How Edtech Has Revolutionised The Education System In India

How Edtech Has Revolutionised The Education System
As with almost all other sectors, technology has now permeated the education space as well to challenge the traditional chalk-and-board manner of instruction. American writer and artist William S. Burroughs once said that “The aim of education is of knowledge, not of facts, but values.” However, in an age where students score 99.8% in board exams and university cut-offs show no clemency, the intent of traditional methods of teaching gets questioned as one that is solely based on methods of rote learning. Owing to large volumes of students in schools and coaching institutes, teachers find it difficult to focus on individual students, and hence, resort to an easier practice of feeding them facts instead of knowledge. This problem is so deep-rooted in our education system that rote learning has now become the norm, and in some instances, is lauded as well.

Online education, however, is pressed by neither lack of teachers, nor attention, and therefore has enough room to focus on delivering pure knowledge. Moreover, PM Modi’s Digital India agenda coupled with the recent boom in Information and Communication Technology has further bolstered the reach and impact of edtech on the Indian consumer-base. As a result, the impact that online education has had on the Indian education sector in the last few years is nothing short of a revolution. Not only has it given rural students access to superior educational content, but it has also enabled Indian students to take the course of their education in their own hands, a luxury that was unavailable to them until recently. Edtech has, therefore, changed the landscape of the Indian education sector. Following is an in-depth analysis of how it has revolutionized the education system in India:

Smart Class:

The earliest penetration of edtech in the education sector in India was through smart classes. This notable innovation has given school teachers the access to technological tools to make the learning experience more fun and informative. This teaching through digital boards gives students a visual representation of what they learn in books, thus making their learning experience more engaging and informative. The Smart Class tools have proven to be extremely effective in helping students develop a more clear understanding of their subjects.

Adaptive Testing Models:

This widely accepted edtech innovation is a result of an increase in the development of data and analytics. Adaptive testing models are used to assess the performance of test takers in a convenient and unbiased manner. It predicts and analyses the performance of a candidate based on his/her recent history. Long been adopted by SAT, GRE, and GMAT, India has joined the league through BITS (Birla Institute of Technology and Science) exam and Common Admission Test (CAT); and may also be incorporated in other exams like GATE, JEE, and IES exam. Built on a system-based approach to learning, adaptive testing models have been acquired with an aim to measure and improve test outcomes using data analytics.

Edtech On Mobile Devices:

While earlier innovations were based on a dependence on infrastructure, primarily desktop computers, the next wave of edtech was brought about by the profusion of smartphones and 3G/4G connectivity. As the internet is becoming predominantly mobile-based with a prediction of reaching 50% of the population by 2020, edtech can soon outperform the conventional modes of education. Many leading schools across the nation are now moving to a textbook-less learning model by providing tablets to their students to digitize their learning content.

Personalised Education:

Education on personalised devices like tablets and smartphones also provides the end-user with an opportunity to access personalized content. Many edtech applications utilize adaptive learning algorithms through machine learning techniques. This mode of learning proves especially beneficial while preparing for competitive exams like JEE, CAT, GATE, IES, as they provide aspirants with honest feedback about their preparation. The adaptive learning methods mould the course structure based on the students’ individual styles, thus providing them with a learning plan tailored to their capabilities.

Interactive Learning:

Researches suggest that the interest span of an average child wanes easily when studying, but remains engaged if interspersed with games and interactive content. Edtech not only offers students a personalized learning programme, but also provides course content in the form of gamification and riveting videos that bind the attention of the children. For instance, a child would be more interested in seeing a visual representation of how the solar system works as opposed to listening about it from a teacher. By introducing such creative methods of learning, edtech has changed how young students approach education.

It is interesting to observe how edtech has evolved and modified itself according to the Indian education space. While initially, it started with providing a fun alternative to learning in terms of educational content, it has now come a long way and now even includes technologies dedicated to enhancing learning and education itself. Edtech has not only made students adapt better to the rapidly digitising world, but it has also helped them in developing creativity and a passion for learning.

6 Secrets To Design Professional And Beautiful WordPress Themes

Secrets To Design Professional And Beautiful WordPress Themes
WordPress themes offer responsive designs, relevant buttons, and beautifully designed content section to help digital marketers create brand awareness all over the world. Wordpress has delivered the best it can till now and is working on to deliver more stylish designs and templates.

The world of WordPress design and development is very wide, we get many options and varieties which make it difficult to select the design which is the best suited for us.

Nearly 26% of the websites are run on WordPress, to provide themes to these websites, the industry provides a lot of free themes and templates. You get all kinds of quality for free themes, both good and bad and also it is not going to be very flexible and robust.

Now, let’s get started on letting out some secrets to design beautiful and professional WordPress themes.

1. Get Started With Wordpress And Understand The Rules

To design a high-quality website you should first understand the protocol and regulations of Wordpress, this would help you do stuff easily. When you start to work on a new platform it is, advised to learn about it first and go through its features and services it offers for a smooth functioning.

2. Design To Focus On The Results

If you are designing a website for a client then what they care about most is the result. They do not pay much attention to the designs and visual appeal.

So, you should have a clear vision of what is your objective from designing the website. Once you have clarity about the main thing you want to achieve, you start working around it to get the desired result in the best way.

Also, make sure you know what niche you want to work in. There are a lot of domains you can go for like art, culture, design, photography, fashion etc. Thus make sure you choose the theme which best suits your business after deciding the results you want to achieve.

3. Choose The Correct Set of Tools For Your Site

We all know the basic tools we are going to use like DropBox, Google Drive, Photoshop etc.

But let's start with some unique tools which are going to deliver a big-time opportunity and ease your life with the best designs.
  • Unsplashed - Delivers high-quality photos, you can use them according to your needs.
  • Pixel Drop - Lets you create your own pixel collection.
  • IcoMoon - Provides top icon fonts and you get an app you can use for developing your customized fonts.

4. Choose The Correct Choice Between The Two

You can build a WordPress design in two ways; either you can take an already made theme and make changes to it by using your own creativity or you can build an actual template from the base with all its framework.

There are some pros of choosing an actual theme and then modifying it. You get a lot of extra functions inbuilt within the template which have been tested by many people already before and produced fine results.

You get support from the community from where you download the already existing themes, in case of runtime problems you can always look up to someone for help.

5. Focus More On Theme Demo Sites

After working hard on the site, you should make sure you execute it properly with ease. The demo site is the first impression you make on the client. Only designing and visual appeal would not help you, you should also consider the output you want to achieve.

If you want to sell your product then you have to focus on the result and create the best impression you can the first time, it requires your total presence of mind and how you are delivering the website at that time. Communication skills also play an important part in explaining your product, what you want to sell.

Also with this modern world developing so fast, you have got to imbibe the latest technologies in your work to deliver an error-free project. Try to always make a customizable theme, sometimes the client may want to add some features of his own. They can add shortcodes, templates, tabbed sidebars, social media buttons etc.

6. Be Tricky Enough To Find Beautiful WordPress Themes

With the popularity of WordPress for websites, there is a whole industry working on selling Wordpress themes.

Many developers give them away for free and later ask you to upgrade to a paid version. There are many places where you can find free themes for your websites like Colorlib, AlienWP, Optimiser etc.

When you are developing a WordPress theme, make sure you have full knowledge about it so that you can attribute it with latest features and skills.

AUTHOR_NAMEAbout the Author:
Sunny Chawla is a Marketing Manager at AIS Technolabs – a Web design and Development Company. Helping global businesses with unique and engaging tools for their business. He would love to share thoughts on Ecm Services, Web Designing and Wordpress Design And Development.

5 Steps To Translate Your Website Content

5 Steps To Translate Your Website Content
Translating your website content to other languages can truly help drive more traffic to your website and increase your sales and leads. There are many perks to this option but it can also be quite difficult to make this work in the long run, especially when you decide to translate your content to more than one language.

The good thing is that there are quite a few services and tools which can help you achieve your goal and keep the quality of your content. On top of those, you will need to know a few things about translations and how to make it work for you. Here are some steps you should definitely follow if you want to translate your website content correctly.

1. Make Sure You Are Prepared

Before you even begin translating your content, there are quite a few things you should take into consideration. First of all, translating into other languages can be quite hectic and it can require a lot of time and funds. If your company is still growing, you might want to take a minute and think about how many languages it can truly support in the long run.

On top of that, you will need to think about what exactly you need to translate on your website in order to help your customers enjoy a localized user experience, despite their language. If you are regularly uploading content and support a blog, you might need to start translating your posts as well, along with the rest of your website.

Last but not least, you will have to define the number of languages you wish to translate your content into. The more thought you put into this process, the more certain you will be that you won’t be making any mistakes and spending money for no reason.

In order to make sure that the translations will be worth it, you should check your website’s analytics and your followers on your social media accounts in order to see where most of your followers and customers come from. This will allow you to pick the right languages to translate your content into, in order to satisfy their needs.

2. Internationalization Assessment

After working on the first part and choosing the languages you wish to be translating your content into, you should work on globalizing your entire website in order to make sure that it can handle the new languages. First and foremost, you will have to check if there are any design-related issues which could hinder the translation process.

For example, there might be come charts and tables mentioned in your posts which can’t be extracted for translation or some graphics might not contain enough space in order for your text to expand and fit the requirements of the new language.

In addition to that, you might come to find that you have quite a few problems regarding the different time of each country, the currencies and even the characters and special characters of each language. These are all things which can take a while to spot and can truly hinder the translation process.

This part though will truly help you save time and money in the long run. Finding potential errors are this stage will help you know what to point out to your translators before you even begin the translation process. You will simply be able to spend less time and money of later and future corrections.

3. Localizing SEO Keywords

A very big part or translating our website content in more languages is making sure that it is still visible and easy to find online, even in another language. SEO keywords are a very important part of online visibility and they can truly help attract even more customers and traffic to your platform.

The problem with translations is that when you translate a document from one language to another, you can never be sure that the keywords you spent so much time researching and picking, will be as effective in the new language.

The best way to handle this is to work with an expert in the field who will be able to research online analytics in order to help you pick the best keywords for the new languages. If that is not possible, Google can truly help you find efficient keywords and improve your SEO strategy for the better.
5 Steps To Translate Your Website Content

4. Work With Professional Translators

A very important part of localizing your content is making sure that the translators you work with are professionals who will be able to make everything sound good to the locals who read it. To a great extent, this is a problem that can be solved by working with native translators.

What native translators do, which might not be possible for just any professional translator, is that they actually think in the language they translate in. Apart from avoiding any easy grammar and comprehension mistakes, they will be able to translate native words and phrases with much bigger ease and that can truly make the big difference in your content.

Working with either a translating company or a professional translator can save you a lot of money and effort when it comes to proofreading the content. Pick Writers offer a great list of the best translation services and translation reviews in order to help you pick the best one to fit your company’s needs. Native translators and translators which have actually studied their profession will make the least amount of mistakes and can be truly trustworthy to work with.

5. Proofread And Edit The Translated Files

Last but not least, a very important part on translating your website content is making sure that it is free of all grammatical and formatting mistakes. This will make the difference in your website and it will show your customers that you are truly committed to offering them a great user service.

The best thing you can do here is to first of all have your translators proofread their own content. There are plenty of free online tools which can help you proofread and edit your content for very little to no money and if used by the right person, can save the, a lot of time and effort in the workplace.

Localizing Your Website Content Can Be A Tricky Process

While you might think of it as a simple process which will help you attract even more customers, you should keep in mind that there are quite a few things to look out for when trying to translate an entire website. There can always be things you might end up missing and you have to make sure you are ready to take on that responsibility.

In any case, you will have to work with professionals who know what they are doing and who have enough experience in order to help you localize your content, depending on your niche and the products you are selling. The bigger a website is, the more time you will have to spend translating everything that is already on it. As long as you can put enough time and effort into it, your website will truly be able to serve the needs of all your customers internationally.

AUTHOR_NAMEAbout the Author:
Kristin Savage has graduated from Columbia University where she was majoring in Germanic Languages. Besides English as her mother tongue she also speaks German and Dutch fluently. Currently Kristin is studying Spanish and planning to obtain her PhD in Applied Linguistics since she is interested in how to use her to some extent practical knowledge of language processes in everyday life.

How IoT Trends Are Transforming Businesses In 2018

How IoT Trends Are Transforming Businesses
Business Insider Intelligence estimates that the global IoT market will turn out to be worth $6 trillion by 2020 with attracting investments from consumers, government, and businesses. But 80 percent of all IoT spending through coming years will be on B2B applications only, according to an IDC’s estimation.

There is no doubt that businesses will be top adopters of the Internet of Things. The technology will help them improve their competence, productivity, and product. They aren’t just big businesses, which can afford to invest money into an innovative technology like IoT. Because the demand of IoT-sensors and the related devices is continuously increasing, implementation costs are rapidly dropping and attracting SMBs to apply the technology to their operations.

Here are some examples explaining how businesses can transform themselves by introducing the IoT to their processes, people, and projects.

IoT Helps Business Monitor Their Processes

The manufacturing segment is one of the largest industry segments to attract the investment of worth $2.3 trillion in IoT technologies by 2020. With applying right IoT technologies, businesses in the manufacturing segment will certainly experience smoother and faster execution of operations and receive real-time feedback from machines and people operating those machines.

Tracking of machines and materials will turn out the easier and, you will be able to keep tabs on how things are being used. When going a bit deeper, the data generated by sensors can become a base for analytics which can help a manufacturing business learn from the past patterns and then predict the requirements of maintenance and ways to respond to sudden breakdowns.

A factory relying on massive inventory needs tracking of a variety of materials to keep the manufacturing process continue. Manual processes require lots of people and paperwork, but still operations cannot be speedily carried out with a high accurate rate. The key sensor of IoT based inventory management system is radio frequency identification.

Rolls Royce, for example, has embedded IoT sensors right across its production lines to improve the machinery they rely on.

IoT Can Improve The Customers Experience With Data

The technology of IoT and sensors can also help businesses provide proactive support to their customers. The feedback gathered from customers will not only help in improving the communication capabilities for future customers but also, it will serve as a base to build better products.

IoT will help you quickly monitor shortcomings, bugs, and breakdowns that affect a business to deliver a responsive customers experience.
How IoT Trends Are Transforming Businesses
Naturally, using IoT to take better care of customers will generate data about customer-behaviors and habits. The retailed information on your customers and their behaviors are, in fact, nuggets for marketers. They can use the information to take better decisions related to their target markets, when to target these markets, and lots of other aspects.

IoT helps businesses replace quantitative data with qualitative data and deliver the satisfying experience to each of the customers.

IoT Boosts The Overall Organization Productivity

IoT devices and technologies can help a business handle operations from remote locations. Also, the same IoT infrastructure can power employees to keep working without physically existing as work locations. When machines and operations can be controlled wirelessly, without any restrictions related to geographical limits, a business is able to expend its horizons beyond traditional boundaries.

IoT is a sensor-based technology, which may deliver result in real-time and boost the productive of operations. For example, IoT based traffic signals are able to sense that which way has more vehicles in the comparison of others and adjust the timing of signals to avoid traffic jams.

Integrating And Adapting Your Business Model And Strategy With IoT

IoT is a game-changing technology. Early adopters are already experiencing positive changes that IoT has introduced to them. But it’s still not late for new adopters. Also the technology has already passed through its initial phase where people aren’t sure whether something presented to them is really useful or not. With the arrival of smartphones and mobile applications, IoT has received its means of portability and mobility.

No doubt, it won’t be easy to practice and apply IoT solutions, particularly when changes caused by them may affect your staffing needs and the number of people serving to your business. Also, IoT will significantly change your entire business model because there are differences between the ways people and machine work.

IoT is here to create a positive disruption to the ways businesses have been carrying their operations. On one the hand, IoT can make a business’ system, machines and infrastructure responding and reporting in the real time. On the other hand, employees will turn out to more productive, handling tasks remotely and completing tasks even form hundreds of miles away.

AUTHOR_NAMEAbout the Author:
Sofia Coppol is a digital marketing expert in Rapidsoft Technologies which is a leading IT consulting company providing full range it services including, IoT app development, Blockchain development, and big data app development solutions.

One Email To Rule Them All [Infographic]

One Email To Rule Them All [Infographic]
Sending out emails in order to generate leads is one of the oldest tricks in a digital marketer's book. It's a simple, versatile and cheap tactic with great ROI and any digital agency worth their salt must keep this channel of marketing in mind.

The channel’s effectiveness is what keeps it afloat. Even sending out a bunch of poorly constructed emails can generate results, so it's hardly surprising that strategically well thought out emails can do wonders for a project.

However, the difference between poor email campaigns and the good ones is not a thin line. In fact, the gap is a lot bigger than you may think even though all outreaches of this kind follow the same guidelines.

Bridging this rift primarily comes down to email optimization.

As the main factor of the marketing channel in question, email optimization can truly make or break a campaign.

What makes email optimization so vital? Simply put, optimizing the messages you send out to potential clients or customers maximizes the effect they have on readers.

Email optimization is what makes the difference between someone receiving the email and actually deciding to open and click through it – which is, after all, the ultimate goal of every campaign. As such, optimizing emails can be considered the backbone of converting readers into leads.

So, how do you create that ideal email? How do you compel people to open a particular message when there are 10 others sitting in their inbox doomed to be ignored and deleted?

The following infographic will teach you all you need to know about the art of email optimization. It covers the most fundamental principles of email formatting and segmentation, having the right amount of personalization, balancing image and video integrations with text, etc. The guide also goes into some more advanced topics, teaching you about the finesses of automation, triggering, call-to-action structures and the overall importance of timing.
One Email To Rule Them All [Infographic]
Presented in a concise and informative manner backed by case studies, the following selection of hacks and tricks will help you optimize every single email you send, which will maximize your reach and ultimately help you generate more leads.

Regardless of whether you’re just getting started with your email marketing campaign or you’re trying to improve one that's not yielding results, you've come to the right place.

Implementing these tips will give your email content extra value and relevance, and you’ll become armed with all the knowledge you'll need to become a master of optimizing a highly popular channel of marketing.

You can find more information in the great infographic named "Email Marketing Optimization Hacks & Case Studies" at

Essential Web Design Concepts To Implement On Your Website In 2018

Essential Web Design Concepts To Implement On Your Website
Whether you are new to web design or are looking for ways to update your existing site, following trends does matter. People are far more generous towards a website and tend to come back again if the managers are in touch with current technology and concepts.

Given that we are in 2018 and that things in the design sphere change drastically and sporadically, you should always be on the lookout for improvements. That being said, what are some of the essential concepts and ideas that are shaping up to become predominant in 2018?

1. Minimalism Takes Center Stage

Gone are the days of stuffing your website’s grid with unnecessary elements, buttons, hyperlinks and ads. Visitors tend to prefer seeing minimalist design solutions in the sites they frequent the most. The reason for this is mostly psychological. However, sites such as Google, Pinterest and even Tumblr have proven that minimalism works.

This type of design makes information easier to find and navigation is faster and more streamlined – not to mention the speed of accessing said websites. If you want to ensure a good SERP ranking and come off as slick and professional, try to unburden your website from unnecessary elements that are clogging your layout.

2. Custom-Made Visual Content

Using stock photos, online illustrations and royalty-free elements in your design is all well and good. However, if you want to attract a specific, niche audience to your website, you will have to do better than that. Users are keen on spotting new, interesting and attractive visual content in the websites they frequent.

It’s always a good idea to keep an eye out for interesting web design solutions on sites such as Behance and 99designs. These sites are used by prominent designers as well as their clients. Seeing what the best people in your niche are doing with their websites is always a good starting point for your own content creation.

Keep in mind that the style of your visual content has to coincide with the audience you already have and the image you have built up so far. Changing your visual identity and content overnight might not bode well for your traffic and leads.

3. Outlines & Drop Shadow

Emphasizing your visual elements through outlines and shadows can be a great way to lead your visitors through the site itself. Using visual signs to guide the eye through a page is an interesting concept that is taking shape in 2018. This design principle is especially present in websites that opt for using plain backgrounds with pastille colors – sometimes even completely white!

It all depends on what kind of an impression you want to induce in your visitors’ and their perception of your site. Try using shadows and outlines on your visual elements in very subtle and careful ways. The colors you use in these elements should match the already existing hierarchy of visual elements present on the site.

4. Responsive & Mobile

Building a responsive site differs to what many people think. Responsive design means that your site is ready and able to be used on multiple different screens, devices, browsers, etc. It “responds” to the user and their access point by allowing for a more enjoyable and optimized experience.

With the growing percentage of internet users being on mobile devices instead of computers, it’s easy to understand why making your website responsive should be a priority. By not doing so, you effectively cut out a large portion of possible visitors.

Google and its SEO will quickly deduce whether your site is mobile-friendly and rank you accordingly. Don’t make the mistake of thinking you can outsmart SEO algorithms and prepare your site for the mobile revolution in 2018.

5. Written Content Still Matters

While the content you create doesn’t strictly fall under web design it’s still an important part of the whole. A good web design without any content to back it up doesn’t serve a purpose. It’s often better to have mediocre web design elements and good content, whether guest posts, blogs or other forms of it.

One of the most popular options is delegating the content creation process to a third-party (if you don’t have an internal writing staff). A good option that many refer to is TrustMyPaper, a site that specializes in different types of writing. The professional writers are capable of delivering SEO optimized content relevant to your audience depending on your niche.

All you have to do is prepare clear instructions and wait for the materials to arrive. This type of collaboration is the new norm in 2018, where the information is expected to arrive momentarily and only holds the readers’ attention for brief several minutes.
Essential Web Design Concepts To Implement On Your Website

6. Don’t Avoid Negative Space

Simply put, negative space represents every pixel on your website without any elements attached to it. The only things a negative space can have are background textures or color overlays – everything else is considered a positive space.

What this means is that negative space can and should be used to convey important information on your pages. You can use negative space coupled with bold, large typographic elements to emphasize different places on each page. This type of psychological navigation is a great way to attract new users to your site even if you haven’t localized it (yet).

We all think the same even though we use different languages – something that negative space doesn’t care about. The more negative space you feature on your website, the more confident and professional your site will appear to new visitors in 2018.

7. Typography As A Visual Element

If you can’t afford an illustrator or a graphic designer of your own, why not use typography instead? There are many free fonts on the web that you can safely implement in your web design layout without changing anything beforehand.

The trick to using typography as a visual element is to carefully compare each font to your existing layout, elements and navigation. Placing a massive letter “V” or an “O” as a background with a subtle pattern on top makes for a very relaxing and enjoyable visual experience for readers. You can also create unique combinations of famous quotes with distinct fonts that you can discover by searching sites such as FontSquirrel or DaFont.

This simple example can be taken further if your web designer and you have just a spark of imagination. While others pay hundreds of dollars for custom-made illustrations, you can go the easier and cheaper route by implementing typography as an illustration by itself.

8. Scrolling Is Trendy Again

The last couple of years have witnessed a resurgence of static websites and landing page design solutions where all the information is present at once. This type of design is not viable in today’s climate of mobile web browsing where less and less people use big widescreen monitors to browse the web.

Applying a scrolling bar to your web design solution and having a flow of information, top to bottom, is the way to go. You might think that you are able to place all the information you need in one window – but you really can’t.

There will always be people that use phones with displays of only several inches. These users will effectively be cut out from your content (if they find your site at all due to SEO red flags you will cause). If you want Google and your readers to recognize you as a legitimate source of information or services, start using a scroll bar again.

9. Narrow Color Pallets

While the final decision does come down to your target demographic, you should always have a distinct and strict color pallet for your website. Placing random colors that might or might not work together won’t work, especially in 2018 where people are used to handcrafted website elements.

Try using a color wheel to match several colors that might work together and try applying them to different elements in your layout. Pairing these colors with images, illustrations, text or other content will give you a good indication of whether or not you are on the right track.

You can use your visitors as a test group (with a non-disclosure agreement notwithstanding). However, your web designer should be able to find a good solution to your color pallet issues with a couple of useful online tools (which are also completely free).

10. Clear Interactive Elements

Lastly, all of the above elements should come together to form a cohesive whole. If your visitors can’t make ends meet once they arrive at your landing page, all of the work you put in will be for nothing. Your navigation bar, hyperlinks and other interactive elements have to contrast the rest of your visual elements.

Any and all decorative and illustrative elements that are in your web design layout shouldn’t intervene with the usability of your website. If these elements overshadow the important links and navigation buttons on each page, consider redesigning them or eliminating them entirely.

Putting It All Together (conclusion)

The livelihood of your website rests on the shoulders of the abilities of your web designer. Start from the functionality of your site and move your way towards trending concepts that you can implement. Always assume that your visitors don’t know anything about web design and are just there to consume information or products on offer.

Between the minimalistic design principles and typographic illustrations there is something to be found for every site manager. It’s up to you to make the best of what is on offer and raise your traffic by doing so in 2018.

10 Ways To Improve Your Organic Social Media Reach

10 Ways To Improve Your Organic Social Media Reach
In recent times, social media has become a marketing platform for marketers and businesses to advertise their brands using various digital marketing strategies and ad format. This means it is necessary to analyze the effectiveness of these marketing campaigns to know what is working and which method is not working.

Organic social media reach is an important metric that helps businesses and webmasters to better understand how effective their interactions with the audience are. This analytic metric offers insight into the number of unique people who have come across a specific post on social media and this can go a long way in determining if a campaign is performing well or not.

Nowadays, most businesses now use push notifications as a means for better communication with their clients. This form of engagement is different from other traditional methods as it offers values way beyond what other forms of ads can. You can use push notification from mobile apps to direct users to your social media site, you can use it to promote your business amidst other benefits.

Depending on your social media campaign objective which could be to increase awareness or to make sales, it is important to ensure your social media reach keeps getting better. The higher the social media reach, the higher the awareness and possibly, increase in the number of sales.

Also, by chance you notice there is a decline in your social media reach, there is nothing to be scared of as this post takes care of the essentials you need to improve your organic social media reach.

Are There Other Ways To Improve Your Social Media Reach Aside Push Notification?

Definitely, there are several other ways to do this and below are ten other ways to improve your organic social media reach.

1. Optimize Your Social Media Profile

One big step to start with is optimizing your social media profile to boost your online presence. Many of the on-site optimization tricks you use for your website also work here. Tweak your profile by using keyword-rich profile name, optimize your page description and you can also include your website link.

This simple trick is effective and gives you a better chance to outrank your competitors.

2. Optimize Your Content

It is not just enough to optimize your social media profile, in fact, that is one out of many ways to increase your social media reach. When creating content for your social media page, there are several factors to consider which include:
  • Post content that adds long-lasting values to your audience.
  • The time you post. Don’t just post at any hour of the day, observe the hours you get maximum engagement on your post and stick with this.
  • Using the right hashtags, images, videos, emojis and other means to your post interesting and engaging.

3. Target Quality Audience

When building followers on social media it is essential to target people who are likely to engage well with your post. Although the tactic used to achieve this varies on different platforms, the goal is the same. For a social platform like Facebook, you can choose to target audience using options such as Gender, Demographics, Age, Location, Language, Interests, Education Level, and Relationship status.
10 Ways To Improve Your Organic Social Media Reach

4. Promote

Never relent in promoting your social media pages as long as you are still in business. Ways to promote your social media page include building presence on other platforms such as Buzzfeed, DrumUp and other distribution platforms that can make your page go viral. Also, you can promote your social media page by leveraging your company website, storefront, business card and other places available for use.

5. Engage Your Followers

Interaction! One ingredient that makes your page active, never forget this. Reply comments, provide answers to your audience questions, and ask for ideas and their point of views when needed. Doing this rightly goes a long way to build a better relationship with between your brand and your audience, it might prove to be time-demanding but it’s worth it.

6 Focus Your Efforts On The Right Places

It might be a waste of time jumping from one social platform to another. The fact is you don’t have to be on every social platform before your effect is felt. The right thing you should do is to concentrate your effort in the right place at the right time. Detect (you can carry out a survey to help you with this) which platforms have the largest number of your right audience and focus your energy.

7. Post Evergreen Content

This is one of the most essential points on this list. Sadly, this is mostly overlooked by many. The lifespan of a value-adding post is as long as there is still the social platform.
What this means is that when you create content, have your audience in mind because no one wants to read a boring and useless post. Make it engaging, educative and you can choose to spice it up with humor. When your audience likes this, they share with their friends and the sharing keeps circulating as long as the readers enjoy what you wrote.
Also, you can include your page or website link in your post to redirect people back to the source of the content.

8. Work Smarter, Not Harder

There is no reason why you should waste efforts by doing some activities when others can be more beneficial. To increase engagements on their platforms, social platforms such as Facebook only show post that is most useful to their users. This means you don’t need to post a large number of contents to increase your reach, you only need to post the topnotch contents tailored to meet the needs of your audience and use the right tools.

9. Check Out What Your Competitors Are Doing

There is no crime in spying on your competitors and checking out their page. To beat them in the game you have to know what they are doing, whether they are doing it right or wrong. This will help you to derive strategies to provide better services to improve your organic social media reach.
Things to take note of include the type of content they post, what hour of the day they post, people they are following and many other things you can think of.

10. Run Contests

From several studies carried out, running contests are one effective yet uncommon ways of boosting your social media reach. Not so many businesses do this, but those that do experience improvement in their brand awareness. The step to do this is simple, have a goal in mind and plan your content according to your goal. For example, the goal of the contest may be to generate more leads, to grow you followers or whatever the case may be. Running content is one simple way to increase your reach.

Final Thoughts

There is no much difference in improving your search engine ranking and increasing your organic social media reach. It all comes down to optimization, quality content and using the right marketing strategies. All the strategies discussed above are proven to be effective and they help you achieve results in a short time when done correctly.

AUTHOR_NAMEAbout the Author:
Jamie is a mother to 8 children and an avid cook. She enjoys theater from both the audience as well as being on stage. She has been writing stories ever since she could put pen to paper and still enjoys doing so today. She is currently working on project push notifications and how it can be used in generating leads.


Starting your own venture in this business-driven world is always a great feeling. Even though the process is grueling, but once for all, it gives you the freedom to practice your own ways. It offers you a stage where you can formulate your own strategies, work on them, and show the world what you have to offer.

If you are thinking about starting a Search Engine Optimization (SEO) agency, you will know that there are more than 1500 SEO agencies already registered - battling for the top 5 spots on the web. Do a Google search on SEO companies, and you might see quite a few more.

The competition is on the hike due to the low barrier to entry. In order to enter the SEO market, all one needs to do is put out an open for business sign, in the form of a website, and they are an SEO Agency.
With so much of competition already doing the rounds, making an impression as a startup is not a piece of cake. However, even if everything goes well while setting up, maintaining a profitable business, in the long run, is another matter.

Thus, to stand out from the crowd, you will have to consider the right steps more often. Here are some aspects and some recommendations you should consider on how to position your SEO Agency in today's marketplace.

It Starts With You

Before you even begin your research on how to start an SEO agency, you need to be mentally prepared for all the hardships you will be coming across in the course of action. Take out some time to question yourself if - is running a business really something you can look forward to? Or it is just a means to avoid looking for employment?

Working for yourself could be an immensely rewarding, but reaching that point where you can enjoy those awards takes a lot of work and hustle. There are personality traits people have that make them fit to running a business, including a desire for independence, being a self-starter, and having the ability to take the financial risk.

If you do not commit to the grind, you won’t be above average successful. Thus, it is good to spend some time exploring; before you commit to any decision that can change your life in multiple ways.
The Real Deal: Starting an SEO business requires some tips, tricks, and tools to make your grand opening much smoother. So what do you need if you want to start such a business?

What Will You Be Focusing At?

One of the first things you need to consider is deciding what will be the point of focus, which involves two linked decisions. The first is your industry and the second is your scale.

Picking up an industry allows you to address potential customers. For example, if you are targeting the assignment assistance industry, you might compare your customers to the Thanksforthehelp. If you are targeting a hospitality industry, you could compare them to Taj Group.

Considering an industry in advance can also give you an idea of what kind of scale you want to focus on. For example, if you decide to target the hospitality industry, (I am so into hospitality I do not know why) you can focus on small chains looking to compete against the major chains.

A smaller focus means a higher number of clients, which is considerably good for the start-up. This may or may not be more work, but an effective way to start. Focusing on a national or global chain could mean one contract worth more than you have ever made in your life, but remember, it is one of those major investments that you absolutely cannot screw up.

Moreover, always try aiming an industry you are at least somewhat familiar with because it makes it easier to communicate with potential leads.

What Services Will You Offer?

Once you have your niche and focus sorted, now it’s time to put on some research to investigate what services your competition offers. SEO agency offers a variety of services, here are a few:

Social Media Marketing – the goal is to build social media links so that websites can gain traffic. As an agency, your task is to create content that gains the reader’s attention and motivates them to share the same on their various social networks.

Content Improvement - A huge part of modern SEO revolves around high-quality content, so offering a content production and editing service can be very profitable.

Organic Search - refers to various approaches used to gain high ranking on search engine pages with unpaid results that are algorithm-driven. It uses tactics such as using good keywords, creating quality content etc.

Building Link – Link building is one of the most discussed topics in the SEO industry as it consumes a lot of time and is expensive until you can find blogs that accept like us a free guest post with your websites link embedded in it.

Website Optimization - The service involves crawling through the client’s website making improvements. Simple changes to Metadata and basic code improvements can be cheap, while more detailed script repairs, security overhauls, or website migrations might be more expensive.

Consultation - Sales meetings you can use to go over a site audit and discuss what services might be necessary, what are optional, what you recommend, and what pricing may be.

Choosing what service you want to offer will largely depend on you being able to find the resources for providing those services. If you are experienced, you will be able to handle 1 or 2 of those services, but once you decide to expand your reach, you will need more resources to help you.

There is no chance you can do everything by yourself, especially if you land an unexpectedly high maintenance client, as you do not want to fall short of their expectations.

There are two ways you can consider to solve this problem. Either you can subcontract services by acting as a reseller, or you can hire people to do the work for you. Many companies opt for reseller options to get half of their task done.

For example: if you want to offer a content marketing plan, editing and posting content can be done by you while you can pay to have the content written.

Looking Forward To A Great Website

In general, your website should be clean and crisp, telling potential clients that you are what they have been looking for. Transparency is good, so including a public pricing and services page is a good option.

Moreover, do not forget to add live chats,as it is a trend that you must follow. With a live chat on the website, you will get notified whenever a potential client is on your site so you can respond quickly before they reach out to a different company. Being the first to respond is sometimes all it takes to win contracts.

Once you have a list of clients, you can start adding testimonials and client lists to your website. And, of course, you need a robust contact page as well.

Never Ignore Quora

Answering questions on Quora and trying to be helpful is full of gains. Quora can considerably help your business grow when you are trying to settle in if you know how to use it for your good. All you need to do is be helpful. Answer SEO related questions more often.

Impressed by your answer, people will see your profile, and hopefully, you have linked to your company’s website so they can reach out to you for business if needed.

How to Attract Customers?

If you do not have customers, who care how aesthetic your websites look? So how can you pull in clients to get started?

Content Is The King - Producing quality and informative content has two-fold advantages. Firstly, it tells your leads that you are an expert in the field and secondly it can help your website rank better and much faster.

Lure Them With Free Tools - A free SEO audit can be a hook to sell services to fix the problems it finds, though you never want to make up problems like those fake malware scanners do.

Stop Promoting Start Informing - Keeping the visitors excited through a blog that solve a problem or informs them about innovation in SEO industry is an easy way to build trust.

Set Up A Referral Program - You can give away anything from free weeks or months of service to monetary rewards for referrals.

Leave A Mark - You can use your client sites for advertisement. All it takes is a small footer link – nofollowed, to avoid spam flags – and a line like “SEO by “bestSEOCompany.” Anyone who is researching your clients would like to get in touch with you.

A Lesson On SEO Tools

Using the right SEO tool can save a lot of your time and grind. They are everywhere; all you need to do is select the right one. Hopefully, I can save you some time and energy by listing a majority of tools here:
  • Basecamp – Project Management
  • Moz– To manage and monitor the SEO of clients
  • Olark – Live Chat on my agency’s website
  • MySiteAuditor – Free SEO audit tool for my agency’s website visitors. Helps generate way more SEO leads and sales.
  • Checkli– Create checklists for personal productivity
  • Google Analytics – Monitor and report traffic
  • – Create free invoice for SEO clients
  • Less Accounting – Simple accounting software for small business
  • Social Locker– Free downloads in-exchange for sharing
  • Pay With a Tweet – Free downloads in-exchange for sharing
  • Tweet Deck – Manage multiple Social Media Profiles
  • GrooveHQ – Customer support
  • Google Keyword Planner – Keyword research
  • Crazy Egg – Visually monitor activity on your site
  • Qualaroo – Ask your website’s visitors specific questions (Qualitative Analytics)
  • Upwork – Find freelancers

Be Prepared For Sales Call

Leads won’t take out even a single penny from their pocket unless and until you can make them trust your words. And, getting this done over a telephonic conversation is stressing.

When a new potential customer calls in to inquire about your service, what do you say? This could be your only chance to make the sale, every aspect is crucial.

You do not need a full script; just have questions on hand you want to make sure you hit. The more information you get on the customer’s needs, the easier it will be to find exactly how to best help.

Keep Growing

Yes, it is challenging to have a growth mindset. That is because you have to get the work done in the best way possible. If you do not fulfill the work, you lose clients, and that could be discouraging.

You have to keep trying to grow your business. No matter how many clients you have. No matter how much money you are already making. Focus on growth as if; you do not have a single client. Have the mindset that you could lose it all tomorrow.

AUTHOR_NAMEAbout the Author:
Saun an editor at and a journalism student who loves to pen down his thoughts on habits, personal development and anything pleasing to eyes.