5 Content Writing Tips To Boost Your Website Conversions

One of the biggest problems people have with their websites is that the bounce rate is too high. Even though your website design could be aesthetically pleasing and UX friendly, you could still not be getting the conversion rates you want and deserve. One of the reasons this could happen is the low quality of your content. Content writing is one essential and irreplaceable part of digital marketing, which means you should never neglect it. If you want to boost your conversion rates, here’s what you should do to improve your content writing and better your digital marketing campaign.

1. Provide Value

Often enough, websites just have a lot of content with keywords in it, and that’s it. They don’t give the reader any actual value. It takes a very short time for the user to figure this out, which is exactly why they bounce straight away. Instead of doing the same thing with your website, give your users a reason to stick around.

Providing people with verified facts should be your priority. Nobody wants to read articles which are obvious advertisements. They’re on your website to find out something more about the issue that interests them and it’s your job to give them the information they need.

2. Keep It Simple

Using fancy and complicated language is only going to drive your audience away. Keep in mind who your audience actually is. They’re just normal people going about their days, and the matter of the fact is that they only have average vocabularies. This is completely fine, but it means you have to adjust the language in your articles if you want anyone to understand and like you. Remember that content writing is a part of digital marketing and not creative writing.

You don’t have to show off your skills, use nice imagery, or use elaborate metaphors. All you have to do is deliver true and verified information in a simple and easy-to-understand way.

3. Make An Outline

Sometimes the problem with content writing articles is that they simply don’t make any sense. It’s like the writer got lost while writing the article or like they’re just following their train of thought. In these cases, the articles lack structure and sense, making potential customers bounce as they perceive the content irrelevant. One thing that could help your writers if this is what’s troubling them is to make an outline.

Even though this might be a boring process of writing, it’s extremely useful. By making an outline, you’ll get to jot down all of your ideas and structure them so they make sense. Then, you’ll simply have to write one idea by one idea. This significantly lowers the chances of the articles ending up as complete nonsense. You’ll also get to switch the article around much more easily and improve the structure the way you see fit.

4. Take A Look At The Competition

One of the fastest ways to improve your content writing is to take a look at what the best web development in Sydney looks like. In other words, take a look at what your competitors are doing. If they’re having success with the techniques they’re using, maybe you could too. This doesn’t mean that you should copy everything off of your competitors, but you can use their work for inspiration.

If you want to be one of the biggest web developers out there, you have to start with the right content writing tips. Your competition started the same way you did, and if they can reach the stars, why can’t you? It’s important to make your content unique and original even if you are just using the same technique your competitors are. It goes without saying that you shouldn’t copy their process if it’s unique and characteristic for them.
That way, it will be obvious you’re copying them and you could get in a lot of trouble for that. The articles you write are going to be much different simply because different writers have their own styles with which they work. Also, keep in mind that the process or technique your competitor uses doesn’t have to necessarily be their own creation. They could be using someone else for inspiration, too.

5. Do The Keyword Research

If you want your articles and your website to show up in search queries of potential users, you have to optimize them for Google. SEO is the name of the game, and choosing the right keywords is the way to win it. Keyword research can be extremely important for your content writing, as it makes one of the essential parts of your digital marketing strategy.

It’s not a bad idea to consult a professional about which keywords you should use, as then you’ll be sure that you’re doing things correctly. Keyword research could also give you ideas for your next piece. After all, doing keyword research helps you find out how your audience thinks. You’ll get to see what kind of questions they ask and therefore you’ll know what you need to answer. As well as finding out concrete questions they use, you’ll also get to see what kind of phrasing they use.

Even though keyword research is relatively complicated, it pays off in the end. You’ll be much more familiar with your audience and closer to them, allowing you to read their minds more easily. This will help you tailor your website the way it’s relevant for them, thus boosting your conversion rates significantly.

Conclusion

As you can see, improving your content writing doesn’t have to be that hard. No matter how good or bad your writing team is, they can learn a lot from these tips and give you the website you deserve. Being a good content writer takes a lot of work and effort, but we’re confident your team will manage just fine. If you use these tips, you can be sure that your conversion rates will improve and that you’ll have more customers for it.