10 Business Blog Topics Your Audience Wants You To Write About

In this article, we are going to share with you a few business blog post ideas to help you give your business blog a fresh life.

Undeniably, some people find blogging for their business a daunting task. It’s understandable; coming up with great compelling content for readers is no easy task.

You want to create content that your readers can connect to and establish yourself as an authority in your industry.

But where should you start? What kinds of topics should you write about?

Have you been blogging for a while but you aren’t seeing the needle moving? Or are you thinking of starting a blog for your business and want to make sure you get it right from the beginning?

Whatever the situation you are now, in this article, we are going to give you a list of business blog topics to help you get started in the right direction.

But before that…

Why Should You Have A Business Blog?

Blogging is fun. You can connect with your target audience, express yourself and share your views with your target audience easily with blogging than with other avenues.

First, having a business blog increases your chances of ranking better in search, by 434%. Besides, 60% of customers say that they are convinced to buy a product after reading a blog post about it.

But that’s not all; a HubSpot report suggests that businesses with blogs attract 55% more visitors than those without.

As you can see, there are tons of benefits for businesses with blogs.

We will show you that at the end of this article.

Let’s take a look at the 10 business blog topics your target customers want you to create content on as shared by easy-essay.org, one of the best paper writing services out there.

1. Talk about Your Products or Services

According to AssignmentGeek, 79% of people on the internet spend 50% of their time researching products before making a purchase decision.

Educate your target audience about your products or services in your business blog. This way, customers can read and know whether they are a good fit or not. Make sure you describe what problems your products or services can solve and why they should buy from you instead of your competitors.

If you take a look at most companies that offer essay help, you will realize that they focus on showing students how seeking their services could boost their academic performance and speed up their turnaround time.

2. Post Video Presentations

Unlike in the past, these days creating great videos is just a click away. You can create video presentations about your products and services explaining every aspect of them.

Take advantage of the available tools and create interesting videos to publish in your business blog.

3. Create Content Based On A Survey You Conducted

Surveys are helpful to establish various aspects of different businesses. For instance, you could conduct a survey to establish why customers prefer researching products before buying and then use the information to come up with good blog topic ideas.

4. Write About Current Trends And Events

These days, things are changing faster than we can imagine. Trends come and go within a blink of an eye.

People are looking to stay ahead of what’s happening in the industry before the trend becomes obsolete. Research some current trends and write content about that.

5. Frequently Asked Questions

If you are operating your business on this earth, you must have plenty of questions asked by your followers, customers or people wanting to do business with you.

Generally, you want to answer your customers’ questions so that they can trust you and do business with you.

The good thing about creating a blog post about frequently asked questions is that you will never have to answer these questions in the future unless they are new ones. Take a look at how this blogger answers a list of blogging questions.

Just make sure you give good answers to the questions in one single and comprehensive post.

6. Review Articles

Also known as “Best of” articles, review articles are those talk about products sold by a particular business.

You must have stumbled upon articles with “ The Best Business Blogs”, “The Best Internet Service Providers”, “The Best Kitchen Knives”, etc.

When writing “review” or “best of” articles, you need to be as objective as possible. Don’t be salesy but focus on talking about the good and bad sides of every product you sell and how beneficial it is to customers.

7. Comparison Posts

In these types of blog posts, you compare one product(s) or service(s) or idea(s) against another. Just make sure you don’t focus more on selling but create great content that will make you stand out from the competition.

8. Interview Industry Experts

Industry experts have been through what you are going on at the moment. Whether you are running a drop shipping business or it’s a brick and mortar startup, these are the right people who can help with insider tips and strategies that are valuable to your target audience.

9. Write How-to/Tutorial Articles

People are searching online on how to do something. You could create YouTube how-to videos showing people how to do something they don’t know or come up with comprehensive blog posts that provide answers to customers searching for related information on the internet.

Take a look at how Elegant takes advantage of this technique to come up with a blog post on how to do advanced photo editing in the WordPress admin. In this blog post, Elegant describes in a step-by-step how users can edit photos in WordPress.

You could also come up with a comprehensive blog post on how to do anything possible.

10. Talk About Common Problems Customers Are Facing

Your business must be solving some types of problems customers have. You can talk about those problems and ask your followers to leave a word in the comment section. This way, you will get a grip of what content your target readers want you to write about in your future blog posts.

Note that, determining what business blog topics to write about can be challenging. Without careful considerations, you can end up writing on something that people have been reading over and over.

Look, according to essaybot, there are approximately 70 million new blog posts published on WordPress every month. What does this mean?

You MUST write content that people want to read, and not what you want them to read. So how do you come up with good topics for your business blogging?

Use the tips below.

Business Blog Topics: How To Come Up With Good Blog Topics

One of the burning questions we get when we advise businesses to start a blog is: What blog topics are good for our audience?

Many people have quit blogging for their businesses because of ignoring certain factors that help in the creation of great content.

To write high-quality blog posts that connect with your prospects, you must choose good business blog topics. Coming up with blog topics isn’t as challenging as many people think.

Follow the simple process we use to generate blog topic ideas.

Understand Your Target Audience

Unless it’s a personal blog, when you are blogging for your business, you must start by learning about your target customers. Start by finding out what is giving them sleepless nights. Make a list of the questions they ask and try to find answers to them.

Knowing what information your prospects are looking for could help you as you work toward giving them what they want.

Do Keyword Research

No content strategy is successful without keyword research. Keywords are those terms people type in search engines when searching for information on the internet.

Ideally, blogging helps in building brand awareness. It enables people to find content about the products you sell. So you want to target these searchers with certain phrases they are using. You can use Google Autofill and Auto Suggestion or take advantage of the available keyword research tools to know what keywords to target your audience with.

Study The Competition

Google’s goal is to serve its users with the best content that answers their search queries. And given that there are tons of blog posts published every day, you need to outrank your competitors.

Spy on your competition and find out what they are doing that you can do ten times better than them. Take advantage of the available tools to research your competitors as well here.

Create Compelling Headlines

Come up with headlines that people won’t hesitate to click. Your headline can convince readers to click or drive then away. Remember, the headline is what people see first before deciding to read the content inside or navigate away. Your headlines should be compelling and straightforward. Read what BuzzSumo learned after analyzing 100 million headlines here so you can get a grasp of what compelling headlines are.

If you have already been blogging:

Revive Your Old Posts

Skip this step if you are just getting started with blogging for business.

If you have been blogging for your business for a while, you can look into your old posts to see if there are certain aspects you haven’t covered yet in your industry. Changes do happen rapidly in all business sectors. You could either review your old posts or change a few aspects to reflect the latest trends in your industry.

Once you are done with your research, you can start creating your post by creating an outline making sure you cover all the important points and address your customers’ problems.

Over To You

So there you have it, 10 business blog topics to start writing about that actually attract more readers, convert leads and drive sales.

This is the exact information your audience is looking for before buying your products. Give them right that.

About the Author:

Michael Gorman is a professional blogger and resume writer from the UK. He currently works with pro essay writing service where he offers the best essay services. Gorman is also the author of edubirdie review. You can connect with him on Facebook or follow him on Twitter.