App Store Optimization Strategy At The Next Level In 2023

App Store Optimization Strategy
Mobile applications are being downloaded by millions of people around the world. There are different types of apps related to different industries, such as health and fitness, entertainment, gaming, photography, and more. The competition among app developers is also increasing, and they all want the audience to download their apps.

If you want to develop an application and want the audience to find it out and download it, you have to come up with a strategy. You can ensure your target audience finds your app with the on-point app store optimization.

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What Is App Store Optimization?

App store optimization is basically a process of optimizing your mobile application so it can rank higher in the app store’s search results. This is the way to make your app more visible to potential downloaders.

The optimization increases visibility and helps your app to drive more traffic to your app’s page on the app store. The app store optimization process requires a good understanding of your target downloaders. It includes the keywords and phrases your potential customers use to find an app similar to yours.

The Next Level App Store Optimization Strategy

When optimizing your apps, you have to work more than finding the right keywords. Planning the ASO is one of the important phases of the mobile app development process. Here is the detailed strategy that will level up your app store optimization:

1. User Oriented Research For Keywords

Keep keyword research as the top priority. They are the main ingredients of marketing your app on the app store. Remember that app store optimization and marketing are interwinds with each other. Keywords play a vital role here. That is why the first step in the strategy for the ASO is to conduct thorough and in-depth research on your target audience, competitors, and users (app downloaders).

When you understand and find the desires, needs, and psyche of your users, you will know what your market is and what is their intended searches. This strategy is to ensure that your keyword list defines your app well.


  • More defined keywords
  • Good rankings
  • Social Share
  • Great chance for visibility

2. Advanced Tools For App Store Optimization

There are some tools for ASO that can help in your app store visibility. The tools are convenient for finding the relevant app store keywords. They use manual channels and gather them in a single place, so you can analyze and choose what you want to use. All those app store optimization tools use the latest features so you can incorporate the keywords.


  • Easy keyword research
  • Time efficient
  • Better results
  • Variant keywords in one place

3. Place The Keywords Accordingly

After finding all the right keywords related to your app, you can move to the next step – using them strategically. The mobile app development guide is here to help you to let you know how. The Google play store doesn’t have any specific area to add the keywords. But Apple offers you to add over 100 characters to add the main keyword you want to use.

Keep in mind that the app description in Google Play Store is reachable. You can add the most important keywords in the app description in Google play. Ensure to write it precisely.

Use commas to separate the words and add a singular version for nouns to save space. There is no need to use long-tail phrases and repeat the keywords you add to your title.

With the description of your app, you have to use the keyword in the tile very carefully to ensure it is related to the user’s searches. Ensure you read all the app store rules and guidelines before uploading your app.


  • Prominent search result
  • Better optimization
  • More chances to get discovered easily

4. Appealing And Right App Name

Choosing the name that is right but also appealing to the users is the essential task of the process. The users will remember the mobile app by a specific title. Make sure you grip the basics while choosing a name for your name. The app name has to be easy to remember and gives the users a peek at what your app is about. It has to be descriptive and contain more or two keywords. When you make your title or app name, keep the figure in mind – no more than 25 characters for Apple play and 45 or fewer for the Google play store.


  • Stays in the users' minds
  • Search Friendly
  • Easy to find

5. Precise App Descriptions

After choosing the title, you must look at the app description. It is a vital part of the apps’ metadata and helps users to search the information about your app’s features and functionalities. Your mobile app description has to be informative for the users. The keyword is vital to use. Don’t forget to mention what solution your app provides to what problem.

In short, the description allows putting the idea in the user’s mind. The Google play store has different guidelines than the Apple app store – you must read both platforms’ rules comprehensively. In the Google play store, you can add up to 80 characters, and there is also a field where you can add up to 4000 characters to describe your app.

It also helps to index the content of both fields and rank your application. Experts suggest repeating your main keywords more than 5 times to get higher rankings. On the other hand, there is no use in repeating the keywords in these sections on the Apple play store. It doesn’t help in the ranking here, but you should not avoid the keywords. You can explain your app using the right keywords and a pushy call to action that force users to download the app.


  • Good rankings
  • More understanding of the app to the users.
  • A better idea of the solution the app provides to the users.

6. The App Icon Optimization

Humans tend to remember pictures more than words. And this is the main reason why you have to focus on imaged-based app store optimization. This will help you in getting your app more rankings and downloads. If you don’t know what your app icon must look like, then you can check out for ideas by analyzing the apps’ icons related to your app industry.

The icon has to look appealing and alluring and have a feel. It should have elegant shares and great color themes and textures. You can choose a natural harmony with simplicity, consistency, and clarity.


  • Stands out among other apps
  • Increase organic app downloads
  • Increase conversion rates
  • Discovered by relevant users

7. Don’t Forget Videos and Screenshots

If you want to attract a good number of downloaders to your app, you can add catchy visuals to your app. Apart from the app icon, there are many other options to bargain with your audience. Try to include screenshots and videos of your game.

The app screenshots and other graphical representations are used to show the audience what your app looks like and how it can add value to their life. You can add screenshots of the features of the apps. These types of content serve as the pulling elements and are helpful for downloaders who are more interested in seeing than reading.

According to video marketing statistics research, about 78% of the users claim that they get convinced to download the app by watching its video.


  • Build interest of the customers
  • Convince users to download the app
  • Attract the visualizers
  • Hook the users

8. Boost Positive Reviews

Although You can’t manage the reviews and ratings yourself – it’s all up to the users. But you can attempt to improve it. The third-party ASO factors like ratings, reviews, and downloads of your app play a massive role in your app store ranking improvisation and image overall. Your app must have good, reliable, and authentic reviews that explain why your app is a good choice and useful.

But make sure you don’t go for the fake review options. Encourage your audience to leave honest reviews about your app. You can send the users a push notification to leave a comment on your app page. Or you can also use the in-app pop-up for the users to write a review.


  • Enhance the authenticity and credibility of the app
  • Improves the reputation through word of mouth
  • Increase downloading rates
  • High rankings

App Store Optimization Checklist

The outstanding strategy mentioned above is in detail. But to keep things quick and easy. Here is a quick checklist for you. With the above mention tricks, use the below-given check box too.
  • Know your competitors and competitions
  • Main keyword optimization
  • Right keywords
  • Keyword modification
  • Keywords in the title and description
  • Keyword monitoring
  • A catchy and informative description
  • Use positive language about your app
  • Remove typing errors
  • Relevant categories
  • Engage with social media

Wrapping It Up!

So, these are some of the main points that you should keep in mind while the strategy for your app store optimization and rank your app higher than the others in the search results.

AUTHOR_NAMEAbout the Author:
Steven is a professional business consultant and content strategist with experience in app development. Ever since he matures, he was charmed by businesses. Steven didn't think twice when he had the chance to devote his life to writing about it. He now spends his time exploring and writing about captivating new Businesses to introduce to the people. His work has appeared on numerous business sites on the internet. e.g.  eWorld Trade.
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