Must-Have Mobile eCommerce App Features

Mobile eCommerce App Features
If there is any mobile app genre that is lucrative and is raking massive revenue for businesses are e-commerce mobile applications. Especially in the times of COVID-19, the demand and usage of online stores (both websites and mobile apps) have increased more than ever; with mobile apps being the go-to option for the majority of users.

However, you simply cannot develop an eCommerce mobile app and slap on some features expecting it to magically do wonders for your business in terms of conversions, interaction, and ROI. You need some solid set of features for your mobile app to serve a seamless customer experience for it to stand out among the crowd.

So, I compiled a list of some of the best features a successful mobile eCommerce should have.

1. Push Notifications

Push notifications when done right can elevate your engagement score and conversion rate. With the eCommerce app, you have a lot of margin for conversions, engagement, and revenue. This feature allows you to communicate with your users in a more intimate manner. Which is why you need to be careful with how you speak to them, the tone, and the content.

You can send promotional based content like discounts, coupons, sales, and much more. You can also use push notifications to make important announcements. Either way, you need to make sure that the content is super-engaging and enticing. If your push notification has nothing useful for the users, they will ignore and mute your app.

Another great thing that you need to be mindful of is the frequency on which you send those notifications. If those notifications are coming in too frequently, they will only annoy and lead your app to abandoned.

70% of app users have claimed that push notifications are useful, while 40% of people engage with such notifications within an hour.

So, what kind of content works best? Promotional based push notifications work best with users with a success rate of 34%.

2. Social Media Integration

Social media has become such a big part of not just the lives of the consumers but also of major industries like that of marketing. So, missing out on the feature and not incorporating them into your eCommerce app will be a loss for you.

Moreover, make sure you embed Facebook and Instagram and whatever social platform you are available to your mobile app. This way, when users log in, they can see your social media pages and follow them. But, make sure your pages have proper content on them that is worth exploring.

3. Location Tracking

Location tracking is one of the best resources to target your consumers with the right offers and products. 26% of app users want to push notifications to be relevant to their location and nearly 53% of people do not mind sharing their location details.

So, you can leverage the data received and curate custom campaigns that are filtered by location and buying history. This will increase the chances of sales and engagement. Geofencing will prove to be fruitful and you wouldn’t want to slack on that.

Consider this example. A user visits a guitar store and you receive this location data. What you can do is start targeting products that are either musical or just guitars. This way, if they are interested in buying one online while checking it out on a physical store, they might just make a purchase.

4. User Profiles

Your eCommerce mobile app should have the feature where users can create their own separate profiles on your app. This customer profile will significantly help you in bettering your user experience and sales.

For instance, a user profile gives you insight into the purchase history and wish-list items that they are interested in. This way, you can target them better with relevant recommended products.

Personalization is the key and receiving personalized deals and offers makes anyone happy. 90% of the people find personalization appealing. In addition to this, users’ profiles make the lives of the users much easier. How? Because having their necessary personal details saved makes the check-out process a breeze. Otherwise, imagine asking them for their personal details every time they want to check-out.

Since the entire idea of an eCommerce mobile app is to provide the convenience of shopping online from anywhere and anytime – it is important that you make the user experience as ideal as possible.

5. Multiple Payment Options

I cannot stress enough on the fact of having multiple payment options. Why? Here’s how. Imagine a user hears or reads about a promotion or sale on your online store. So they go ahead and download your mobile app in hopes to utilize the great offer. After adding the products to their cart, they head to check-out and lo and behold, your check-out process doesn’t include their preferred method of payment. What do they do? Abandon your app immediately and you lose a customer forever.

So, make sure you include if not all then at least the most used payment gateways. This way, someone who can use more than one given payment methods, they would still be glad that they can choose more than one option. It creates a sense of reliability and trust in your app.

Every eCommerce mobile app should include the following option:
  • Credit Cards (all the major ones, if possible)
  • Google Pay
  • PayPal
  • Apple Pay
  • Venmo

6. Fast Check-Out Process

So, now that we have discussed the more than one payment options, let’s come to the check-out process itself. By now, it must have been established that your app itself needs to be fast not just in terms of loading but also in terms of how fast the features perform.

And one of the most crucial of all features is the check-out process that should be quick, easy, and fast. No one has the patience to go through a complicated check-out process that takes ages to process.

You can also generate the ‘save information’ option for first-time customers so they do not have to type in the details every time.

7. Product Search

I saved the best for last. Yes, payment options and fast check-out process is important but how will users reach there if they are unable to find the desired products in the first place? Think about it. This is where a well-built search feature comes in.

Any eCommerce mobile app relies heavily on its search feature since its impossible for a mobile app to display several items on its main page. It is do-able on a website but not a mobile app. Hence the search function with adequate filters.

A professional mobile app development company in Dallas would make sure the search function is advanced and with a solid filter system. This will improve the customer’s experience as they would be able to search for the products quickly and checkout in due time before changing their mind.

Bottom Line?

All the features mentioned relate to the user experience. Remember, that a great experience is what sells these days. You could have an impeccable looking app with great products, but if the app itself is proving to be difficult to use then the users will bail out and move on to the next best thing.

So, make sure you incorporate these features in your eCommerce mobile app and observe your users and revenue increase gradually.

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AUTHOR_NAMEAbout the Author:
Zubair is a digital enthusiast who loves to write on various trends including Tech, Software Development, AI, and Personal Development. He is a passionate blogger and loves to read and write.
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