How To Track And Validate Website Sales Leads By Marketing Channel

How To Track And Validate Website Sales Leads
Sometimes getting the right answer means asking a different question. For example, online marketers looking to optimize their lead generation websites to bring in more sales leads need to know how many leads their sites already bring in and which sources are generating them. However, what we at Internet marketing firm Straight North have found is that, in many cases, online marketer aren’t getting the information they need to improve their websites. That’s because they are taking some information at face value and not asking additional questions that could put that information into better context. Unless marketers validate and track their sales leads, they may not have the right answers.

In many cases, Internet marketers trust the raw conversion numbers they get from Google Analytics to tell them how successful their lead generation websites are. It’s easy for marketers to assume that sources churning out high numbers of conversions must be delivering a higher number of sales leads than sources that generate a lower number of conversions. However, nearly half of website conversions turn out to be job applications and incomplete form submissions — these will never lead to new customers. Additionally, those raw conversion numbers exclude crucial information about sales leads that come in over the phone, where many potential customers still prefer to interact with businesses. Without additional information, Internet marketers may go into their optimization efforts assuming certain sources are more successful than others. This can cause them to make critical decisions based on the incomplete or inaccurate information.

However, Internet marketers can improve the level of information they get from their lead generation websites by implementing lead validation and tracking. This involves building code into the site’s infrastructure to improve reporting and partnering with a vendor that can review and track leads that come in by phone. This additional level of reporting provides online marketers with critical information about which conversions are actual sales leads and which sources generated them. With that information in hand, marketers can:

  • Approach their website optimisation efforts with more confidence
  • Focus on the sources that generate the true sales leads
  • Fine-tune sources that underperform
  • Generally improve the return on investment their lead generation websites provide for them

The following step-by-step guide details how lead validation and tracking can be implemented into a lead generation website. Follow it, and you can ensure you’re asking all the right questions of your site and getting the answers you need for continued success.

How To Create A Persistent Live Linux Bootable Device

How To Create A Persistent Live Linux Bootable Device
Linux has evolved as a famous choice for an Operating system, it is free to download, easy to install and simple to use. Unlike windows there are hundreds of versions of linux available. These are created by several different groups all of them who collaborate together to form one of the biggest developers community in the world. Versions such as Ubuntu, Fedora etc are used by billions of users in the world.

One big feature of Linux is that it can be run from a portable device such as USB pen drives, DVDs etc. Such devices are called windows live devices. These devices are plug-n-play devices, meaning you can just insert it into a device, boot into it, and use Linux. These can be created easily.

But one problem with the live devices is that a typical live USB device is volatile. It will not store any data and none of the user data gets saved. Every time you boot into it, the OS will be fresh as new. This means that user will have to install applications on every boot.

This is why creating a persistent storage is a useful thing to do. Creating a persistent storage will create a Casper-rw file in the live device that gets mounted every time your PC boot up. On layman's terms, this file acts as a Hard Disk for your Live USB. Also, check free unblocked movies.

In today’s tutorial, we will teach you how to create a persistent Linux bootable live device using both Ubuntu and Windows.

Creating Persistent Linux Bootable Device Using Ubuntu

This part of the tutorial is for the Linux users. It will work on most of the common versions of Linux such as Ubuntu, Kubuntu, Lubuntu etc. Follow these steps if you are currently using an Ubuntu computer:
  • Plug in the USB device or Optical disk.
  • Click on the unity search button or open it by pressing the windows/super button in your keyboard.
  • Now open the app named “Startup Disk Creator”. If the app is not already installed, run the following command in the terminal Sudo apt-get install USB-creator-gtk This will install the “Startup Disk Creator” on your device.
  • On the topmost part is the option to choose the Linux distribution iso image. This is the part where you choose which Linux OS to boot into. Click on the other button and choose the iso image from your storage.
  • Next step is to choose the USB device to boot from. There will be a list of all the devices currently connected, along with the memory capacity and free space.
  • Make sure you choose the correct USB device or optical disk.
  • Click on the erase disk button.
  • On the bottom, you can see a couple of radio options and a slider.
  • Choose the first radio button and move the slider to the right. This is the part where you choose how much persistent storage should be present in the device. The maximum is 4GB.
  • Finally, click on the button that says “Make startup disk” to start the process.
  • The process will take more than 10 minutes. So be patient and don’t remove the device until the program does it’s work completely. Do check game killer.

Creating Persistent Linux Bootable Device Using Windows

Windows is a pretty famous operating system. You are also probably using windows since you have come for a way to create a live Linux disk. Follow these steps if you are currently using a Windows computer:
  • We will be making use of a free and open-source software called LinuxLive USB Creator to get things done.
  • Google the name, download the exe file and install that software. It is a small app of just 6MB in size.
  • You will also need the Linux ISO file. An ISO file is the main image file of any OS. Download it from the official sources and make sure it is the correct version suitable for your computer.
  • Once you download both of these, the installation should be pretty simple and easy.
  • Plug in the USB device or insert the optical disk to your computer.
  • Open the Linux live creator app.
  • On the first step that says “Choose your key”, select the USB device that you would like to use.
  • On the second step that says “Choose a Source”, select the ISO file that you downloaded in the third step.
  • On the third step that says “PERSISTENCE”, choose the amount of storage you would like to add as the persistent storage. The maximum is 4GB and it is advised to use that.
  • Skip the fourth step and on the last step click on the lightning icon.
  • The process will take some minutes to finish up, be patient until you see the “Your LinuxLive key is now up and ready!” message.

You can now use the USB device to boot into Linux.


So these are the tried and tested methods to a create a persistent Linux USB bootable device. Comment down your queries as well as suggestions.

5 Of The Most Innovative Types Of Power Banks

5 Of The Most Innovative Types Of Power Banks
Power banks are the premiere type of charging electronics that’s out on the market and that’s because a power bank is a portable charger that can be taken anywhere. Since these types of charging electronics are growing so quickly, there are now many companies that sell them. As a result of having so much competition on the market, it has brought lots of innovation and that has made there to be lots of different types of power banks on the market.

With so many types on the market, it can be difficult to know what power bank is right for you and which ones aren’t and that’s why I’ll be going over the most useful types of power banks. The types in this article are ones that can be useful to basically anyone in nearly any situation, now let’s take a look.

Low Power Capacity

When you think of a power bank, in general, you’re probably thinking of one that’s small and it makes sense to do so. That’s because power banks that have low power capacities are one that uses very few batteries and most of them just use a single battery. That results in these power banks being so small and that's what makes them the most popular. As these types of chargers are so small that they can fit into a pocket or you can hold them for long periods fo time.

One of the most useful types of Mini power banks are ones that have Slim form factors and the reason for that is because of they're the size of a smartphone. So you can easily just stack your smartphone on top of a Slim power bank or you can slide it into your pocket with your smartphone and have it charging. Overall, a low capacity power bank is one that’s used the most because of its very small size and lightweight too.

High Power Capacity

The lesser used but more useful types of power banks are ones that have high power capacities. The reason that these types are used less often is that in order to have a high power capacity, the power bank must use many batteries and that ultimately results in the power bank being larger and heavier. These ones are not able to fit into your pocket and neither are they able to be held for long periods of time because of their weight. So, these ones aren’t the best for when it comes to the masses.

However, a power bank that has a high power capacity is very useful to use because of its power capacity. Since they’re able to charge devices such as smartphones, tablets, laptops and even more types of devices to max power multiple times over. Another thing to consider is that they have multiple USB charging ports, which allows you to charge many devices at once.

Also, if you own an Android smartphone that’s compatible with either Quick Charge or USB-C then I highly recommend owning a power bank that has those type of charging technologies. And the types of power banks that use it the most often is, you guessed it, are ones that have high power capacities. Maybe having a little less portability is worth having more power.
5 Of The Most Innovative Types Of Power Banks

Power Banks That Have Their Own Cables

A charging cable is necessary for every charging electronic and they’re especially needed if you’re using a power bank because it’s portable. This is because if you forget your charging cable when you’re headed out then you’re basically stuck with an unusable power bank.

That is why there are power banks that use their own charging cables that are built-in and that way these types of power banks are always going to be usable. What makes these types of power banks even better is that they can go even further than just having a single built-in cable because there are some that use two built-in cables, have a USB port and also a built-in part that can be used to recharge the power bank itself.

Rugged Power Banks

Power banks are fragile electronics, just as most electronics are in general. So if you were to drop one then it would most likely get damaged. That is why there are power banks that exist that can withstand things that normal ones cannot and these are called Rugged power banks.

Rugged power banks are just like any other portable charger that can charge your devices. However, these ones are a lot tougher when it comes to being dropped onto the hard ground or having water exposed to them. So they have structural reinforcements on their bodies that make them shockproof and they also have USB port coverings that make them waterproof.

With that said, it should be noted that a power bank is only waterproof when it’s not in use and its ports are covered; also not all Rugged power banks are waterproof to the same degree. That is why it’s vital to know the Enclosure levels of Rugged power bank before you purchase it.

Massive Power Sources

These ones don’t exactly go into the power bank category and the same time they do. The reason that I say that is because these types of power sources have a 100,000mAh power capacity and that means they can last for a long while. Another thing to know is that they go beyond just charging your device.

As these power sources are able to have USB ports, a V12 Outlet, DC Output, and an also an AC Outlet to power appliances. Along with the massive power capacity, these sorts of power sources are able to be very helpful in the event of a power outage or for those times when you’re either camping or hiking in the outdoors.

AUTHOR_NAMEAbout the Author:
Hey there, my name is Usman Haq. I've been a tech blogger for nearly 10 years and it's been very enjoyable. The reason for that is because I get to provide people around with the world with valuable content. Take a visit to my website to know what I'm currently writing about.

7 Insightful Tips To Make Your Magento E-commerce Website SEO Friendly

Tips To Make Your Magento E-commerce Website SEO Friendly
In this fast moving age, shoppers across the world are increasingly turning to E-commerce websites to purchase the products/services they need. Sensing the trend, several entrepreneurs have gone online to give a great lift to their traditional businesses and become a brand in the E-commerce business.

The success in E-commerce landscape depends largely on how well you optimise your E-store using the latest practices of SEO. Yes ! You heard it absolutely right. SEO determines your site's ranking on different search engines and helps you to generate the desired business on the web.

If your E-commerce site enjoys a decent placement in search engine results, you get a fair amount of remuneration in your wallet. If you run a Magento site, you can also make it SEO friendly to meet the ultimate goals of your E-commerce business.

But, how can you do that? Let's cast a look at some careful tips, enabling you to perform this action easily and smoothly.

1. Embellish Magento URLs

Whenever you add new products or categories, Magento automatically creates custom URLs. Such URLs are long and are not preferred by Google for displaying results for terms used by visitors. Even people are suspicious about visiting such complicated URLs considering them SPAM.

Therefore, you must customize your site's URLs and make them simple and clear to all. If you do so, search engines index and rank your Magento store very well.

As the status of product pages on E-commerce websites keep changing frequently, the manual process of URL customization can waste your valuable time and energy. To accomplish this action easily and quickly, you should use Magento extensions.

2. Disable “no Indexing” Options

Generally, “no indexing” features are used by web developers to stop search engines from indexing the incomplete websites. When they complete the website development assignment and hand it over to the respective client, on many occasions, they forget to turn “no indexing” settings off.

There is no benefit of optimizing such websites because search engine crawlers can't visit them because of the setting. So, before launching digital marketing campaigns, make sure that the web developer has reversed those settings successfully.

3. Add An XML Sitemap

An XML sitemap is actually an XML file consisting all the URLs of a site along with the additional metadata for each of them. It allows search engines to visit the different pages of your site easily and index them quickly.

If you add an XML sitemap to your Magento site that has lots of product pages, you can easily get it or its pages indexed in search engines. You can use Magento extensions to create an XML sitemap for your Magento site.

4. Optimize Images

Images are widely used on E-commerce websites to help buyers have a look at the products they are going to buy. However, using too many unoptimized images can consume your valuable bandwidth and make your site slow, which affects the performance & the ranking of your site.

Whenever you use images on your E-commerce site, just trim their sizes and resolution. Furthermore, you need to add the relevant ALT attributes to the images. It helps search engines to construe the images easily and add them in search results, which gives your site great SEO benefits.

5. Update Your Site Regularly With Fresh Content

Active content marketing is the key to gain success in the E-commerce business. It is your content that helps you to convince the potential buyers and encourage them to purchase from your site.

If you run an E-commerce site that receives lots of traffic and orders from customers, you need to develop a full-scale infrastructure and human resource for the creation and publication of user-friendly and valuable content regularly on your site. It helps you to lift your site's ranking in the SERPs of search engines.

As Google discourages the use of the copied or low-quality content strictly, you should have a well-defined content calendar to arrange the sufficient content to perform different SEO activities. You can try the following steps-
  • Don't use the default product description provided by the manufacturers. They often cause content duplication issues and damage your site's reputation. Use unique content written by professional content developers
  • You can also use the user-generated content to optimize your site.
  • Add well-drafted meta description for all the content that you publish on your site. It appears in search results and motivates buyers to visit your site to see your offerings.

6. Build A Solid Presence On Social Media Channels

A large number of tech-savvy people use different social media channels to get in touch with their friends, relatives, neighbors, etc. This allows entrepreneurs to use social media traffic for the enhancement of E-commerce sales and business promotion.

A website with a strong presence on leading social media channels is likely to be preferred by Google when it has to display results for keywords used by the people. So, you must add social media buttons to your E-commerce site using Magento extensions and share your prominent posts on different social media channels.

If your posts are liked and shared in bulk, it benefits your site a lot & helps you to enhance its ranking on search engines.

7. Make Your E-Commerce Site Fast

People love to browse faster websites. It helps them to look for the information/products easily. Google also prefers fast loading websites as it thinks about user experience. So, if your site is slow, Google will not add it or its pages in search results. Even visitors hate visiting such sites. As a result, your site's ranking starts to decline little by little.

So, you should make your E-commerce site faster. To do so, you can take the following actions-
  • Use a reliable hosting server,
  • Compress your JSS and CSS files,
  • Implement website caching,
  • Use a CDN and
  • Clear unnecessary website database from time-to-time.

Final Words

These are some useful tips to make your Magento site SEO friendly. These are fundamental tips only. If you want to gain more SEO benefits, it will be better for you to have an SEO executive or a well-known Magento development firm by your side.

AUTHOR_NAMEAbout the Author:
Linda Wester is a proficient web developer working with a leading custom Magento development company. She is also an avid blogger who loves to share her knowledge in the form of articles, tips and tricks guide. To check out her latest publication follow Linda on twitter.

On Pursuing the Truth in the ‘Post-Truth’ Age

On Pursuing the Truth in the ‘Post-Truth’ Age
Modernity, as it spanned across the civilizational landscape in lieu of the revolutionizing rigors of the Renaissance (and the socio-political innovations it begot across a range of interweaving disciplines, of both intellectual thought and cultural practice – over the course of the few centuries that proceeded it), greatly emphasized the entrenchment of certain realist ideals as ‘norms’ to be followed and adhered to. While the devastating and oppressive periods of settler colonialism and subjugation certainly come across as some of its more bitter sociological aspects (seen in the enslavement of entire populations of the formerly sovereign peoples of the Indian Subcontinent, Australia, the continental United States, as well as the territories in South-east Asia – backed by such intrinsically racist assertions as Kipling’s ‘The White Man’s Burden’ and Macaulay’s ‘Minute upon Indian Education’), Modernity also sought to equip mankind with a series of intellectual tools that have wrought many advances for the species as a whole. Perhaps the greatest and most formative legacy of the said age lies in its almost religious advocacy of the Scientific Method as the definitive ‘gauge’ to determine the truth (empirically and/or scientifically verifiable fact) from merely abstract speculation. It is this ‘barometer of the factual’, as it were, that has become increasingly at risk in our contemporary Internet-based culture.

How Internet Is Helping People

The internet does not only serve us in the form of a virtual encyclopaedia, where every nugget of information that it provides can simply be taken for its face value as being both correct and credibly sourced. In like fashion, it has no overarching author(s) with a deciding hegemony over what content continues to be featured in its many web pages – something which is completely up to individual site maintainers (and the agendas that they harbour). The domain of the natural sciences is less contentious, in that rigorous empirical analyses on proposed hypotheses – and particularly when they have attained the status of being indisputable scientific laws – lead all experts in the field to agree on the findings once they have been established.

Unfortunately, the same cannot be said of the social sciences and the humanities – for the simple reason that the human conscience and agency (both individually and collectively) are inherently unpredictable historical ‘decidables’ which no abstract laws of the social sphere can hope to pin down with mathematical accuracy. The current onslaught of high-speed best internet plans offered by legions of ISP vendors have raised the info-disseminating potential for this bitterly contested social sphere, where every internet user has now become an expert at promoting his/her version of experienced cultural phenomenon as the only legitimate version of the truth; primarily through the social media. And these alternative accounts do have an impact – much more than what some people think.

Internet And Politics

Recent political events on the world-stage have borne testimony to this new age online trend, where multiple narratives compete with each other in order to lay their claim to the mindsets of greater bulks of people – and to engage them in lieu of a particular social doctrine. The situation is analogous to the everyday observations of politicians vying for votes from the public and competing against their peers, who offer to oppose and alternate agendas meant for being gradually assimilated by the same audience. Take the case of the 2016 U.S Presidential Elections, for instance – a fitting historical study which culminated in the ultimate contest between establishment-backed political interests and popular nationalism verging on demagoguery.

Supporters of the Trump camp (helped along by foreign, notably ‘Russian’, interests) made rampant use of the web through the same best internet plans to disperse their extremely isolationist views to the public. This is not to say that the opposing Clinton camp did not use similar discourse-setting tactics – their message, however, was largely of a more globalist and inclusive nature and represented a continuation of traditional Washington politics. The Trump campaign’s default-slogan of ‘fake news’, and its deployment as the all-in-one solution to contending against all news charges of vile misconduct, tax evasion and foreign-state collusion vividly exposes the astonishing confusion and ambiguity that has now become an existential feature of this age. But what comes off as most saddening, and is really a blatant manifestation of some deep-rooted ignorance, is the populists’ firm denial of such issues as climate change and structural discrimination (endemic in their societies), as well as their general vociferously-professed preference for enshrining the myopic conception of the nation over the more pluralistic one-world idea.

Right Use Of Internet Services

But the Internet can also be used to counter the spread of false information. Concerned social activists and academicians have increasingly begun to write blogs and short-worded memes using their best internet plans for instant proliferation online – since a wrong idea can only be dispelled by a correct one. And in some quarters of the society, their efforts have indeed borne fruit. The anti-Trump ‘Resistance’ movement currently raging in the U.S is visual proof of this.

Certain ISP vendors in the country, like Charter (hailed as the ‘fastest internet provider’ by many rating agencies) have taken it upon themselves to lead the fight against this virulent disinformation head-on. Through its online portal on, the company offers high-speed and resource-rich plans to the premier scientific and research facilities in the country, which then actively aim to curb the tide of ‘fake news’ by publishing their findings on a daily basis.