Influencer Marketing: Benefits Of Using This Marketing Strategy In Growing A Business

Marketing Strategy In Growing A Business
With the growing popularity of social media, most brands recognize the importance of creating a strong online presence. This has given rise to cut-throat competition for marketers who are continually on the lookout for innovative techniques to reach and acquire more customers. One strategy that has been gaining traction recently is influencer marketing.

At its simplest form, influencer marketing is a type of social media marketing that uses individuals with niche audiences to promote and endorse certain products. Influencer marketing has caught fire within the last decade because of the high amount of trust that these influencers have built up with their dedicated followers. Many people find these influencers a lot more relatable and honest in their endorsements. Their livelihood depends on their commitment to putting the audiences' interests first. In most cases, people consider them as authorities in their field. In fact, the influencer marketing industry is expected to reach $10 billion by 2022, according to Business Insider Intelligence.

Benefits Of Influencer Marketing

Influencer marketing, however, brings more than adding credibility to a company. Here are some often-overlooked benefits to using influencer marketing to bolster a brand's social strategy:

Builds A Diverse And Strong Link Profile

A link profile comprises both backlinks and internal links. Link building is one of the most important ranking factors in search engine optimization (SEO). Working with influential bloggers or influencers is a great opportunity to generate backlinks to a company's website. This works in two ways.

First, the majority of influencers have their own page or website where they create their own content. When these influencers create a link to a company's online site, it generates a high-quality backlink for the site.

Second, because of an influencer's dedicated following, there is a huge chance for links to be shared through many more people or through higher-profile domains after an influencer shares a specific link. Either way, influencer marketing can boost SEO for accounting firms, for instance, just by building quality link profiles.

Beats Advertising Blindness

Influencer marketing is growing faster than digital advertisements because its strategy outweighs other marketing options. Banner advertisements were once popular tools that marketers used to promote products and services. Unfortunately, many studies have shown that online users now consciously or subconsciously ignore banner-like formations on a website and the messages they contain. This is called advertising or banner blindness. In fact, less than 14% of website visitors remember the last advertisement they have seen and the company it has promoted. Influencer marketing cuts through advertising blindness by creating natural and relevant content.

Has An Immense Reach And Visibility

Marketing managers can build highly effective strategies that can easily reach a company's target audience by carefully selecting the ideal influencers for a particular campaign. Many social media influencers boast millions in audience count. Once a company successfully chooses a relevant influencer to promote a particular product, the content is placed in front of an audience who is already interested in the niche. This saves the business tons of money from having to test and find their audience.

The beauty of influencer marketing is that the audience has already been fostered by the influencer. All a business needs to do is to capitalize on this advantage and ensure a win-win partnership with the influential blogger or content creator.
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