Research-Proven Design Tips For Corporate Web Design

Web design and development is a fast-changing technical specialty, which makes it mandatory for the site planners and designers to keep themselves updated about the changing trends in this industry. Here, in this article, we are trying to explore as many tips as possible which may help web designers to build feature-rich corporate websites.

Unlike the unsolicited advice and tips available on various blogs, these tips are supported by research-proven facts. Most of these tips are supported by research. These may help beginners as well as advanced UI and UX developers to bring forth top performing websites for small businesses to big corporate enterprises. These tips include ideas, advice, and inspirations for the designers. A modern-day website should not only look beautiful, but it also should add to the overall user experience and also covert the visitors to the profitable business.

Any typical website is primarily a container and content. The container again has two components as structure and style. When it comes to web designing, this specialty is more about the structure and layout of the web pages, which we will discuss in detail further.

1. Leveraging The Visual Hierarchy

Each page on a website has a unique visual hierarchy. If you are new to the concept of visual hierarchy, a brief explanation is as flows.

‘Visual hierarchy is primarily the arrangement of a website in terms of its size, color, contrast, and proportion among other visual elements.’ Visual hierarchy determines the relative prominence of a web page and the order in which the elements are presented to the human eyes.

Modern day designers tend to use visual hierarchy to draw in the user attention to the major elements on the web page first. A typical website layout is all about its:

• Position (low or high on the page).
• Size (small or big)
• Visual elements (image, icon, graphics, or video)
• Contrast (color, gradients, and white space).

Combination of these aspects can create various effects. Say, for example, people may see a video high on the page, and there may be very few who will go through low-contrast texts in between images. Visual hierarchy is the path your eyes follow on each page of a particular website. When used effectively, it will help the designer control the user behavior on your web page and tempt them to perform the desired action.

2. Using Descriptive Headlines

The headlines to be put on top of the home page or any other page could be made descriptive or not. But, if it is just something in random, then the visitor may not be able to identify whether they are at the right place or not. A descriptive headline is also a great opportunity to use the target keyword and indicate the relevance of the page to the users as well as search engine crawlers. Many marketers are trying to put something very clever or vague as the headline. However, the ideal approach is to be ‘clear than being clever.'

So, instead of a fancy and vague headline, a good digital marketing agency will always try to make it descriptive, meaningful, and fully relevant to the content of the page. Ensure that you explain things clear about what you need to convey, right above the fold. The fold is the viewable area on a visit to the screen. To see anything below the fold, you have to scroll.

3. Don’t Put Your Call To Action On Top For Attention

Even though it is suggested to put thing which needs instant attention above the fold, it doesn't mean that you have to pull on all your calls to action on top of the page. The visitors may spend more time to go through it, but it doesn't mean that they may instantly take action in your favor. It requires more persuasion farther down your page to get them to do it.

Research has done over 25 million visits to web pages found that most of the engagements happened below the fold with enough content on top, which is well visible, clear, and rightly persuasive. You may have to put the call to action down the page at the right place where you may think the interest of the visitor may have touched the peak.

4. Make Tall Pages To Answer Typical Visitor Queries

If you accommodate more pixels in web design, then you are actually creating more space to answer the queries of the visitor and address their objections by adding supportive evidence. If the visitors fail to find a convincing answer for their questions out there, they may simply move down to the page. Once if they are satisfied, then move to the call to action.

A successful salesperson will never try to cut someone off in between a sales meeting or stop answering to them, right? This is what exactly a short sales page is going; it doesn't answer to customer queries. So, the ideal approach to sales page design is to survey the audience, understand their queries and concerns, and then construct a tall page which answers everything. Research had shown that when such a page was twenty times longer, the conversions were increased by 30%.

5. Present One Thing At A Time

The website users not like modern, but clean designs. You may look at what Apple’s website shows for example. People don’t like to see a clutter of text. They like to see what is more relevant among enough white space. In simpler terms, users hate visual complexity.

Google conducted research to identify which websites are deemed to be beautiful by visitors. This is undoubtedly proven that the more complex website designs, irrespective of the elements it has, are less likely to be perceived as aesthetic. This further paved the way to the design concept of single-column designs and tall run-on pages.

Designs featuring multiple columns like navigation on the left-hand side, content area in the middle, and the right rail are considered to be much complex now by holding more elements in the visual field of the visitors. So, new-gen designers should try and cut the clutter off and try to make one of two elements the user focus on each scroll depth.

Above mentioned web designs tips are some general inputs for the corporate web designers to plan for more aesthetically pleasing and functionally rich websites, which are more acceptable to the modern-day consumers. As discussed, it is not just the beauty of the pages you design, but its ability to convert the viewers into business counts.