9 Important SMM Tips To Increase The Traffic Of Your Site

SMM Tips To Increase The Traffic Of Your Site
There’s a great number of people that spend most of their time on social media. They use these platforms to connect with their friends and get to catch up on the latest trends and news. Social media has proved to be a revolution in promoting a new brand online, especially for startups and small businesses as almost 3 billion people worldwide are actively using various platforms.

Most of the eCommerce traffic generated mainly comes from social media. Social Media Marketing (SMM) helps to drive more traffic to websites and creates a myriad of opportunities for businesses to gain new visitors that may turn into leads. The following SMM tips will aid in increasing traffic to your website.

1. Make Your Site’s URL Visible On Social Media Profiles

All social media platforms have a designated section where one can display a link to their website. Usually, it’s easy for eCommerce sites to post their web address on the social media platform’s bio or about sections.

Besides being great for SEO, adding a URL on your site helps generate more traffic. It makes the profile legitimate and makes it easier for visitors to advance to the next step.

2. Optimize Your Social Media Profiles

Your social media profile will play a vital role in building your brand and improving its recognition. Social media profiles fully optimized for SEO can help direct traffic to your website.

Optimizing your profile means that you have to incorporate keywords in your bio and profile details. The social media profile should have the right set of keywords to fully reap the benefits of more traffic.

3. Make Use Of Social Media Advertising

The increasing number of social media users and pages makes it easy for you to direct more traffic to your eCommerce site. On the flip side, your followers will find it hard to view your posts. There’s a limited number of posts that can be shown on a user’s timeline, especially if they follow several pages and people.

On social media sites like Facebook have introduced an advertising platform that'll help you get the message to all your followers' timeline. You don't have to worry about the cost of doing this since the message will reach the right people. Besides, data tracking will help to improve your social media campaigns.

4. Share Posts Regularly

Sharing posts is an effective SMM strategy that can help grow your follower base. The number of times you’ll post on your social media platform will depend on the hashtags used, content, target audience, and the region/time zone.

Some rules govern the minimum number of posts in a day depending on the platform. Posting regularly helps increase your engagement on social media.

5. Connect With Influencers In Your Industry

With their large social media following, influencers can use their digital platforms to influence how their followers think. That’s why social media for small businesses and startups need to leverage the right influencers in their industry to help drive their growth. The influencers selected should align with the goals and values of your brand.

Through a mutual agreement, influencers can generate traffic to your website by sharing your content.

6. Keep Tabs On Your Competitors

Researching your competitors is an SMM strategy that'll help you keep tabs on what they're performing. You can check their social media and look at the content they post and how often they post.

This will give you an idea of how to run your social media campaigns. You can also use social media competitive analysis to collect data on key performance areas of the competitor’s social media posts.

7. Create And Post Viral Content

This is content that’s usually unique and enticing to followers. Memes are an example of viral content that can be used to drive more traffic to your website.

Posts become viral when the content can be easily shared and the message reaches a larger audience. Besides memes, another viral content used to drive traffic to a site include viral videos tweaked to pass the brand’s message.

Use professional web content writers and essay writers who know what it takes to create the perfect text material. These writers are highly trained in academic writing as well so they can even be utilized for number crunching when it’s about data analysis of the traffic you generate.

8. Create Content That’s Easy To Share

Your website should incorporate social media buttons to make content easily shareable. Visitors to your site may like something and share it with their followers or friends on the different social media platforms. A post that’s shared a lot of times will reach a larger audience and help drive more traffic to your site.

Your site must be designed to make it easy for users to share content without having to do a lot of formatting on the description or images. This will allow them to share accurate information at the click of a button.

Also, harness the power of user-generated content (UGC or UCC) on social media. It’s effective and spreads fast as compared to any other form of content on the internet. It includes videos, text, pictures, audio and even the reviews that users create.

9. Post Content When Audience Is Active

There’s no direct benefit derived from posting content when all your followers are offline. You should post content on social media platforms when your audience is active. Any noticeable spark should bring you to action and encourage you to post regularly.

Social media management tools and planners can aid in keeping a publishing schedule. These will help you to optimize the frequency of your posts around your followers. It’s important to leverage this and engage your audience when they’re online.


SMM is a strategy that’ll increase traffic to your site if done right. A lot of effort and patience should be put into this strategy to put your brand out there. Kick off with one of these important tips and expect to see new visitors on your site.

AUTHOR_NAMEAbout the Author:
Jane Evans is a writer, editor and a blogger from York. She’s currently working for a college paper writing service that provides best essay, thesis and dissertation writing help to students. She loves to travel to meet new people and her interests include exploring the world of literature, modern art, gaming, and technology. Reach Jane on Twitter and LinkedIn.
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