eCommerce Website Redesign Tips: A Definitive Guide For Business Owners

eCommerce Website Redesign Tips: A Definitive Guide For Business Owners
eCommerce Website Redesign Tips
The top priority of an eCommerce business is a website. The online presence is a powerful marketing tool that can encourage target audiences to engage with eCommerce businesses.

According to Markinblog, there are more than 26 million eCommerce websites in the world currently.

This statistic proves the cutthroat competition in the industry of eCommerce. Keeping this aggressive competition in mind, it is salient that eCommerce businesses have a robust website design that can effectively convince their target audience to engage with them.

If you already have a website design that is not working out for you, here are some tips to redesign your website:

1. Use of Powerful Images

An eCommerce website is different from other websites. It needs something unique and special to fill the space and content that can encourage people to conduct business with them.

Images are a great way to attract your target audience. An eCommerce website does not possess plenty of space. This makes it difficult for eCommerce owners to fill the space with the most relevant and specific content.

The varying type of content presented on the website includes images too. Your images should be of high quality and optimized to drive more traffic to your website.

Images are the most important element of your eCommerce website. They are essentially the first thing that attracts your target audience to visit your website. Your target audience will read the descriptions of the products later, first, they will see the images. For this, you must use images that provide a descriptive view of the product.

You can also use a slideshow that can include 4 to 5 images with different angles. This way, your visitors will be able to see the product from every angle.

If you are not equipped with the right skills to use the right images for your website, you can hire an eCommerce web development company that will help you expertly.

2. Make it Mobile Responsive

The world is revolving around mobile devices today. Everyone is focused on using their phones more than any other device. They interact with almost everything on their mobile phones only.

This means that people also interact with businesses on their mobile devices. They browse and buy from businesses using their mobile phones. This provides an opportunity for many businesses to reach their target audience on their phones.

For this, your eCommerce website should be mobile responsive which can provide a seamless experience to your target audience.

According to Statista, mobile devices are responsible for driving 54.8% of global website traffic during the first quarter of 2021.

3. SEO Is Important

Search engine optimization is the process of optimizing the content of your website so that it becomes more visible to your target audience and can drive more traffic. As an eCommerce business, the focus should be on using relevant keywords and interesting descriptions of products.

Your website should include the most relevant keywords that are popular in your industry. This will optimize your website to rank well on search engine results pages. Putting efforts into SEO always yields great results for businesses as it is one of the primary digital marketing tools.

Through SEO, you will get more exposure, improved ranking, increased and refined traffic, etc.

Any eCommerce development agency can help businesses effectively implement SEO strategies that will fit their specific needs.

4. Appealing & Engaging UI/UX Design

Your website should have an appealing and easy-to-navigate UI/UX design. When your target audience visits your website, they should have a great experience when they interact with your business.

The look and navigation of your website matter a lot in convincing your target audience to interact with your business. If your website is not attractive and easy to use, it will fail to satisfy your target audience.

The concept of UI/UX includes but is not limited to visual elements, colors, themes, fonts, navigational elements, buttons, user experience, etc.

You need to make sure that the page loads effortlessly and in no time, the checkout process is easy and swift, the search feature is prominently present, the navigation option is clear, fonts and colors are clean and simple, etc.

According to Top Design Firms, almost 38% of users consider the quality of the page layout and navigational links of the websites.

5. Popular Products At The Top

There must be some products in your store that are popular among your target market. These products are sold more and are in demand by your customers. You need to put these popular products at the very top and the center of your website.

You should make these products a bit more unique than your other products so they are highlighted. You can differentiate them with a different color, change the size of the images and layouts, etc.

This way, any new visitor to your website will immediately know that these products are your most popular and sold ones. It will help you in selling your products more and gain new customers.

6. Up-To-Date Design

The technological world is evolving faster than ever. Every day some new technology or feature gets introduced and the previous practices become obsolete. Your eCommerce website design should be modern enough to keep up with the changing trends and needs of your target market.

Having a traditional and old website design will result in frustrating your target audience and they will not interact with your business. You should constantly study the new trends and make necessary changes to your website to ensure that you are providing the best quality to your customers.

According to GoodFirms, approximately 38.5% of web designers believe that an outdated and old design is the reason that users leave a website.

7. Scannable Content

A unique feature of your website can be scannable content that can facilitate your target audience in swiftly using your website.

Nowadays, people do not have too much time on their hands to browse through hundreds of websites and their content to find their desired products. They want quick solutions to their answers.

You should add a scanning option on your website that will help your website visitors in scanning your site and find exactly what they are looking for. Try to use big and prominent headers and segregated sections to help your audience in finding their required products.

8. Correct Pricing

The eCommerce industry is littered with hundreds of eCommerce sites selling the same products more or less. They are all fighting in the same industry. The only difference can be their customer service or pricing.

When there are too many suppliers of the same product in the market, it becomes a threat to the businesses as the power lies with the buyers. Buyers can choose any supplier and they have control in the market.

Here, you can get ahead of the competition by listing the correct prices of your products. You should not sell your products expensively as your target market will immediately turn towards your competitors. Also, you should not sell your products cheaply as it will also tarnish your reputation and your target audience will wonder why you are selling your products at a lower price.

Your target audience can question the quality of your products. They will be reluctant to shop from you for fear of getting bad quality products.

The only way to shine here is by mentioning the right prices of your products. You cannot win in the market by lying or cheating your customers. Your customers will not be able to see the total amount until they complete the whole checkout process. But you can minimize the shock by not listing any hidden fees.

Many eCommerce businesses struggle with expertly developing and designing their website. In addition to this, startups specifically suffer because they are new in the market. They are not adept with the required acumen and skills to effectively design their websites.

For this very reason, eCommerce development company USA helps businesses by accurately studying their businesses. Then they develop and design the websites according to the specifications of the businesses and their target audiences.

How To Save Money On Multiple Online Software

How To Save Money On Multiple Online Software
Save Money On Multiple Online Software
It often becomes a tough job to keep your things going without help from some technology. Yet in this inflationary period, we need to look for ways that cost us little or where no money is required.

Sounds strange? Yes, there is multiple online software that saves us a lot of money while being very helpful all the time. These technologies are easy to access and on purpose fulfill their duty for our different jobs.

Read on to learn about the ways to find out how to save money on multiple online software. And get your work done with the help of different tools from accounting software to project management.

1. Use Free Versions or Trials Before Purchasing

Before purchasing software, check if there are free alternatives that can fulfill your needs. Many online software providers offer free trials, take advantage of these to test the software before committing to a purchase. Research and list down the software that can help you in your work. Look for reviews and testimonials to get an idea of the functions and functionality offered.

Using free versions or trials before purchasing software can also help you evaluate the software and ensure it meets your needs before committing to a purchase. Be sure of the expiration date for the trial and be sure to cancel or upgrade before it expires if you don't want to continue using it.

2. Look For Discounts And Promotions

Check websites like Discount Codez or Saving Says for coupon codes or discounts on the software you are interested in. Keep a check on the software provider’s website. Search for coupons using the related keywords to search for the software online. One of the best ways is to sign up for newsletters which keep you updated with discounts and deals.

Best of all, you can look for student discounts. Many software offers special discounts to individual students or groups of students to help you save money.

3. Subscribe To Annual Plans Instead Of Monthly

Many online software providers offer a discount for paying annually instead of monthly. Subscribing to an annual plan instead of a monthly plan can result in significant cost savings, budget stability, and access to additional benefits. However, it is important to carefully evaluate your needs and budget before committing to an annual plan to ensure it is the best option for you.

Annual plans can also lock in current rates for the software, avoiding future price increases that may occur with monthly plans. You only need to pay once a year, avoiding the hassle and cost of monthly recurring charges. Hence allowing you to save money in the long run.

4. Bundle Services and Get A Discount

If you need multiple licenses for software, consider buying in bulk as many providers offer discounts for bulk purchases.

Package deals are one of the beneficial options. Many software vendors offer package deals where you can purchase multiple software products at a discount compared to purchasing each product individually. Whereas other software vendors offer all-in-one solutions that include multiple products in one package, providing a cost-effective way to access a variety of software tools. Also, having multiple software products in a single bundle can simplify the management and integration of these products.

Also Read: Essential Software For All Businesses

5. Negotiate With The Vendor

If you are a large company or have a significant need for software, try negotiating with the vendor for a better rate. First of all, research the software required and determine its market value and what customers have paid for a similar product. Shortlist the features you are needed for your work so that you can specially negotiate on the software which is most important to you.

Another helpful thing could be to contact the vendor directly through email, phone number, or chat or use your contacts to get connected and avail of the PR discount. Be clear and direct, but also open to negotiation because good communication is the key.

If you are purchasing a large volume of software, ask the vendor if they offer volume discounts and also get everything in writing, including any discounts or payment terms.

6. Use Open-Source Software

Some software, such as LibreOffice, is open-source and free to use. You must consider these options before purchasing proprietary software. You can find open-source software on different search engines like Google for specific software needs. Simply search for "open-source [type of software]" to find options.

There are many software repositories, such as SourceForge, GitHub, and GitLab, that host a large number of open-source projects. Firstly, get reviews and ask for recommendations, ask friends, colleagues, or forums for recommendations on open-source software.

7. Evaluate Your Needs

Carefully evaluate your needs and budget before purchasing software, to avoid overspending on features or functionality you don't need. This will help you to stay focused and concentrated rather than getting distracted by surfing and learning about software that does not concern you. You can also cut prices to vendors by mentioning that you don’t need the whole package, instead you only want access to a few of the software that might not even cost you very much.

Also Read: Top 5 Best Designing Software

8. Use Online Coupons

Coupons are an easy way to save money on online software. But before you start clipping coupons, you need to learn how to read them and understand their terms.

You can find store coupons in the newspaper, on retailer websites or in flyers in the mail. You can also use manufacturers’ coupons to get a deep discount. Using them together is called coupon stacking, which can save you big at the checkout line.

First, take a look at the weekly circulars. These are typically distributed in stores at the end of every week and have a variety of different coupons for different types of products. Next, check online for websites that offer software discounts. Many large retailers like Amazon also offer their private coupons site that can help you save even more money on specific software titles.

Finally, remember to print out your coupons and bring them with you when shopping! Not only will this help you stick to your budget, but it'll also make it easier to remember which coupon codes apply to which products.

AUTHOR_NAMEAbout the Author:
Andrew Mathon is a freelance blogger and writer, passionate about following informative blogs. Currently I’m working as a part time writer at Saving Says, a website for savvy shoppers who strive to save their money. I love to write about money-saving tricks, health, tech, lifestyle, and fitness related topics.