Instagram is one of the most popular social networking sites in the world. Many global companies use Instagram as a medium to stamp their online presence, resulting in increased following, engaged audience, and more sales. if your Instagram presence is not as robust as you would like it to be, it is time to implement strategies that enables you to win more organic followers naturally. The more Instagram followers that you have, the more opportunities are available to market your products and brand.
Organic followers are very important as they will return you the most value in the long run. However, some people choose to get paid followers on their Instagram accounts. Unfortunately, most of the companies that promise to grow your Instagram following in droves rely on fake accounts created by bots. Such followers are of no value to you. Besides, you risk getting infected with a virus or your password and photos stolen. Also, such moves are not worth your time because Instagram has systems of weeding low-quality accounts and interactions. In addition, it is important to have a quality following that identifies with your brand. The generic Instagram following will neither be interested in your brand, products, sales, nor landing pages. In addition, such an audience will do little to share information about your company with friends.
Many businesses around the world rely on Instagram for brand building, audience connection, and content marketing. The sites have over 200 million monthly users worldwide. The best way to build your Instagram following is by remaining true to your brand and followers. Read on to discover practical tips on how to get real active Instagram followers.
Use Hashtags When Telling A Story
Although many people use their business name as a hashtag on the story that they want to tell, it is important to choose the ones that will bring you a new audience. When telling a story on product launches, events, promotions, and others, you may want to use a hashtag that connects with the audience. For example, you can use a hashtag such as #getready when launching a new product. Such a hashtag is relevant and engaging enough to arouse attention. With the hashtag, it will be easy for people to discover your profile on Instagram searches and hopefully, build a following on the site.Be Very Creative
Although Instagram is all about photos, many people forget to add a caption. Therefore, it is important to pay attention to the photo caption as it will enable you to notify the user of what is happening. The description used should inspire, engage and entertain your followers. Examples of some caption ideas for Instagram photos include:- Use a question in your caption. This is a question that people will see first after viewing your posts.
- Get personal with your post. Talk about how the post has helped or inspired other people.
- Request people to tag others. Asking your followers to tag other people in your photo can go a long way in bringing new contacts. This is because the photo will be seen by all and sundry.
When using Instagram posts to gain a following, it is advisable to be very authentic. Therefore, you should avoid putting either questions or personal stories that are not genuine.
Go Local
One of the best ways to build your Instagram following is by going local. In this method, you need to know who your neighbors are. Whether you are using your Instagram page to promote an event or do advertisements in a specific area, you need to search to find out what is happening in the region.You can use the search box to search for retagged posts in that area. You can then follow the recently tagged posts and either like or leave a comment on the post. If you like the post, you can even follow the poster. This will be very beneficial to your profile as it will get organic contacts in your account.
Optimize Your Instagram Account
Before gaining followers on Instagram, it is important to have your account optimized first. You should consider your Instagram bio as the ‘home page’ of your profile. Without a bio, proper caption, username, and profile picture, your profile will not be able to represent your brand well. It is also important to note that people will identify your brand based on your Instagram bio and image. You can use the link to your Instagram account to drive traffic to your site.If you are not sure of where to link, you can use product pages that correspond to specific hashtags, campaigns, or keywords on your Instagram account. Linking to your bio is very important as it gives users a great experience when moving from your bio to your website.
Maintain A Specific Content Calendar
When you want to gain followers on Instagram, it is advisable to make posts in an orderly and consistent manner. If you have many followers in your profile, you do not want them to forget that they already followed you. Therefore, you need to make valuable and engaging content that will keep them hooked. To affect this, you need to keep an organized posting schedule.It is advisable to refrain from posting more than 5 times a day to avoid being flagged as spam. But whatever the case, keep your Instagram posts constant. Remember, there are more than 220 million users who log into the site daily. To get the most out of your Instagram posts, it is wise to spread out the posts through the different times of the day as this will make the posts reach the maximum number of people.
Sticking to a regular Instagram posting schedule will result in a consistent experience for your users. All you need to do is to plan your timetable and allocate time for posting on the site.
Avoid Fake Instagram Followers
Many people make the mistake of going for paid Instagram followers. There are many companies online that will promise to grow your Instagram following by the thousands. However, what they do not tell you is that the followers that you will get have been generated by a bot. as a result, they will not have any real value to you as they can neither comment, buy products nor interact with you. Furthermore, Instagram has systems to detect fake accounts. And when they do, they remove all of them from the platform. In the end, you will find that the number of your followers has dropped to the previous level.It is therefore important for users to only go for organic followers as those will bring the most benefit both to your profile and business at large. In general, fake Instagram accounts will:
- Trick New Followers: People are usually amazed by social media accounts with the largest number of followers. As a result, they may be tempted to make a following. Unfortunately, the new followers have nothing to do with your brand or business and therefore, you will have no interaction or engagement.
- Lacks ROI: Buying followers on Instagram will result in no ROI. This is because the new followers will neither make purchases nor have a connection with your brand or business. On the other hand, getting authentic followers will include people who either know your brand or use your products and this is going to bring monetary value to your business.
- Attracts No Attention: When you have thousands of fake followers, none is going to comment, share your post, or like your content. And as we said before, these fake accounts are going to be cleaned up by Instagram in no time.
Post Relevant Content
Although this is very hard to pin-point, it is important to identify the kind of posts that your Instagram followers love to see. You can test different types of content on your Instagram account before identifying the ones that perform best.Whether you are looking at the type of content, caption, and content, paying attention to the details can make all the difference. Therefore, it is important to keep your ear open to what is popular online as this is the only way to know whether what you are posting is trendy or not.
To stay up to date with the current happenings on Instagram, it is advisable to get an Instagram analytics tool that will help you know the hottest trends on the site at any given time.
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