Inventing The Future Of Shopping Through Extended Reality (XR) Commerce

The Future Of Shopping Through Extended Reality
It’s no secret that virtual reality is starting to become a genuine tool for a wide range of different industries. The technology has been in production for decades, with various different outfits claiming they are just a few short months away from releasing a new technology that will blow you away. However, the tech was consistently disappointing, up until fairly recently. That’s all changed. Today, both augmented reality and virtual reality are finding applications in a wide range of different industries. They’re starting to go far beyond mere entertainment devices, finding use with serious professionals who are discovering the massive benefits that a well calibrated VR system has. Now, thanks to extended reality, even more doors are opening in the world of retail and marketing.

Extended Reality Follows In The Footsteps Of VR

Extended reality functions along much the same lines as augmented reality or virtual reality. The user makes use of a VR headset strapped to their head which depicts a world other than that in which they are currently sitting. This opens up a huge range of different applications when it comes to shopping and marketing. The possibilities for giving a potential customer the chance to get a real feel for a product have never been bigger. A good option would be to consider something like a new car. With augmented reality, the user would have the chance to actually step inside their car, look around, and decide how they wanted to personalise the interior. It’s a similar situation with something like real estate. You could give a potential customer in Hong Kong the ability to walk around a house in Paris, with a completely accurate depiction of what they could expect from the finished products.

Huge Marketing Opportunities Are Available

As with virtual reality itself, many detractors could possibly be quick to point out that this system doesn’t actually offer much in the way of things that aren’t already available. For instance, you can get a good enough idea of a building by simply watching a walkthrough video. However, that wouldn’t allow for the same kind of level of control that extended reality offers. On top of that, extended reality would allow the programmers responsible for the program to alter the setup according to the wishes of the customer. That means that you would be able to enjoy a completely customised version of the car or structure, that would be updated according to your preferences so that you could get a taste for it before committing to any specifics.

The Technology Is Still Exciting

A major reason why this technology is taking off in such a big way in the world of marketing and advertising is the novelty value that it still retains. While ownership of virtual reality technology is certainly on the up, it is still out of the reach of many people. However, as prices drop further and further, it’s practically guaranteed that a very large number of people will end up possessing this technology. That means that there’s a huge need for new experiences and programs for the hardware, and people are likely to be fairly unselective in the early days. Virtual reality experiences allow you to offer a completely immersive experience, with a certain amount of advertising slipped in on the sly. A good example is a recent program that gives the user the experience of walking around at a fashion catwalk. Naturally, as a catwalk, the experience also features a large amount of promotion of various fashion labels. However, the user is mainly preoccupied with the experience of getting up close at a catwalk. It’s a great model for marketing and one which should be made use of while the technology is still fairly new. It’s only matter of time before, due to increasing ownership, people will start to regard this technology as familiar, rather than something exciting.

The Future Promises Great Things

In many ways, virtual reality and extended reality are in their infancy. It’s clear that there’s going to be a certain amount of trial and error before people work out how to best make use of this technology. It’s also certainly not cheap to create your own virtual reality programs. This will, for now, probably limit the number of companies that can happily take advantage of what is on offer. However, in much the same way as the virtual reality sets themselves are predicted to drop in price, so is the cost of creating your own extended reality marketing promotion. Smart business owners could certainly reap great returns by investing in this technology early on. At last, it seems like the promises that have been made for years regarding virtual reality are actually coming true. It’s already been implemented in a number of high end video games, and has also found plenty of followers across a wide range of other industries. We’re confident that we are yet to fully realise the real potential of this technology. However, there is an exponential growth underway in the amount of interest, investment and ownership. Assuming things continue in this direction, we expect to see some really fascinating innovations in the near future.

AUTHOR_NAMEAbout the Author:
Psychologist, writer-freelancer, traveler and just creative person, lover of world cultures, languages, food, wild spaces and urban places by nature. Check out this website to find majority of my works.
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