Is There A Future?

One of the most practical evolutions of AI is the new chatbot. This customer service asset is bridging the decade-old gap between customers and businesses by improving customer experience. The growing penetration of chatbots is likely to bring about a change in the mobile tech world. These AI-powered chatbots are resulting in a high level of customer satisfaction, as businesses can provide 24-hour support to their customers. The technology is creating an unprecedented change in how companies, customers and developers think about intelligent interaction with a mobile app.
Artificial Intelligence (AI) Is Transforming Mobile Technology
Source: Digitalgo

AI And languages – The Future Of Translation

With growing global diversification, more translation apps are being launched worldwide. However, a majority of these apps make use of the internet to analyze the text or image, in order to translate from one language to another. With the integration of AI and machine learning (ML), a smartphone can translate in real-time, even without an internet connection.

AI And High App Authentication – What Will It Mean?

With an increase in “connected” devices, AI holds more responsibility regarding security. With various data protection acts and stringent laws regarding the safety of critical customer data, businesses today need an advanced level of data security. Thanks to AI, business owners can reduce their cyber security issues by alerting customers of threats and DDoS attacks, just by analyzing customer behaviour. When used in conjunction with predictive analytics AI can be used to find and address the possible loopholes in the code or the development process.

AI And Personalization – The Key To Reaching Customers

AI is empowering developers to create apps that adapt and adjust as per the behaviour of the customer. A business owner can leverage the information collected through data points such as point-of-sale, online spending and shopping using mobile devices. The algorithms created will scan through the data, find trends and adjust the app to create a personalised customer experience. With personalisation a key in marketing, AI is able to help businesses directly target their desired customer base.
Artificial Intelligence (AI) Is Transforming Mobile Technology
Source: Contently

For a business, there is no shortage of crucial data from apps, which is both positive and negative from a marketing perspective. It’s essential to properly utilise the data to make an informed decision about when to sell, whom to sell to and how to sell – this is where AI can help. The technology is empowering business owners to analyze customer behaviour on the app.

There is tremendous potential to reach a new level of sophistication with AI and mobile technology. From futuristic possibilities to current applications, and from individuals at home to major corporations – the use of AI in mobile technology is changing the way we interact with our phones and how that impacts the world around us. AI has a long way to go, but for now, the technology is already beginning to show how valuable it can be in every level of society.

5 Tips To Use Trending Topics To Earn Links And Relevant Traffic

Trending Topics To Earn Links And Relevant Traffic
You run a marketing campaign because you want to draw people to your platform. You want to engage their interest and build trust. Most people use content to establish a connection with their target audience.

Unfortunately, it is easy for content to become boring and repetitive. Many businesses don’t have the luxury of a deep well of interesting topics. They struggle to find a way to create interesting content without it becoming irrelevant.

This article has some tips that will help you earn links and relevant traffic:

1. Keep An Eye On Trends In Platforms

You can find the latest trends on many platforms in different ways. If you regularly keep track of platforms with visible trends, it will be easier to create fresh content for your target audience. Here's a look at the different platforms:
  • Facebook – Facebook is one of the most popular social media networks with more than 2 billion active monthly users. Facebook trends have a big influence on audiences, which is why it is a good idea to keep track of trends on this platform.
  • Instagram – Instagram is also very popular, with more than 1 billion active monthly users. This platform is particularly popular with industries that rely heavily on visual content like fashion, beauty, travel, automobile, etc. Creating content on topics trending here can have a big influence on traffic and backlinks.
  • Twitter – Twitter is very influential when it comes to trends, which is why it is a good idea to keep an eye out for important topics on this platform. Just browse through the trending page and find out which topics are relevant to your industry.
  • Google – Google is the most influential platform available today. You should keep a track of search trends in your industry and create content accordingly. It is easy to find what’s trending on Google through Google Trends. If you keep an eye on the different trends on these platforms, you won’t lack topics to create interesting content on.

2. Find Trending Topics Relevant To Your Industry

Once you find all of the latest trends, it is time to narrow the list of topics down. Choose subjects that are most relevant to your industry and will enhance user experience. It is important to find topics your target audience will enjoy. The tips mentioned below will help:
  • Scan all the trending topics for keywords more relevant to your industry. You can also use your most successful keywords to find trending topics in the field. All platforms mentioned in this article allow users to search keywords and filter the topics.
  • Look at questions and comments on these trending articles to see if there are any questions related to your industry. That should give help you find relevant articles easily.
  • Avoid topics that are only vaguely connected to your industry. They can have a negative impact on user experience and harm your reputation.
  • Choose topics you can speak authoritatively on. The goal of content is to increase trust and authority. If your content sounds like you don’t know what you’re talking about, you’ll experience problems with your reputation.

These tips should help you find the most relevant content in the industry among the trending topics.
Trending Topics To Earn Links And Relevant Traffic

3. Are Your Audience And Competitors Interested In It?

Trends are based on the reactions of the general populace. People in your industry might not find it that interesting. Before you spend our precious time creating content in a particular field, check if customers or competitors are actually interested in it. There are many ways to find out if people are interested in the content and that includes:
  • Analyzing Competitor Content – Check if your competitors have created content or commented on the trending topic on social media. If your successful competitors find the topic interesting, it is likely that your audience will too.
  • Audience Response To Competitor Content – Look at the comments section of the popular topics on the competitor's website. If you see a lot of engagement from the audience, you might want to create a topic for your own purpose. If you see no engagement from the audience, the topic might not be worth the effort.
  • Influencer Response – Influencers are trendsetters. They have a large following and can have a big impact on your industry. That’s why it is a good idea to check their response to trending topics.

If the content is popular with your target audience and competitors, it is wise to invest some effort into it.

4. Create A Unique Piece Of Content On Trending Topics

It can be challenging to create unique content for your audience on trending topics. Many content creators just put a different spin on these topics and call it a day. Unfortunately, that won't provide you the results you hope. These tips will help you create the most unique content:
  • Find a Vacuum – Do you feel that the other articles or topics aren’t looking into a specific angle or perspective? You can fill the gap and create unique content by taking advantage of this vacuum.
  • Offer a Rebuttal – If someone has offered a personal opinion on a trending topic, offer a different view on the opinion. Opinion posts, especially if they’re slightly controversial, have a lot of impact on traffic. Make sure you strike the right balance between controversial and offensive.
  • Don’t Reward an Existing Article – Don’t reword or recreate content that already exists. You can draw inspiration from the information provided or explore certain topics mentioned in the other viral articles in-depth. This might even create an opportunity for backlinking.

Unique content will draw more traffic, links, and revenue. They are also more durable and will keep generating results for several months.

5. Experiment With Different Formats

Different formats can help you keep people engaged and make the content link worthy. Formats like infographics, podcasts, diagrams, videos, etc., can engage people’s interests for a long time.

Formats like infographics and diagrams are also very shareable. You’ll find they’re very popular on social media platforms.

These tips will help you keep up with trending topics and create content based on that. Following this strategy will bring in more traffic while improving your reputation in the long run.

AUTHOR_NAMEAbout the Author:
Aella Johns is an SEO executive working with Ranking By SEO. She has been writing articles on many topics related to SEO, link building, social media marketing, and many more.

Outstanding Benefits Of Social Media Marketing To Amplify Your Business

Benefits Of Social Media Marketing To Amplify Your Business
These days, social media marketing has started to acquire an extremely important role in the digital world. When it comes to exploring an efficient marketing channel, social media provides you the best possibility to reach many users. There are around more than 2 billion people who are using social media, this is why many companies are trying to create loyal followers on social media.

Before you dive into creating a social media marketing plan to stretch your business, you should understand how social media marketing is beneficial for your business.

Let’s take a look at some social media benefits which you can use to enhance your online business presence:

Intensify Brand Awareness

Social media marketing helps to increase brand awareness. With the help of Facebook, Instagram, Twitter, and many social media networks, you can reach to many users. There are many users available on social media so, they can easily know about your brand if it is on social media. Thus, use social media as a way to fill in the gaps and get more users on your website.

Part Of Social Media In Research & Development

The influencing role of social media in facilitating improved R&D interfaces in web designing and development industry to improve their business. Prior to social networking platforms, companies depend on the focus group and surveys to get information about customers and what they exactly want. But, with social media platform, it is easy to know the customer’s requirements as companies can interact with a large audience and ask about their preferences and choices. Online vendors can also get new suggestion to improve their existing products and to make the new one.

Cost-Effective

One of the conspicuous benefits of social media marketing is its cost-effective nature. You can promote your business on any social media platform including Facebook, Twitter, LinkedIn, etc by creating a profile on it. If you want more benefits then you can also go for paid promotion. They are also affordable as compared to other marketing strategies. It is the only marketing strategy that retains not only customers but also business budget and expenses.

Magnify Your Conversion Rates

When you exemplify your business brand through social media than by default you will see that your conversion rate is increasing. To get more users, you need to build trust in your brand through quality content and regular interaction with your followers. To gain more trust of potential users, you need to answer negative comments also including all the reviews. This process will help increase more sales and brand visibility. Customers really explore your website whenever they need any product or service from you.

Promote Your Content

Promoting the content means you are indirectly promoting your product. But, before promoting content on social media, you will have to do the things that make a difference such as having an image, time of the post, and headlines. These things are really important when writing any message on social media. Your message should be creative and original that will surely attract many users to visit your website and to make a purchase from there.

Being innovative and discuss real stories is an efficacious way to promote content without having to pretend like add. It will allow the audience to build their own perception of the product.
Benefits Of Social Media Marketing To Amplify Your Business

Efficacious For Getting More Leads And Sales

For online business vendors, social media can be a predominant way to gain new leads and turn visitors into customers. This improves sales by engaging more people into the content you share. This platform connects to people in different locations, thus they have more potential to generate more leads as compared to other channels.

Redirecting To Your Site

To gain the trust of the users, you should insert your website link with every blog and post on social media. It will help you recognize your brand for new users and create more interest among them.

Helpful For Connecting With Existing User

Nowadays, people are busy in their work. They generally install the app and use it only once or twice in a month or even less. In this case, you may remind them about your app by sending some interesting message in the form of videos and images. You may send these message through your social media account as people are definitely active on their social media account. This is the best way to improve conversion and to get more leads on your website.

Refine Search Engine Ranking

Social media is really helpful for enhancing search engine ranking. The main objective is to reach many people. It will allow you to add some links to your website on your blog and post. Whenever your followers click on the link then they will directly move to your website. By including targeted keywords and phrases on your social media account, you can improve the search engine ranking.

Network With Influencers

With social networking, you will get the benefits of interacting with influencers who can potentially link to your website. You can build a relationship with people who have their own websites. It will take time to build trust among influencers so, keep patience. First, you need to focus the way that you can provide then build the relationship.

Conclusion

As you can see, there are many advantages of social media to make it worthwhile. If still, you are not using social media then you should consider investing in social media marketing as fast as possible. Social media has become the best medium to get recognize your brand. This is one of the outstanding investments you can make, as it helps deliver an amazing experience.

AUTHOR_NAMEAbout the Author:
David Meyer is a senior web developer at CSSChopper.com who holds many years of expertise in web designing and development. He possesses profound knowledge of social media marketing strategies and its related topics. He is also passionate about writing informational blogs on his field of expertise. All his write-ups are ingenious and analyzed.

Guest Blogging - Your Ticket To A Wider And Relevant Audience

Guest Blogging - Your Ticket To A Wider And Relevant Audience
Guest blogging is a serious affair – a very important part of any long-term and serious digital marketing strategy. Smaller brands or individual experts trying to gain a foothold in their industry are utilizing the opportunities of guest blogging to increase their presence.

Nowadays, it is not difficult to guest blog. All you need is a good theme and quality original content and you can connect with your industry peers.

You can also avail of guest posting services like this one from SEOJet to start your blog campaign. Here are some of the major benefits of guest blogging.

Gain Visibility For Your Brand

One of the main benefits of having a guest blogging strategy is that it brings your brand closer to a significantly established target audience. By contributing on other websites, you create awareness of your brand and in the long run, this is very precious.

Expose Yourself To Quality Traffic

When you invest your time and research on a guest blog, it shows up on platforms where readers can connect with your industry and language. Apart from the visibility benefit mentioned above, this high-quality traffic can be directed into your domain. High-quality traffic leads to higher conversion probabilities and increases the ranking of your page on search engine.

Building Authority

Quality traffic and increased site visits will give your site some positive attention from the search engine crawlers and algorithms. Higher page views and clicks have a cumulative effect and your guest blog can be a top page result helping establish your brand as an authority in its segment.

Increase Your Credibility And Improve Writing Skills

The more you feature on trusted platforms and industry websites, the more credibility you will receive as an expert. Whether you are writing as an individual or on behalf of your company, such brand building comes with its long-term benefits.

Guest blogging also allows you to experiment with your writing styles. You can be more interactive and add real-life examples. Quality blogs offer solutions and well-researched information and are not written as sales pitches. They help you improve your own knowledge and find a style that is appealing to the reader, something that will help you gain more followers as you develop it.

A Great Way To Get Feedback

Guest blogging on a popular website with a feedback session allows you to see yourself (or your brand) through the eyes of the consumer. There may be some valuable insights in those comment sections that you can use in your future marketing and content strategy – even ideas for new blogs! All this happens because you are exposing yourself to an informed and wider audience, something your own domain is not able to command yet.

Increase Your Social Media Reach

Guest blogging allows you to link not only back to your own site but also to your relevant social media pages and handles. It is a very good way to get an increased following and helps your future social media campaigns gain more traction and eyeballs. Always make sure you are creating engaging and shareable content to take advantage of this aspect.

Basic Pointers For Guest Blogging

When you get started on your blog, here are a few tips that will help you. Creating immersive, interesting content that can be shared is fundamental for any guest blog nowadays. Research into the trending keywords and themes is very important.

If you are in a competitive industry, merely presenting old information and facts with twists will not do. The best blogs are those which refer to a specific issue or emotion. That initial hook is what gets a reader to go through an entire blog.

The layout is very crucial when it comes to catching the attention of the reader. Use highlights and large fonts to stress on important points and concepts. Images are also amazing cues for informational reading and they keep readers engaged. Listicles are a very popular form of content that caters to the online reader. Information is presented in a crisp manner and can be retained longer.

Other basic tips include good grammar, easy language (online readers have very short attention spans), and a proper structure – catchy introduction, a description in the middle and a conclusion with a prompt for feedback. If your budget allows, an original infographic is a precious addition to your guest blog. It is an attractive way to dispense information and it also establishes you or your company as an authoritative representative of the industry.

Guest blogging should become a consistent part of your digital marketing because of the reasons stated above. You may not get overnight results but as your blogs increase and time passes, you will start seeing the positives.

How To Build High Quality Backlinks

How To Build High Quality Backlinks
Building high-quality backlinks take a lot of time and effort because you must invest in the links that you will use, how they are built, and where they will go. You have to be sure that you have figured out a plan for backlinks that makes the most sense, and you should employ as many of these strategies as you can. You can become much better at backlinking when you have done it a few times, and you will start to track the backlinks that you have made for their effectiveness. Each step makes a huge difference in how well your backlinks will perform.

1. Study Backlinking

You can do anything that you want after you have done the research into backlinks that will be used for your website. You should start with websites that clearly explain the process, and you will discover that backlinks have more than one breed. You are not just dropping a backlink in the text that you have written because it seemed like a good idea. You are building a backlink that will actually fit in with your strategy.

2. Backlinks Must Not Include Spam

Your backlink cannot go to some landing page for a product that would appear to be spam. You have to create a backlink that has information attached. People who are writing up educational backlinks tend to get better results, and you will find that you can create something that looks enticing while adding real information. Do not put too much sales information around the backlinks that you have built, and remember that the purpose of the backlinks is to make it easier for people to want to click on the link to your site.

3. Use Guest Posts

Guest posts are a great way for you to build backlinks, and you need to be sure that you have found partner sites that will help you pitch your products to customers. Someone who is trying to make the best possible decisions about their guest posts should make friends with partner sites, and then you can write on their site as much as you want. You could use these guest posts as a way to talk about a different angle on your business, and you also need to remember that someone who is accepting your guest posts might want to guest post on your site. This trading relationship is one of the best ways for you to build a better backlinking strategy.

4. Make The Backlinks Less Complicated

You cannot be linking to a complex URL that looks like spam. There are search engines all over the world that are checking to see how you will do this, and they will black flag your site if you are making the wrong choices when adding URLs to your backlinks. This means that you will make the best possible choices because you have chosen to write up backlinks that go to the homepage. That alone can make your strategy much better.
How To Build High Quality Backlinks

5. The Differing Language

You need to use different language around each of the backlinks that you create if they are all going to the same place. The best chance for you to do this is to be sure that you have chosen to use wording, sentences, and phrases that do not match. You will want to alter how you say things every time you say something different, and you will be in a much better place to write in the future because it forces you to be more creative. The footprint that you create cannot be too serious.

6. Tracking What People Do

You need to know what people do when they come to your site. You can check how many people click on the backlinks at another time, but you first have to know what they are doing when they come to your site. You will find that most people who are coming to your site might not go very far, and that is why you need to change how they will land on your site. You might need to give them more information around the backlinks, and you also need to be sure that you have changed your approach until you get to the point where people actually stay longer on your site after clicking on the backlinks.

7. How Many People Clicked

The people that clicked on your links are going to add up over time, and you can judge general performance. You can use the raw number to see if things are working, and you will find that you can decide to drop anything that does not do what you think it should do. It is easy to decide to drop a link that does not work in favour of something else. This also helps you choose the right partner sites so that you can use the right ones. You need to get to know people who you think will give you the results that you want. You want to be partners with the people that will help you, and you need to know that they will pitch the things that you are trying to post. You can then do the same for them so that they can see that the results are getting better on both sides for this.

Someone who is trying to make better backlinks so that you can have more people come to your site. You have to be sure that this is going to be a program that you know will work. You can make these choices fairly easily when you are trying to figure out what you can do. You have to track based on how many people have come to your site, but you also have to figure out if they are even going to help you make any money. Someone who is trusting to make better backlinks can easily do that when they have the best possible plan to use every day.

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AUTHOR_NAMEAbout the Author:
ArunMukkatt is a digital marketer who specializes in increasing organic traffic for small business through SEO and social media promotions. He is an avid reader and follower of digital marketing blogs like Search Engine Journal, Moz, SEO Jet and so on.