7 Steps To Find The Best SEO Reseller Program For Your Digital Marketing Agency

SEO Reseller Program For Digital Marketing Agency

1. Decide That It Is the Time To Expand Your Agency

Although there are many methods through which you can expand your agency, the first and most important step is to decide that this is the right time to do so. You need to make sure that your agency is ready for expansion. There are very few methods, like SEO reseller programs that require very little effort and time from you, but even so, you also need to feel ready to take this step.

If you try to expand your agency half heartily, then you will encounter many difficulties along the way. For this reason, you must be firm in your decision and action. The more you do so, the better the results that you will obtain from an expansion of your agency.

Although there are many methods that can be used to expand your digital marketing agency, the best one of them is through an SEO reseller program. There are many advantages brought by this method. The most important ones being speed, costs, and profits. Meaning that you can implement this method very fast, the costs are much lower than other methods, and the profits have the potential to be the highest as well.

So, after your decision is made, it is time to use a simple plan through which you can make sure that you find the right SEO agency for a partnership. There are many options on the market and you will have to choose one of them. Unfortunately, not all of the agencies that you will find will be able to provide the best services and for this reason, you need to make sure that you will pick a good one.

2. Learn Basic Knowledge About SEO

Before you start searching for agencies you need to learn some basic knowledge about SEO. Like in any other field, it is easy to learn the basics and to be able to understand the quality of an SEO campaign, but it is very hard to learn advanced knowledge, enough to be able to create SEO campaigns that produce real results.

Without this step, you will not be able to differentiate between the results brought by a good agency and a mediocre one. Even if you wanted to work with a mediocre partner you still need to learn basic SEO knowledge to be able to communicate with your clients about the service. By the way, you want to find a good partner, not a mediocre one. The difference in the profits you make is based on this choice.

To be more precise about how basic knowledge will help you, there are 3 main points presented below:
  • Results: Many SEO agencies present their results on their webpage. You need that basic knowledge to be able to understand these results and their quality.
  • Reviews: The best reviews are those obtained directly from other clients. You can use your newly learned information to obtain important insights from an SEO agency's clients.
  • Tests: As you may already know, the best way to confirm the quality of a service is to test it. But you still need enough knowledge to be able to understand the results obtained from testing.

3. Look For SEO Agencies That Offer SEO Reseller Programs

This step may seem easy, but, surprisingly, it is not. Although you need to look at many agencies, from this step you can already eliminate some of them. Keep in mind that you are looking for SEO reseller programs. You want to resell the service, so the price is very important for you. If these agencies ask for too much money, then it will be very hard for you to make a profit.

It is very important to only consider those agencies that ask for the right price. Of course, don't try to find the cheapest one either, you need to be reasonable, you still have many steps of elimination, so establish a certain price range. Moreover, in the SEO field, price does not equal quality. This means that a high price can produce bad results and a low price can produce extraordinary results. But if you want to find the second option then you still have some steps to go through.

4. Find Out Which SEO Reseller Program Produces The Best Results

Now that you have your list of potential SEO partners is time to see which one of them is the best. The first step towards that goal is the results presented on their website. Using the knowledge learner, you will be able to analyze and understand these results.

There are 3 main things that you will need to check while looking at the results:
  • Quality: Of course, you need to understand the quality of these results. Some results may seem very good and be mediocre, while others may seem mediocre and be very good. Without basic SEO knowledge, you will not be able to make the difference between them.
  • Time: In SEO, time is a very important factor. Search engines make hundreds of small changes and several big ones to their algorithms every year. Without constant learning, no SEO expert will be able to maintain his skill levels. For this reason, the results must present on the website to be as fresh as possible.
  • Amount: Depending on the size of the SEO agency, they will be able to work with a certain number of clients at a time. It is important to make an approximation and compare it with the number of results presented on their website. If the agency only posted one or 2 results it is obvious that only the best ones are presented, while more than 10 results will offer you a much better understanding of the agency's abilities.

5. Obtain First-Hand Information About The SEO Reseller Program

You must not make your decision only based on the results on their website. That needs to be only one of the factors. You need to find a method and communicate with the agency's clients. Be it mail or phone, you need to speak with them and obtain a first-hand review about the quality of the agency's services.

The opinions that you will obtain will be very similar to the opinions that your clients will have about the SEO services that they will get from you. So, if you like what you hear from the SEO agency's clients, then you will also like what your future clients will say about you.

6. Test The SEO Services Offered By The Chosen Agency

It does not matter how many results you see or how many nice things you hear about an agency. The best way to test a potential collaboration is through a practical test. Use their SEO services for yourself and see what happens. Of course, before you test any service, you need to reduce your options to a maximum of 3 agencies and start with your favorite one. By doing this, you may start the collaboration directly after the first test.

During the test, there are several factors that you need to observe:
  • Communication: For an SEO reseller program, communication is a very important part. You will not simply be the client. You will be the middle man between your clients and the SEO agency. This is why the importance of good communication and understanding is much higher.
  • Methods: Although you may not have the required skills to fully understand the methods of the agency, with basic knowledge, you will still get an idea. You need to make sure that the methods used are personalized for your needs and the strategies used are manufactured for long-term results.
  • Results: In the end, the most important factor remains the results. The better the results are, the more pleased your customers will be and the higher the price that you will be able to ask for. Once you verified everything, there is only one step to go through.

7. Acquire And Use The SEO Reseller Program To Expand Your Agency

It is time to start your agency's expansion. Start to market your new service. It is very important to build some enthusiasm. Send the news to your current clients firstly. Some of them will want to acquire SEO services from you, making them your first clients. After the marketing campaign, you need to build the pages on your website and implement the service as fast as possible.

Moreover, you still need to decide on the details together with your SEO partner. Keep in mind that you will be the middle man and the SEO reseller. You will still have some work to do. You will need to take care of certain tasks, for example, all the information that the SEO agency will need will go through your hands. This means that you're the one that must obtain it and pass it to the SEO agency.

AUTHOR_NAMEAbout the Author:
Ph.D. Ion G. Tudorache is the co-founder of GAMIT, a digital marketing agency with 15 years of experience in the SEO industry. If you become an SEO reseller, an important reason for which you should collaborate with them is that the SEO experts of GAMIT always deepen their skills to prove that they are very good at what they are doing, and their confidence in their skills.
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