Tips For New eCommerce Businesses In The New Normal

Consumers who were traditionally skeptical of eCommerce business or online purchases have had no choice but to adapt to changes in the market as disrupted by the recent pandemic. As the environment continues to retain physical distance, eCommerce, delivery, store-pickup, and buy-online-pick-up-in-store have become the new standard.

Having better Search Engine Optimization or SEO can help produce the content that aids the best search results at the forefront of this transition. Online purchases and transactions are becoming more relevant than ever as customers demand how companies deal with COVID-19 constraints. They also assess their choices for purchasing basic needs as they transition to remote working at home. Many people are also found online to remain updated on what is happening around them. Therefore, if your business or brand is not online, you are missing a huge opportunity, and you are allowing your competitors to step ahead of you.

Don't forget to check out: Key Internet Statistics To Know

Things You Can Do Make Your eCommerce Business Thrive

Having an online presence is not enough. You should ensure that you appear in online searches. You must be at the right time and whenever your target audience looks for you in search engine. Here are some tips you can never forget to make your eCommerce business thrive.

1. Leverage The Power Of Keywords

Scoring on the first page of Google is incredible, but it won't do you any good if you are not ranking with exemplary performance. That means you need to conduct keyword analysis. It feels incredible to rank on Search Engine Result Pages or SERP with a competitive keyword. For your pages that aren't performing well, you can try a long-tail keyword technique.

Find keywords that will help you rank while also answering your target customer's request. That is a win-win situation for both your prospective buyers and you as a vendor. If you're unsure where to begin, you can look at your competitors' keyword details to see which keywords they're bidding on.

2. Produce The Right Content

Aside from targeting keywords, the next thing you can do is create the right kind of content to become a content machine. Content entices prospective consumers to spend more time interacting with your brand. The right content can make them feel much more connected to your brand than they would otherwise. Figures show that 70% of users would instead read about a brand from a blog post than through corporate marketing press releases. By offering meaningful, quality blog material, you can help your audience get to know you and your brand.

Don't be surprised if designing content for your eCommerce business does not come easily to you. You don't have to develop an all-encompassing SEO technique in one fell swoop. Choose any online platform like any social media channel and experiment with it. You can also try other types of content like GIFs, appealing images, and videos that you can create using video editing software. Studies show that many users spend 2.6 times more on sites with video than on pages without any videos on them.

3. Always Do Your Research

Because of the pandemic's behavioral and lifestyle changes this year, it's much more crucial to do your future and not focus on what succeeded in the past. Check on search demand for various product categories and subcategories. Find out which keywords and products are trending. In addition, benefit from the expertise of collaborators, influencers, and other vendors. With less socializing and hosting, partywear, for example, may not be a significant item. Simultaneously, gifts for at-home activities like exercise equipment, baking, and gardening may continue to do well.

4. Establish Authority In Your Niche

Nobody knows for sure, but if a website or brand is on the internet does not have other authority pages connect to it, it will never leave a mark. That is a vital idea to think about when developing your eCommerce marketing campaign.

Links like backlinks and inbound links are essential for every website on the internet and have long been recognized as a significant rating signal in Google. Aside from this, influencer marketing is another method for establishing authority online. It adds value to your narrative and extends your scope, and can help increase your ROI.

5. Make Sure You Use HTTPS

These days, Chrome warns users when pages that request confidential input details such as passwords or credit cards are vulnerable if they do not use the HTTPS protocol. Google also revealed that they would notify users of any sites that are only using HTTP. The site alert is a significant turn-off for prospective buyers and could significantly reduce your conversion rates. Currently, HTTPS is used by about half of the top 10,000 websites.

eCommerce business vendors should now be using SSL on their pages for authentication. That is also to provide prospective buyers with the assurance that they are dealing with a protected site and a responsible site owner. Most large shopping carts, such as Shopify and Bigcommerce, now provide free SSL certificates for all of their plans. However, if you're self-hosted, you may need to configure this yourself.

6. Improve Your Site Speed

Potential consumers will leave your website without seeing your products or services if your page load speeds are slow. that beginning last July 2018, page speed would be a ranking factor for smartphone searches.

Always have in mind that time is of the essence. It shouldn't be a surprise. The advantages of mobile greatly outweigh the investment, resulting in an improved user experience that leads to higher conversions and revenue.

It is simple to begin checking for site pace, and you cannot afford not to do so. To monitor your mobile results, use a free tool like Page Speed Insights, and then do the same with your websites.

7. Automate Your SEO Tactics

Taking the tedium out of repetitive SEO activities will help marketers become more effective, freeing up precious time for more innovative optimizations and strategies. Of course, intelligent automation can increase search efficiency significantly by detecting and searching for openings in real-time.

By automating your SEO strategies, you can gather a lot of benefits for your eCommerce business. It is relatively cheaper while being faster in doing any SEO task. SEO automation can also lessen time-consuming tasks and handle even the most tedious activities. Moreover, automating your SEO can also provide you with accurate data essential in your SEO that influences your overall digital marketing campaign. Aside from that, it can also provide you with a proper competitor check as you can analyze their most used keywords, tags, Meta content, and backlink. While it can cost you an extra in your expenditures, you can be assured that it can help you have a good ROI in a lesser time compared with manual SEO activities when used correctly.

8. Optimize Mobile-First

Google revealed in early March 2020 that it would continue using mobile-first indexing on all websites. That means that Googlebot will favor any site's success on mobile devices over desktop. That is because the majority of people already use smartphones when searching online. If your eCommerce platform hasn't been wholly optimized for mobile-first, now is the time to start.

However, you need to ensure that your mobile-friendly platform offers the same content as your website. Since the screen on handheld devices is small, more developers can simplify their themes. Although you could require a new design and layout, you mustn't exclude content for any mobile device versions. You have to remember that this is now the data that Google can index first.

9. Grow Your Subscription List

Building your email subscription list should be a top priority if you want to produce leads that will convert even after the pandemic. If your sales are declining, this will help you keep customers focused and your brand at the forefront of their minds.

Consider the reasons why consumers interact with brands. The most common reason people interact with a brand is that they were involved in the product, promotions, want to earn a reward, or simply because they found the brand amusing. That should be the key focus of your email material and the selling point for your subscription.

Your email material should have meaning that goes beyond sales and promotions. If you share revenue-focused content, you will not have much of an effect – particularly if your product segment is declining. Make sure you grow your subscription list and provide valuable content to make it appeal to your audience.

Final Thoughts

Investing in SEO can benefit your eCommerce platform by increasing revenue and discovering your goods, labels, and services. If your rivals are ranked higher in Google search than you are, they are using more of the seven strategies outlined in this post.

You desire a competitive advantage. The supermarket behemoths would not make life convenient for you or your rivals. Improving the rating would necessitate an expenditure in time and effort.

Online retailers who take the time to study keywords, create entertaining and informative material, and customize their platform for shape and purpose will still take a large slice of the retail pie. Give your clients an incentive to return for more.

About the Author:

Maricar worked as a marketing professional for almost a decade and handled concerts, events and community service-related activities. Leaving her corporate job for good to pursue her dreams, she has now ventured in the path of content writing and currently writes for Softvire Australia and Softvire New Zealand. Harry Potter fan, she loves to watch animated series and movies during her spare time.