Websites are considered the visual and digital representation of a business’s product, services, and core values. In today’s digital age, almost all businesses of all sizes and nature have a website that is accessed by many people. However, many business owners, especially those who run a small business, have misconceptions about owning a website.
One of the misconceptions that many small business owners have about website ownership is that it is only fit for eCommerce business owners. Often, people who hold this notion are business owners themselves but of the brick-and-mortar kind. They don’t see the value of having a website and are happy to entice customers through word of mouth like they always have.
It is because of this myth that many small businesses in a small town, such as plumbing companies, retail stores, or medical clinics, have no web presence at all. What they don’t understand is that they are losing a significant share of their customers to the competition for not having a website. According to the latest statistics, 46% of search on Google is composed of people looking for a local business, and 80% of these local searches result in conversions.
It is not unusual for some business owners to get the wrong idea about having a website. There many common myths surrounding website ownership, but it does not have to be that way. To give you more insights, here are the key takeaways of the myth-busting infographic below from Landau Consulting, which shows some of the most common misconceptions about having a business website and will empower you with real wisdom so you can understand how to make your website work for your company.
- My business doesn’t need a website.
- Getting a website is expensive
- Once I have a website, I can cross it off my list.
- I am not technical enough to have a website.
- Having a website will make my business a target for hackers.
- Having a website will increase the spam in my email inbox.
- It will take months to get my website online.
Knowing these myths, you should do your own research about the type of website your business needs. If your business is in the Garden State, make sure to hire a reputable web development company in New Jersey in order to guarantee that your website will function exactly as you wish.
Want to learn more about these myths? Check out the full infographic below!
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