Assembling Your Marketing Team: Things To Keep In Mind

Regardless of the industry that your business is in, you cannot deny that your company's impression and image are assets. This is why you need to take care of it deeply. You have to make sure that the marketing message you craft resonates well with your target audience. You need to see to it that every campaign tackles consumer issues while avoiding controversies.

Marketing can be quite tricky to navigate, as it is a mixture of aesthetics, data, consumer insights, and some gut feeling. With this in mind, you need to have the right companions who will join you on this journey. Your marketing team should be composed of the right people.

Here are some of the key members that should be on your list:

Marketing Managers and Brand Managers

In many companies, a marketing manager and a brand manager are often the same person. There are obviously overlaps, and that's fine. But if you want to be very specific with the roles, you need to hire two people who have entirely different tasks. Brand managers make sure that all the campaign materials are consistent with the brand's core values and philosophies. They spearhead advertising campaigns, and they usually report to marketing managers. On the other hand, marketing managers take care of the overall marketing and advertising activities, which include brand management. They study the feasibility of a product or promos, and they manage the budgets of the campaigns.

Advertising and Digital Marketing Agencies

While you may have in-house creatives, some of which may even have a background in web development and 3D modeling for games, it is wise that you hire third-party partners, such as advertising and digital marketing agencies. They may provide services and solutions that your company does not have, such as creative materials development for TV and radio, search engine optimization, community management, media planning, and media buying.

Research Agencies

At the core of your marketing and advertising campaigns is the message of the brand. And the message of the campaign should always be hinged on real-life insights and consumer truths. You will know what your consumers are talking about or how they perceive your products by working with marketing research agencies.

They do not only conduct surveys, but they also spearhead focus group discussions where representatives from your target audience can give insights and reviews on your products and how these play a role in their lives.

A Public Relations Firm

Your brand's image is a social asset in the world of business, and it needs to be good-looking all the time. To build rapport with the target audience, influencers, and journalists who can vouch for your brand's authenticity, you need to work with a PR firm. They will not only help you come up with a corporate social responsibility program, but they can also help you come up with a crisis plan in case your brand is facing a scandal or controversy.

Assemble Your Team

When assembling your killer marketing team, you need to make sure that they meet your criteria. You need to ensure that they understand the things that your brand value. Being on the same page will allow everyone to create great and compelling work.