Why You Need SEO In Your Business As An Absolute Beginner

A lot of Australian entrepreneurs are confused about the issues of marketing, ranging from the question of an appropriate marketing budget, all the way to appropriate techniques that they should use. Sure, they can clearly see the results of methods such as SEO, however, one question that keeps them up at night is one of whether their enterprise is too small for such an investment. There’s no such thing as too small for SEO, seeing as how this method has so many perks that can help one’s business establish an equal footing with their much bigger competitors. Speaking of which, here’s why you need SEO in your business even as an absolute beginner.

1. Gaining Some Trustworthiness

The first thing worth mentioning about SEO is that it improves your SERP, which is pivotal for the trustworthiness of your business. Now, if you’re a business that’s been around for a while, chances are that you already have some credibility in the industry or, at least, within your own community. The better you’re positioned, the more credible you appear as a source or a vendor. You see, there’s a statistic that about 33 percent of people click on the first result, while 95 percent of people find what they were looking for on the first page. Needless to say, you desperately need to position yourself as high as possible.

2. Improving User Experience

Another thing you need to keep in mind is that your SEO also entails on-site optimization. This means improving the responsiveness of your site, boosting its visuals and doing some work on metadata. As a result, this drastically improves the overall user experience. What you also need to keep in mind is the fact that this takes place before people actually start doing business with you. This means that they will see the performance of your business as an indicator of your overall performance. It will become something that they base their opinion of your business on. In other words, it’s an asset that’s definitely worth investing in.

3. Boosting Sales

One thing that not a lot of people are aware of is the fact that your SEO boosts sales in both online and offline environments. For instance, there’s one research that found that almost 80 percent of all local mobile searches eventually become offline purchases. This is due to the delicate nature of e-commerce where people prefer to do some shopping around, previous to making a purchase. It could also be that they’re looking for a physical address of the brick and mortar store before going there in person.

4. You Don’t Have To Do It On Your Own

Perhaps the thing that frightens the majority of absolute beginners to the business world is the idea of complexity behind this project. However, what they often forget about is the fact that you’re not expected to do this on your own. You should probably outsource this to professionals. Seeing as how we’ve already mentioned the impact of this method on the local sales, it might be an even better idea to go local when choosing your partners. For instance, an enterprise based in Virginia will have the best odds with a renowned SEO agency like GWM from Melbourne. Geographical proximity doesn’t just ensure that your partner knows the local market. It also improves the potential quality of collaboration between the parties.

5. Staying Competitive

While you may try to convince yourself that you can create a decent organic reach even without investing in SEO, this is not necessarily true. Why? Well, in a world where no one did SEO, having a decent website and quality content would suffice. However, what happens when all of your competitors optimize for search engines and you’re the only one who fails to do so. The result will definitely not go in your favor. Therefore, in order to stay competitive, you need to invest in SEO.

6. It’s Scalable And Great In The Long-Term

The next thing worth mentioning is the fact that SEO is quite scalable. What this means is the fact that, while it’s great for your small business, it also fits quite well in your overall, long-term plans. Also, bear in mind that this is one of the most scalable techniques out there. What this means is that you have the privilege of starting out modestly and then gradually increase the amount of time, effort and resources that you put into it. It is also quite easy to renegotiate the deal with the company that you’re outsourcing to.

7. It’s Easy To Quantify

One of the most important things about SEO is the fact that it gives you the results that you can measure. An increase in traffic, revenue and SEO rank are all quite transparent and easy to quantify. This makes it easier for you to set your SEO goals and regularly check whether they’ve been met or not. The best thing is the fact that these goals are SMART (specific, measurable, attainable, realistic and time-bound) to begin with. All in all, such a system allows you to make gradual improvements and reliably reap the results of your labor.

8. Amazing ROI

Finally, you need to keep in mind that SEO gives you an incredible ROI, which is an extra motivator for you to make an investment as soon as possible. The exact figures are quite hard to work around, seeing as how this varies from one industry to another, as well as the quality of your SEO work. This is one more reason why you should go for professional assistance when dealing with such matters that require a high level of technical prowess.

In Conclusion

In the end, it is more than clear that even a one-person startup could benefit from SEO. With that in mind, it is pivotal that you find some space for SEO investments next time you start working on your digital marketing budget. The above-listed perks (as well as many others which could not fit this list) will make this investment more than worth it.

About the Author:

Ayla Anderson is a digital marketing trainee and an enthusiastic blogger. She is also an MBA senior student who spends much of her time giving advice to newly small businesses on how to grow their businesses. You can follow her on Twitter.