New digital advertising trends develop each year courtesy of emerging technologies. The advertising industry commits to breaking through persistent challenges and opening up new possibilities. Mobile technologies will push overall growth, and video and performance-based models will take precedence in 2019.
Below are some of the digital advertising trends of 2019 you should use to grow your business according to Orange Label, one of the best orange county advertising agencies.
1. Digital Advertising Trends: Mobile-heavy Budgets
IAB and Pricewaterhouse Cooper's report that mobile tech is the best way to increase growth. Every year, mobile accounts for a more significant percentage of digital formats revenue. Desktop platforms, on the other hand, are becoming less popular.The mobile expenditure for digital ads reached 63 percent. Advertisers are expected to spend $20 billion more on mobile ads than on TV ads this year. Mobile ads include vertical videos and other engaging visual content.
Certain 360º video ads allow prospective car buyers to test a vehicle on different terrains. This is way more immersive than scrolling on a passive ad on a mobile phone. You should expect mobile-heavy budgets and more innovative mobile advertising content this year.
2. Video Advertising
Generation Z makes videos a large-grossing and popular ad tool. Gen- Z is the largest population alive. They consume about 68 videos daily from different media platforms like YouTube, Twitter, and Instagram, among others.Advertisers are now pushing 360º videos, which are more immersive to users. Some airlines, like Cathay Pacific, use 360º videos to enable users to sample their services before they arrive to book a flight.
Video advertising closely relates to the voice and visual searches frequent among Gen- Z. The companies investing in voice advertising include Facebook, Google, and Amazon. More consumers are using smart speakers like Alexa to field questions and product searches online.
Video advertising and voice searches are an essential break away from traditional forms of advertising. Advertising value lies in queries and searches, and brands need to rise above conventional methods.
3. Partnering For Content And Connections
According to a Nielsen Study, people trust known people, secure websites, client reviews, and published content for their ads. Unlike in recent years, people anticipate the allocation of more revenue to influencer marketing.Consumers are growing tired of similar messaging content when companies advertise their products. It’s advisable to partner with a media content company to develop an authentic and unique messaging service. It helps to capture your customer’s imagination and purchasing power with lively content.
4. Programmatic Advertising Replaces Traditional Advertising
Programmatic advertising became popular since the EU began regulating the GDPR. Advertisers don’t pursue impression goals anymore in the new age. Advertisers need to track the performance of their ads based on a revenue and expenditure scale.There's much confusion still going on regarding GDPR in many countries. Once the dust settles, more digital media companies will adopt programmatic advertising. Programmatic advertising is transparent and measurable.
5. Selling Audiences, Not Ads
Digital advertising professionals observe that the industry is gearing toward targeting real clients. The people-based approach utilizes licensed user data from social registration platforms to link ads across devices. It’s also an effective way of selling ad campaigns to target groups.Advertisers charge premiums for quality brand campaigns where they use programmatic tech.
6. Mobile-first World: 5G Technology
Digital advertisers expect 5G technology to power most of the new technologies in 2019. This is especially true for tech that requires reliable connectivity and fast data speeds. Artificial intelligence (AI) and Internet of Things are excellent examples of such new tech.The Interactive Advertising Bureau reported in 2016 that people block ads because they slow down their browsing sessions. Advertisers on mobile and desktop sites can benefit from the incredible 5G data speeds. Fewer users will disable ad blocking when they browse on a 5G network.
Data speeds improve the efficiency of programmatic advertising and facilitate the retrieval of complex data. It also reduces the barriers to entering AI and Augmented Reality (AR).
7. Artificial Intelligence And Automated Processes
Advertisers are integrating Artificial Intelligence into their lives day by day. The applications of AI in advertising include measuring data, automating operations and intelligent marketing choices.Chatbots is an excellent example of an automated advertising operation. Chatbots respond to client messages across mobile platforms and websites in real-time.
Some advertisers personalize the automated process to target customers at the right time, place and format. This makes customers feel like the ads were unique to them.
8. Shifting To Performance Marketing
Performance marketing is a significant trend that eliminates data and privacy scandal issues. Despite the challenges, advertisers always seek to secure returns on ad investments. Performance marketing-models are becoming hits with many digital advertisers in 2019.The model guarantees a sustainable ROI and teamwork between advertisers and marketing partners. A marketing partner like this company screen and deliver clients for advertising partners. They also ensure that customers get the value for their money.
9. Rise Of AR Ad Campaigns
Augmented Reality (AR) is expected to revolutionize customer experiences in a significant way. Digital advertisers hope to transform these experiences to direct sales in 2019. The process involves finding a platform that supports AR content for immersive ad campaigns.AR technology enables customers to take virtual samples of experiences and items for sale. The items and services for AR ad campaigns include interior décor, nail polish, and medical surgery procedures.
10. 3D Photo Advertising Applications
Platforms like Facebook support 3D photo features on the newsfeed and stories. The images are easy to create and engage with.Wayfair uses 3D photo technology to advertise furniture on Facebook. More advertisers are expected to join the 3D photo ad campaign in 2019.
You may also distribute the same 3D photography concept to third-party advertising platforms. This will widen your reach and improve the ROI.
Wrap-up
The digital advertising trends in 2019 will boost competition in the digital advertisement industry. The increase in company expenditures shows that brands are looking to establish relationships with customers.It's advisable to follow digital advertising trends that will stand the test of time. This will help your business stay ahead of the advertising curve.
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