Powerful Tips That Can Help You Bring In More Organic Traffic

For any website owner, driving more organic traffic is one of the main goals that you try to achieve. However, it’s not as easy as some may believe it is. Driving organic traffic to your website does take time, energy, and commitment in order to see the results you’re after. If you’re stuck on how to bring in a higher level of organic traffic, the following is an expert guide on how to bring in more organic traffic to your website. Let’s get started.

Best Methods Of Driving More Organic Traffic To Your Website

1. Create Quality Unique Content Regularly

One of the first things that can help to drive in more organic traffic to your website is by creating quality content on a regular basis. As you may have heard, Content is King. This is true, especially in the online world. You see, if the content isn’t good enough, no one is going to want to come back to your website again and again. This is why it’s important to generate quality content on a regular basis. How do you create quality content, you ask?

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Here are some general tips to get you started:

The content should answer a question that your audience has been asking. It should give clear, in depth information that satisfies your readership.
The content shouldn’t be duplicated from other websites. Duplicated content can not only affect your organic traffic but can also affect your SEO as well. All content should be written so it’s original.
The content should feature a healthy balance of white space. Using subheadings, bullet points and paragraphs can help to break up large blocks of text.
Use high quality images that are free to use to complement the post. The images should be relevant. You don’t need to place a cow on a post about horses. To gain access to free to use image sites you can use places such as Pixabay, Shutterstock, or iStock. However, it’s important to note that you may have to pay for some images.

When you’ve created high quality content that offers all of the above, you will find that your readership will increase the more your blog becomes known.

2. Identify Good/Bad Website Links

Backlinks are an essential element when it comes to building SEO and improve your website authority. However, the problem with backlinks is that not all backlinks are good, some aren’t so good for your website. The wrong backlinks can hinder your SEO efforts which in turn can cause problems with your organic traffic. As a guide, here’s what to look for with good backlinks. If your links don’t fall under these categories, then you’ll find it’s a bad backlink that needs to be removed.

The backlink is relevant to your industry niche and your website.
The link is linked from a long and detailed article that has authority.
The backlink is a dofollow. Dofollow links are the ones that count with organic traffic.
The backlink was added by a website editor and not an automatic build.
The backlink comes from a good domain authority and a low spam count.

If you’re backlink falls below these areas, then it may not be a good backlink. Removing it can help to improve your organic traffic greatly.

3. Move Your Site To HTTPS

In 2014, Google has officially announced that HTTPS as a ranking signal for all webmasters to adapt security to make the Internet safer. Therefore, It is recommended to implement HTTPS (HyperText Transfer Protocol Secure) on your website because HTTPS sites have a ranking benefit and it offers an extra layer of security. HTTPS uses another protocol SSL(Secure Sockets Layer) to keep confidential data secure during transmitting and receiving between a web server and a web browser.

Recently, Google announced that Chrome browser version 68 will mark HTTP sites as Not Secure from July 2018 whether or not the web page contains sensitive input fields. which may affect SEO rankings. So, It is advised to get SSL certificate to set up HTTPS/SSL on your site. You can take a look at Cheap SSL Shop to acquire affordable SSL certificates of trusted Certificate Authorities such as Comodo, RapidSSL, GeoTrust, Thawte, GlobalSign, Symantec etc.

4. Become A Contributor To Reputable High Authority Sites

Contributing to high authority websites is also another thing that can help to drive more traffic back to your website. The more well-known you become as an informative author on a site, the more you’ll be able to spread a link back to your website. As your fan base grows so does your organic traffic.

Using a DA (domain checker) you can check a DA of a website that you want to contribute to. DA’s higher than 50 are great for regular contributing on if you can get a position, as these tend to have more traffic running through them than lower DA’s. However, don’t dismiss the lower DA’s as well, as any exposure to your name or website is good for generating traffic back to your website.

5. Optimise Your Meta Data

Your meta data is an important part of the whole process when gaining more organic traffic. The meta data is the first piece of content that your visitors will see when searching for something in your niche. It’s important that the meta data contains keywords that are relevant to the search. If they aren’t optimised, you’ll find that your content or website won’t show up in search engines that easy. Use keywords in the title and the description. The title should have a maximum of 60 characters while the description should have 155 characters for the best result. If you need to find relevant keywords, Google keyword planner can help you to determine the best keywords for your post or website.

Conclusion

When trying to bring in more organic traffic it’s important to take into consideration these simple areas. By understanding how to build more organic traffic you’ll see better results overall. So are you going to try any of these tips?

About the Author:

Aaron is the co-founder of Studio 56 and is a passionate digital marketing expert who has worked with some of the largest digital marketing agencies in Australia. He has been working in the digital marketing field for ten years. Aaron loves to travel the world to not only enhance his cultural experiences but learn and enhance his skills in the digital marketing industry. He is dedicated to helping others reach their online marketing goals.

How to Write And Promote Content Without Making SEO Mistakes

Organic traffic is the most valuable marketing metrics for a blog promotion. When people find you with relevant keywords, it is more likely that they will stay on your site for a longer time or become your regular visitors. Unlike non-organic traffic, the organic one does not force visitors to come to your site. They do that by their own will. And here is a psychological trick that can be used for enhancing your marketing strategy. When a person does something by his own will (or at least when he thinks so), he becomes attached to these actions and wants to repeat them again and again especially if the experience has satisfied him.

To attract organic traffic, you need to build an efficient content marketing strategy with SEO tools. Search engine optimization is the most effective approach to increase your ranking with the most competitive keywords and even make you #1 rank in Google search with some specified keywords. Of course, to make it work, you need to develop an optimization plan without the mistakes spoiling the effect.

1. Check Your Metatags

If your content marketing strategy does not bring the results that you’ve expected, start with checking your metatags. Frequently, bloggers who work alone do not think about this part of optimization even though every Wordpress template includes the possibility to work with them. The main problem is that metatags should be added manually, and it means that you need to repeat one and the same work every time you write a post.

There are four basic types of metatags obligatory for your marketing. Below, each of them is described in detail.

Keywords: Usage of this meta attribute is a must for every post and even the smallest entry. The keywords should be relevant to the theme of your post unless the ranking will be lower and potential readers will not be able to find it with search engines.
Titles: The title should include the keyword and the main message of your topic. The title is located at the top of your browser. Though the users may not even notice it, for search engines this is the key element to rank this page.
Description: It should contain keywords and a brief explanation of what this page is about.
Robots: This is a metatag used by search engines to understand what the crawlers can do with the page.

2. Improve Your Site Architecture

Your website should be easily accessible both for readers and for the search engines. If the architecture is inappropriate, the pages load too much time (in fact, a few seconds only but for a search engine this signifies the problems with the architecture), some links are broken, and search engines cannot index some pages as they are not optimized.

3. Use Unique Content

Original content defines the success of a blog. Visitors appreciate new ideas and thoughts and search engines rank a website higher when the content is unique. To achieve this result, you need to check every post that you place. Sometimes, you unwillingly copy some sentences and this affects the general rank of the content originality.

Also, you need to check images and videos if you use them in your blog. They should also be unique as they are the part of a content strategy. If you take pictures from some stocks, do not forget to place a copyright watermark.

4. Build Backlinks

Inbound links are an easy and effective way to enhance your SEO and improve your website ranking. Backlinks attract organic traffic to your website, bring more leads and help reach the higher ranking.

Inbound links or backlinks are the links that come from another Internet resource to your site. In other words, this is when another blogger inserts link to your site in his post. To build a sufficient backlink number, you need to provide original and interesting content so other sites would like to share it, submit your website to directories or order guest posts on other websites.

5. Optimize Keyword Usage

It is not enough to research the keywords for your website. You need to remember that high competitive keywords should not build the core of your SEO strategy. You need to choose more relevant, less competitive words that will precisely describe the page. Moreover, you need to check the density of keywords. The overspam of keywords leads to lower ranking and even banned pages. To optimize the keyword usage, make sure that you use them in titles, URL, image file paths, anchors and other metatags.

These are only 5 basic SEO tools that you can use for your marketing strategy. But in SEO, basic mistakes cause the biggest problems which can lead to deleting the pages or excluding website from ranking. If you do not want to introduce an advanced SEO strategy that includes all on-page and off-page optimization techniques, you can easily get the benefits from the abovementioned SEO tools.

About the Author:

Sophia Clark is a creative writer from New York who loves to share her thoughts with readers. In her free time, she enjoys writing fiction as well as reading it. Her big dream is to publish a novel one day.

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