Quick Ways To Get More Likes On Your Facebook Page

It’s no secret that organic reach on Facebook is getting smaller than ever, and now getting engagement on Facebook is more important than ever. Likes remain the most important on Facebook besides comments, but getting more likes on your Facebook Page can be easier said than done.

With so many other pages in our niche, how can we get our content noticed amidst all the noises? How can we consistently get likes and build organic engagements for our Page? Here are some tips you can use to get more likes on your Facebook Page that you can use right away.

Optimize Your About Section, Title, and Overall Profile

This one might seem obvious but often overlooked by many: you must optimize your Page’s About section as much as you can while maintaining information accuracy. Facebook’s algorithm naturally would recommend pages that provide more complete information over those with incomplete/shallow About sections.

So, how should we optimize this section?

The first principle is to fill out all fields with accurate and complete information, unless you absolutely can’t (i.e. if no information is available for a specific section, leave a “-” there).

Second, if you are familiar with the SEO tactics and strategies, then the same principle would apply here: you should include your target keyword(s) naturally throughout your About section. If, for example, you are a restaurant selling French cuisine, then you should try to mention phrases like “French restaurant” in your about section.

The objective? So when people type “French restaurant in X (your city”, you are going to appear on the top results. This is how you are going to bring more people to your page, which in turn will generate more likes for your page.

Also, don’t forget to optimize your Page’s Title and other areas of your profile page. Be creative and observant, and look for trending queries in your niche that you can include in your profile.

Content Is King

The best thing you can do to generate more likes on your Page is to share high-quality, relevant, and engaging content, period.

However, we all know it can be easier said than done.

The main principle is that your content should attract your target audience and is highly engaging. The more engagements (likes and comments) you’ll get, the more time this content is going to be recommended by Facebook to other people, which in turn, will produce more likes.

Your Page’s newsfeed will inform you about the number of visitors that engaged with your content, along with their consumption time. Use these insights to better understand your target audience’s preferences, and develop future content based on this data.

Another important factor is the uniqueness of the content. People are always on the look for something new, so do your research for what’s trending on your niche, and try to cover it from a unique angle.

While optimizing content to get more likes can be a pretty deep subject, here are some general tips to follow: 

1. The better you understand your target audience, the better your content will be. Make sure to conduct enough market research and build relationships with your existing audience to gain more insights.
2. Use all the different varieties of content you can share on Facebook: texts (both short and long), photos, press releases, and videos.
3. Finding the right frequency of posting your content is pretty important. Don’t overwhelm your fans with too many posts, especially if they aren’t interesting and engaging.
4. Embrace UGC (User Generated Content), and allow your fans to write on your wall. Many businesses disable this feature in fear of spams and hate comments, but this can be counterproductive in the long-run.
5. Run giveaways and contests, but not too many of them. Be creative with your contests and align them with seasonal events like Halloween or Christmas to generate more engagements.

Make It Easy For People To Like Your Page

Getting these valuable engagements are already difficult enough, so don’t add to the difficulty.

First things first, make sure that your Page is visible to the public. While all Pages are public by default, you might want to check whether you’ve accidentally placed any age and country restrictions on your Page. Also, as we’ve discussed above, make sure that visitors are able to post on your Page.

Additional tips you can try include:

• Add Facebook Like button or widget on your website
• Promote the Facebook Page on your other social profiles
• Add Facebook comment plugins on your website

Sometimes, however, all it takes to get more like is to ask for it. Facebook would occasionally send you notifications asking you to invite people to like your page, so use it to your advantage.

Post At The Right Time

In the past, the general rule of thumb is that the best time to post on Facebook is early afternoon on weekdays, but that’s no longer the case these days as the platform has dramatically evolved (including the existence of Instagram as part of Facebook’s ecosystem).

Nowadays, the best time to post would depend on your business itself and many other factors: the industry you are in, the location/timezone of your audience, and especially the behavior of your audience.

The best way to figure this out is to analyze your own Insights. Under the Post tab, you should see the data about when your fans are online for each day of the week. Use this information, try to find patterns, and don’t be afraid to do some trial and error.

Post More Videos

It’s no secret that video content gets all the engagements these days, and it’s also the same on Facebook. Videos now gain more reach and engagement, roughly double of other post formats on average.

The principle remains the same: make sure your videos are attractive and engaging. However, here are some general tips in using video content on Facebook:

1. Square videos tend to perform better than standard landscape videos on Facebook in terms of views, reach, and likes. This is mainly due to how more people are consuming video content on mobile devices, and familiarity for Instagram’s square posts.
2. Capture their attention as fast as possible. Make sure to use attractive thumbnails, and tease the video before its release with a post (you can release an actual trailer/teaser), but a short post can be effective. 
3. Add captions to your videos. Most people watch videos on Facebook with sound off. You can quite easily upload an SRT file to your video. While Facebook does have its auto caption feature, it might not be 100% accurate, so better safe than sorry. Also, you can encourage people to tap for sound.
4. Upload your videos natively. Videos uploaded onto Facebook have a 110% higher engagement rate and almost 500% higher share rate than videos with embedded links (including YouTube links). 

Engage and Respond To Your Audience

Remember that Facebook is by nature, a social platform, and you are supposed to be social. The purpose of a business Page is so that your fans can communicate with your brand directly whether via direct messages or comments. So, make sure to respond to these comments as soon as possible.

There are two main benefits of doing this that will help you in getting more likes:

1. People are more likely to engage with Pages that often respond to previous comments, including (and especially) negative comments. This shows that you do care about your customers.
2. This allows you to gather more insights about your target audience, which will allow you to create better content to attract your audience Work With Influencers

End Words

Content remains the most important factor in getting more likes on Facebook. The more your posts get shared, the more you will get likes. So, aiming to create shareable content is the basic principle of getting more likes. Uniqueness is key, so try to publish posts that no one else in your niche is posting. Use shareable images and attractive videos to improve engagement.

By following the tips we’ve shared above, you can quickly generate more likes to your Facebook Page, and grow your Page (and business) as a result.

About the Author:

Mike Khorev is an SEO consultant who helps SaaS, software, IT, technology, B2B and startup companies generate more sales and grow revenue online. He offers expert advice on marketing your company the right way through performance-based SEO, inbound marketing, conversion rate optimization, search engine marketing and many other online practices.