10 Email Templates To Improve Your Response Rate

In case you haven’t noticed, email marketing is still one of the top-performing communication tools of the 21st-century business. With almost four billion users, email platforms are a surefire way to reach out to the target audience and deliver your sales messages directly to the prospects’ inbox folders.

But there is a problem here. Companies trying to convert leads into full-time customers are struggling to maintain a high response rate level. It’s not a surprise given the fact that the average office worker receives 121 emails every day.

It means you need to use the state of the art email marketing tools and tactics in order to maximize the effect of your messages. In this post, we will show you 10 email templates to improve your response rate. Let’s take a look!

1. Send A Welcome Email

The best way to inspire someone to engage with your content is to send a welcome email. How come? Well, reports prove that nearly 75% of users are expecting to receive a welcome email immediately after they subscribe to your email list.

This is the period when they feel excited about establishing a new email relationship, so you ought to indulge fresh subscribers by sending a welcome note. Make a brief introduction to your company and invite them to tell you more about themselves – it should be enough to get the conversation going.

2. Send A Survey Request

If you want subscribers to send you more than one answer to your question(s), you can send them a survey request. It’s a simple tactic that often gets neglected by marketers, but you should not make the same mistake.

All it takes is to design a short opinion poll and send a survey request. A platform such as Survey Monkey will help you to do it effortlessly, so the only detail you need to worry about is coming up with questions relevant to the target audience.

3. Send Them Someone Else’s Content

Sometimes a brand wants to build professional authority in a more alternative manner. If you are eager to try it, feel free to do so by sending someone else’s content. It proves that you are not brand-centric and also shows that you respect other authorities in the same niche.

For example, you can write something like: “Hello Mark! I’ve seen your post about dissertation writing services and I wanted to share with you a nice piece of content about this essay writing service. I think it gives a great overview of the business, but let me know what you think about it!”

4. Offer Something Free Of Charge

Here comes one of the marketers’ all-time favorite response rate boosters. Namely, you can send a message pointing out that you offer something free of charge. You can do it in the subject line to make sure everyone sees the main message. Human beings love free things and most of your subscribers will be more than happy to check your gift and send you a big “thank you” note.

5. Ask For A Referral Through A Quick Question

Another way to inspire a recipient to respond is to ask for a referral. This is a common solution among marketers and sales agents who are not sure if they have the right business contact. All you have to do is to send a polite message asking about the person/position you are interested in. For example, you can ask something like: “Could you let me know who is in charge of customer service and how to get in touch with this person?”

6. Use The PAS Template

The PAS template is a well-known technique in cold emailing. It’s a three-part template with the following features:

• Problem: The first part is where you highlight the problem and explain how you got to it in the first place.
• Agitate: The second phase is reserved for a simple story that evokes problem-related emotions and inspires recipients to think about this issue.
• Solve: The last part is where you offer a solution to the problem and encourage users to reply.

7. Ask For Advice

Marketers working in the B2B niche will often use this tactic to get in touch with the target lead. How does this template function? Well, you can address a verified lead by asking for a piece of advice.

You can referrer to someone’s LinkedIn profile or personal website and conclude that it looks highly relevant for your field of work. It makes the receiver feels acknowledged and appreciated, so he/she will rarely ever refuse to send you feedback.

8. Give A Compliment

This trick goes hand in hand with the previous one. Namely, you can send an email to praise someone’s work, campaign, or activity. Make it subtle and discrete and rest assured the recipient will be eager to answer. That way, you can start building a stronger relationship with the prospect and end up sealing the sales deal eventually.

9. Keep It Straightforward

On most occasions, the best approach is to keep things simple and stop beating around the bush. In such circumstances, you can get to the point instantly and point out the problem after greeting the recipient.

For instance, you can ask the prospect whether his/her business is losing website visitors due to poor design. If yes, they will be glad to reply to you looking for a better web design solution.

10. Refer To A Mutual Connection

The last email template that proved to be a true response generator relies on third-party referrals. You can start the message by naming a common connection and then move on to the main theme of your email. If your referral is valid, you should not worry about getting that much-expected response.

The Bottom Line

Email platforms can be a powerful weapon in your sales arsenal, but you have to use cutting-edge mechanisms in order to win over the target prospects. In this article, we discussed 10 email templates that could help you to improve the response rate. Remember our tips and don’t forget to test them – they can turn your email marketing into a genuine sales generator very soon!

About the Author:

Alice Jones is a San Francisco, CA-based content writer, essay paper writer, and journalist. She completed her graduation from the University of San Francisco and then pursued her Master’s degree from there. Her areas of interest are business management, economics, and finance.