5 Secrets To Writing Effective Articles In WordPress

A WordPress blog or website has now become an essential attribute of any aspiring entrepreneur, business owner, or simply an active person. If you manage your WordPress blog properly, you might be able to attract huge amounts of traffic and then convert these visitors into customers.

But how can you keep up with your day job (if you have one) and maintain a blog that is fully functional? Here are five secrets to writing effective articles in WordPress that will help you get a good idea of how and what kind of content you should create.

1. Quality Matters (A Lot)

It’s extremely important that you realize the importance of quality when it comes to creating content because it matters a lot. You need to create valuable, interesting, and insightful content because that is what your audience is looking for, no matter who they are.

Likewise, to produce such content, you need to know who you are writing for. Understand your audience before jumping to conclusions and creating as much content as possible without knowing who you are making it for.

It’s huge mistake newcomers make: they start producing content non-stop but get no results because that is not something the audience needs. Do as much research as you can collect all the relevant data about your potential readers. Then, build customer profiles to get a general idea of who you want to address in your articles, blog posts, and other types of content.

Once you know who you are writing for, strive to create the content of the highest quality. Always proofread your texts and make sure you are including all the information your readers need to know. It should be engaging and valuable to them.

2. Great Visuals Say More Than Words

Another issue with a lot of poorly written content is that it lacks any kind of visuals. Seriously, you need to start adding at least some kind of visuals to your articles and blog posts, be it images, videos, or something else.

Visuals can sometimes convey your message better than your text. This is why it is so important to find or create the best visual content you can. Consider such types of visual content that you could use:

• Photographs: Even stock photography can work well if you find pictures that “speak”.
• Illustrations: Artwork created digitally that can be both complex and simple.
• Infographics: A type of illustrations that is perfect for explaining complicated concepts or tutorials.
• GIFs: Pictures that change in some way, such as really short videos (only a few seconds long). These are more engaging than static images.
• Short Videos: Most of the videos posted on social media are short videos.
• Long Videos: These are the videos you usually see on YouTube. They don’t really have restrictions to length.
• Animations: Animated videos that combine the power of infographics and short or long videos.
• Live Streams: Not a typical form of visual content but still one of its kind. Perfect for increasing engagement among your audience.

3. Optimization Is The Key To Success

You might be creating the best content in the entire World Wide Web but nobody will discover it unless you optimize it for search engines. You need to understand the basics of SEO and use its practices to make your content discoverable.

Do your homework and determine the keywords you want to rank for in search results. Try to use both short and long-tail keywords, but don’t resort to keyword stuffing because that doesn’t look good and will only divert your readers away from your blog.

If you are also creating content for international audiences, consider translating it into other languages with the help of an online translation service like The Word Point. Once you do that, make sure that keywords have also been used appropriately in these versions of your text.

4. Social Media Promotion Can Help

You may want to simply sit and wait for your content to be found by your readers, but that’s not always how such things work. You need to be actively promoting yourself through other channels in order to find the audience you are looking for and generate more traffic.

A great way to do this is by promoting yourself on social media platforms. Before you jump to conclusions about this type of digital marketing, consider these practices you could try when it comes to social media promotion:

• Traditional Approach: You need to create accounts for your business on each platform you want to use and then start posting good content (with hashtags that act like keywords on social media platforms). This will grow your following base.
• Ad Campaigns: Instead of creating accounts, you could simply launch ad campaigns (for example, with the help of Facebook Ads). The ads will appear to the relevant people and there will be more chances of them clicking through to your site.
• Influencer Marketing: You can find influential creators in your industry that have a big enough following on social media. Then, reach out to them and ask them to promote your blog, brand, or product (of course, you will need to pay them).
• Affiliate Marketing: This one is similar to influencer marketing, but you don’t reach out to influencers yourself. Instead, they are the ones who find you and choose to promote you or your products.

5. Give, Don’t Just Take

Last but not least, don’t forget that you need to be giving, not just taking. Stop trying to sell yourself or your products in every article you write and start being more subtle. You want to connect with your audience first and sell your products or services after that.

Consider having regular giveaways every time you reach a certain milestone. This could be a way for you and your readers to celebrate your achievements. If you sell products, make sure you have discounts or sales from time to time and also send gifts to your most dedicated followers.

Final Thoughts

In conclusion, these tips will definitely help you create effective articles on a regular basis to publish on your WordPress website or blog. Try to use all of the advice in this article so that your strategy is at its finest. Nevertheless, also try to experiment because that’s how you will find what works in your particular situation the best.

About the Author:

Dominic Beaulieu is a gaming enthusiast turned tech writer who covers an impressive variety of topics like design, development process, game marketing, and helps developers with spreading the word about their creations. He is a fluent French speaker, who also has mastered Dutch, Norwegian, and Swedish. He has an experience in software translation, tech counseling, project management and digital marketing tailored for startups.