If we have a business, we cannot stay only in traditional advertising to achieve the necessary impulse to develop in the market. We need more opportunities to achieve the right positioning for our business, and social networks provide these opportunities. Virtual platforms are a fast, simple, cheap way to bring more people to our business.
Now, if we know that social networks are a fundamental tool for
boosting our business, we need to know how to use them profitably. The closest thing to social networks we knew was to establish relationships with our clients through the classic email, and we could wait days for a possible response. However, today with the use of profiles on social networks, we can contact our customers, learn a little more about their information, know who their contacts are, and other relevant information to establish connections with them. Start using social media for the benefit of your business.
1. Differentiate The Use Of Each Social Network
We currently have endless social networks on the Internet; However, to promote our business, we must know how to choose which ones we should use for the best results. Here we will introduce you to the
main social networks in business and their usage specifications.
Twitter
You will find the fastest way to communicate with your customers on Twitter. Here you can find followers, and it is to them that you should direct your publications. The posts are relatively short, so always try to get attention quickly and appropriately.
Remember that Twitter allows you to manage your brand, and you can use it as a test platform for starting your business.
Facebook
This social network is the one that your business must have. Facebook offers us to create a page for our business. This fan page will allow us to get closer to our clients and interact with them, shortening the barriers of time and distance. Your fans can contact you through this page and be aware of your updates. You can also promote these pages to reach a much larger audience.
LinkedIn
This social network will allow you to connect with other companies or professionals since the tone of this network is much more professional than all the others. This platform will allow you to set up a network of contacts, discussion groups, and other tools that will make it easier for you to establish beneficial connections for your business.
Instagram
Through Instagram images, you will generate a concept of your brand for your followers. Remember to share images that portray a unique moment, for example, a celebration for the anniversary of your business or the opening of a new location. You can even organize contests for your followers to share the best photos with the experience in your business.
FourSquare
This page, which strives to be a social network, will help your business to have check-ins and allows your customers to post their opinions about your business. In this way, whoever wants to contact you can review this platform and see how good your customer experiences were.
2. You Can Reach More Audiences Through Your Contacts
One way to make your business known is through the recommendations of people who have had contact with your business. If you establish a primary contact network, you can expand it through Facebook invites, Twitter retweets, or LinkedIn connections.
3. Constantly Interact With Your Audience
In the social networks in which you are present, you always have to interact with your audience. This is a good way to show interest in opinions, suggestions, or even complaints about your business. If your public does not receive a response to their actions, you will end up driving them away from your social media pages.
4. Use Offers and Discounts As An Attraction For Your Customers
One way to attract your customers' attention is to offer them exclusive benefits for followers, friends, or fans on social networks. Take advantage of making offers or discounts through these platforms, and organize contests to replicate your content and, therefore, your brand.
5. Use Resources Such As Images and Videos
It has been proven that the contents that attract the most attention on social networks are images and videos. Take advantage of making your advertising in visual and audiovisual material, and begin to know your audience's interactions with this type of content.
6. Use Social Media Widgets On Your Web Platform.
If you already have a web platform on the Internet, start connecting it with your social networks. Facebook and Twitter are the most famous in terms of widgets and plugins, which will allow your audience to interact much faster with the content of your web page.
7. Inform Effectively About Your Business
You have to be well positioned in your social networks, and for this, you have to effectively inform about your mission, vision and objectives so that your audience gets involved with your brand.
8. Don't Just Talk About Your Business On Social Media.
Remember that in your social networks, you will meet different audiences; therefore, you do not need to fill them with publications about your business; you can also alternate publishing content of interest in general, such as current affairs, news, events that have to do with the line of your business. In this way, you can capture the attention of other users and bring them closer to your brand.
9. Take Advantage Of The Statistics Of Social Networks.
Some social networks provide you with statistics by default, such as statistics from Facebook, Twitter,
Snapchat and Google Analytics. If you take advantage of these statistics and trends, you can guide your strategies for each type of social network to have more audiences interacting on online platforms.
10. Use A Mix Of Social Networks and Traditional Media
In this article, we do not guide you to stay with a single social network but to put together a strategy with several of them. Remember that your business needs to be oriented to the different audiences of social networks to have a better positioning. Also, do not leave offline advertising; remember that social networks are tools that will allow you to take off towards success; the rest depends on your strategies.
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