How To Design A Perfect Landing Page - 11 Key Factors [Infographic]

As a standalone web page created for a specific marketing campaign, a landing page is a tried & tested method that helps capture leads and drive conversion. The two popular types of landing pages are click-through landing pages and lead capture landing pages. While the former provides detailed information about a product or a service before leading the visitors to your website, the latter is built specially to gather personal information about a visitor such as; name, phone number, and email.

However, no matter what the purpose of a landing page is, if it is not well-optimized it won’t drive any conversion. Depending on the campaign, the design or the purpose of your landing page may not be similar, but there are a few key elements that are the core of a high-converting landing page. Thus, if you are in the process of building a landing page for SEO or social media marketing campaign, then here is an infographic that has listed the key factors that must be a part of your landing page.

But, before we take a look at the infographic, here are a few landing page key components that you can’t ignore.

Uncluttered Design:

A landing page needs to be well-structured and clutter-free so as to facilitate easy navigation. Use contrasting colors, but don’t go overboard with the design and keep it as simple as possible to make an impact.

Engaging Headline & Precise Content:

The landing page headline and content are the other two factors you need to get right. An interesting headline would capture the users’ attention at first glance. Similarly, writing quality content is important. For a landing page, the content needs to be straightforward and precise. This will keep your visitors engage and will effectively reduce the bounce rate.

Add Images:

Visual content also helps improve user engagement. Here, the simple trick is to use relevant, personalized images rather than stock images to boosts brand credibility.

Display Social Proof:

The best way to build trust among users is to display social proof/social engagement numbers on your landing page. This will show the visitors how many people have already purchased your product or made use of your service and found it useful. This, in turn, will help boosts conversion.

Short Lead Capture Form:

Your landing page lead capture form needs to be short and simple to avoid a higher bounce rate. Do away with unnecessary form fields and just keep those that are relevant.

These were some of the key factors of a landing page. Like them, there are a few more which you can check out below. Plus, for more information, you can check out the complete how to build a perfect landing page guide here.

The Anatomy Of A (Perfect) Landing Page [Infographic] by the team at LeadForest.