The Ultimate Guide To Graphic Design

Working in design is a career that has stood the test of time as we’ve evolved from print to digital media. Today, graphic designers are needed in a wide variety of careers, from marketing and advertising to printing and brand strategy positions. Understanding graphic design and what it entails is essential whether you have always had an interest in design or if you are seeking a career path that is not only in-demand now but is likely to remain viable for the years and decades to come.

What Is Graphic Design?

Graphic design is the process of sharing a thought, idea, or information with individuals using graphics, imagery, and various types of typography. It entails everything from developing a logo to the packaging of a product.

Graphic design is visible in everyday items such as food labels along with movie posters, website logos, and even the designs you sport with your favorite attire. If you can easily and quickly recall a logo of your favorite brand, you are recalling the graphic design work that has been done for the company.

Who Uses Graphic Design?

Using graphic design is necessary for most markets and industries, especially highly competitive ones. Many industries are putting an increasingly large emphasis on digital marketing.

But the reality is that graphic design is everywhere; without it, the world around you would likely appear boring and without personality. Graphic design is not only used in entertainment and luxury items, but also in necessities, city planning, and even when designing new homes and architecture. Elements of graphic design are used in everyday living and are apparent everywhere you look.

Types Of Graphic Design

There are many types and variations of graphic design that depend on the type of work you are doing and interested in. Some of the most common types of graphic design that you are likely to encounter at some point in your life include:

• Print Media: Printed designs in magazines, books, and newspapers
• Digital Graphics: Logos, digital banners, and other graphics found on websites, blogs, and online platforms
• Illustrator: Illustrated artwork and illustrations of people, place, and things can be used in graphic design
• Iconography: Iconography is one of the most popular types of graphic design due to the advent of social media, newsfeeds, and smartphone technology
• UI/UX: User Interface and User Experience positions all require a keen eye for graphic design to provide users and prospective customers with the smoothest experience possible
• Animations: Graphic design is also heavily involved with the process of generating and creating animations, especially from scratch
• Marketing Materials: Professionals use graphic design to convey messages and ideas for brands when promoting businesses and companies online and off

Graphic Design Education

While it is not required to obtain a degree in order to work as a professional graphic designer, there are majors and degrees designed just for those who do desire a formal education. Consider not only majoring in graphic design, but also in marketing, business, or any industry you are most inclined to work in upon graduating. The more familiar you become with marketing and networking, the easier it is to begin building a long-term clientele once you enter the market as a professional.

Working as a Graphic Designer

• Freelancing/Contractor Gigs: One of the easiest ways to break into the graphic design industry is to work on your own as a freelancer or contractor. Build your portfolio using your official website, blog, or another third-party platform for freelancers. Use social media sites such as LinkedIn to connect with other graphic designers and professionals in your local area who need your services.
• In-House Agencies: Graphic design is an extremely valuable skill to have for a digital marketer. Working for an in-house agency as a graphic designer is possible once you have established your skills, abilities, and a digital portfolio. When you work for an in-house agency, you may have less input while accepting new clients, but you will also enjoy the stable workflow.

Graphic Design Tips

As a graphic designer, you are sure to have a unique and original style that is only your own. However, there are always a few basic tips to keep in mind when you are getting started in graphic design for the first time:

• Typography: Choosing the right font is imperative as a graphic designer. Brush up on your knowledge of typography and only use fonts that are easy to read and digest.
• White Space: Consider the amount of white space you are using in any project you take on. Utilizing white space properly without overwhelming users is a must as a professional graphic designer.
• Image/Graphics Quality: Only use HD/High-Quality graphics and imagery in your work, especially while building a portfolio.

About the Author:

Caryl Anne Crowne is a contributing writer and media specialist for Insty-Prints. She often produces content for a variety of design blogs.