Maksym Krippa’s Maincast Studio to launch two new TV channels

Starting November 30, 2024, Ukrainian viewers will gain access to two new television channels from Maincast Studio, a media company co-owned by prominent investor Maksym Krippa. According to Mahmo.org, the National Council of Television and Radio Broadcasting granted licenses to Maincast LLC on November 7, enabling the launch of Maincast Sport and Maincast. These channels will operate 24/7 and be accessible through OTT platforms and cable networks.

Expanding Ukraine's Media Landscape

This initiative is transformative in Ukrainian television, especially in esports and traditional sports broadcasting. Maincast seeks to diversify its offerings by launching these channels and catering to modern audiences' evolving preferences. With a focus on esports and sports, the company aims to reshape public perception while fostering growth in Ukraine's media industry.

Businessman Maksym Krippa views this venture as a chance to bring cutting-edge programming to a global audience while elevating the prominence of the Ukrainian language. By leveraging a contemporary approach to content delivery, these channels have the potential to position Ukrainian media as a competitive force on the international stage.

Programming Highlights and Vision

Maincast Sport will focus primarily on broadcasting a wide range of sporting events, emphasizing showcasing Ukrainian athletes. The channel plans to include Polish-language broadcasts to expand its reach beyond Ukraine's borders, striving to establish itself as a local and international sports coverage leader.

In contrast, the Maincast channel will emphasize diverse entertainment, featuring in-depth esports coverage, interviews with top industry professionals, and game reviews. This versatile content mix aims to attract a broader audience while advancing the esports culture within Ukraine.

Prioritizing Ukrainian-Language Content

A cornerstone of this expansion is the dedication to creating and promoting content in Ukrainian. Co-founder Vitaliy Volochai has underscored that developing high-quality Ukrainian-language programming remains a core mission for the company. A significant portion of Maincast's investment will support this goal, ensuring engaging and culturally relevant content for viewers.

Advancing Digital Media

In addition to its television channels, Maincast is introducing its proprietary OTT platform, Maincast.tv. Initially, the platform will offer premium content at no cost to build a strong user base. Eventually, a subscription model will be implemented, allowing Maincast to monetize its innovative offerings effectively.

This forward-thinking strategy demonstrates Maincast's commitment to digital media innovation, solidifying its position in esports broadcasting and traditional television. Through these initiatives, Maincast is poised to redefine Ukrainian media standards and set new content delivery benchmarks.