Top 7 Reasons For Companies To Be Present In The App Store

Reasons For Companies To Be Present In The App Store
Mobile app usage continues to grow. With over 1 billion active users, the mobile app market is a major playfield for businesses. To date, the App Store has 1.8 million apps that allow people with diverse interests to feel comfortable and happy. Mobile apps are not only a convenient way to browse the web but also a powerful marketing tool with numerous benefits for any company. Whether a startup or a renowned company, every business largely sees the value of mobile apps in its ability to build loyal relationships with customers. The use of mobile apps is also a need when a company attempts to improve business growth by getting consumer feedback and learning their audience better.

If you plan to reach out to a wider audience, it is imperative to have your business app in the App Store. The following points below explain how a mobile app in the App Store allows you to promote your brand successfully.

1. Engagement With Customers

The App Store harbors thousands of people that might be interested in what you produce. By adding your app to this platform, you greatly enhance the chance of extending your customer base. Every user who installs your mobile app will get familiar with your business activity and learn more about your brand. Since over 80% of people tend to carry their mobiles around, it is easier to stay in touch with most of your customers. Push notifications will enable you to interact with your clientele anytime and thereby strengthen the image of your brand in their minds.

2. Ability To Stay Offline

The reason why mobile apps are ousting websites is that they let users benefit from your business services even when the connection randomly drops off. In fact, this feature of staying offline allows many businesses to keep their audience engaged when something happens on either side. When cyber-attacks may temporarily stop your company from operating, your customers will still have limited access to your services. Similarly, when the internet comes down, it is possible for your audience to manage their shopping list or get valuable information about your business activity. Although most mobile apps, especially games, require continuous access to the internet, some still can work without a connection. By opting for this type of app for trade, you will reduce the risk of financial losses when something goes wrong.

3. User Experience

The App Store welcomes all mobile apps but promotes only those with extreme usability and impeccable design. Even offline, every user expects to feel comfortable scrolling down your app in search of the best product. Unless your app is regularly updated and maintained by a team of savvy specialists that fixes bugs and makes it compliant with the latest security standards, your ranking will get lower. Keep in mind that your mobile app should reflect your brand image in the sense that its visual elements should be made in one style that is both catchy and unique.

4. Business Optimization

If your objective is business optimization, the App Store is likely to help you win your audience’s loyalty and improve business performance. Your brand visibility will be substantially increased and based on that, you will be able to come up with new strategies and tactics that benefit your company in the best manner. Likewise, you have an opportunity to explore your market competitors that are equally present in the App Store. By adopting the right attributes from other mobile apps, you will become more competitive and manage to outdo other brands in the niche.

5. Valuable Analytics

It is imperative to know your audience’s behavior and needs well to stand out on the market. Advanced mobile apps are usually based on smart analytics tools that enable you to observe and define typical customer behavioral patterns. The most common metrics include retention rate, daily/ monthly active users, lifetime value, etc. The use of mobile app metrics is vital for every business faced with poor customer engagement, low turnover, or a weak position on the market. The more you learn about your target customers, the high revenue you will generate in the long run.

6. Marketing Campaigns

The presence of your mobile app in the App Store also implies that if you decide to launch a marketing campaign to promote your brand, you probably will see better results in comparison to what you see when the campaign is implemented through other communication channels. The position of your mobile app in the App Store ranking defines the popularity of your company with masses. Even if it is not satisfactory at this very moment, you can use the potential of the App Store to improve your situation and

7. New Branding Experience

The appeal of the App Store also lies in the opportunities that it gives to startups and companies that fail to gain scalability. The mobile app itself gives lots of space for creativity. With the knowledge of your target audience, you will manage to popularize your brand quickly. Besides, users find brands with mobile apps more credible and reliable as the majority of globally recognized brands operate via mobile apps above all. By earning a good reputation on your mobile app, you will get a loyal clientele that provides you with steady revenue.

How To Get Featured In The App Store?

With fierce competition on the global market, it is really a blessing to be on the top of the list in the App Store. If you are a young company striving to catch its niche, there are a few rules to follow. First off, your mobile app should be native only. Make sure it functions without glitches and provides indeed a user-friendly experience. The other key factor is your design. It is good when your brand is remarkable for a conspicuous and simple icon that demonstrates your business value in the right way. Finally, your mobile should be high-quality and unique to draw App Store Editors’ attention. As soon as you can match all these requirements, your brand is bound to catch on quickly.

AUTHOR_NAMEAbout the Author:
Betty Lockwood is a web developer, blogger, fintech expert, and caring mother of two kids. She loves to write about new technologies, business news, traveling, and music events. Follow Betty on Twitter.
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