Since invention, the internet technology has developed a lot. There was a time when people have to stick to desktop computers or laptops to use the Internet. A person needs to move from one place to another to perform different works. Tech-savvy people are so addicted to the internet that they don't want to leave it for a long period of time.
That's why they use the internet on mobile devices. It facilities ease of mobility and hassle-free internet access 24*7.
Web designers and developers make a lot of mistakes while designing the UX/UI features of mobile websites. Even a single mistake in your mobile website can displease visitors and repel them away. So what are the main UX/UI factors that you should keep in mind while designing mobile websites? Let contemplate the following points.
1. Minimal Website Design
Always keep in mind that mobile devices have limited space for displaying all the elements of a website. If your website is full of unnecessary advertisements, design elements, pop-ups, lengthy content, it will not get displayed well on mobile devices. In such situations, visitors will flee away to your competitor's site for receiving the same products and services.So, keep your website as simple as you can and make sure it is easily accessible on all mobile devices. Use only the necessary design elements for the creation of mobile websites. If you don't know how to do this, take the help of an expert designer.
2. Typography
Typography plays an important role in website usability, content consumption, traffic, user engagement. There are a number of website owners that use fancy fonts to impress the targeted audience. Always remember that even a little slice of business matters a lot when you struggle for your survival in the web-based business. A website is visited by people belonging to different age groups. The use of fancy fonts can repel old age people away from your website. So, always use professional and standard fonts on your website. It will make your website look professional and a large number of people will visit your website daily and read the available content.3. Uniform Color Pattern
We all know that color combination plays an important role in how people perceive your website. A website made up of good color combinations are considered professional and people love to spend time on it. All those websites that are colorful, often considered as unprofessional sites. So, keep user's interest in mind & maintain a uniform color pattern all across your website.4. Website Loading Speed
Would you like to browse a website that takes a considerable amount of time to load on your mobile device? Definitely not. Slow loading websites frustrate visitors. So, they quash such websites and look for its faster alternatives. Google, the most popular search engine of the world, hates slow loading websites and downgrade it's ranking in its SERP.So, try to make your website as fast as you can. Restrict the use of plugins and extensions, use clean code for website/page creation, use a CDN, etc, to make your website or its pages super fast. If it happens, it will rank in Google's top search results and you will be able to get more clicks on your website, which means the generation of sufficient leads.
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