Chatbots is not a new concept that has emerged a few years back. This concept has been with us since the 1950s. The use of virtual chatbots has been popularized due to the direct effect of the e-commerce boom and the increase in the number of internet users seeking any service online. Over the years, the number of smart device users is increasing very rapidly giving a high chance to the internet businesses to make a bigger client base and make a huge profit. The lack of personal interaction makes it hard to create a proper platform where the users can find good customer support sometimes. In fact, for the bigger brands, it is hard to maintain a huge customer support team scattered around the world. This is where the chatbots come into action.
A research done by Hug Your Haters, suggests that more than 60% of the internet users were thrilled to interact with a chatbot. The figure was 38% in 2017 and 30% in 2016. Needless to mention, the popularity of the chatbots is quite overwhelming. These artificial and virtual interaction platforms for business are increasingly becoming smarter and more perfect. The e-commerce websites are seriously considering the use of chatbots in the future years to tackle the millions of questions arising in the mind of the users to create a better customer support platform. This is why the E-commerce Website Development Services are now introducing this elegant feature in the websites and applications so that the users can find elegant use of it.
How E-Commerce Can Be Benefitted Using Chatbots?
The automation of many things has transformed many industries and our lives. The bigger brands in the e-commerce platforms are seeking the aid of the smarter chatbots to ensure that every query or question in the customer’s mind can be tackled precisely.Here are the elegant benefits of using chatbot platforms in the e-commerce websites and applications.
Round The Clock Availability
The best thing a customer likes in an e-commerce platform is the response of a team regarding an issue or a query. The 24x7 response will need a huge team of representatives spread all over the world to manage the timeline and give answers to the specific queries or provide solutions to the issues faced by a customer. It means that a brand will have to keep a huge team under payroll or have to outsource this responsibility to an agency. No matter what the choices are, it will seek huge expenses regarding recruitment, training, orientation, infrastructure, etc.Needless to say, the profit margin will reduce and the e-commerce platforms will have to increase the price of the products sold to meet the requirement. This is where the use of chatbots can be very beneficial. A simple integration of the program in the online presence will assure great customer support all the time. It will be easier to handle customers without spending a huge pile of money and resources.
Handling The Increasing Customer Base
As the years will pass, the volume of the customer base will also increase considerably. The increase in the human resource capacity is mandatory to handle the customer’s assistance, suggestions, queries, solutions, etc. It will attract a lot of expenditure in the near future. The only way to handle it is via the use of automation of chatbots. The AI-built platform will learn so many things instantly regarding a customer’s behavior on the website. Depending on the specific information, the AI will showcase its true capabilities by displaying the best answers to satisfy the customer.The recently built chatbots are better in handling the queries and issues of a customer. Assuming that thousands of queries are being put every minute, the chatbot will handle the volume without any hassle. In fact, it will be the perfect way to elevate the reputation of the e-commerce platform in the future.
Flexibility
Chatbots are developed based on the necessities of a particular industry. An E-commerce Website Development Company will find the specific needs of the business and will implement the information to create a customized chatbot platform for the website to integrate. Now, as the demand will rise, the type of products will increase, the chatbots can be easily personalized or customized to give the best output. This is the flexible attribute of the platform an e-commerce website seriously needs these days. The chatbot platform can be easily switched to an older or newer version without paying a huge expense in the future.Think it as a live FAQ section that can answer the common questions arising in the mind of the customers. The chatbots can also guide a customer in various cases and give a better level of satisfaction.
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