B2B Web Design And The Concept Of UX Strategies

B2B Web Design And The Concept Of UX Strategies
User experience (UX) is a huge concept behind which most web design techniques have been based. But the concept of employing UX strategies for business to business (B2B) websites is still considered to be a bit foreign. The reasoning behind this is that companies seldom take into account that they need to diversify themselves to attract other businesses, as most businesses to consumer (B2C) websites do. There is a range of old and new services available online which can be executed and used by businesses all around the world, which is why UX is another important concept to consider. Designers who are working on B2B sites have to keep in mind the significance of business relations and how they can be impacted by the smallest details. The solution to an overriding problem is simple: a major focus on UX design for all kinds of B2B sites.

UX Design And Business: The Change

UX design for businesses has never been so important as we know it today. There is more diversification of companies and the kind of services they are providing to other businesses, which is why there is a larger fight to make one’s online presence known. Designers who work on B2B projects need to make sure that they have the user perspective in mind because without a good experience there is no guarantee that someone will want to use your services. When we continue the theme of creating a web design and catering to their elements to fix this, we might ask ourselves why is this the main focus. After all, the concept of B2B platforms is different and more complex than those of B2C products and services. It all boils down to “best practices”, which is a term that involves the adoption of likable attributes for UX design.

Designers will often apply these concepts to business sites and use these tenets to reduce friction and keep buyers in the loop. If the interest of the buyer is kept, then there are fewer distractions and confusion which may derail him. This is the main importance of UX for B2B sites.

A Poor B2B Experience Is Common

There are many reasons why most B2B experiences are so poorly met. Whether it has to do with obsolete and old software, the design of the web application itself, or a low-quality experience, it all plays into the way your services are perceived. So if your site uses software from the start of the decade and employs regular old browser technology, of course, other buyers will shy away from it. There needs to be a comprehensive knowledge of how UX works and if the site is functional in that aspect overall. This means that designers will have to look at the functionality and features of their websites to ensure that there are greater usability and fewer interruptions. But it is alarming that a bad B2B experience has been well accepted to be “normal” while a good once is so hard to come by. Is it the fault of designers or the practices adopted for business ventures?

Understanding The Scope Of Your Software

Once you have adopted a certain piece of software, you have to assess if it is rich in features and has a wide adoption. The capability of the software you use has a lot to do with the design process and how much effort was put into it. Business logic is large and dense and to address the needs of all clients there needs to be an updated platform that has the scope of this understanding. So if there is a specific application for your services in lieu of a particular customer, the level of complexity must match the software being used.

Increasing Risks With Bad Design

If designers are wholly discarding a major aspect of business relations and their improvement, this will automatically increase the risk of a bad reputation. To think that a simple design has the power to make one lose their business can be a bit overwhelming, but it is the reason why there needs to be sophistication and visual attraction in the site design, especially in regards to UX. Business schemes and strategies aside, the basis of your practice is UX so the main focus needs to be put on that to minimize any risks.

Designing B2B Applications

The notion of building a company and design its B2B applications is not a hard one, but its practice is a bit more complex. The investment you make into UX will take time and effort, and it continues in a number of phases.

Constructing Roadmaps

The ‘build it over time’ concept is only seen as a productive aspect if a UX roadmap is properly being constructed first. It needs to meet modern standards, include necessary applications and be the product of a design system catered to the B2B platform and its aligned standards.

Changing Things Up

It is not difficult to get lost in the naivety of ordinary design and its application in every venture. But for your business to become the center of the marketed industry, the implementation of UX as a design tool makes all the difference. Using a distinct style, voice, color, and graphical element is part of some small changes which can improve brand awareness and lead to more sales.

Competitor Acknowledgement

In the same industry, you not only have to know your competitors but also give acknowledgment to their products to better understand your solutions and your edge over them. Additional context can be given with the help of UX tools which allow your customers and potential leads to knowing your business and the services you provide. This makes sure that there is no room for questions about the quality of your business and the design of your site.


The idea of UX is mainly to understand the person who comes onto your B2B site in search of services or products. To cater to them, it is important to have a seamless design which will not only work well for you, but also gives them a reason to employ your services again.

AUTHOR_NAMEAbout the Author:
Sarah Jay is a freelance content writer. She is interested in the latest technology trends, web design techniques and video animation. You can check out more of her work at Webmization. In her free time, Sarah likes to read and travel.
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