6 Essential Tips For A Successful Content Marketing Strategy

If you want to have a successful online business, then there are several essential tips that you should consider. One of the most important things that you must keep in mind is to make sure your content is informative and up-to-date.

Update your site regularly to make it more visible to popular search engines. With the help of search engine optimization (SEO), this will be easy for your website.

Check out these other tips for a successful content marketing strategy:

1. Write Content For Your Target Audience

An essential tip that you should keep in mind is to write about something that’s really interesting to you, as well as your readers. Research about the topics that would generate interest from your target audience and use those as the foundation to writing good content. Once you have implemented effective writing and great content, you'll get more traffic. Moreover, generating content that’s interesting to your target audience will likely result in more sales.

2. Make Your Content Keyword-Rich

When you write articles, you should ensure that they are keyword-rich with the help of SEO content writing. These keywords trigger search engines to understand what your website content is all about by scanning them.

Here are some content marketing tips to make your content keyword-rich:

• Use keywords in different ways on your articles.
• Don’t just use the same type of keywords every time. Instead, you should be able to come up with new ones to add more depth to your article.
• Remember to include your URL in the body of your article.

3. Follow Spelling and Grammar Rules

If you plan to start writing articles, then you should be able to write in English first. The language you use should be perfect and should not contain any grammatical errors. You should also be familiar with the rules of grammar and punctuation. It would be better if you could use your software such as Microsoft Word or Open Office, which have built-in grammar and spelling checkers.

4. Have A Blog

Aside from using these types of software, you should also have your own blog in which you could post your articles. Be familiar with the basics of writing articles so you can create a well-written piece. When writing articles, it’s better to use numbered lists, sub-headings, and bullet points. These will help show more information in your articles, and readers will be able to read it more easily.

If you’re starting your online business venture, you might want to get started with blogging. This can be a great way to get traffic to your site, and there are several blogging software programs out there that can make this easier than ever before. You simply sign up to use these applications and then write a daily post that’s related to the topic that your blog is about, and then submit it to popular blogging sites.

The more articles you publish on your blog or website, the more visitors you will have. In turn, you will be able to generate more traffic, which means more sales. Of course, if you’re able to gain more sales, then you will become more successful in your online business.

5. Regularly Post New Content

Make sure that you’re always creating new content for your website as part of your content marketing strategy. You can use blog commenting systems to make this possible. When you’re creating your content, you should also make sure that you include images and videos. These will keep readers interested in your articles.

Here are some suggestions to get more content to your website:

• Increase your website traffic by writing newsletters. There are quite a few free newsletter software programs that you can purchase to get started, and you can write newsletters on a regular basis, even daily. Write as many blogs or articles as you want, and when you finish a newsletter, you can simply download it and add your affiliate links, and you'll be on your way to increasing your traffic.
• You can submit articles to online directories, such as Yahoo Answers and Google Answers. You should always remember to check the backlinks in these types of articles. The more backlinks there are pointing back to your website, the higher your ranking will be. By submitting articles to these directories, you can build your web presence and gain more exposure.
• If you’re interested in building backlinks and promoting your website through your written content, you might want to consider hiring a copywriting service. This type of service usually offers a variety of advantages, which include writing articles, writing for online forums, SEO writing, and much more. The best thing about hiring someone to do these things for you is that they can work with you and see which methods are going to be the most effective for your specific needs. You can simply let them know what needs to be done, and then they can work to ensure that your content marketing strategy is completed.

6. Marketing Audit

Audit your marketing strategies to ensure you have the best version for a successful outcome. You can perform split testing or A/B testing to test two versions of your desired marketing strategy.

For example, you can create two article versions of a topic and check what drives the most traffic to your website. You can make one longer and the other shorter. Try to perform keyword research using SEO tools to determine the best keywords to incorporate into your article. Also, make your content more interesting and entertaining by presenting them in different formats, such as videos, photos, audio, or infographics.

Conclusion

As long as you keep writing articles, as well as updating your blog and website regularly, you will be able to use your blogs and websites to build your online business. It will make your readers look forward to reading it and encourage them to tell their friends about it. Just make sure that your content is unique and original to be able to catch the attention of your readers.

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Some Top Tips To Help Make Your Content Marketing Efforts More Effective

Content marketing is all the rage right now, and with good reason. It gives businesses the opportunity to set themselves apart by doing something creative and wholly different from their competitors, while effectively growing their audience and standing within their industry. As many content marketing horror stories have shown up though, it’s very easy for things to go horribly wrong.

That’s why we’ve put together a list of some top tips for making your content marketing strategy much more effective and ensuring you create work that in equal parts builds your brand and delights your audience.

Prioritize People

People should always be the focus of your content. Across numerous industries, businesses that put people at the center of the content will see improved engagement.

The presence of people should play a significant role in your content marketing material. If you run an eCommerce store, for example, create demonstration content that shows people using your products and explains how they fit into their everyday lives. If you’re looking to promote software or a service, put emphasis on the communication between people, and set your content within the spaces it would be practically used. How this is executed obviously depends on the medium you’re working within, we’re not simply talking about showing people’s faces in your content. Visuals should look to use that as a factor yes, but written content can also benefit from quotes from genuine customers.

Advertisements featuring people are instantly more appealing to the average customer. Even if you’re promoting something quite technical, people want to be able to relate to the content and see themselves within. Some of the best pieces of content a business can produce to make their marketing more effective feature behind the scenes look at the business. Consumers love to get a peek behind the curtain and see how the business they’re shopping from or working with operates, and what they look like. Answering questions from customers or profiling team members are just two types of content that have been shown to be popular and can be produced as blogs or video content.

Look to feature genuine faces wherever possible. It won’t feel like a distraction to your audience or new audiences.

Research Your Audience

There’s no point diving into content creation without doing extensive research first. Without it, you’re feeling around in the dark for a strategy, and most likely dooming your content to becoming a high cost/low engagement failure.

There are numerous factors you need to research before you can get started on your content. You need to first look at the content you’ve produced in the past and see what did well. Whether this was on-site or off-site content you can apply the same stringent tests. Did the content get a lot of engagement? Did people just read and watch, or did they feel compelled to share and interact with the content? Away from social media, did the content actually lead to anything in terms of engagement or sales? At what point did they stop engaging with the content? And did they simply leave your website or page afterward?

Researching these metrics can have a huge impact on the look, feel, and focus on your future content. There’s no point producing long-form videos if your audience isn’t interested in watching them and you don’t already have the substantial reach across social channels to gain viewers. You don’t even have to just limit yourself to analytics metrics, you can survey your audience to see what kind of content they’d want to see and if there is anything they’d like to learn more about.

You should always remember that your audience is the ones consuming your content, not you and your team. As much as you may want to strive ahead with a piece of content, it may be the antithesis of what your audience wants at the time.

Focus On Quality Over Quantity

Like most things in life, quality rules over quantity when it comes to content marketing.

You’ll never see tangible business improvement and create a thirst for your content if you are clogging your channels with a number of low-quality pieces every week. Eventually, the audience will get tired of them, if the sheer number available doesn’t put them off in the first place.

Focusing on quality over quantity is important for a number of reasons. First of all, it helps you gain traction by word of mouth, as people tell their friends and colleagues about the quality of your blog. Secondly, Google prioritizes quality content within its ranking, helping you to improve visibility amongst new audiences. It does this by focusing on promoting content that shows expertise, authority, and trustworthiness, so look to achieve that over a content churn-factory. Other blogs will also feel inclined to link back to a quality piece of work that is both informative and well-sourced.

Good quality content receives wider coverage from better outlets and individuals. This leads to a greater spread across social media, particularly within knowledgable circles. This means your content can boost your audience and subscribers counts, while also gaining you endorsements from recognized industry names who are more likely to stumble upon your content.

You should look to focus on producing one piece of long-form content per month, be that an extensive blog, an entertaining video, or an informative infographic with a unique design. This will do much more for the perception of your business and metrics than lots of smaller pieces of content, which can confuse your marketing message and dilute the effectiveness of your strategy.

Make Content Actionable

All marketing content needs to have a purpose to truly say it has succeeded. If your content isn’t actionable it doesn’t matter how authoritative and entertaining it is, it’s not going to produce any tangible results.

Don’t necessarily build your content around actionable points, but make sure to always include them and put an emphasis on them. There’s a reason YouTubers always make a point to ask their audience to like, share, and subscribe because a simple recounting of these points at the end of every video helps to drill home these actionable points and ensure the community contributes to improving reach.

This isn’t the only form of actionable points within content though. You should look to make content that tells people exactly what to do next. If you’re trying to sell products, your content should guide them to somewhere to shop, be that through a link in the body copy, or featuring a discount code in your podcast that creates a sense of urgency. The content should show what you’re selling as a solution to a direct problem they may be having, much in the same way that a demonstration makes someone more inclined to buy.

All marketing content should ultimately lead to a sale or inquiry to be considered truly successful. If your content is just sitting up on these platforms or your website leaving people curious, but with no clear direction, then it is essentially pointless.

EXTRA TIPS:

A content calendar can organize your marketing strategy, offering a more holistic view of the overview of your content and allow for quick changes during peak periods.

Aiming to become a thought leader can give your content an extra level of authority and earn brilliant collaboration opportunities. This is achieved by producing quality, informative content.

Playing to your strengths is vital for producing content that feels natural and encourages people to come back for more. If you’re a writer, write. If you have recording equipment, create a podcast. If you’ve got charisma, jump in front of the camera. Build your marketing around content that shows off your best traits, business, and personality-wise.

These are just a few ways your marketing content can become much more effective, as well as entertaining. You need to think of your content in two ways. In one sense it must engross the audience and draw them in, while in another it should act as the first step in a customer journey. Finding this balance is possibly the most important step to creating great marketing content.

About the Author:

Rodney Laws is an ecommerce expert with over a decade of experience in building online businesses. He’s worked with the biggest platforms in the world, making him the perfect person to offer advice on which platforms to build your website with. Check out his reviews on EcommercePlatforms.io and you’ll find practical tips that you can use to build the best online store for your business. Connect with him on Twitter.

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Top 4 Content Marketing Trends For 2020

Businesses keep looking for new ways to connect with their audiences, allowing content marketing to keep evolving. Creating quality content is now more important than ever and this will be the case in 2020 as well.

Besides creating powerful content, you also have to make sure you stay on top of the most recent content trends. If you want to know where content marketing is heading in the next twelve months, let’s take a look at the top four trends for 2020.

User-Generated Content Becoming More Valuable

A recent study has shown that 85 percent of customers value user-generated content (UGC) more than they value brand content.

UGC is becoming more and more valuable across all industries. For example, when it comes to tourism, UGC posts have proven to be more effective than the content made by businesses. This is great news for every company out there. You get a chance to create more content with fewer resources and time invested.

Customers in Hong Kong are likely to create UGC as long as companies encourage them to do so. Therefore, it’s a good idea to look for new ways to inspire customers to help you create content for your content marketing strategy.

Improving The E-A-T Rating

Quality content is something not a single content marketing strategy can succeed without. However, besides quality, content also needs to be able to improve the expertise, authority, and trustworthiness (E-A-T) of the blog.

In 2020, we can expect more and more businesses to start looking for ways to give their E-A-T rating a boost. This means a lot we know about the content creation process is going to change: no more clickbait and only experts will cover topics in their field. Companies will also put more effort into designing easily visible About Us and Contact pages.

No matter what sector you’re in, improving your E-A-T rating in 2020 makes a lot of sense. Luckily, there are reliable Hong Kong SEO companies you can turn to. They know exactly what you need to do to make your E-A-T rating skyrocket.

Tackling Important Issues

Social media has made it possible for everyone’s voices to be heard. From environmental concerns to political turmoil, social media users keep posting content that tackles some of the most important issuers of today. Businesses are starting to do the same as they center their content on the same issues.

Users expect businesses to tackle the same issues and they prefer companies that meet their expectations. 66 percent of social media users say they feel more confident about companies that fight for a good cause. 58 percent of them say they’re also more likely to buy from a company they can associate with a social cause.

Follow the steps of giants like Stella Artois and Lyft, and create content that tackles these issues and act upon it. Just make sure the content aligns with what your business stands for.

Using Even More Video Content

For years, video content has been one of the most important types of content in all industries. Customers don’t watch every video with the intention of buying but they’re open to discovery.

It’s just that video content is so easy to engage in, especially now when everyone’s on Facebook and Instagram. All a user needs to do is scroll through their social media feed and they’ll see plenty of videos encouraging them to turn to a brand. According to a recent study, 50 percent of customers said video content helped them decide which product to buy.

The best part of it is that video content is no longer only reserved for large corporations. There are plenty of companies in Hong Kong that offer video production services. Find the professionals you enjoy working with and creating video content in 2020 will be a breeze.

New content marketing trends are emerging every day and it’s important for businesses in all sectors to stay up-to-date. The four trends covered in this post will make a lot of noise in 2020 and being prepared can do wonders for your content marketing strategy. Stay on top of them and there will be nothing stopping you from creating content that rocks.

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5 Types Of Stories Every Content Marketer Should Utilize!

I believe that storytelling is an art. It is a creative way to interest your audience into your offering. For many people, storytelling conjures up the memories of childhood, the evergreen stories like “Sleeping beauty” or “beauty and the beast” etc. This particular art has a fuzzy feeling of making someone believe things that aren’t actually true.

Utilizing storytelling in the data-filled world of marketing is quite a task. But trust me many rules of storytelling applies to the market quite accurately. All marketers can be a storyteller. All they need to do is to master the art of hitting the soft spot at the right time with the right words and emotions which leaves a long-lasting impact on readers' minds. Presenting your information in the form of the story allows them to relate to the situation and make them probe more into the content.

Storytelling can do wonders for content marketing campaigns if done rightly. You can utilize the potential of this magic in engaging the audience and enticing them into probing and even buying your product or service. It is especially quite effective for affiliate marketers and other bloggers. Often people ask the question that, can an analytical mind be similar to that of a creative and emotion narrator’s mind? But the issue here is that most of the brands and their affiliated marketers aren’t a storyteller or don’t want to leave their comfort zone by utilizing this tactic. Rather they do analytical writing which straightly promotes the products/services and adds to the knowledge of customer. But this style of writing is mostly boring and fails in motivating the audience.

In order to educate content marketers, we are writing this article. We will introduce you all to the five-story types which can be utilized by all the content and affiliate marketers:

1. User Search Journey SEO:

Later in 2018 Google introduced a feature of user search journey. The search journey has taken user intent searches onto a whole another level. Google is utilizing Artificial intelligence to predict the user’s intent by following their search journey. For example, a user searched for home remodeling ideas. Google will show them the content based on their previous search history.

The user can be “problem aware”. For example a user search for house remodeling ideas. He knows his problem and then he becomes “Solution aware” to find different brands or service providers for his query.

Create Story Content That Resonates With Buyers Journey:

Like the above-mentioned example: when a user searches for remodeling ideas for the home. The search engine will show him the results like 50 best ideas to remodel your house etc. If the same user makes the same search query after a week, on the basis of their previous preferences, Google will suggest them the best companies in town offering remodeling services and with the best ideas to remodel the kitchen, etc. Google will become specific with every search you make. The thing you need to observe from is that you need to create content according to the user search journey requirements. You can write about 25 best ideas for remodeling and also form an informative article on “best companies to remodel your house.”

2. Targeting Wrong Beliefs:

Targeting wrong beliefs can give you a great edge in standing out from the crowd. A false belief is an inaccurate belief the audience has about a certain industry or the services they offer. Such false beliefs often let your potential audience prevent from seeing the value of your services or product. They miss a great many opportunities to capitalize because of these misconceptions.

For example, you can target a very common misconception that “SEO is all about ranking.” Like I remember when I was working on the optimization of local cable deals web pages, my colleague shared this very false belief with me and even argued about it. Then I told him with facts and figures that SEO is not just about rankings but involves several other major things that contribute to generating a great load of revenue. Even many professionals believe this for a fact that it is just to gain higher rankings and that is it.

You can target the wrong beliefs by mentioning an experience or share someone’s experience. Like I did in the last paragraph. I gave an example of my colleague.

3. Apply Epiphany Bridge Concept:

The concept of “Epiphany Bridge” was first coined by marketing professional and author Russell Brunson. Russel Brunson utilized this tactic to dump the techno-babble and inspire the targeted audience to have a feeling which motivates them to buy the product.

We often come across the products which make us go “Woah!” and we feel it in our hearts that we need the product as soon as possible. The content makes us decide instantly rather than muling us over on millions of options before deciding. So epiphany hit the emotions. We decided with emotions but not with logic. So creating something that actually hit the emotion is a great way to improve sales.

4. Make Use Of David And Goliath Stories:

Marketers are utilizing David and Goliath stories for a very long time. David and Goliath is a story of a young boy who took down a huge giant by just a stone and sling. Telling inspiring stories to people is an old but effective technique.

Small or new businesses often use this strategy to motivate people and make them interested in their product or service.

5. Roll Out Story Emails:

Whenever we feel like marketing something by making use of storytelling, we often use social media, blogs, web copy or something like this. Whereas we majorly ignore the potential of emails. Email marketing is still the most effective marketing technique. So share the interesting stories about the brand through emails to keep your audience interested at all times. You can make use of photographs, videos, and interesting well-formed textual content to engage with the audience.

You can make content marketing all fun and engage with storytelling. Don’t just let your email list sit there all by himself, entice the audience through it by using engaging content which actually fuels up the emotions of the targeted audience.

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5 Free Ways To Promote Your New Blog

In the past few years, more and more bloggers are exploring free avenues to promote new blogs. Let us face it, if you are starting a blog, you might be constrained with limited budgets and resources. While this can be a challenge, this should never be an impediment to success.

Before we begin the article, I want readers and users to relate to some direct questions-

• Are you looking to explore blogging as a full-time profession?
• What is your expectation from becoming a blogger? Is it money, fame, status or something else?
• Have you heard about content marketing, content strategy or content promotions?
• Do you have a basic idea about digital marketing?
• Are you willing to invest hard work and creativity for at least six months?
• Have you set an expectation about where you want your website to be in the next six months?

If you have thought about these questions, and I assume every blogger does, you have come to the right article. In this article, I will help young and budding bloggers to explore free ways to promote new blogs.

With a strong digital marketing strategy and some smart thinking, you will be in an advantageous position. There are many who will tell you that exposure, traffic, and engagement cannot happen without investing money.

Must Check out! Guide On Optimizing Content To Boost Website Ranking

This is not the case at all. In fact, these people think that money is a substitute for hard work and smart thinking. They do not understand that a strong content marketing and digital strategy can help overcome the power of money.

5 Ways To Promote Your New Blog: [The List]

1. SEO Friendly Long Format Quality Content

The only thing that a blogger cannot compromise on is the quality of content. According to industry experts, long-format articles work far better than short articles on search engines. Google considers long articles as authority ones and hence increases their reach organically.

If you are starting out, your first priority should be to create SEO friendly content. You can take help from keyword research tools and integrate focus keywords in your content. Bear in mind that your content needs to be informational, engaging, humorous and solution offering.

2. Aggressive Social Media Sharing

Even though social media platforms are being stunted by declining organic reach, there is a way around that. Try exploring supposedly newer platforms like Pinterest and LinkedIn Publishing. In comparison to Facebook and Instagram, both of these platforms offer far greater organic reach and engagement.

It is important that you post at least once a day on social media platforms. The more regular you are with your posts, the better will be the engagement. Social media helps you divert traffic from social platforms to your blog site. By creating great visuals and taking help from compelling copy, you will be able to see a difference in your website traffic in some time.

3. Pursue Guest Posting In Your Industry Niche

I once read an expert who said that it is always better to write for someone than to write for a website with no traffic! If you are a new blog site owner, it is always better to contribute a high-quality article to a website, which has a lot of traffic.

Please bear in mind, that you should always guest post in your related industry websites. By pitching a novel idea and creating high-quality content, you will be able to get a backlink on the other website. In addition to traffic, guest posting helps in building relationships, networks and also grants you the famed ‘backlinks’.

4. Promote Your New Blog On Sites Like Quora & Reddit

In 2019, Quora and Reddit still command credibility, authenticity and high organic reach. People come to Quora in order to look for genuine solutions to their problems. No matter what your industry, you will come across thousands of questions corresponding to it.

By answering at least three questions each day and intelligently linking your blog article, you will see a substantial difference in about three months. One-line answers are not going to cut it. You need to engage with the question and be empathetic about the response. If people find your answer to be genuine enough, they will follow the link back to your website.

5. Network And Accept Guest Posts

Guest Posting works either ways. If you are looking for guest posting opportunities, remember others are doing the same as well. Getting as much content on your site as possible should be your intention. By accepting guest posts, you will be networking with other blog owners and content writers.

However, it is important that you maintain strict Content Quality Guidelines for your website. This will help you maintain a certain level of quality on the website. Please be careful as to who you choose to network with. Always try to grow your community in your industry niche. This will help you get shout-outs, social shares and build your credibility over time.

Conclusion

Promoting a new blog is not an easy thing to do. It becomes much more difficult if you have limited budgets and resources. However, you can use your hard work, communication skills, and smart thinking to overcome the problem.

Once you start seeing some progress take help from a Content Marketing Agency to create your:

• Content Strategy
• Content Promotions
• Content Sharing

By following the above five points religiously for at least six months, you will be able to see some movement in your website’s position. Most bloggers become impatient well before that and abandon everything. The ones who stick it out are the ones who earn thousands of dollars post the first year of their struggles.

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Why Content Matters The Most In SEO Strategy

The importance placed on content in the world of online marketing is actually a good thing. Why? Because the internet demands quality content, which means everyone gets - quality content.

The thing that people often forget, however, is that content is not just on your website. A good SEO strategy requires you to publish content elsewhere on the web, while also having great stuff on your own site. Try and attempt a link building strategy with lousy content, you likely won't get very far.

Why is content so important? There are a few reasons which we will look at in this piece of quality content, but we'll give you the hot tip straight up; people choose businesses they trust. If it comes down to you and your competitor, but you have lots of quality information available, and they don't, who do you think is best situated to get the sale?

Search Engines Love Good Content

Search engine ranking algorithms give higher preference to links that are shared and liked than those which aren't. Whether that be a video or blog post, search engines want to offer the best possible results.

They determine that links which are shared a lot in social media must be worthwhile and providing people with benefit.

SEO And Content Are Intertwined

You may hear about SEO and content marketing as separate things, but are they all that separate? SEO and content marketing go together, and it's bad news if they are not integrated.

In reality, they overlap where people often make the mistake that content marketing eliminates a need for SEO. In actual fact, successful content marketing needs SEO, but many people experience a disconnect between the two in their digital marketing strategies.

The Difference Between SEO And Content Marketing

There are two main elements that distinguish SEO and content marketing which are:

1. SEO is more technical
2. Content marketing is broader

They assist each other because the goal is to make your SEO broad by channeling it into content marketing. This, in turn, helps you content marketing thanks to SEO techniques. SEO sets the rules, and content marketing fulfills them.

What SEO Requires

SEO essentially demands the content that content marketing provides, in fact, SEO doesn't really exist without it.

Content is very much king; this is a undeniable fact of the SEO industry. SEO needs keywords which is one of the staple uses of content marketing. Keywords are a fundamental component of SEO, and they are used strategically throughout your content.

Linkbacks

Another crucial element of SEO is linkbacks which content provides. The best way to build linkbacks is with great content which other sites choose to link back to. If you want continual success in your SEO strategy, this is vital and impossible without the content.

Technical Optimization And UX

Another SEO demand is onsite technical optimization, and good content also requires yeser experience (UX), something many people often forget. SEO is more than just content, it needs technical aspects like enhanced metadata, and a strategic sitemap.

Technical optimization exists for the good of the user; it affects the user experience with SEO components in place to promote your content. It would be best if you had an excellent sitemap so potential customers can easily access your content, and optimization allows search engines to find your site, and share your content with readers.

Consistent Output

Google gives significant preference to consistently updated, fresh content, which it favours with indexing, and registers higher in SERPs. This is especially effective when it comes from a site with historic authority.

To achieve this consistent output of content, your content marketing strategy needs to be ongoing. It's never set and forget when it comes to digital marketing; you need to adapt as quickly as everything else online.

The Case For Content Over Keywords

Google algorithms are now refined enough to pick up on unnatural language and lousy formatting, two things that significantly diminish your ranking ability.

This is one of the reasons why content quality is taking over keyword importance. The top search result may now not even feature an exact match keyword in the text body. A study showed that 18 percent of the top 20 domains didn’t feature the keyword in the text. What they did include however was:

1. High website visits
2. User behavior signals
3. Large number of links to the content

The result? A high ranking website. Why? Google determined that users like the content.

Google doesn't quite stop there, however, it will also sift through content itself to find further signals of quality.

What Defines Poor Quality Content?

What makes content good or bad? Google offers some pointers as to what to avoid in your content to prevent a bad ranking:

• Keyword stuffing or irrelevant keywords, especially if they’re irrelevant
• Copies of other material
• Spelling and grammatical errors
• Long sentences or paragraphs
• Zero formatting
• Irrelevant links
• Keyword lists
• Short content

Content Marketing And SEO

So why does content matter so much in an SEO Strategy? They are made up of one another. Content marketers needs to be well across SEO and vice versa.

An SEO campaign will likely fail unless there is a significant content marketing element worked into it. Just like your content will be much harder for potential customers to find without SEO.

About the Author:

James Silverwood runs a digital marketing agency in Australia. In an effort to expand the agency even further he recently relocated to Bahrain and merged with another agency to provide Best SEO services to clients in the middle east. .

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[Top 6 Reasons] Why Your Content Marketing Campaign Failed

Writing a piece of text can make a whole lot of diffrence to the marketing stratergy that you are currently working on. The big dogs have a specific amount especially dedicated to running Ads or implementing marketing practices.

There was a famous advice that was given by one of the best writer as well and he said “Writing something that people will remember all through their life is the most difficult task and it takes a huge amount of effort, discipline and an edge of creativity”

Those who want to have a book written in a day can never be able to establish anything in their life, not because they ain’t talented, but they lack drive.

The prime or main objective of working on the marketing is to generate more leads, making the world to know about the company or organization and lastly building a brand that will stay for a longer period of time. History has many stories that sucessfully explains the worth of a advertisment, for example the famous Apple Inc Ad in early 80s is still known of breaking the jinx and till today, it is know as the most rermarkably made ad in the history.

Have you every given a thought about why some of the content marketing campaingn failed? What went wrong with them and what are the reason for their fall. Here, we have consolidated major reasons that are preventing your business to reach its full potential and a Powerful Content Marketing Plan That Sparks Growth.

#1 Your Content Isn’t Planned Accordingly

Content is what gets crawled in a search engine as that will eventually bring the traffic for you. The one major error that most of the newbies do is not worked properly on the C.P (Content Plan) and as a result of which their campaning flew in the dust with in no time. Here, are the few examples!

Have you ever thought of considering to read about the content stratergy that your competitors have been following? We have mentioned it before that all you need to have is to learn from the people that are already in the industry and the smart onse have already learned their lessons from the big dogs.

1. The product “XYZ” is better than all of the others available in the market. We offer best services and our users are in love with us

Lesson to be learn!

Too much use of self praising vocals and considering yourself as the best in the business is not the right way to approach users. Hence, Rejected!

2. Our product “XYZ” has got the new improved formula that gives you a great time with out any complications.

Lesson to be learn!

Absolutely simple and effective! Without using any sort of self praising vocals. Hence, will engage more customers. The customers of today are extremly smart and knows something fishy in the water. So, if you are thinking to fool the customer by pitching tons of empty promises or the services that you know, you can’t deliver than there’s absolutely no reason, why you should draft something like this.!

#2 Plan Your SEO Well

Yeah, you heard it absolutely lound and bright.
Search Engine optimization is what gets you traffic and doing it with a lame approach would kick you out of the game in a matter of few stokes. Your target audience would find your blog or website via a keyword on a search engine and doing it properly by naturally adding keywords without making them look like artificial one.

There are various kind of organic and inorganic marketing approaches that have been used in the internet today and people having little or not so much of knowledge often consider the latter one for the answer.

A well planned SEO is possible the best approach that can give you traffic and eventually generate business for you.

#3 You Are Riding The Horse In The Wrong Direction

Understanding the target audience is the best way to come up with a stratergy and organizations that are selling a product or providing their sevices must consider this. Have you learned about competitors? Are you providing a solution or just promising something vague.

Considering your target audience as someone you can fool around is possibly the worst decision that you could ever make. Be smart, your biggest competitor could be your biggest teacher as well that can guide you through the route in a well directed manner.

#4 Wrong Analyzation & Not Utilising Realistic Metrics

What’s your purpose of driving a marketing campaing? Are you looking to build a brand value? Do you want to engage more people? Are you still looking for a way to be the best in the industry. Well, now days you can learn each and every thing via tools and amazing metric’s system. This is strong groundwork for a successful digital marketing campaign and you can learn from it a lot! The smart work is always to think diffrently without being diffrent. Monitoring how your work went is obviously the correct way to think as that would obviously give you much exposure to the competition.

#5 You Just Don’t Take Content Seriously

Here’s the catch!

What’s the first think that comes to your mind, when you visit a website? What’s ther first impression you have when you read a piece of content that’s just being placed on the bottom? Around 70 – 80 percent of people often decide in first 5 seconds if they would like to continue with the web page that or not.

In order to reach maximum audience and make people to engage in your website you need to focus on writing the correct content as soon as possible. Running a marketing campaing won’t be of any use, if you aren’t able to reach out to the audience in the best possible manner. Make Content youyr strength and not your weakness!

#6 Give Time A Little Time

Everything takes time to reach a particular stage and if you’re expecting a miracle to happen overnight that you my friend are badly mistaken. No campaign would work unless you plan accordingly and act in the best possible manner. For a content to flow all across the web and become viral all you need to have is to do things in a manner that grows with the matter of time.We request you to give time a little time as slowly and gradually things will reach a new height very soon.

Here, the thing, when you put the content on the web, slowly and gradually it will grow and reach a place where it will be indexed on the top position of the search engine. Slowly your write up will be shared on the social media and so as its reach. Make sure to give your article a little time so it will grow and become the next big thing on the internet.

About the Author:

Melissa D Jordan is a content writer who specializes in social media icon; email marketing campaigns and push notification. She had started her carrier from Growth Funnel in 2015. Growth help business and startups personalize their marketing like never before.

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Need A Content Marketing Boost? (6 Rules for Internal Linking)

If you want your business’s website to rank higher on Google searches, you must prioritize your content marketing strategy. Many businesses are finding immense success by hiring professional SEO services that work to improve a webpage’s overall rankings and the overall search optimization value.

What do these SEO services provide? Internet gurus who take note of what your webpage is missing and what needs to be added to make your ranking improve. Some of the major ways these content marketing strategists get more people to your page and keep them on there is through link-building and strategic internal linking.

Strategic internal linking works if you do not overthink it. Try to think of your favorite websites – the ones you can spend huge chunks of time on. What is it about their website that keeps you there? I’m willing to guess they have used the power of efficient internal linking. To help you get started building a comparable website, here are 6 must-follow rules for internal linking.

1. Write Exceptional Content And Plenty Of It

To effectively link internally from one webpage to another webpage on your site, you must have enough content to do so! When you develop your website, you should spend time developing webpages that are relevant to your niche. Blog posts or articles with exceptional content can easily be linked back to internally.

2. Anchor Texts Matter

You hear a lot about the importance of anchor texts -and you do for a reason. These clickable hyperlinked anchor texts are important for your rankings. When you write a new piece and how another page with similar information, you should link back to this page through simple anchor texts.

3. Go Beyond The Homepage

However, you should avoid just linking back to the homepage or any basic page the reader can get through from the main website navigations. These basic links are unnecessary. Instead, your internal links should take the reader to pages outside of the main pages with information they may also be interested in.

4. Focus On The Reader

Think like the reader. When you view a website, which types of anchor texts make you click the texts to go to a new webpage? Essentially, you want to keep the reader on your website as long as possible (as this also affects your rankings). Therefore, think of what the reader is looking for and link to webpages with related topics.

5. Do Not Just Use Any Old Link, Use the Most Relevant Ones

Relevancy is also important for your ranking, but it is also important for the reader’s overall experience. You want the reader to trust you. If your internal links take the readers to pages of no relevance, they will not be impressed. But, if your internal links are relevant and make their experience even better, then you are winning.

6. Do Not Underwhelm Or Overwhelm The Page with Links

Finally, you want to use a reasonable number of internal links, but you must also understand this number is going to change depending on the webpage’s length. You do not want to provide the reader with too few links to other helpful webpages, but at the same time, you do not want to give way too many links.

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