5 Fresh Email Marketing Trends You Need To Know In 2020

5 Fresh Email Marketing Trends
All marketing strategy trends are always changing, and email marketing trends are no exception. As a business person, you need to constantly adapt and adjust your strategies to ensure they reflect the latest trends. As a business person, the one thing you should fear the most is being left behind. You need to do whatever it takes to ensure your business stays relevant. This means discerning which of the latest trends you need to implements.

This is the thing, just because something is trending in the online marketing sphere does not mean you should implement it. Aside from relevance, you also need to consider your business model. Since your business model cannot be the same as your competitors, you should consider marketing strategies before implementing them. A strategy that works for one person might just drive your business all the way to the ground.

Since the technology landscape keeps shifting, you need to keep an eye out for the latest technological advancements. New innovations guarantee a seamless email experience for your customers and prospects. Since you’re not the only business sending emails to your customers, you need to make sure they stand out.

Since most people check their emails using mobile devices, you need to make it easy for your customers to do just that. Email marketing has been around since the advent of the internet, and from the look of things, it's here to stay.

Read on to find out about the marketing trends that will be prevalent in 2020.

1. User-Generated Content

At number, one we have user-generated content (UGC), which has been trending for a couple of o years now. Well, it looks like this an email marketing trend that will be carried forward to 2020.

So what exactly is user-generated content? This is any form of content that’s created by your product end-users. This is quite an effective email marketing channel because it allows you to facilitate real-time engagement with your customers.

As you turn over a new leaf in 2020, make sure you encourage your loyal customers to contribute content email marketing because many people prefer user-generated reviews.

A large percentage of online shoppers will read online reviews before making a purchase. This is because such recommendations and reviews are authentic because they’re from people who’ve experienced the product.

Moreover, since your email subscribers are also likely to share their thoughts about your product on social media, this means you can achieve a symbiotic relationship between email and social media marketing. Talk about killing two birds with one stone!

The more user-generated content you are in a position to leverage, the better your conversion rate gets. Always use every opportunity you get to gather feedback and reviews from your marketing efforts.

2. Interactive Emails

As you know, when it comes to marketing, interactivity drives engagement. You need to make your emails more interactive so that you get to engage with your customers. Since more people are opening their emails using mobile devices, make sure all your emails are optimized for mobile.

With a multi-device responsive design, you can be sure that none of the emails you send out will be deleted just because the recipient could not open it.

In 2020, staying current is paramount because the world is becoming even more digitalized. When you combine interactivity with responsiveness, your competitors will have nothing on you. You need such an advanced email marketing plan to ensure your customers act as you anticipated. Here are some of the ways to make your emails interactive;
  • Include a call-to-action in every email
  • Use animated buttons
  • Use rollover effect to showcase your products
  • Provide product carousels that can be controlled by the user
  • Include interactive images

3. Accessibility

You must be wondering how else you can make your emails accessible to users aside from using a responsive design. Well, have you heard of smart speakers that read emails for users? This is an advanced technology that makes emails accessible to people who hardly have time to read emails on their own.

This is what we mean by striving to be current in 2020. Implementing the latest technologies not only gives you a competitive edge, but it also ensures that your customers have a seamless experience interacting with your brand.

4. Inclusivity

You also need to put into consideration your customers who are visually impaired. Making your emails accessible to them is very important. This communicates to the general public that your brand prioritizes inclusivity.

When we talk about accessibility, it’s not only the content you should consider but the email design as well. Aside from keeping your email copy concise, you should also make sure you use real text HTML. This makes sure that your email marketing is effective to a broader audience.

5. Artificial Intelligence

This is yet another trend that proves 2020 is the year of new technological advancements. The emphasis is to ensure you stay current, and you be the first to implements these trends. Artificial intelligence in email marketing allows you to automate always every process.

Many marketers are scared by the word artificial intelligence because they don’t look beyond traditional forms of marketing. With AI, you can ensure your customers have access to relevant content at the right time. This is something that traditional email marketing has not been able to achieve.

Through AI, systems can learn customer behavior through past interactions with your brand. You can then leverage these insights to ensure you target different segments of the market with the right emails.


As you can see, email marketing is going nowhere. It’s only getting better and more effective. Implementing the latest email marketing trends ensures that you stay on top of your game.

AUTHOR_NAMEAbout the Author:
Bailey Anderson is an expert SEO content writer who has been working at Writer For My Paper for the past five years. Bailey is an experienced writer who specializes in user-friendly content. She's well-read when it comes to matters of digital marketing and always delivers impressive articles.
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