Top 4 Content Marketing Trends For 2020

Top 4 Content Marketing Trends
Businesses keep looking for new ways to connect with their audiences, allowing content marketing to keep evolving. Creating quality content is now more important than ever and this will be the case in 2020 as well.

Besides creating powerful content, you also have to make sure you stay on top of the most recent content trends. If you want to know where content marketing is heading in the next twelve months, let’s take a look at the top four trends for 2020.

User-Generated Content Becoming More Valuable

A recent study has shown that 85 percent of customers value user-generated content (UGC) more than they value brand content.

UGC is becoming more and more valuable across all industries. For example, when it comes to tourism, UGC posts have proven to be more effective than the content made by businesses. This is great news for every company out there. You get a chance to create more content with fewer resources and time invested.

Customers in Hong Kong are likely to create UGC as long as companies encourage them to do so. Therefore, it’s a good idea to look for new ways to inspire customers to help you create content for your content marketing strategy.

Improving The E-A-T Rating

Quality content is something not a single content marketing strategy can succeed without. However, besides quality, content also needs to be able to improve the expertise, authority, and trustworthiness (E-A-T) of the blog.

In 2020, we can expect more and more businesses to start looking for ways to give their E-A-T rating a boost. This means a lot we know about the content creation process is going to change: no more clickbait and only experts will cover topics in their field. Companies will also put more effort into designing easily visible About Us and Contact pages.

No matter what sector you’re in, improving your E-A-T rating in 2020 makes a lot of sense. Luckily, there are reliable Hong Kong SEO companies you can turn to. They know exactly what you need to do to make your E-A-T rating skyrocket.

Tackling Important Issues

Social media has made it possible for everyone’s voices to be heard. From environmental concerns to political turmoil, social media users keep posting content that tackles some of the most important issuers of today. Businesses are starting to do the same as they center their content on the same issues.

Users expect businesses to tackle the same issues and they prefer companies that meet their expectations. 66 percent of social media users say they feel more confident about companies that fight for a good cause. 58 percent of them say they’re also more likely to buy from a company they can associate with a social cause.

Follow the steps of giants like Stella Artois and Lyft, and create content that tackles these issues and act upon it. Just make sure the content aligns with what your business stands for.

Using Even More Video Content

For years, video content has been one of the most important types of content in all industries. Customers don’t watch every video with the intention of buying but they’re open to discovery.

It’s just that video content is so easy to engage in, especially now when everyone’s on Facebook and Instagram. All a user needs to do is scroll through their social media feed and they’ll see plenty of videos encouraging them to turn to a brand. According to a recent study, 50 percent of customers said video content helped them decide which product to buy.

The best part of it is that video content is no longer only reserved for large corporations. There are plenty of companies in Hong Kong that offer video production services. Find the professionals you enjoy working with and creating video content in 2020 will be a breeze.

New content marketing trends are emerging every day and it’s important for businesses in all sectors to stay up-to-date. The four trends covered in this post will make a lot of noise in 2020 and being prepared can do wonders for your content marketing strategy. Stay on top of them and there will be nothing stopping you from creating content that rocks.
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