Need A Content Marketing Boost? (6 Rules for Internal Linking)

Need A Content Marketing Boost?
If you want your business’s website to rank higher on Google searches, you must prioritize your content marketing strategy. Many businesses are finding immense success by hiring professional SEO services that work to improve a webpage’s overall rankings and the overall search optimization value.

What do these SEO services provide? Internet gurus who take note of what your webpage is missing and what needs to be added to make your ranking improve. Some of the major ways these content marketing strategists get more people to your page and keep them on there is through link-building and strategic internal linking.

Strategic internal linking works if you do not overthink it. Try to think of your favorite websites – the ones you can spend huge chunks of time on. What is it about their website that keeps you there? I’m willing to guess they have used the power of efficient internal linking. To help you get started building a comparable website, here are 6 must-follow rules for internal linking.

1. Write Exceptional Content And Plenty Of It

To effectively link internally from one webpage to another webpage on your site, you must have enough content to do so! When you develop your website, you should spend time developing webpages that are relevant to your niche. Blog posts or articles with exceptional content can easily be linked back to internally.

2. Anchor Texts Matter

You hear a lot about the importance of anchor texts -and you do for a reason. These clickable hyperlinked anchor texts are important for your rankings. When you write a new piece and how another page with similar information, you should link back to this page through simple anchor texts.

3. Go Beyond The Homepage

However, you should avoid just linking back to the homepage or any basic page the reader can get through from the main website navigations. These basic links are unnecessary. Instead, your internal links should take the reader to pages outside of the main pages with information they may also be interested in.

4. Focus On The Reader

Think like the reader. When you view a website, which types of anchor texts make you click the texts to go to a new webpage? Essentially, you want to keep the reader on your website as long as possible (as this also affects your rankings). Therefore, think of what the reader is looking for and link to webpages with related topics.

5. Do Not Just Use Any Old Link, Use the Most Relevant Ones

Relevancy is also important for your ranking, but it is also important for the reader’s overall experience. You want the reader to trust you. If your internal links take the readers to pages of no relevance, they will not be impressed. But, if your internal links are relevant and make their experience even better, then you are winning.

6. Do Not Underwhelm Or Overwhelm The Page with Links

Finally, you want to use a reasonable number of internal links, but you must also understand this number is going to change depending on the webpage’s length. You do not want to provide the reader with too few links to other helpful webpages, but at the same time, you do not want to give way too many links.
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