The Ultimate Guide: A Social Media Strategist

Who Is A Social Media Strategist?

A social media expert is the person responsible for devising, strategizing, and overlooking the planning, development, and implementation of a company’s overall social media presence. Their goal is to see that the company has a promising online presence and also make sure that the digital marketing efforts of the company are yielding results. SPOPLI is one of the leading social media strategies companies you can work with.

Typical responsibilities of a social media strategist are:

• Designing multiple strategies to achieve marketing goals.
• Create, manage, and publish consistently high-quality and original content.
• Making sure that new launches and events are discussed with the people.
• Keeping the information accurate and up to date.
• Working with designers and writers to make sure the content is informative, original, and appealing.
• Collaborating with the product development and marketing team to create the buzz around new launches.
• Responding to online queries, direct messages, reviews, organize chats and participate in Q/A sessions.
• Monitoring user engagement and overall SEO efforts
• Preparing regular reports to keep tabs on ROI and web traffic via social media.
• Talking with other industry experts to ensure networking and encourage endorsements.
• Staying regularly abreast with new developments.

Why Social Media Strategy Is Important?

Wider Exposure

Everyone is on social media. Maybe not everyone! but, the majority is there. And you know it. Therefore, social media is the perfect little platform to widen your outreach which is simply not possible when you are working offline. You can connect with all kinds of customers and demographics and increase your outreach exponentially. The possibilities to scale your business in the online world are practically endless.

Reduced Marketing Costs

Physical marketing is super expensive. You have to distribute flyers, put up billboards, and spend huge sums to get yourself advertised. With social media, marketing is practically free. Besides, your customers are probably already searching for you. So, this makes the connection even easier.

Helps Establish A Direct Connection With Customers

By directly responding to customer queries, engaging with them in the comment sections, and responding to their reviews, you can establish a direct connection with customers. This kind of two-way dialogue was not ever possible before. But, social media has made it a lot easier to establish a connection with customers.

Develops Loyal Fans

Via social media, you can offer loyalty points, conduct online giveaways, and organize online events where you can go live and talk to literally tens and thousands of customers all at once. This type of connection can help you build loyal fans who will stick with you forever.

Helps Grow Customer Base

Social media gives you the ability to reach into the inboxes of customers. By messaging them directly, you can grow your customer base. There’s no limit to however big you want to go in terms of expanding your customer base if you can use social media the right way.

How To Develop Social Media Strategy

Step 1: Write Down Marketing Goals and Objectives

Focus especially on the success metrics. Are you looking for more leads or purchases? Do you aim for more followers? Be specific at this stage as to what exactly you want. Having clarity of objective will create a roadmap for you to device your strategies around.

Step 2: Narrow Down Your Customer Demographics and Buyer Persona

Be as specific as possible when narrowing down your customer demographics. For instance, in the case of a home decor business, the ideal demographics would be within the range of 25-50 years, earning roughly 50K, residing within America. They primarily use Instagram and Facebook and show interest in HGTV.

These factors will help you narrow this range -

• Age
• Gender
• Paint points
• Interests
• Location
• Income
• Platforms where they are present.

Step 4: Write Your Mission Statement

This mission statement of your social media should clearly outline what you plan on doing social media. These are generally one-sentence statements. You can only write them down if you know your ideal customers.

These short but helpful declarations act as your guide to keep you on track.

Step 5: Create Consistently High-Quality and Engaging Content

Always have a strong content plan in place. Before you start drafting the content, it’s good to ask these questions:

• Who is this content helping?
• What kind of content do you want to put out?
• What’s the publishing frequently going to look like?

 
Below are some popular forms of content you can put out:

• Videos
• Images
• Blog posts
• Infographics
• Gifs
• Ebooks

Step 6: Track and Optimize

Always be ready to make mistakes and learn from them. Trial and error is the only way to learn what works best for you on social media. Trial and errors make it easier for you to analyze data and accordingly make changes.

Tracking and analyzing would include -

• Number of leads and purchases generated via the ads
• Using social media analytics to track engagement based on comments, likes, and shares of social posts
• Track page visits via Google Analytics.

Final thoughts

Always remember that with social media, nothing is ever set in stone. It’s evolving all the time and so you will have to evolve as well from time to time.

With regular changes in social media and products, you will have to regularly change your strategies as well.

About the Author:

Sunny Popli is the owner of SPOPLI Web Development & Services. He loves to learn and grow. His key interest areas are to learn and implement the latest & impactful ideas in the field of digital marketing.