The Best Platform To Be Used For Paid Social Media Marketing

Social platforms, which were once regarded as another entertainment medium to spend leisure time, have now transformed into a commercial platform where brands and businesses are pumping in huge money to spot their customers. Traditional marketing is gradually losing its hold with the rise of social platforms. Social platforms itself one big world as billions of people have their presence in it. Hence, they were monetized and turned into the goldmine for brands to take their businesses to the next level.

The Inevitable Role Of Paid-Ads:

If we roll back to 2015, a brand will probably go with Facebook if it decides to promote its business on any social platform. But, things are not the same now. If you check into the smartphone of Generation Z or Millenial, you can find at least three social platforms installed in it. So, brands are prompted to dive deeper and find out the social platform that fits their business. The rise in the number of social platforms should be attributed to the number of people venturing into it. Moreover, all the major social platforms are witnessing a steady surge in their user base. Today Facebook has 2.6 billion monthly active users, whereas Instagram is the home to 1 billion monthly active users. In such crowded platforms, paid-ads are the only reliable gateway to spot your target audience at ease.

Level Up Your Social Sales With The Fastest Growing Platform:

Every marketer is aware that TikTok is the platform that has been witnessing a consistent rise in its user base. The growth of this platform is unstoppable, which has garnered a strong user base across all the countries. Though it is behind Facebook and Instagram in terms of the user base, it is expected to surpass both the social media giants sooner or later. In 2018, TikTok had 680 million active users within three years since its launch. It took six years for Instagram and nearly four years for Facebook to attain this mark. Today, TikTok holds 800 million monthly users globally, which is only going to surge further.

Moreover, TikTok is gradually emerging into a diverse platform as people of all ages are making their entry into it. There are influencers on TikTok who are in their 40s and 50s. All these factors have made TikTok, the marketer's first choice today. If you want to take full advantage of TikTok's myriad marketing opportunities, get TikTok followers and dominate the TikTok community in no time.

How TikTok Eases The Process Grabbing Customers With Paid Ads?

One of the most lauded features of TikTok is that it has facilitated brands to identify and get in touch with their target audience through paid-ads. If you are about to launch an ad campaign, it helps you to exactly hit the people who could turn into your customers. It helps you to identify the prospects quickly based on various features such as purchasing patterns and behavioral characteristics of people on the platform.

Tailor-Made Features:

Brands can have different objectives behind launching a paid-ad. For instance, start-ups mainly focus on making people aware of their presence rather than increasing the conversion rate. For that very purpose, TikTok has a feature named 'Traffic.' Once you enable this feature, it will take your ads to a more significant number of relevant people helping you to generate quality leads.

If you are aiming to grab customers for your brand, you can go with the 'conversion' feature. The feature spots the people who are more likely to buy your product. Thus, it has eased the process of finding your customers, which is one of the tedious tasks in marketing. If you avail of this feature, TikTok itself comes forward and carries out the measures to find your customers. It analyses various factors, processes the large chunk of data, and finds the people who align with your brand tone. Subsequently, it runs your ads on their feed. Thus, the tailor-made features of TikTok help you achieve your sales goals without putting much strain. Grab services like Trollishly to find your target audience at a fast pace.

Track Your Prospects:

If a person opens your ad, lands at your website, and leaves without taking any action, TikTok gives the details about him and delivers new insights about the prospect. This way, you can refine your strategy and launch personalized ads for him. Thus, the short-video social platform helps you to re-target your prospects and maximize your conversion rates. With an increase in its user base, TikTok is rolling out many features capitalizing on which brands can identify their target audience. As the ad features of TikTok are getting equipped with time, marketers feel that the lip-synching application is the perfect spot to generate leads.

Boost Your Reach With In-Feed Ad:

In-Feed ad is an ad feature that does the job of elevating your social sales and increasing the traffic to your website. The In-Feed ad appears in the size of the usual TikTok video, thus completely blending with the feed. The ad will run in the feed of your target audience, who could find it to be relevant. The notable feature of this ad is that you can embed your website link to these ads, which will drive traffic to your website where the prospect will be exposed to your wide range of products. 65% of marketers have opined that In-Feed ad has helped them to achieve a larger proportion of their sales goals.

These ad-features have simplified the task of spotting the target audience for brands. Marketers opine that despite the growing user base of TikTok, achieving a higher conversion rate on this platform is easier for them than that of other platforms. There are also reliable third-party tools that help you to assess the conversion rate you can achieve through TikTok with the given budget. So, you can also launch ads on the platform based on the result it delivers you.

Bottom Line

The lip-synching social application TikTok has a wide range of features that have simplified the process of finding your prospect and leveling up your business. As the platform is becoming increasingly diverse, it may turn into the platform that marketers have to seek to find their target audience of any age group. Therefore, TikTok is the platform that helps you to achieve impressive results with its paid-ad features that avail a multitude of benefits.

About the Author:

Hi, I’m Sarah Smith. I’m a professional content creator and writes in-depth articles about Social Media and tech reviews. My particular areas of interest are marketing, technology, and anything related to social media. I have published several articles on leading websites and is an avid blogger and Trollishly Social Media Blogger.