5 Types Of Stories Every Content Marketer Should Utilize!

5 Types Of Stories Every Content Marketer
I believe that storytelling is an art. It is a creative way to interest your audience into your offering. For many people, storytelling conjures up the memories of childhood, the evergreen stories like “Sleeping beauty” or “beauty and the beast” etc. This particular art has a fuzzy feeling of making someone believe things that aren’t actually true.

Utilizing storytelling in the data-filled world of marketing is quite a task. But trust me many rules of storytelling applies to the market quite accurately. All marketers can be a storyteller. All they need to do is to master the art of hitting the soft spot at the right time with the right words and emotions which leaves a long-lasting impact on readers' minds. Presenting your information in the form of the story allows them to relate to the situation and make them probe more into the content.

Storytelling can do wonders for content marketing campaigns if done rightly. You can utilize the potential of this magic in engaging the audience and enticing them into probing and even buying your product or service. It is especially quite effective for affiliate marketers and other bloggers. Often people ask the question that, can an analytical mind be similar to that of a creative and emotion narrator’s mind? But the issue here is that most of the brands and their affiliated marketers aren’t a storyteller or don’t want to leave their comfort zone by utilizing this tactic. Rather they do analytical writing which straightly promotes the products/services and adds to the knowledge of customer. But this style of writing is mostly boring and fails in motivating the audience.

In order to educate content marketers, we are writing this article. We will introduce you all to the five-story types which can be utilized by all the content and affiliate marketers:

1. User Search Journey SEO:

Later in 2018 Google introduced a feature of user search journey. The search journey has taken user intent searches onto a whole another level. Google is utilizing Artificial intelligence to predict the user’s intent by following their search journey. For example, a user searched for home remodeling ideas. Google will show them the content based on their previous search history.

The user can be “problem aware”. For example a user search for house remodeling ideas. He knows his problem and then he becomes “Solution aware” to find different brands or service providers for his query.

Create Story Content That Resonates With Buyers Journey:

Like the above-mentioned example: when a user searches for remodeling ideas for the home. The search engine will show him the results like 50 best ideas to remodel your house etc. If the same user makes the same search query after a week, on the basis of their previous preferences, Google will suggest them the best companies in town offering remodeling services and with the best ideas to remodel the kitchen, etc. Google will become specific with every search you make. The thing you need to observe from is that you need to create content according to the user search journey requirements. You can write about 25 best ideas for remodeling and also form an informative article on “best companies to remodel your house.”

2. Targeting Wrong Beliefs:

Targeting wrong beliefs can give you a great edge in standing out from the crowd. A false belief is an inaccurate belief the audience has about a certain industry or the services they offer. Such false beliefs often let your potential audience prevent from seeing the value of your services or product. They miss a great many opportunities to capitalize because of these misconceptions.
5 Types Of Stories Every Content Marketer
For example, you can target a very common misconception that “SEO is all about ranking.” Like I remember when I was working on the optimization of local cable deals web pages, my colleague shared this very false belief with me and even argued about it. Then I told him with facts and figures that SEO is not just about rankings but involves several other major things that contribute to generating a great load of revenue. Even many professionals believe this for a fact that it is just to gain higher rankings and that is it.

You can target the wrong beliefs by mentioning an experience or share someone’s experience. Like I did in the last paragraph. I gave an example of my colleague.

3. Apply Epiphany Bridge Concept:

The concept of “Epiphany Bridge” was first coined by marketing professional and author Russell Brunson. Russel Brunson utilized this tactic to dump the techno-babble and inspire the targeted audience to have a feeling which motivates them to buy the product.

We often come across the products which make us go “Woah!” and we feel it in our hearts that we need the product as soon as possible. The content makes us decide instantly rather than muling us over on millions of options before deciding. So epiphany hit the emotions. We decided with emotions but not with logic. So creating something that actually hit the emotion is a great way to improve sales.

4. Make Use Of David And Goliath Stories:

Marketers are utilizing David and Goliath stories for a very long time. David and Goliath is a story of a young boy who took down a huge giant by just a stone and sling. Telling inspiring stories to people is an old but effective technique.

Small or new businesses often use this strategy to motivate people and make them interested in their product or service.

5. Roll Out Story Emails:

Whenever we feel like marketing something by making use of storytelling, we often use social media, blogs, web copy or something like this. Whereas we majorly ignore the potential of emails. Email marketing is still the most effective marketing technique. So share the interesting stories about the brand through emails to keep your audience interested at all times. You can make use of photographs, videos, and interesting well-formed textual content to engage with the audience.

You can make content marketing all fun and engage with storytelling. Don’t just let your email list sit there all by himself, entice the audience through it by using engaging content which actually fuels up the emotions of the targeted audience.
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