5 Old School Blogging Tactics That No Longer Work

5 Old School Blogging Tactics That No Longer Work
5 Old School Blogging Tactics That No Longer Work
The history of blogging lasts for more than 20 years now. Blogs have become one of the most important forms of marketing content during this period, which is why we have almost 500 million active bloggers nowadays. However, blogs have also changed drastically since the time they first appeared online.

Although there are still some old rules which apply to modern blogging, a lot of traditional mechanisms became obsolete in the meantime. If you are running a blog and want to see it growing steadily, you should know these principles and eliminate them from your writing. In this article, we will show you 5 old-school blogging tactics that no longer work.
Don't Miss: 4 Common Mistakes Of Newbies At Start of Blogging

5 Things to Avoid in Contemporary Blogging

There is a whole bunch of old blogging rules which don’t function anymore. Some of those rules seem to be debunked by now but some remain more or less intact despite their retrograde nature. That’s why we decided to reveal 5 most persistent blogging methods that just don’t do bloggers well anymore. Let’s check them out here.

1. Post Frequently

Most bloggers believe that posting articles 5 times a day will be enough to increase website traffic and improve blog’s search engine ranking. This used to be the truth a long time ago when there were not too many competitors around you. But today, blogs are available to everyone and each marketer can do just the same thing as you do.

For this reason, you need to change the tactic and go beyond writing several posts on a daily basis. What you should do now is focus on quality instead of quantity. According to the recent study, more than 60% of U.S. consumers make a purchase based on recommendations from a blog. This doesn’t happen because bloggers write vaguely and superficially. On the contrary, modern readers trust only well-researched and high-quality articles.

As a blogger, you should stop thinking about writing as many posts as possible and start focusing on creating valuable and appealing content instead. Do the research and cover your topics from all angles – users will appreciate your effort and searching engine ranking will improve naturally. Of course, it doesn’t mean that you can make one post a month but one topic weekly will be enough if you do it well.

2. Make Comments About Other Posts

Most bloggers write comments about their colleagues’ posts, adding links to their own articles along the way. This used to be a routine blogging tactic for a long time but now it generates below average results due to the abundance of bloggers who are doing exactly the same thing. For this reason, some of the most influential blogs decided to disable comments under their posts.

Marketing specialists at NSW Writers explained it briefly: ”Comment sections on the vast majority of successful blog pages recently turned into spamming arenas with thousands of completely irrelevant statements all around. It eliminates the chances of launching a meaningful discussion, so you’ll rarely ever be able to get the foot in the door with the messages you leave.”

Our advice to you is to switch from making comments to writing full-length posts dedicated to inspiring topics from other bloggers. This way, you will prove analytical skills and gather the much-needed attention of your colleagues’ audiences.

3. Outsource Content Creation

If you want your blog to be recognized as an authoritative source of information, you have to dedicate all your time and creativity to make it perfect. However, it looks like almost half of all marketers actually outsource content creation these days because they are not able to handle all duties alone. This is not a good option for professional bloggers anymore as your followers expect to see your own unique style of writing.

They follow your posts because they believe you have something better to give them. It could be a different viewpoint or a groundbreaking idea. Perhaps you always have new statistical data to support your claims. Whatever it may be, it’s only yours and you don’t want to let it run away from you. Build your reputation and style and you’ll be able to keep the blog attractive in the long run.

4. Text Is Enough

The days when a simple text was enough to make a blog successful are long gone. No matter how proficient and eloquent you are, it will be impossible for you to grow the number of followers without multimedia content. A recent research proved that articles with an image once every 75 to 100 words receive twice as many social shares as articles with fewer images.

Bearing in mind that video content already makes an absolute majority of Internet traffic, it is clear that you need to embrace multimedia as the means to boost the ranking of your blog. You don’t have to make videos, infographics, and images a central part of your post. It’s enough to add it to your text as the way to support your opinion and you’ll notice a higher traffic soon enough.

5. Guest Blogging Will Make Me A Star

Guest blogging used to be a great tactic to present yourself to the wider audiences. A few years ago, writing guest articles for Forbes or Huffington Post could establish you as an industry thought leader and make your blog ultra-successful. It was enough to make you a blogging sensation.

But in 2017, you can hardly become a blog star writing for the famous websites. That’s because these pages hire a lot of guest bloggers and publish dozens of posts each day. In such circumstances, it would be better for you to focus on less popular but highly authoritative websites. Just stick to your field of interest and you’ll get the opportunity to attract target users through guest blogging.

Conclusion

Blogging is one of the key elements of contemporary marketing strategies. However, most bloggers are not following the latest developments in this field, so they still use a bunch of old tactics to increase the awareness of their blogs. In this article, we debunked 5 old-school blogging rules that no longer work. Keep our suggestions in mind while writing posts and rest assured they will bring you a lot of benefits very soon.

AUTHOR_NAMEAbout the Author:
Amelia White. With years of experience in the field of self-publishing, she enjoys a solid and successful career. Apart from practicing the profession, White also enjoys writing about productivity and motivation. .

Apple’s 30% Cut On Subscription IAP, An ‘Ok-element’ or An Overhead For Your Business?

Apple’s 30% Cut On Subscription IAP
Opting for iOS which charges 30% from IAP (In-App Purchase), is a hard nut to crack, especially for startups, and small business owners. The big giants like Amazon, Netflix can easily afford the charges since they already have gained wide user base and a credibility in the market. In this article, we will get into the details of the so-called behemoth – Apple In-App Purchase. But before that, you should know that even if this 30% cut, why IAP is that much important in mobile app world. As per invespcro’s infographics published online, there were some noticeable facts which fascinated me to a greater extent. Let’s have a look at those-

  • 48.2% mobile app revenues were derived from IAP
  • 14% comes from advertisement based revenues
  • 37.8% were paid app downloads

When around half of the revenues come from IAPs, it’s become crucial decision to go for iOS IAP or not. In this blog, I have tried to throw lights on the following questions:

  1. Has Apple kept IAP mandatory for all product and service categories?
  2. What’s the gain opting for Apple IAP?
  3. When and for whom Apple IAP is not a noteworthy decision?
  4. What’s the alternative to Apple IAP?

In this blog, I have tried to explain two sides of each question’s answer. So dear viewer, it’s up to you to understand what side can impact your business very well. Moreover, I have tried to keep the language simpler so that a layman can even understand it.

Let’s dive dipper to get an answer to each question:

1. Has Apple Kept IAP Mandatory For All Product And Service Categories?

First of all, it’s a myth that Apple charges 30% for any IAPs. Actually, Apple has kept product and services which are sold outside the app, away from the 30% cut. Apple has released an API called ‘Apple Pay’ which is payment gateway integration for physical goods and services. Apple doesn’t charge a penny for it.
Apple’s 30% Cut On Subscription IAP
Source: macstories.net

But the Apple takes cuts on the payments for inside app content purchase such as eBooks, articles, reports, entertainment audios & videos, photos, game levels, etc. In short, any subscription related to the digital product or upgrade purchase is chargeable with iOS mobile apps.

2. What’s The Gain Opting For Apple IAP?

As per Gartner study, “Smartphone users tend to spend 24% more on in-app purchases than upfront payments.” This says a lot. Even if Apple has included lot many things in the guidelines, the IAP is easy to understand from both developer and user’s perspective. Here, we will talk about the gain of a business.

Having a mobile app in iOS offers a business to earn revenues with two kinds of money making models.

Freemium Model

A simple and effective but not a trending model. This model allows a user to download the app for totally free and enjoy the experience for an unlimited time. But for the luxurious app experience, it’s paid. It simply means that for the app update, you have to pay.

Currency Model

Well, this is the trending model. You can say that this is the model used for games. A user can download the game for free and enjoy its pleasure till the level defined by the developer. To unlock a further level, payment through in-app purchase is available. These in-app purchase doesn’t unlock only next levels but also offers a variety of characters, gold points, advantages, pins and much more in the game. Similarly, for the non-gaming apps, a certain level of app experience is provided for free and for the enhanced experience, a user has to pay. This currency model itself works as both marketing model and revenue generating model.

3. When And For Whom Apple IAP Is Not A Noteworthy Decision?

The above facts lead us towards how worthy decision in-app purchase is. If it’s there, all the apps have earned hard and all the starts up entrepreneurs have become millionaires. Yes, now let’s look at coin’s other side.

To bear the 30% cut, business charges customers more, which they aren’t aware of.

Take an example of Amazon Prime. Amazon charges $10.99 per month. Now, you can clearly make out that - out of $10.99, $3.28 goes directly to Apple. As I mentioned in the beginning, the business giants like Amazon can afford. Because even if 30% goes to Apple, Amazon is still earning good amount of revenues from iPhone user base. And the revenues generating from android user base is another profit-making business case study. But what about small business owners and startups? They have to keep the profit margin thinner to bear this cut and also to generate and increase the user engagement. Even if they start gaining profit, it will take quite a long time to reach towards a certain milestone and the scary thing is that if loss finds its chance, it could be huge.

A small business owner has to have concrete strategies in mind to cope up with all three things-
  1. How to effectively beat the 30% cut
  2. Alternate way to gain more in spite of thinner profit margins
  3. How to minimize the loss chances

4. What’s the alternative to Apple IAP?

Since the Apple’s ecosystem is quite robust and it’s not easy to take users outside of the Apple system. It simply means that iPhone provides a wide opportunity to present the business or an idea to one of the world’s largest user base. To save the user and the business both from this 30% cut, I have tried to explore some ways:

No Purchase, No Login

Netflix implemented this idea initially. (After massive popularity gained, it opted for in-app purchase later). Netflix iPhone app used to allow the user only if the login credentials are created. It was not offering users to register through the app. A user had to purchase the subscription from the website or by whichever other web portals. Once the subscription is purchased, login credentials get created for users which he/she can use to access the app. A startup can take an inspiration from this.

Redirect To Website

Similar to the above point but the steps’ order is changed. A user can register from the app itself and can explore what it has to offer. When a user clicks on Pay For Subscription button, it redirects to the payment portion of the web URL. There you can keep the price you want as per profit margins not as per 30% cut. Look, what Spotify did.
Apple’s 30% Cut On Subscription IAP
Source: slashgear.com

When a user tries to purchase or renew the subscriptions, it explains the Apple’s 30% cut scenario and recommends the user to pay through spotify.com. From in-app purchase system, a user has to pay $12.99 per month but from the website, it’s just $9.99. This is a win-win condition as the user gets to save $3 and Spotify.com can gain user’s trust.

This is the model, lots of small business owners and startups are opting nowadays. No need to say here that if lots of users are going to the app, you may include in-app purchase in the future like Netflix did. (At that time, your business would be in a smooth position to bear the 30% cut)

Say No to Apple

An innovation itself can survive and make a bang on Android only, then what’s the point going for iOS, especially on startup days? Make an impact on other domains, run effective online marketing campaigns for the limited audience but achieve that breakthrough. Once the success comes in the hand and the demand comes from iPhone users, you may think towards iPhone exposure! Who will question you then?

Parting Thoughts

Apple has a lot to offer, a wide user base, a credibility and the security. At another side, Apple’s 30% cut for the in-app purchase on subscriptions comes with a risk. A business owner has to be well prepared for the possible threats, the gains, and the cope up - mechanism to strive in the sea of apps.

AUTHOR_NAMEAbout the Author:
Bhavesh Surani is the Head of E-Commerce & Mobile Application in Brainvire Infotech Inc. Holding 15+ years of experience in IT sector, He helps various startups, business and enterprise to grow business with apt strategies and robust web and mobile solutions.

How to Increase E-Commerce Conversions through Digital Marketing?

Increase E-Commerce Conversions through Digital Marketing?
“So, At The End Of The Day, E-Commerce Success Is All About Turning Your Potential Shoppers Into Paying Customers.”
Which is why conversion metrics are the metrics of all metrics. So, before getting deeper inside conversions, let’s have an eye over some important statistics that matters a lot when it comes to conversions.

The Stats That Matter – E-Commerce Conversion Rates!
Don't Miss: Attract Customers To Your eCommerce Store With 7 Steps

So, What Creates A Great Impact On Conversion Rates?

Well, there are numerous factors responsible right from UI, UX till shipping cost & inventory. But above all, “trust” is the biggest variable.

Just imagine yourself as a potential shopper – whenever you land on any site to make an online purchase of a product, you’re obviously going to do some preliminary research in order to ensure that you’ve made a right choice. Because the product is intangible. So before handing over your CVV number, you would ensure that you don’t end up with any surprises when the package arrives.

During the buyer’s journey, consumers turn towards customer reviews, product descriptions, price comparison and a lot more. So, the best way to ensure more conversions is to improve buyer’s trust.

With the proliferation of technology in almost every industry, digital marketing aka social media marketing plays a crucial role in improvising conversions.

Sounds Interesting, Isn’t It?

Well, social media is one of the most important parts of your digital marketing activities. The importance of social media for e-commerce brands is gradually increasing. You might have heard how important it is to have your strong social media presence. In order to generate more leads and conversions, you need to be active, engaging and should have a strong profile. But what actually is it getting you? Are you generating more leads? It’s hard to measure results especially when you’re not aware of what to trigger.

Did You Know?

1. Online adults aged 18-34 are most likely follow a brand via social networking - Source: MarketingSherpa
Tip: Just think about your audience and find out where they’re most likely to follow and engage with your brand. This will definitely improve your conversion.

2. 71% of consumers who have had a good social media service experience with a brand will surely recommend it to their friends and colleagues - Source: Ambassador
Tip: Ensure that you make use of social media as an effective tool to increase brand engagement and improve conversion.

3. 78% of people who complain to a brand via Twitter expect immediate and instant response from brands - Source: Lithium
Tip: As customers are moving towards social media outlets to get answers to their questions, ensure that you’re actively engaged in your networks.

As we know, conversion is the holy grain of the digital marketing spectrum – that idealistic goal we all strive for but only a few people achieve it. Increasing your conversion rate is highly essential to increase your ROI and to make most out of your digital marketing investment.

Social media can prove to be an extremely powerful tool that can create a gradual impact on your conversion rates. If done right, you’ll be certainly hitting your goal conversion rate in no time. However, every business has its own trick and social media networks like Facebook and Twitter are not the only effective conversion tools out there in the market. Before diving deeper into social media effectiveness and its impact on conversions is your mind filled with questions like;

  • What Approaches Can Help In Driving More Conversion Rates?
  • Can Digital Marketing Activities Really Boost My E-Commerce Website’s Conversions Rates?

If your answer to the aforementioned question is a big “YES”, this post is for you. This article covers everything you need to know to boost your e-commerce conversion rates. So, before I proceed any further, here is a quick synopsis of the topics that will offer you an insight on what I’ve covered in the article ahead. Scroll down a little and have a look at it.

  1. Leveraging User-Generated Content Dramatically Increases Conversion Rates By 110%
  2. Build Your Trust Base with Consumers via Social Proof
  3. Don’t Forget To Create High-Converting Ads
  4. So, Is Your E-Commerce Business Closing More Sales?

1. Leveraging User-Generated Content Dramatically Increases Conversion Rates By 110%

As per the iPerceptions study, 63% of customers will make their purchasing decisions that have positive customer reviews.
Visitors who interact with reviews & queries are more likely to purchase while visiting.

For Instance:

Increase E-Commerce Conversions through Digital Marketing?
Source: flipkart.com
When It Comes To Building Trust With Your Customers In A Way That Helps You Increase The Conversion Rate, UGC Is The Best Way To Go About It. Flipkart found something similar. Such positive user reviews about the product not only build users trust in the product but also creates a great impact on user purchasing decision to a great extent.
Increase E-Commerce Conversions through Digital Marketing?
Source: Yotpo
The above chart shows the difference in conversion rate from people that make purchasing decision from UGC and people who don’t consider UGC for their purchasing decisions. Apart from the review, good conversion rates also depend on real-time engagement too.

2. Build Your Trust Base with Consumers Via Social Proof

Studies show that 90% of consumers trust recommendations from people they don’t know about the branded content.
90% - OMG! That’s huge! It almost makes you feel like there is no need to create professional stuff. Obviously, you need professional content to establish the strong brand presence but, the point here is:

When It Comes To Building Your Customer-Trust, UGC Is the Ultimate Key to Drive Your Sales.
Increase E-Commerce Conversions through Digital Marketing?
The above caption explains that the customer has used rich crème hair color “brown over her hair. In other words, the girl has thick long black hair who has never dyed her hair before, and she applied the color directly to her hair without bleaching first.

Why Does That Matter So Much?

Because it shows customer’s expectations from the product if they plan to use that product in a similar fashion.

Trust me – your customers want to research your brand before they make a purchase, and if you can provide them UGC that helps, they’ll be much more likely to buy.

3. Don’t Forget To Create High-Converting Ads

Data shows that UGC can boost CTR for Facebook ads by 250% which results in a 50% drop in cost-per-acquisition.

Pretty Impressive, Isn’t It?

The above statistic has interested you in using UGC soon for your eCommerce business. So, let’s look at how you can implement it in your Facebook and Instagram ads.

Here’s an example of a Facebook ad from Perfect Locks that makes effective use of UGC.
Increase E-Commerce Conversions through Digital Marketing?

4. So, Is Your E-Commerce Business Closing More Sales?

For e-commerce marketers, closing sales don't involve having a conversation with customers via telephone rather it involves information sharing that lures them to make a positive purchasing decision. So, is your business closing more sales?

If not, don’t panic!

Rob some methods from the blog post and cherish high conversion rates within no time. So, which approach helped you to generate mor3e leads? We are eager to hear it from you. Do share with us in the comments below.

AUTHOR_NAMEAbout the Author:
Bharat Patel holds the position of Digital Marketing Head at Brainvire With 10+ years of experience in making brands, he focuses more on growing business with apt strategies, insight-driven ideas, and profound digital marketing skills..

Know What Your Android Wear Smartwatch Can Do

Know What Your Android Wear Smartwatch Can Do
The technological world is advancing at a speed incomprehensible by the people and the new Android Wear Smartwatch is just the testimony for that. You might have just bought yourself the latest version of the Smartwatch or have the older version and still clueless about its features; don’t worry; you are not the only one. We are here to tell you the untold secrets, the tricks that your Android Smartwatch can perform.

Comparoid reviewed
the Android Wear Smartwatch 1.x and 2.0 to get you the best feedback on the features that are little unknown to many users.

Android Wear 2.0

The gadget on your wrist with features paralleled to none looks smart and suave, has the swag, and can do wonders. If you are a first time user, the Gadget might take some time getting to learn the features and its hidden secrets.

Know what your Android Wear 2.0 can do.
Must Check: How To Delete Duplicate Files From Android

- Change The Face

As with the Apple watch, you can set up the various faces and switch between them as and when you want. There is also a feature that allows you to customize the faces as per your preference, ranging from sporty to classic. Simply swipe from left to right to change the face, it’s that easy.

- Customize The Buttons

The Wear 2.0 gives you the flexibility to customize the buttons to have the ease of using your favorite features. Go to Settings > Personalisation > Customise hardware buttons and set the buttons to perform the action you want them to do. If you are a regular user of the Android pay, it is best to set one button exclusively for that, just a suggestion.

- Keyboard On Your Wrist

You must be wondering how one is going to type on a wristwatch. But, what you are forgetting is that we are talking about the Android Wear Smartwatch which has the feature that allows you to set up a keyboard on the watch and typing on it is not that difficult. It is advisable that you play around with the setting and configuration a bit to make it easier and comfortable.

- Set Up The Favorite Apps

Having too many apps that you rarely use on the wrist can be quite troublesome. It is better if you can choose and set up the apps that you use frequently and also, like for the easy selection of the app. This will save you the time and trouble taken in finding a particular app when in hurry or otherwise.

- Connect The Wi-Fi

It is quite common for us to immediately connect our Smartphones to the Wi-Fi as soon as we install the phone. Similarly, we can connect the Wear 2.0 to the Wi-Fi to make it work efficiently and also fast, even when the phone is not around. Connecting the Smartwatch with the Wi-Fi will make for better functionality of your Smartwatch.

- Easy Navigation

The Android Smartwatch depends heavily on the gestures and taps for the navigation. The function generally differs from model to model but the ease remains the same. You can swipe from left to right to go back one screen and swipe down from up if you wish to see the apps menu.

- Scribbling Made Easy

Typing on a tiny screen and looking for the alphabets can be very tiring and frustrating too. Android Wear 2.0 makes it easy for you to with its special feature that allows you to scribble things. You can use your fingers and draw patterns that will turn into letters and words. The best part of the feature is that the screen will automatically shift to give you more space to scribble.

Android Wear 1.x

If you are still using the older version of the Smartwatch, read on to get a few tips to make the Smartwatch experience better.

- Speak To Your Wrist

The Android Wear lets you go hands-free without the need to take your phone out when you want to do certain things; you can simply use your Smartwatch to access the Google Assistant. The Smartwatch can understand your commands after you let it know what you want. Simply say “OK Google” and find a place or play a song or find an app on your phone.

- Undo The Dismissed Notification

If in case, you have dismissed a notification by mistake, it is quite possible to retrieve it with just a swipe. Swipe down the screen and get back the notification you discarded and select ‘Undo’ and here comes back the notification you want to see.

Apart from all these, you can create customized notifications, control your smart home, set reminders for yourself, and access all the features using your Android Wear 1.x

Cost Effective Tricks For Saving On Ink Cartridges

Cost Effective Tricks For Saving On Ink Cartridges
Most of the printer owners these days bemoan the high cost which is associated with replacing an old ink cartridge with a new one. Especially for all those printer users who print in large volumes. However, there are quite a few cost-effective tips that will enable you to save on ink cartridges. The sole purpose of this article is to highlight a few handy tips that will increase the longevity of your ink cartridges and enable you to save your money.

So, let’s get started and discuss about the tips which are mentioned below.
Don't Miss: Top 5 Wireless Printers for Android Smartphone 2017

Buy Printers With Low Running Costs

Most of the printer buyers are opting for a printer that has a low cost per page. Yes, these printers would come at an extra cost when compared with the other printers but in the long run, these will prove to be cost-effective. The cost of an ink or toner is inversely proportional to the price of the printer. This means that a high-end laser printer has a pretty low cost per page while the cheaper printers would prove to be quite expensive in the long run.

Go For Third Party Ink Cartridges

Replacing the exhausted ink cartridge with the same cartridge that has been manufactured by the ‘original equipment manufacturer’ will turn out to be an expensive affair for you. However, in order to save money, it is advised to buy cartridges from a non-OEM supplier or a third party. You will be amazed to find out that the cost of the third party cartridges is literally five times less when compared with the original ones.

Use The Printer in Draft Mode

Often is the case that most of the times we print documents for our own causal use. This is where you can save a lot of your printer ink. All you need to do is go to your printer settings and click on the Preferences button. Over there you will be able to find a Draft or Fast option under the Print Quality option. Just enable the option and begin printing. Over time you will be able to find that the overall ink usage has reduced.

Change Your Font

Yes, this is true. Changing your default theme would make you save on your printer ink. However, you would be able to witness savings only when you are printing in bulk quantities. But still, it is better to avoid using those fonts which consume way too much ink when compared with the other font choices. A few of the fonts that use less ink is Garamond and Times New Roman. While the fonts like Verdana and Comic Sans should be avoided.

Go Digital

Gone are the days when it was essential to have a physical copy of literally everything. Nowadays, you have a digital copy of all your important documents. Printing documents in the PDF format is a great way to retain the formatting and content in its original order. Print only those documents which you cannot do without having a physical copy. The best part about the digital versions of the documents is that you will be able to send them to the concerned person with a mere click.

Print Only What You Really Want To

Most of the websites offer the printer friendly version of the content that is displayed on the website. By doing this, all the ink sucking ads and images will be removed and all that you would be left with is text. This is a great addition to the wide range of features which are integrated into the websites.

Print in Monochrome

There is no point in wasting the printer ink on a logo or a colorful ad when the same message can be delivered by its black and white version. Just change the default settings of your printer to grayscale. This will spare the color cartridges from getting used when they are not really required.

Do Not Overstock the Ink Cartridges

Most of the people buy ink cartridges in bulk as they are offered heavy discounts on them. However, in doing so there is a possibility that these cartridges might get clogged and begin to malfunction. Therefore, it is advised that you do not buy cartridges in excess. No need to fall into the trap of the attractive deals and discounts as instead of saving money you would end up wasting it.
Summing Up

All the cost-effective tricks which have been showcased in this post will enable you to save on ink cartridges. Adhering to all these is not a tough task either. Immediately you would not be able to see the results, however, in the long run, you would definitely save your printer ink.

I would love to know your views about the article in the comments section below. Also, do let me know if there are any other effective tips that will enable you to save on ink cartridges.

AUTHOR_NAMEAbout the Author:
David Blakey is a blogger by profession with 5 years of experience. He is associated with Hot Toner, selling hp officejet pro 8600 ink cartridges online in Australia. He is an admirer of sharing his innovative ideas with others on the technology trends.

How To Combat Abandonment Rates With AR Technology

How To Set Up And Configure Yoast WordPress SEO Plugin
Did you know that 77.3% of e-commerce shopping carts have been abandoned in 2017?

According to the research by Business Insider,
“Retailers Missed An Opportunity To Recover 4 Trillion Dollars In Merchandise Due To Abandoned Shopping Carts. It Means Up To 60% Can Be Recovered By Savvy Retailers.”
So, what’s the first step retailers are expected to take in order to reduce the abandonment rate? It’s quite simple: optimize the checkout flow first.

Research by Baymard indicates that $260 billion can be recovered by simply optimizing checkout options.

Let’s say if your website is generating $400K revenue in a month with an average of 0.92% visitors making a purchase and if we increase visitor’s ratio by 1.00%, you can roughly expect an extra $35,000 boost in your bank accounts per month.

So, additionally, that’s an extra $4, 20,000 (approx.) per annum.

Sound’s interesting, isn’t it?

Let’s take a closer look to the “$$$$”.

Optimizing Closest To Sales


Just think about the audience who visit your website. Some are random browsers some are window shoppers and some will just peep inside the website but will never scratch their debit/credit card. But what about those audiences who added some items to their cart, reached the checkout page but are yet to make any purchases? Well, they’re motivated to spend some dollars but something hinders them to complete the checkout process.

Just look at the flow above - 192 people have decided their journey towards checkout flow, out of which only 47 people have successfully checked out of the store. So, what happened? If the checkout process is so easy enough to do, what made them lose their motivation?

Let’s find out!

Why Do Shoppers Leave Without Paying?

Undoubtedly, shopping cart abandonment is a serious problem.

According to Statistic, below mentioned are some serious problems that let shoppers abandon their carts.

Note: This is an embedded link of Twitter tweet. Kindly add this image.



We Seriously Need To Talk About The Cart Abandonment

For many entrepreneurs, cart abandonment is literally witnessed as a missed revenue opportunity and failed conversion. For them, cart abandonment seems like a serious issue and likely a metric that they are already paying attention to.

Such high cart abandonment rates have many people looking for a quick solution or the way to recapture the lost value. The problem isn’t that people are quitting the checkout process, the problem is why? How can you develop such customer base that keeps coming back and forth? This is really an important question that you need to ask yourself before taking any actions.

Now, You Understand the Problem, So What Exactly Is the Solution?

The first and the foremost step to get into customer’s mind is to think about it from your own perspective. What caused you to close your laptop before you entered your credit card details? One of the major disadvantages of online shopping is, customers can’t touch, feel or try a product to see how it best-fits in their house. Thus, this lack of interactivity in decision-making process results in a larger number of empty carts.
With e-commerce technology developing and evolving at lightning speed all the time, AR technology proves to be an effective solution to implementing a touch-based element to e-shopping. But how?

How Can E-Commerce Reduce Abandonment Rates With AR Technology?

Apart from catching Pokemon and applying the face masking filters of Snapchat, AR holds an apparent value in eCommerce. Augmented reality is slowly bridging the gap by bringing on the table a tangible presence to online shopping with real-time product visualization. Leveraging an opportunity to see virtual products in the actual environment, integration of AR in eCommerce is quickly changing the way consumer’s shop by allowing them to see what they want and thus reduce abandonment rates.

One of the biggest hurdle faced by the customers is to decide whether a particular product is right for them or not. Implementing AR will offer a confidence to shoppers that may motivate their purchasing decisions. This will allow customers to view in-depth information including reviews, related products, and price along with looking at the actual physical product through their smartphone.

Turning the "Augmented" Into Reality.


It’s not that easy to simply use AR in an insignificant manner. Retailers can’t simply throw darts at the wall; they need to consider customer needs before taking any decision. Here are some considerations.

1. Create An Engaging Buyer Experience:

“61% of shoppers go for stores that offer augmented reality, over ones that don’t” – Retail Perceptions

Keeping shoppers engaged throughout the entire buyer’s journey is a retailer’s priority, however, it’s quite difficult. Though engaging user through AR by browsing the online store, interacting with products and testing additional features with AR is time-consuming still, it provides true value when it comes to making a sound purchasing decision.

For Instance:

By implementing ModiFace technology, Sephora app allows users to click a “selfie” & then apply multiple cosmetic products to their faces. So, instead of spending hours in-store, users can shrink narrow their buying choices and thus streamline the entire process.

2. Customize Selections:

“77% of online shoppers want to use AR to watch out product differences like change in color or style” – Retail Perceptions

Retailers such as Nordstrom have smartly distinguished itself from competitors by leveraging a personalized shopping experience, driven by a curator who knows individual shopper’s sizes, style and preferences. Integrating latest technology not only created a positive impact on its abandonment rates but also made it famous for its customer service.

An Eye over Top Retail Brands Enhancing E-Commerce Business at Next Level with Augmented Reality

IKEA is highly successful because of their ability to leverage AR technology and e-commerce for their consumers. In 2013, IKEA created an AR catalog to help customers identify how furniture pieces would actually fit and look in their own house. Customers just simply need to launch an app on their smartphone, click an image of their room with a camera and that’s it. Customers can then select multiple items from IKEA to identify how a finished piece of furniture would actually look in their home.

Make Your Business Close More Sales with AR Integration

For e-commerce marketers, closing sales don't involve having a conversation with customers via telephone rather it involves leveraging seamless shopping experience that lures them to make a positive purchasing decision. So, is your business closing more sales? We would love to hear it from you. Do let us know in the comments below.

AUTHOR_NAMEAbout the Author:
Bhavesh Surani is the Head of E-Commerce & Mobile Application in Brainvire Infotech Inc. Holding 15+ years of experience in IT sector, he helps various startups, business and enterprise to grow business with apt strategies and robust web and mobile solutions.

How To Set Up And Configure Yoast WordPress SEO Plugin

How To Set Up And Configure Yoast WordPress SEO Plugin
Do you wanna install and set up Yoast SEO plugin? Not sure where to start from? Keep reading and find out.

With plenty of great features and built-in tools, Yoast is considered to be one of the most comprehensive and the best WordPress SEO plugins. So, it shouldn't come as a surprise why so many people want to install and use this advanced plugin.

Let’s see how to set up Yoast plugin in 10 easy steps for optimal SEO performance.
Don't Miss: 10 Easy Ways To Speed Up Your WordPress Website

Step 1: Install Yoast SEO Plugin

The very first thing you should do before setting up Yoast SEO is to install and activate it. Once you have activated the Yoast plugin, a new menu item named SEO with the Yoast logo will appear in WordPress admin bar. Now, you can keep on configuring it.

Step 2: Data Transfer

Assuming that most of you already use a theme framework or WordPress plugin such as All in One SEO Pack, you're supposed to transfer all of your preceding data to the Yoast by means of an SEO Data Transporter before deactivating the previous plugin. Those who want to set up Yoast SEO on a new blog should skip this step.

Step 3: Plugin Page

Click on the SEO Yoast icon to reach the plugin page. You will notice a few tabs over there, such as:
  • General Settings
  • Features
  • Your Info
  • Webmaster Tools, and
  • Security
Let’s go through each of these tabs in a nutshell.

Step 4: General Settings

For general settings, you need to click on the tab labeled "General" and then open the configuration wizard for step-by-step configuration process. Ignore this wizard for now, and let's see other options as well.

Step 5: Features

By switching to the tab labeled “Features,” the advanced settings page will pop up. You need to enable it and store your settings by clicking on the save button. Check out your WordPress menu under the SEO tab. There will be a few new items added, including:
  • Titles & Metas
  • Social
  • XML Sitemaps
  • Advanced
  • Tools
Try to set up each of these items yourself; it's quite easy. You just need to read everything that pops up when clicking each of the buttons, as well as to fill out the forms or choose options based on your needs.

Step 6: Your Info

The next tab is "Your Info." This is where you need to provide info about your website, as well as the company or person behind it. Make sure to provide the name of a website (it could be the title of your site) and an alternate name that will be used by search engines. Thereafter, choose if that site is run by an individual person or a company.

Step 7: Webmaster Tools

As you may already know, the popular search engines (like Google and Bing) let you add your WordPress website via webmaster tools. These tools allow you to view all the exclusive data related to your website. Upload a file or add a meta tag over there in order to verify your website.

Step 8: Security

Finally, you get to the "Security" tab. In security settings, make sure to leave the "Advanced part of the WordPress SEO meta box" disabled. This way your authors will not be able to make any advanced changes.

Step 9: Redirects

If you're looking for quick redirects to your website on WordPress, this is the way to go. It allows you to fix 404 errors in no time.

Step 10: Customize And Maximize The Benefits

Once you have installed and set up the Yoast SEO plugin, you need to maximize its benefits by customizing the settings every time you post a content on WordPress. This includes the following things:
  • Focus keyword
  • Meta description
  • Page title (post title)
  • SEO title
  • Images
  • Links
  • Tags, etc.
Once you’ve finished your WordPress post, save it and run a free analysis below the snippet preview. That will help you properly optimize your blog posts for the best results. Don't forget to do it!

Venturing Into The World Of App Development

Venturing Into The World Of App Development
People have been learning and practicing programming languages since the dawn of technology; however being able to publish software of your own without knowing how to code has limited many entrepreneurs from getting involved with their own tech startup.

That all changed when smartphones began to dominate the technology industry and almost overnight, app development became a pie everyone wanted to have a slice of. Now app developers have been popping up more and more over the years and some may argue that app development is becoming over-saturated, however it’s still an incredibly lucrative industry to get involved in if you have the right app ideas.

It’s never been easier to publish an app, even if you don’t know a single line of code. Outsourcing to specialized companies can build you the perfect app based on your app development ideas and is a great way to ensure you publish a high-quality application into the market.
Don't Miss: Keep Your Web And Mobile App Development Project In Budget

Building An App

Figuring out your place within the app world can be a bit of a struggle. Do you want to produce something educational? Perhaps gaming is where you see your company succeed. Maybe you already have a business but want to integrate app development into your current vision to help expand and grow to new markets.

The Problem:

Depending on your desired direction will depend on the factors you need to consider. If you have absolutely no idea at all then you need to first focus on finding a problem, and then see how you can offer the solution through app development. If you already have an idea in mind then you can start thinking about different aspects of your app; as well as draw up a few mock screens to send to your developer.

Monetization:

Before you pitch your idea to someone involved within app development to start bringing it to life, you should figure out your monetization strategy. A lot of tech startups will follow certain models and the same applies to your app. Charging for your app, especially for the Android platform, can seriously hinder your success.

More and more people refuse to pay for apps these days and instead browse through the free selection. Unless you’re idea is going to change the world, it might be best offering it for free.
In that case, monetization can be implemented through several different streams. You have the option of adverts, freemium(which is where the app or game is free but by purchasing within the app you can progress further or easier) as well as subscription-based models. Deciding on your method of monetization early on will help you integrate it flawlessly into the app development stage.

Analyze:

If you are outsourcing the work then get them to integrate analytical tools and APIs so that you can find out a wealth of data and information about your users. This is single-handedly one of the best ways to determine who your target audience is, how to improve your app and what direction to move in order to grow.
Venturing Into The World Of App Development

Suggested Trends

Despite the vast amount of applications that are being published onto stores every single day you can still find a niche market to direct your idea. If you are serious about entering the world of app development then consider one of these areas to improve your chances of success and capitalize on growing trends.

Augmented Reality:

Pokémon Go took the whole world by storm when it arrived with many users hooked by the idea of blending gaming with the physical world. This wasn’t the first app however to take advantage of augmented reality; and it certainly won’t be the last. It’s predicted that both augmented and virtual reality will continue to improve and dominate the tech industry over the next couple of years so if you can develop an app to integrate these features then you’ll be putting yourself in a great position.

Wearable Tech and IoT:

App development is no longer limited to just games and entertaining apps for your smartphone or tablet. You can now access a broad audience and develop applications for wearable technology and other Internet of Things products.

Health apps are a favorite niche for wearable technology although you could tap into a whole new market with the right idea. Other areas to look into (especially with the Internet of Things as a whole) would include virtual assistants, payment systems, the education industry, smart security systems, smart light bulbs and so much more.

The limitations of technology are slowly reducing as our grasp on what can be achieved through app development improves. If your app development venture can involve smart technology then you could be looking at a very popular and incredibly lucrative entry into the market.

Cloud-Based Services:

There is a growing trend within the tech industry to do with cloud-based services. This term covers a broad range of possibilities both in the public sector and privately. More and more apps are integrating these features into their products to enable all or a lot of the data to be stored virtually rather than physically on a device.
Implementing cloud-based services within your app development process could offer you a foothold in the market and help make your idea stand out.

You could easily combine a few of these trends together to come up with a brand new range of
features and tech for people to enjoy, for example; app development for wearable technology that also takes advantage of cloud-based services or security applications for Internet of Things.

What Next?

The best thing to do would be research different ideas that you could potentially target and enter. Once you have narrowed down your options, get in touch with a company that focuses in app development and talk about the viability of your app. You can get quotations and even get advice on how to fine-tune your idea to make it more successful.

The tech industry is constantly evolving and changing to suit the needs of the user. Venturing into app development is a fantastic way for you to either expand your current business or begin your own tech startup. Ensure you don’t rush the planning phase of your idea and don’t be afraid to take onboard the advice app development companies give you; especially if you don’t have a lot of experience within the app industry. The experts can be full of app ideas and it is in their best interests to help you succeed with a high-quality application.