13+ Clever Ideas To Engage Viewers Through TikTok Videos

Ideas To Engage Viewers Through TikTok Videos
Nowadays, social media platforms are the best places to grow your business and build brand awareness to loyal customers. TikTok is one of the largest social networks in the world. It allows you to make short-form videos up to 4 to 15 seconds and long form videos of 60 seconds.

TikTok offers lots of innovative ways to attract your followers and increase views to watch your videos. TikTok was known as the best platform for young people who are aged between 15 to 18 years.

Compared to other social media platforms like Instagram, Facebook, boosting the audience through engaging videos is relatively easy on TikTok. The TikTok For You page is one of the best features to find viral videos, which helps to show your content in front of a larger audience.

Are you wondering how to reach more views to your engaging TikTok videos? This article will give you 13+ ideas to get the maximum reach for your videos.

1. Know Your Target Customers

Ideas To Engage Viewers Through TikTok Videos
For every social network like Instagram, Facebook, or TikTok, understanding your audience and finding the perfect niche are important to build a strong following.

However, if you suddenly start uploading content on TikTok that isn't relevant to your industry and target customers. You won't gain followers and have a long period to get more success.

Before posting videos on TikTok, you should choose specific topics and produce content relevant to that topic. So, you can easily find what your audience expects from you. It is one of the best strategies to reach your target customers and invite them to follow your TikTok profile.

2. Make Engaging TikTok Profile

Ideas To Engage Viewers Through TikTok Videos
Creating an attractive TikTok profile is an innovative way to grow your audience and increase brand awareness. When people see your videos on the TikTok For You page, most people first check your TikTok profile and start following your account.

On TikTok, you have some simple options to impress your audiences, such as,
  • Short Bio: Bio is your audience's first impression of you and your brand. TikTok bio is the chance to introduce yourself and your brand to potential customers.
  • Profile Picture: A profile picture is the first thing your TikTok users will notice, and it is the best way to represent your brand image.
  • Clickable Links: You can add your website link in your bio section, which will help you to invite people to your website directly.

3. Create Tutorial Videos

Ideas To Engage Viewers Through TikTok Videos
TikTok videos are completely entertaining and go viral quickly. The short-form video platform TikTok attracts many people to show their creative skills and make videos of themselves. The main goal of the TikTok tutorial video is to allow the user to complete a task successfully.

TikTok tutorial videos also enable users to learn different skills and information. It is the detailed step-by-step guide that will help your audience to learn how to do something. It is one of the best video strategies to attract more viewers and engage people to follow your TikTok profile.

4. Post High Resolution Videos

High quality footage is the common tip to create a first impression and increase the chance of videos going viral on TikTok. Many users like bright, clear, and pleasing content among all the social media platforms. As well as on TikTok, the first few seconds of your videos decide whether it gets a lot of views or people will skip video eos quickly.

Nowadays, smartphone cameras are enough because they have good lighting and nice sound effects. So, you can simply use a quality smartphone to capture your videos and upload them on TikTok.

5. Use Trending Hashtags

Hashtag plays a significant role on TikTok and all other social networks. Hashtags are a new way to connect your TikTok content to a specific topic, theme, event, and conversation. Hashtags also make it easy to show your content in front of a wide audience.

If you use trending hashtags drastically, you will get the chance to get quick views for your TikTok videos and receive lots of new followers in a short time. Using around 3 to 6 hashtags on each of your videos will attract your target audiences and make them interested in your content.

6. Follow Consistency

Consistency and regularity are the significant factors to gain more Engagement and grow your audience's attention. Be sure to upload content regularly and when your audiences are more active online.

Using the TikTok content calendar to schedule your content is the best way to increase your audience engagement rate and engage people to watch your content regularly. Another important thing to increase your viewers count on TikTok is to create videos based on different and engaging topics that people love to watch frequently.

7. Make Your Own Challenges

Hashtags challenges are especially more popular on all social media platforms. TikTok challenges use specific concepts and hashtags to encourage users to create videos on that particular theme.

However, hashtags challenges are one of the most effective ways for brands to build their reputation and increase conversions & sales growth. It is also the best way to promote your brand & products to larger audiences.

For example, the hashtag #blindinglightschallenge has generated 486 million views on TikTok. Therefore, hashtags challenges are a powerful strategy to increase brand awareness and boost audience engagement.

8. Perform TikTok Duet

On TikTok, a duet is one of the most popular video features, which helps to invite loyal followers to your TikTok profile and directly communicate with other TikTok users. A duet on TikTok is the feature that divides the screen in the side by side format.

TikTok duets allow you to perform other users' videos by recording your own videos. Without a face to face meeting, you can communicate with your target customers and directly promote your brand to a massive audience.

Here are the steps to create a TikTok duet video:
  • Go to the TikTok app and select the video you want to duet with.
  • On the right side, click the share button and select the duet option.
  • Tap the camera button to record your own video.
  • Once you edit the video, you can upload it on the TikTok feed.

9. Add Engaging CTA's

Ideas To Engage Viewers Through TikTok Videos
A call to action is a direct link to encourage your audience to directly visit your website or landing page. It will help you increase your conversion rate, build your brand exposure, and drive traffic to your website.

If you add a relevant and appealing call to action button, people will click the CTA button and make a decision to purchase your products and services. However, you can also add CTA in your description part and other social media platforms, which can help you to increase your engagement rate and enhance social proof.

10. Go Live On TikTok

Ideas To Engage Viewers Through TikTok Videos
Recently TikTok provides a live streaming feature for users to promote their brand to a real and active audience. It is an amazing feature to reach lots of followers in a short time and increase your revenue stream and earning opportunities.

TikTok live streaming is one of the easy and quick ways to interact with your real time followers and reach target customers. Because live features give you a chance to share lots of information through long form videos. These features not only help you to gain followers to your TikTok profile, it also provides an option to make money through promotions.

11. Ask Engagement

Ask your audience to engage your video is the best strategy to keep your audience engaged on TikTok. At the end of each video and in the description section, you can ask your audience to comment, like, or share your videos with others.

Posting giveaways are the other creative ways to build a strong relationship with your audience. Your video's engagement rate is based on the watch time and rewatch rate to gain more visibility. If more people like, comment, and share your TikTok videos, you will get more chances of being popular on the For You page.

12. Collaborate With TikTok Influencers

Working with Tikok influencers is a great option for your brand to increase your social presence and generate brand exposure. Many social brands use TikTok influencer marketing strategy to promote their brand to a massive audience and increase revenue.

Before you collaborate with influencers on TikTok, you should find the perfect fit for your brand and business. According to the research, many influencers are youngsters, and they have huge followers and amazing content strategies.

Therefore, collaborating with TikTok influencers is an effective strategy to increase brand visibility and receive a high number of viewers for your TikTok videos.

13. Measure Your Performance

Evaluating your TikTok profile is essential to improve your content strategy and your profile growth. TikTok provides its inbuilt analytics tool to measure the performance of your content, followers, profile, and more.

Through the TikTok analytics feature, you can get more valuable information about your TikTok account and video performance. But you need a TikTok pro account to measure your profile's performance. So, you have to change your TikTok personal account into a pro account to get better outcomes!.


TikTok is undoubtedly a growing platform in the internet world, and it has lots of features to create viral videos and increase your credibility. I hope the above 13 tips will help you to get more success on TikTok and evaluate your marketing growth!

AUTHOR_NAMEAbout the Author:
Alison Williams is a social media content writer who works at Flatfitty, she is an experienced social media analyst, and her passion is to contribute to engaging content for authority blogs and websites. You can also visit her online at Twitter!
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